chirag salvi - customer loyalty survay 2003
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8/6/2019 CHIRAG SALVI - Customer Loyalty Survay 2003..
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GENERAL
INFORMATION
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HISTORY
1963: Today’s Rs 50 core, Ramdev food Products Ltd. (RFPL) a family owned
business, was started by Mr. Ramhai patel in 1963 as a flour mill in the Saraspur
area of A’ bad, where, along with other flours, chilly, Turmeric and such other
spices were grinded on other basis.
1972: Rambhai had forecasted the future demand of readymade Masala. He started
business with the help of his son: Mr. Arvindbhai Patel, Mr. Hasmukhbhai Patel
& Mr. Pravinbhai Patel in loose packing.
1989: The further due to good acceptance and welcome by people of their grinded
Masalas in the market, the exiting business was transferred into an incorporated
company with the name “RAMDEV FOOD PRODUCTS PVT LTD (RFPL)” in
the year1989, and at the same time, co. broke the trend of loose packing Masalas
and introduce the concept of polypack and corrugated boxes in this Masalas
industry and started selling its grinded spices under the brand name of
“Ramdev”. The company has very progressive future.
1991: With the popularity of its brand, the company got a kind of enthuse to do
something new and the result of this, company expanded its product range and
also diversified in to related business / product of “instant mix” in the same year
Ramdev selling “Garam Masala”.
1992: Company introduced “Asafetida” in this year. In the same year Ramdev exports
started “Instant Mix”
1993: Ramdev started producing Pickle Powder and Hing.
1998: It introduced whole spices. Ramdev has started its own manufacturing at
changodar
1999: company entered in to the business of whole spices like jiru, rai, Tal, methi,
ajmo etc. Ramdev started selling in other states out of Gujarat.
2000: Ramdev has a increases its product line with the whole spices category also
increase its product length.
2001: Ramdev started its exporting to U.S.A. and other countries of south east area.
Hasmukhbhai Patel has started “EKTA FOOD in U.S.A.”
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ENVIRONMENT RESPONSIBILITY
We are aware of our responsibility towards creating maintaining and ensuring a safe
and clean environment. We consciously comply with relevant laws and regulation as well as
take additional to preserve the green.
CERTIFIED
Spices Board, Cochin, India.
Apeda, New Delhi, India.
Export promotional Council for Handicraft, New Delhi, India.
U. K. A .S Food Safety Management, Denmark.
Ministry of commerce, Government of India – One star Export House.
FDA – U.S. food and Drug Administration
P.F.A. License
Agmark
ISO: 22000 HACCAP
VISION OF THE RAMDEV:-
‘Reaching a customer’s heart through quality’
MISSION OF THE RAMDEV:-
‘A Promise of Purity and Freshness’
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SIZE & FORM
A simple definition of sa co. “it is a voluntary association of a person having a
common seal and perpetual succession.”
The company was started small scale as private LTD Company. It sales turn over are:
Turnover year
Rs. 54 lakh in 1989 (Gujarat)
Rs. 23 crore by March 1995 (Gujarat)
Rs. 16 crore by October 2000 (Gujarat)
Rs. 30 crore by Year 2003 (Gujarat)
Rs. 55 crore by March 2005 (Gujarat)
Rs.100 crore in 2009 (Gujarat)
It has a business in states like Gujarat, Rajasthan, Maharashtra, West Bengal, Madhya
Pradesh, Utter Pradesh, Haryana etc.
Company has export Market in countries like U.S.A., U.K., and Australia. It is also
planning to expand in Germany, Spain & Holland.
LOCATION OF OFFICE:
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The company has its own office in Ahmedabad.
Address: “RAMDEV HOUSE”
1095, Madhupura,
Opp, Delhi Gate,
Ahmedabad – 380 004.
(Gujarat)
LOCATION OF PLANT:
The company has its own plant & factory near Ahmedabad
Address “RAMDEV FOOD PRODUCTS PVT LTD.”
Block No, 527, Near GEB Sub – StationChangodar, Tal, Sanand
Ahmedabad.
E- mail: Ramdev @ ramdevfood.com.
Web – Site www. Ramdevfood. Com.
Bankers: SBI
ICICI
UTI
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ORGANIZATIONAL STRUCTURE
SHRI
COMPETITORS
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SHRI
HASMUKHBHAI
PATEL (C.M.D.)
SHRI
RUCHIRBHAI
PATEL (M.D.)
SMT MINAXIBEN
PATEL
(DIRECTOR)
MISS RIPALBEN
PATEL
(DIRECTOR)
SHRI PRADIPBHAIPATEL (DIRECTOR)
SHRI GAURANGBHAI
PATEL (DIRECTOR)
SHRI VIJAYBHAI
DODIYA (C.E.O.)
SHRI ANUPAMBHAI
BUCH (VP BRAND Mgt.)
SHRI DHAIRESHBHAI
DAVE (G.M. PURCHASE
& SALES)
Marketing
Corporate Affairs Legal
Product romotion
Corporate HRD
Packing & Dispatch
EDP
Legal Account
IN. Audit
Export
Taxation
Advertising
Market Research
Product Promotion
Plant
Administration
Production
Purchase
New Product
Develo ment
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1. Everest
2. Badshah
3. Jalaram4. Wonder
5. Anupam
6. MDH
7. Ganesh
8. Devi
9. Gits
10. Annapurna
11. Swad
12. Parth
13. Madhur
14. Pistol
OBJECTIVE OF STUDY
Find out & analyze the loyalty of customer to the Ramdev Hing.
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RESEARCHMETHODOLOGY
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1. RESEARCH
DESIGN
2.
RESEARCH
PLAN
4. DATA
ANALYSI
S
5. DATA
SOURCE
S
3. DATA
COLLECTIO
N
RESEARCH
METHODOLOGY
EXPLORATORY
RESEARCH
BY
QUESTIONNARIES
CROSS
SECTION
STATISTICAL
METHOD
PRIMARY
DATA
SAMPLING
UNIT
SAMP
LING
SIZE
SAMPLING
METHOD
SAMPLING
AREA
MALE –
FEMALE
50
RESPONDENT
RANDOM
SAMPLING
METHOD
DEESA
CITY
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DATA
ANALYSIS
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1. A scale represent “Extremely loyal” and 5 represent “Extremely disloyal,” how
would people rate their level of over all loyalty with company ?
EXPLAINATION:-
Here this analysis shows that 52 % people are extremely satisfied with Ramdev hing.
28% people are satisfied, 10% people shows average satisfaction level & 6% people
are dissatisfied & 4% people are extremely dissatisfied.
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1. How likely the people are recommending company to their a friends or
relatives? would they say the chances are ...
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Very good 58% fair 10%
good 24% poor 8%
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RECOMMENDING COMPANY LEVEL TO FRIEND
24%
10%
8%
58%
VERY GOOD
GOOD
FAIR
POOR
EXPLAINATION:-
Here this analysis shows that 58 % people recommend company as very good to the
friends, 24% people recommend company as good, 10% people recommend company
as fair & 8% people recommend company as poor to the friends.
2. How likely the people are repurchase products and services from company?
Would they say the chances are...?
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Very good 70% fair 10%
good 16% poor 4%
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REPURCHASE LEVEL OF PEOPLE
16%
10%
4%
70%
VERY GOOD
GOOD
FAIR
POOR
EXPLAINATION:-
Here this analysis shows that 70 % people repurchase product or service from
company show chances as very good , 16% people show chances as good, 10%
people show chances as fair & 4% people show chances as poor for repurchase.
3. In total, how long have the people are been a customer of the company?
Less than one year 20% Five to under ten years 40%
One to under three years 12% Ten years or more 18%Three to under five years 10%
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DURATION OF BEEN CUSTOMER
40%
18%20%
12%
10%
<1 YEAR
1 TO 3 YEARS
3 TO 5 YEARS
5 TO 10 YEARS
> 10 YEARS
EXPLAINATION:-
Here this analysis shows that 20% people are customer of ramdev hing from <1 year,
12% people are customer of ramdev hing from 1 to 3 year, 10% people are customer
of ramdev hing from 3 to 5 year, 40% people are customer of ramdev hing from 5 to
10 year & 18% people are customer of ramdev hing from >10 year.
5. People purchase ramdev hing…
Regularly 66% Irregularly 30%
hardly 4%
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DURABILITY OF PURCHASE
66%
4%
30%REGULARLY
HARDLY
IRREGULARLY
EXPLAINATION:-
Here this analysis shows that 66% people are use ramdev hing regularly, 4% people
are use ramdev hing hardly & 30% people are use ramdev hing irregularly.
6 If the scarcity of ramdev hing in the market, how many days will people wait for
it?
Two day 46% A month 8%
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REPURCHASE POSSIBILITY DUE TO PRICE
80%
20%
YES
NO
EXPLAINATION:-
Here this analysis shows that 80% people will purchase other brand of hing if the
price of ramdev hing increase & 20% people will not purchase other brand of hing if
the price of ramdev hing increase.
8 Which aspects of ramdev hing attract people?
Taste 40% Price 28%
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Size 12% Promotional offers 20%
ATTRACTION BASED ONVARIOUS ASPECTS OF RAMDEV
HING
12%
40%
28%
20%
TASTE
SIZE
PRICE
PROMOTIONAL
OFFERS
EXPLAINATION:-
Here this analysis shows that 40% people prefer ramdev hing because of its taste,
12% people prefer ramdev hing because of its size, 28% people prefer ramdev hing
because of its price & 20% people prefer ramdev hing because of its promotional
offers.
9. Does advertisements influence people`s purchasing decision of ramdev hing?
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Yes 68% No 32%
ADVERTISEMENT INFLUENCY
68%
32%
YES
NO
EXPLAINATION:-
Here this analysis shows that advertisement of ramdev hing influence on 68%
people’s purchasing dicision & advertisement of ramdev hing does not influence on
32% people’s purchasing dicision .
10. Want people give any suggestion to improve the product?
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Yes 4% No 96%
SUGGESTION BY PEOPLE
4%
96%
YES
NO
EXPLAINATION:-
Here this analysis shows that 4% people give suggestion to related product & 96%
people do not want to give suggestion.
FINDINGS & SUGGESTION
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1. To improve the loyalty level for disloyal & highly disloyal people, company shouldtake public perception & find out negativity in ramdev hing try to solve it.
2. Company should improve its prestige a little more for positive recommendation
among the people.
3. Company may concrete strength for its 1st impression for repurchase acceptation
between the people.
4. Company should contain confidence of customers for long time and give satisfaction
to them from far to far.
5. Company should contain regularity of customers in terms of purchasing.
6. Company provides a source of ramdev hing in to the market regularly.
7. Company remains reasonable price of ramdev hing.
8. Company should make ramdev hing tastier, in fair quality, reasonable & improve
promotional offer’s ideas with considering company’s profit.
9. Company has to do more effective advertisement.
10. Company should receive suggestions from people for increase sales and profit.
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CONCLUSION
Company should increase its advertisement.
Company should point out & try to solve whichever its weakness.
Company will have to contain its strength a little more in choice of human resource,
financial, prestige, a little bit in quality & quantity production.
Company will make substantial opportunities for progress.
Consider reasonable profit margin & customer satisfaction in every decisions &
movements.
Company will also contain its loyalty in front of consumers.
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BIBLIOGRAPHY
• Primary research.
• Internet
• By previous year project made by us on Ramdev company.
• Friends
• Company personnel
•Company’s Literature
• Company’s Profile
• Company’s Brochure
• www.ramdevfood.com
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CUSTOMER LOYALTY SURVAY
Respected sir/madam.
I am Chirag Salvi student of T.Y BBA. I am conducting research
on CUSTOMER LOYALTY FOR RAMDEV HING POWDER in DEESA
city. I assure you that I keep your data confident and I use data for academic
purpose.
1 On a scale of 1, 2, 3, where 1 represent “Extremely loyal” and 5 represent
“Extremely disloyal,” how would you rate your level of over all loyaltywith company?
1 2 3 4 5
2 How likely are you recommending company to a friend or relative?
Would you say the chances are...
3 How likely are you repurchase products and services from company?
Would you say the chances are...?
4. In total, how long have you been a customer of the company?
Less than one year Five to under ten years
One to under three years Ten years or more
Three to under five years
5 You purchase ramdev hing…
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Very good fair
good poor
Very good fair
good poor
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Regularly Irregularly
hardly
6 If the scarcity of ramdev hing in the market, how many days will you
wait for it?
Two day A month
A week Purchase other brand
7 If the price of ramdev hing may increase, than will you purchase any
other brand?
yes no
8 Which aspects of ramdev hing attract you?
Taste Price
Size Promotional offers
9. Do advertisements influence your purchasing decision of ramdev hing?
Yes No
10. Want you give any suggestion to improve the product?
Yes No
Ans:-
________________________________________________________________
PERSONAL INFORMATION
Name:…………………………………………….……………..……….………
Address:
…………………………………………………………………………….
…………..……….……………..…………………………………………….
……………..……….……………...……………..……….……………..………
Contact No:……………….……………..……….……………………..………
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E-mail id:………………………….……………..……….……………...………
THANK YOU
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