SCHOOLLUNCH:

what’son your

playlist?

Whatever your #lunchplaylist entails, make time to develop a social media plan that will start in the weeks leading up to #NSLW19 and gain momentum throughout your weeklong celebration.

Use a variety of platforms to reach different audiences (e.g., Facebook for parents, Instagram for students and Twitter for local media). Consider streaming a Facebook Live video for one of your lunchtime performances or events. Create a video to promote your celebration using your smartphone, and jazz it up with easy-to-use free tech tools from this great resource: www.yournerdybestfriend.com/.

7

MAKE SOME NOISE:Create Social Buzz

#NSLW19#LunchPlaylist #SchoolLunch

#SchoolLunchRocks#SchoolLunchHits

SCHOOLLUNCH:

what’son your

playlist?

SCHOOLLUNCH:

what’son your

playlist?

8

HIT MAKERS:Social Media Dos & Don’ts

DO: Use relevant hashtags to track the conversation, and amplify your own posts: #NSLW19, #LunchPlaylist, #SchoolLunch.

DON’T: Share poor-quality photos. Learn how to stage a great food photo (i.e., shoot in natural light, remove background objects, crop instead of using the zoom to avoid grainy photos, use colorful trays and plates) and practice!

DO: Update your Facebook page with our #NSLW19-branded cover photos, and shareable con-tent available in our members-only PR Resources section under PR campaign on SNA’s website.

DON’T: Worry if your school or program isn’t on social media! We love to share member photos on SNA social media channels. Tag SNA on Facebook (@SchoolNutritionAssociation), Twitter (@SchoolLunch) and Instagram (@SchoolNutritionAssoc).

DO: Use photos of healthy menu options and caption the photos with a list of what’s depicted, and tag distributors, farmers, producers, etc.

DON’T: Post any photos of students without checking your school and/or district’s policy regarding photo media releases.

Check with the principal or commu-nications office for guidance. Make sure your school’s communication office has release templates on file.

DO: Think about who uses what platform; students like Twitter for news, but they get more ‘social’ on Instagram and Snapchat, while parents prefer Facebook and Twitter. Tailor your messages— and images—accordingly.

DON’T: Forget to use #NSLW19 in three key ways—promote and generate excitement ahead of time, share photos and updates all week long, and follow-up with a post-NSLW update via a blog or newslet-ter, for example.

DO: Use other strategies to increase engagement, along with great photos and infographics. For example, share links to relevant content from the SNA website, a human interest story about your program from the local media or a school lunch video you create!

DON’T: Hesitate to go the extra mile to customize #NSLW19 for your school with logos, photos, mascots and more! Personalize the message for students and parents to communicate what makes your school lunch program special!

SCHOOLLUNCH:

what’son your

playlist?