BRICs on BRICsCapturing growth in new realities

Russia India

Brazil

China

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Introduction

Fast-growing economies account for an increasing share of the global economic activity. These economies are now responsible for over half of the growth of the world output. Their impact on the world economy is of growing significance, as they industrialize, improve their infrastructure and rapidly develop their service sectors. Experts point out that in the foreseeable future fast-growing economies will account for the majority of the global output. Combined with rapidly growing spending power of the consumers in these economies, this is a new reality that multinational companies should not ignore.

To help global companies figure out their path to sustainable profitable growth in these fast- growing economies, four schools from the BRIC countries – Fundação Dom Cabral (FDC) from Brazil, the Moscow School of Management SKOLKOVO from Russia, the Indian School of Business (ISB) from India and the School of Management at Fudan University from China – have, for the first time, joined forces to create a program which aims at unraveling the difficulties of tapping into the vast opportunities presented by fast-growing economies. This unique program brings together insiders’ perspectives from the partner schools and provides deeper insights into these economies. It also presents an integrated view of the BRIC countries, which should grow in relevance in the business portfolios of global companies.

The program will analyze and discuss each of the BRIC countries in 3 perspectives:• Markets (B2B and B2C);• Sources of efficiencies across value chains;• Management practices that are effective in those countries.

The program will also allow participant companies to compare, discuss and reflect on the BRIC countries under a number of perspectives, helping to build integrated strategies for those countries. It offers a one-stop view on managing a global business portfolio across fast-growing economies.

Program Objectives

The objective of BRICs on BRICs is to provide global companies with the knowledge, skills and insights to successfully invest and operate in the BRIC countries.Why is it important to invest and operate successfully in the BRIC countries?

• Rapid economic growth• Growing middle class• Higher profitable growth opportunities

Within its main objective, the program will discuss both the macro-perspectives of each of the BRIC’s economies and the micro-details of operational excellence models of companies that are successful in those countries

BRICs on BRICs

Source: “The N-11: More Than an Acronym”Goldman Sachs study of N11 nations, Global Economics Paper No: 153, March 28, 2007

GDP - Annualized Growth Rate

GDP - Annualized Growth Rate

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2%

4%

6%

8%

10%

12%

2006-2010

2010-2015

2015-2020

2020-2025

2025-2030

2030-2035

2035-2040

2040-2045

2045-2050

China

India

Russia

Brazil

United StatesJapan

Germany

United Kingdom

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Participants must attend the opening module, the closing module and at least two of the four country modules.

BRAZIL

FRANCE

USA

RUSSIA

CHINA

INDIA

Action LearningProject

OpeningModule

ClosingModule

CountryModule

CountryModule

CountryModule

CountryModule

1

2

5

4

6

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Program Benefits

As a result of attending the program, the participants will be able to position their companies for future profitable growth by:

• Making more informed and better decisions to take advantage of the market and value chain opportunities in each of the BRIC countries• Contrasting and combine investment opportunities across the four BRIC countries• Understanding and take advantage of the differences in management practices in each of

the countries• Building networks with key influencers in government and private industry within each of the four countries• Building strong networks with their peers in the program

Along the program participants will also develop an action learning project related to the strategy of their companies for fast-growing economies. The project is a tangible and immediate outcome of the program for sponsoring companies.

Who should attend

• Corporate strategy senior executives• Strategic Business Units heads of:

• Complete SBUs• Product unit which has responsibility across markets

• Heads of P&L across markets • Senior executives who are being prepared to work in/with those countries• Small and Medium Enterprises CEOs and Senior Executives

Program Structure and Content

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Opening Module

New York, USA - 27, 28 and 29 September 2010Duration: 3 days

Program ContentThe objective of the opening module is to provide participants with a reference framework on fast-growing economies consisting of markets, source of efficiencies across the value chain, and source of management practices that work in those countries. In this module, participants will also have their first contact with an action learning project that they will develop within their organizations throughout the program. The objective of the project is to help in converting learning into practice, considering the content framework proposed for the program, and producing a tangible take away for the sponsoring companies.

Country Modules

Individual country modules - participants may choose from 2 to 4 country modules.

Belo Horizonte and São Paulo, Brazil - 22 to 26 November 2010Hyderabad, India - 10 to 14 January 2011Shanghai, China - 21 to 25 March 2011Moscow, Russia - 16 to 20 May 2011Duration: 5 days in each country

Program ContentThe objective of the country module is to explore the potential of each country as a market (B2B and B2C), as source of efficiencies in a global value chain and as a source of management practices. The program will examine in depth the potential of each market and help participants explore ways in which maximum benefit can be derived from them. It will present and discuss the comparative advantages of each country in global value chains for different industries. In the country modules, participants will also get a better understanding of both managerial mindsets in each country and management practices that work in each country. The program will also explore how global companies are perceived in each country and the role they are expected to play in each particular society. Through the local networks of the four business schools, participants will have the opportunity to interact and initiate relationships with prominent senior executives and government officials.

Closing Module

Paris, France - 27, 28 and 29 June 2011Duration: 3 days

Program ContentThe objective is to analyze and summarize the possibilities of value creation through fast-growing economies: markets, global value chains and management practices. It will also explore the organizational alignment necessary for creating and appropriating value, considering an integrated view of the BRIC countries as part of the business portfolios of global companies. In this module, participants will examine how to take advantage of organizational design and alignment options for the exploitation of the business opportunities presented by fast-growing economies.

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Pedagogy The program-pedagogy will be based mainly on experiential learning, including live cases, best practices, company visitations and interactions with top level speakers. The action learning projects will encourage participants to apply the knowledge gained to their own corporate strategic challenges. Participants will gain a balanced view of the opportunities and difficulties of developing business in fast-growing economies. Together with a consistent content framework for an integrated analysis of fast-growing economies, the program will present a unique blend of academics and practitioners drawn from the partner schools’ networks.

Faculty

The faculty for the program includes a mix of senior academics and industry experts. The academics will provide the content framework for the program and the conceptual underpinning of the discussions, where experts from industry will provide rich perspectives on each of the BRIC countries. Senior executives from companies and governments will act as speakers and discussants both in the classroom and during visits to local operations of companies.

Program Directors

• Aldemir Drummond - FDC• Elizabeth Sadova - SKOLKOVO• Manish Sinha - ISB• Zhao Youzhen – Fudan

How to apply

Program fee (USD)

The basic program fee includes the opening, the closing and two country modules. It is recommended that participants attend all four country modules to facilitate an integrated perspective. It is also recommended that sponsoring companies send more than one participant to the program, so they can build upon comparative perspectives. There is a price incentive for participants who attend three or four country modules, as well as for companies which send more than one participant to attend the program.

Program fee includes tuition, program materials, lunch and coffee breaks.It does not include travel or lodging, but schools will provide a list of recommended hotels.

To apply for admission to the program, visit www.bricsonbrics.org

Number ofparticipantsper company

2 CountryModules

3 CountryModules

4 CountryModules

20.00020.80021.60022.400

4321

24.15025.20026.25027.300

27.30028.60029.90031.200

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About the schools

FDC

Fundação Dom Cabral (FDC) is an autonomous, nonprofit institution created in 1976. FDC designs educational solutions for business that help executives modernize their corporate structures, improve their business environments, achieve sustainable economic growth and promote the development of society.

For more than 30 years, FDC has listened and talked to leaders from numerous organizations, and more than 20,000 executives attend its programs every year. As an international centre aligned with the most current management practices, FDC is engaged in strategic alliances and agreements with world renowned schools from Europe, Asia, the United States and Latin America. In Brazil FDC has its main campus in Belo Horizonte and an office and educational facility in São Paulo.

For the past four years FDC has been ranked among the best business schools in the world by the Financial Times executive education ranking, and it stands in 13th place in 2009. Accreditations such as EQUIS and AMBA also attest to the quality of FDC programs. The educational solutions offered by FDC include open-enrolment and customized programs; business partnerships; specialization and executive MBA.

Moscow School of Management SKOLKOVO

The Moscow School of Management SKOLKOVO is a joint project between major Russian and International business leaders. SKOLKOVO is a dynamically developing international business school with a vision based on a unique mix of three dimensions: entrepreneurial leadership, emerging markets and experiential learning. SKOLKOVO focuses on developing a new type of manager – leaders who will be in demand in the 21st century, the age of human resources and the age of rapidly changing global markets. Created in partnership with the government of the Russian Federation, SKOLKOVO is a part of the national priority projects program. Dmitry Medvedev, the President of the Russian Federation is the Chairman of the SKOLKOVO International Advisory Board. Since 2006 SKOLKOVO runs Executive Education programs. EMBA, the school’s first degree program, opened in January 2009. Full-time MBA started in September 2009.

FDC, Campus Aloysio Faria

Moscow School of Management

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Indian Business School (ISB)

The Indian School of Business (ISB) is a premier business school established in 2001 by an eminent group of industrialists and academics. Within a short span of time, the ISB has gained recognition and stature among its peers as a world-class business school located in India. The ISB’s vision is to be an internationally top-ranked, research driven, independent management institution that grooms future leaders for India and the world. The ISB evolved from the need for a distinctive business school in the Asian region dedicated to providing world-class management education.

The school’s governing board comprises business leaders, entrepreneurs, and academics from leading institutions. Its academic association with three top business schools – the Kellogg School of Management, The Wharton School, and the London Business School, makes the ISB unique in Asia. The ISB’s reputation as a leading business school globally was reinforced by its 12th rank in the Global MBA Rankings released by the Financial Times, London for 2009.

School of Management Fudan University

Fudan School of Management, Fudan University (FDSM) is a leading Business school in China. Structured at an international level, the School has eight departments with more than 140 full-time faculty members from all major business areas. A long history of business teaching has nurtured the current multilevel system of school education. Being EQUIS-Accredited and always being one of the first providers in Mainland China of its kind, the School currently provides high-quality business education spanning science degree programs, professional degree programs of MBA/ EMBA and MPACC, and post-doctoral research.

FDSM’s linkage with top world universities ranges from countries and regions such as the USA, Japan, Germany, France, Norway, Italy, Singapore, Hong Kong SAR and the Taiwan region. Membership of organization of Partnership in International Management (PIM) and GMAC help the school further boost its global influence and eventually benefit students of broader international exposure. For years, the School has retained deep rooted linkages with renowned enterprises. Fudan Business Consulting Co. Ltd., backed by School faculty provides full scale management services for global, state-owned enterprises and all levels of governmental organizations.

Fudan School of Management

Indian School of Business

www.bricsonbrics.org