choosing a content management system. or: how i learned to stop worrying and love the bomb...
TRANSCRIPT
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Choosing a Content Management System
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Choosing a Content Management System
Or: How I Learned to Stop Worrying and Love the Bomb
(Apologies to Kubrick)
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What Are You Trying To Do?
Vague market space +
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What Are You Trying To Do?
Vague market space + Vague customer expectations +
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What Are You Trying To Do?
Vague market space + Vague customer expectations + Limited staff & management experience =
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What Are You Trying To Do?
Vague market space + Vague customer expectations + Limited staff & management experience = Vague career results
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What We Did
Institutional web issues are not solvable in isolation Web Forum: ~120 web practitioners from across
campus with interests in various parts of our collective web effort
Six committees: Portal, Search, Standards & Practices, Infrastructure, Marketing, and CMS
Meetings range from weekly (during projects) to monthly
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CMS Committee
Charter: Should we get one? If so, specify requirements
Interviewed users from across campus Roughly two dozen interviews
Open-ended: What is your publishing process today? What works well? What works poorly? If you had a CMS, what parts of your current process would have to stay?
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CMS Committee
Digested results Held town hall on CMS Revised results Wrote RFP Sanity-checked with consultant
Are we speaking the same language the vendors are?
Released RFP
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CMS Committee
Digested results Held town hall on CMS Revised results Wrote RFP Sanity-checked with consultant
Are we speaking the same language the vendors are?
Released RFP -- today!
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Marketing Committee
Content inventory -- “official” web sites across campus: Purpose of site? Users? Metrics?
Benchmarking Front door, gateway pages Other templates
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Things a CMS Will Not Do
Inventory/tag your content Build your navigation Localize your content Improve the quality of your content Won’t manage the timeliness of your content Change your human processes Automatically convert non-HTML content
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Recommendations for Web CMS Deployments
Start with a pilot Do not start with world hunger
Minimize templates Development, maintenance, migration
Investigate existing publishing processes Understand the content
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Recommendations for Web CMS Deployments
Expect resistance from practitioners Transparency of process Think broadly about governance Streamline the committee work as much as
possible HCI/design/requirements team
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Resources
The Content Management Bible, Second Edition: Bob Boiko
The CMS Matrix, http://www.cmsmatrix.org
The CMS Report, http://www.cmswatch.com
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What do you mean when you say CMS?
Absorb content Store it Tag it Process it Approve it Publish it
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What do you mean when you say CMS?
Absorb content Store it Tag it Process it Approve it Publish it
How hard can it be?
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What do you mean when you say CMS?
Document Management? Document Image Management?
Files or structured documents? Knowledge Management? Portal? Digital Asset Management? Digital Rights Management? Digital Records Management?
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What do you mean when you say CMS?
Learning Object Management? Collaboration? Source Management? Product Data Management/Catalog Content
Management? Institutional Repository? For now, Web Content Management….
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Enterprise Content Management
Vendor-defined term Random, large, expensive collections of
features
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Web CMS: Why?
Common look and feel Better students, more research dollars We say theory, marketers say fact
Content providers -> Content creators Reduce costs Improve timeliness and accuracy of site
Improve record-keeping Put regulatory compliance in the hands of content
owners rather than technologists
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Web CMS: Why?
Improve security Fewer, better controlled systems
Improve business continuity No longer dependent on a variety of platform-
specific, or even machine-specific, tools and configurations
Regulatory compliance Rollback to specific date
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Web CMS: Core functions
Separate design from content QA tools Design enforcement Workflow
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Web CMS: More
Built-in apps: Blogs Discussion/forums Chat Guest book Photo galleries Site map creation Survey tools On and on….
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Web CMS: Still More
Specialized import tools Multi-site deployment Personalization Caching and replication Syndication Multiple formats (wireless, RSS, mail, etc.) Version branching & reconciliation Internationalization & localization tools
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Institution-wide CMS? Add….
Directory integration Groups in particular
Authn/z Sharable content libraries?
With ACLs?
Federatable? One source, many destinations
~Order of magnitude increase in cost/effort
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Other Decisions
Static or dynamic Push or pull Fat or web client Content provider browser support Reporting Complexity of workflow
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Other Decisions
Search integration Personalization/customization Content promotion Flexibility/extensibility of metadata Server platforms Print integration