Chomp Charts: November 2010!

Chomp Charts Overview  

Chomp Charts provides visibility around user activity as it relates to app search and discovery within the Chomp service.!

With the accelerated growth of apps both by increased distribution and consumer download velocity, Chomp has the unique ability to monitor search behavior and track download intent across stores. !

Chompʼs technology powers the most sophisticated search and discovery engine for native and web apps available to consumers. Our goal is to provide the best platform for discovery to all users, whether theyʼre savvy veterans or newcomers building their personal library of apps for the first time. !

The November edition covers:!

• Top queries - Top searches by app name vs. app function. (p4)!

• Download Intent by Category– Referral volume within top category. (p5)!

• Best in Category– Breaking down the top referred category. (p6)!

• App monetization – Top free vs. top paid apps. (p7)!

• Download intent – Conversion spotlight. (p8)!

• The Chomp 55 – Most popular, highest rated apps on Chomp in November. (p10,11)!

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Chomp App Metrics  

Chompʼs Top 25 Search Queries  

The Search Term Breakdown graph provides a holistic view of search intent by users who submitted a query via the Chomp search box. These top 25 queries demonstrate that the vast majority of queries imply app function, i.e. “music” rather than a specific title, i.e., “Pandora”. !

Top Queries!-  games!-  free!-  music!-  free games!-  sex!-  photo!-  t.v !-  fun!-  photography!-  to do!-  news!-  twitter!-  utilities!-  chat!-  productivity!-  facebook!-  social!-  video!-  car!-  entertainment!-  fashion!-  food!-  calendar!-  soccer!-  travel!

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83%!

17%!

App Function!App Name!

Search Term Breakdown!

Top iTunes Category Referrals  

Below is a snapshot of the most popular iTunes categories, ranked by download intent. “Entertainment” occupies the top spot with 22.5% over games, which took top honor the previous month (October) with 18.6%.!

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% Percent!

entertainment!games!lifestyle!utilities!social networking!reference!productivity!education!photography!music!business!travel!healthcare_fitness!news!books!navigation!sports!finance!medical!weather!

Breaking Down the Entertainment Category  

The following apps within the “Entertainment” category yielded the highest download intent in November. Data reflects referrals to iTunes within the US market.!

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Strip Club or Hair Salon (free)!

Adobe Ideas (free)!

Adobe Photoshop Express (free)!

VLC Media Player (free)!

Shazam (free)!

XFINITY TV (free)!

EPIC FAIL for iPhone, iPod and iPad (free)!

Remote (free)!

Do Not Press The Red Button (free)!

Paper Toss (free)!

Top Downloads: Entertainment!

- games!

-  free!

-  broadcast video!

-  photo!

-  free apps!

-  cine!

-  sex!

-  movie!

-  education!

-  tv upcoming!

Top “Entertainment” Queries!

Free Apps Continue to Trend  

The Apple app store is comprised of 348,170 apps (and counting). Of those, 33% are free apps and 50% priced $0.99 - $2.99. Free apps continue to dominate referral volume over paid, however the $2.99, $4.99 & $9.99 price points registered higher download intent compared to October data. !

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FREE   Paid!

Percent!

FREE  

0.99  

1.99  

2.99  

3.99  

4.99  

5.99  

6.99  

7.99  

8.99  

9.99  

14.99  

Other  

Price! Percent !

Free! 80.44%!

0.99! 11.17%!

1.99! 3.72%!

2.99! 1.95%!

3.99! 0.51%!

4.99! 1.09%!

5.99! 0.14%!

6.99! 0.14%!

7.99! 0.39%!

8.99! 0.05%!

9.99! 0.39%!

14.99! 0.08%!

Other ! 0.30%!

Total ! 100.00%!

Top Apps: Download Intent by Price  

The following apps represent highest download intent across the ʻfreeʼ toʼ $14.99ʼ price points within iTunes. Congrats to Path, the top free app that gained solid traction during its debut month, November.!

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Price! Update! Most Popular App! App Category! Debut Month!0! Path! Lifestyle! 10-Nov!

0.99! now free! Calliope! Reference! 10-Jun!1.99! Sparky the Dog! Games! 10-Oct!2.99! now $0.99! SCRABBLE! Games! 8-Jul!3.99! 35 POTENT FOODS! Healthcare & Fitness! 10-Mar!4.99! ReaddleDocs ! Productivity! 9-Mar!5.99! Lonely Planet London City Guide! Travel! 9-May!6.99! 2Do: Tasks Done in Style! Productivity! 9-Oct!7.99! iDictionnaire! Reference! 10-Mar!8.99! Duel: Blade & Magic! Games! 9-Dec!9.99! 1Password for iPhone! Productivity! 10-Jul!

10.99! House of Lies! Books! 10-May!11.99! photoMap! Navigation! 9-Jun!

12.99! Pocket Informant! Productivity! 9-Oct!13.99! Longman Phrasal Verbs Dictionary! Reference! 9-Sep!14.99! 1Password Pro! Productivity! 9-Sep!

The Chomp 55  

Chompʼs Top 55 of November!Congratulations to Chomp’s top 55, our list of the most popular apps in November! These apps have captured the hearts and minds of Chomp users over the past month(s). Trends in the far right column are tracked month over month, or in this case October – November. Values exceeding #100 are not included.

1 Path Free Lifestyle Debuted in Nov

2 Radiant $0.99 Games from Oct

3 Google Voice Free Productivity Debuted in Nov

4 Charadium Free Games from Oct

5 Todo $4.99 Productivity from Oct

6 News360 Free News from Oct

7 PlainText Free Productivity from #86

8 Dropbox Free Productivity from #53

9 GoodReader for iPhone $2.99 Productivity from Oct

10 Facebook Free Social Networking From #29

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Chompʼs Top 55 of November (11 - 55)!

11 Find My iPhone 34 1Password Pro

12 Cut The Rope (#20 in Oct) 35 iHome + Sleep, the alarm clock

13 Pandora Radio (#26 in Oct) 36(t) Galaxy On Fire 3D

14 Instagram (#19 in Oct) 36(t) TIME Mobile

15 Adobe Ideas 1.0 for iPhone 38 Hipstamatic (#21 in Oct)

16 Wolfenstein 3D Classic Lite 39 Amazon Mobile (#46 in Oct)

17 The Weather Channel Max 40 Reeder

18 Air Video – Watch Your Videos Anywhere 41 Trainyard (#1 in Oct)

19 Talking Tom Cat 42 Angry Birds (#37 in Oct)

20 UNO (#32 in Oct) 43 Epicurious Recipes & Shopping

21 Trainyard Express (#47 in Oct) 44 Canabait

22 Netflix (#24 in Oct) 45 Ragdoll Blaster 2

23 Planets 46 Calvetica Calendar

24 Consume (#13 in Oct) 47 Articles – the Wikipedia App

25 LaDiDa (#45 in Oct) 48 Gibson Learn & Master Guitar Application

26 Instapaper 49 USPS Mobile

27 Twitter 50 Mr AahH!! Lite

28 Textfree Unlimited 51 Ambiance

29 Discovery News 52 Instapaper Free

30 SketchBook Mobile (#25 in Oct) 53 Sky Burger

31 MobileMe Gallery 54 Moments (Diary/Journal)

32 OvenBreak - Infinity 55 Remote

33 Skype

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Thank you!  For questions, comments or additional information, please email robin@chomp.com!