china membrane bioreactor (mbr) market outlook- ambitious water reuse targets boosting membrane...
TRANSCRIPT
China Membrane Bioreactor (MBR) Market Outlook - Ambitious Water Reuse Targets Boosting
Membrane Industry
Jennie Peng, Consulting Analyst
Environment & Building TechnologiesEnvironment & Building Technologies
August 31st 2011
Today’s Presenter: Jennie Peng
Jennie Peng is Consulting Analyst with Frost & Sullivan GIC group specialised in Environmental practice. She mainly focuses on monitoring and analyzing emerging trends, technologies and market behavior in the water and wastewater management, waste management, new energy, air pollution control, and environmental health and safety industries in China.
What she brings to the Team
� Highly fluent verbal and literal capability in both English and Chinese
� Varied experience across industry segments and solid experience in environmental industry
� Sound understanding of functions such as production, sales & marketing, and project managements
� Ability to understand client requirements and deliver solutions
Industry experience
� Extensive expertise in environmental industry.
2
� Worked with several leading firms: such as Dow, GE, Siemens, Befesa, Severn Trent Services, etc.
� Consulting and research projects including China Water and Wastewater Treatment Market, China Membrane Bioreactor Market, China Desalination Market, Opportunities in Mega Cities Water Infrastructure Development, China Sludge Treatment and Disposal Market, etc.
• Prior to joining Frost & Sullivan, she was working as a Marketing Engineer for Hyflux Ltd in Singapore, where she was involved in several market research projects. Jennie also has experience with the same company working as a Global Sales Coordinator, as well as a Membrane Product Branding Specialist.
Education
� MSc. Environmental Science & Engineering, Stanford University (US) and Nanyang Technological University (NTU) under Singapore Stanford Partnership program, Singapore
� B.Eng. in Environmental Engineering, Zhejiang University, Hangzhou, China
Jennie PengConsulting Analyst
Frost & SullivanBeijing, China
Today’s Agenda
China MBR Market
Government strategies and plans
Overview of China water industry
Key market forces
3
Outlook: $1 Billion
Industry by 2017
Market forecast and perspectives
Mega trends and Industry convergence implications
Key end-user analysis
Technology Analysis
Overview of China Water Industry
Heilongjiang
LiaoningInner Mongolia
Ningxia HebeiShanxi
Tianjin
BeijingXinjiang
Jilin
Water Distribution (China), 2010 Water Distribution (China), 2010
0.0
200.0
400.0
600.0
800.0
1000.0
1200.0
Wate
r usage p
er
capita
(m
3/y
ear)
Seven regions Most water-unstinted province
Municipalities
Per capita water usage (China), 2010 Per capita water usage (China), 2010
500 m3/yr extreme scarce level by UN
4
Taiwan
Sichuan
Yunnan Guangxi Guangdong
Fujian
Shandong
Hubei
HunanJiangxi
Hainan
NingxiaQinghai
Shanxi
Henan
Anhui
Zhejiang
JiangsuShaanxi
Guizhou
Shanghai
Chongqing
Tibet
Total Water Distribution (Billion tons)
≥396.5 317.4-396.5 159.2-317.4 ≤159.2
0.0
0
50
100
150
200
250
Total Wastewater Generation
Treated Wastewater Reused Wastewater
Municipal Industrial
Volu
me (
mill
ion m
3/d
ay)
Only 8.5% reuse rate in 2010
Source: Year Book of China Statistics 2010, Ministry of Water Resources
Government Strategies and Plans
2010 Plans on Increasing Wastewater Reclamation and Reuse 2015
Overall Municipal Wastewater Reuse and Recycling Rate
Water Consumption per 10,000 RMB Industrial Value-added
Wastewater Reclamation Rate for Northern Cities
5
Central Government
Budget Funds,
$0.37 Bn
Local Government
Budget Fund,
$0.74 BnPrivate Investment,
$2.56 Bn
Plan of Investment for Wastewater Reclamation and Reuse (China), 2011-2015 Plan of Investment for Wastewater Reclamation and Reuse (China), 2011-2015
Source: 12th five year plan, Frost & Sullivan
MBR Market Evolution in China
YearMunicipal
(‘000 m3/day)
Industrial(‘000
m3/day)
Ratio of Municipal
Installation Capacity
Ratio of Industrial Installatio
n Capacity
2005 190.0 75.0 71.7% 28.3%
MBR Market: Historical Installation Capacities (China), 2005-2009
500.0
600.0
700.0
800.0
900.0
Ins
tall
ati
on
Ca
pa
cit
y (
‘00
0 m
3/d
ay)
Municipal Industrial
6
2006 189.9 81.4 70.0% 30.0%
2007 200.0 88.6 69.3% 30.7%
2008 519.2 23.5 95.7% 4.3%
2009 700.2 142.7 83.1% 16.9%
Source: Frost & Sullivan Note: All figures are rounded; the base year is 2010.'
0.0
100.0
200.0
300.0
400.0
500.0
2005 2006 2007 2008 2009In
sta
lla
tio
n C
ap
ac
ity (
‘00
0 m
3/d
ay)
Year
Key Market Challenges
Challenges 1-2 Years 3-4 Years 5-6 Years
Robustness of membrane material and challenge of fouling. High High High
Lack of awareness among end-users of the tangible benefits of MBR systems
High High Medium
MBR Market: Impact of Top Six Industry Challenges (China), 2011-2017
7
Relatively low tariff for reclaimed wastewater High High Medium
High market concentration High High-Medium Medium
Lack of specific governmental subsidies to compensate the production of reclaimed water for self-supplying applications
High High-Medium Medium
Source: Frost & Sullivan
Revenue Forecast and Perspectives
877.6
1,350.8
9697
8000
10000
12000
1,000
1,200
1,400
1,600
Insta
llati
on
Cap
acit
y (
‘1000 m
3/d
ay)
Re
ve
nu
e (
$ m
illi
on
)
MBR Market Revenue and Installation Capacity Forecast (China), 2011-2017
MBR Market Revenue and Installation Capacity Forecast (China), 2011-2017
Market Revenue Share by Sectors (China), 2010 Market Revenue Share by Sectors (China), 2010
75%
25%
Municipal
Industrial
8
59.2
228.1
289
1006
5019
0
2000
4000
6000
0
200
400
600
800
2007 2010 2015 2017
Insta
llati
on
Cap
acit
y (
‘1000 m
3/d
ay)
Revenue Installation Capacity ('000 m3/day)
Re
ve
nu
e (
$ m
illi
on
)
Market Revenue Share by Membrane Types (China), 2010
Market Revenue Share by Membrane Types (China), 2010
Year
Source: Frost & Sullivan
94%
6%
Hollow fiber
Flatsheet
Technology Analysis
China MBR Market: Target of Pollutants Reduction for 12th five year plan (China), 2011-2015
WWTP Upgrading &
Nutrient RemovalTargets
Existing plant meeting Level II discharging standard to upgrade to meet Level I Grade B StandardExisting plant meeting Level II discharging standard to upgrade to meet Level I Grade B Standard
Part of the existing plants need to be upgraded to meet Level I Grade A StandardPart of the existing plants need to be upgraded to meet Level I Grade A Standard
60% of the municipal wastewater treatment plants are to add denitrification and dephosphorous functions60% of the municipal wastewater treatment plants are to add denitrification and dephosphorous functions
9
Add Carbon Source
Add Dephosphorous chemcial
MBR Filtration Tank Denitrificationtank
Membrane filtration
COD - ++ + +
AmmoniaNitrogen
++
Total Nitrogen +++ ++ + ++ +
Total Phosphorous
++ + + + +
China MBR Market: Influence of 12th five year plan on treatment effectiveness for different wastewater reclamation technologies
Source: Frost & Sullivan
Key End-Users Analysis
Market Share by Industry Segmentation (China), 2010
Industrial Application Market Share in 2010MBR Growth Potential
(2011-2017)
Power
Petroche-mical
Steel & Metal
Textile &
Market Share by sectors (China), 2010
28.60%
Municipal Industrial
10
Source: Frost & Sullivan
Oil Field
Others such as Pulp & Paper, Electronics, Oil
Field, Pharmaceuticals, etc
Leachate
Textile & Dye
Food & Beverage
Pharmaceuticals
Oil Field
71.40%
Conclusion/Key Take-Aways
Megatrend Degree of Impact Impact Timing
The BOT business mode to dominate the MBR market
8 1-2 years
11
Reclaimed wastewater will be distributed under comprehensive network system
7 3+ years
Automatic and integrated module design will enable the trouble-free operation
5-6 3+years
Source: Frost & Sullivan
Next Steps
� Request a proposal for Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. ([email protected])
� Join us at our annual Growth, Innovation, and Leadership 2012: A Frost & Sullivan Global Congress on Corporate Growthoccurring 15 – 16 May, 2012 (www.gil-global.com)
12
� Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news)
Your Feedback is Important to Us
Growth Forecasts?
Competitive Structure?
What would you like to see from Frost & Sullivan?
13
Emerging Trends?
Strategic Recommendations?
Other?
Please inform us by rating this presentation
Frost & Sullivan’s Growth Consulting can assist with your growth strategies
Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
http://www.facebook.com/FrostandSullivan
http://www.linkedin.com/companies/4506
14
http://twitter.com/frost_sullivan
http://www.linkedin.com/companies/4506
http://www.slideshare.net/FrostandSullivan
For Additional Information
Chiara Carella
Head of Corporate Communications
Europe, Israel, Africa
+44 (0) 207 343 8314
Jennie Peng
Consulting Analyst
Environment & Building Technologies
(86) 10-65989600-331
15
Fredrick Royan
Research Director
Global Environment (Water) Markets
+44 (0) 20 7343 8353
Andrew Thorndyke
Sales Director
Environment & Building Technologies
+44 (0) 186 539 8645