chevron driving school selling
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TRANSCRIPT
All reserved (C) Patrick O'Connor
Chevron Driving School
”Developing Safer Drivers”
Continual Professional Development
Maximising your Earning Potential
Each year, around 8000 hopeful individuals set out to become ADI’s…of those who pass, one third will leave in their first year, another third will leave by the end of year two…Why?
Many of these instructors state that there are too many instructors and not enough pupils, or other schools are charging less for lessons… however nearby will be an ADI who is always busy teaching the same subjects to potentially the same pupils…
Professionalism• Apparel • Car• Headboard• Personal hygiene• Time keeping• Language • Manner• Contacting pupils
Booking a new pupil
• Receiving pupil details
• Contacting the pupil and arranging the lesson
• Your details and what you require on the first lesson
• Meeting the pupil for the first lesson and introduction lesson
• Issuing the induction book
Pupil’s Contact Details
• Name:
• Address:
• Driving Licence No:
• Date of Birth:
• Phone No’s:
• Lesson Price:
• Date started
• Additional information
Diary management
• Primary area
• Secondary area
• Boundary area
• Set your working hours
• Ladder pupils
• Time slots
• Be slightly flexible
Generating additional work
The best form of advertising is word of
mouth!
“I earn a living by teaching people to drive, I am a teacher”
You earn your living by selling your skills as a teacher!
Each pupil should generate two additional pupils
• Selling is not selling if you believe in the product (you)
• Incentives
• Standard of service offered and value added
• Keeping in touch after the test
Using maths to sell lessons
Pupil’s resource material
• Books they need
• Where they get them from
• Have an instructors library
• NEVER LEND YOUR OWN BOOKS!
Course syllabus
HPT
• How to introduce HPT
• How to teach HPT
• DVD ROMs and DVD’s
• Using other technology
The Theory Test
• What should the pupil take with them?
• Explain to the pupil what happens on the test
• Theory
• HPT
Subjects to be taught
• All PST’s• Order of teaching• Roundabouts• Dual-carriageways• Safety questions• Parking bays
Syllabus not covered by Part 3
• Supervising drivers
• Putting fuel in vehicle
• Multi-storey car parks
• Car tax and insurance requirements
• Vehicle checks – FLOWER!
• What to do after a collision
• How does the pupil apply?
• What information you need? See the letter
• What does the pupil take with them
• No licence, no test
• Explain to the pupil what happens before, during and after the test
• Accompany the pupil on test
• If the pupil passes
• If the pupil is unsuccessful
Q&A
The Three P’s
• Presentation
• Punctuality
• Preparation
Conclude
• Contact the pupil as soon as you can.
• Be professional in everything you do.
• Do not compromise your driving or teaching skills.
• If you have a high number of pupils who cancel saying something has come up, self-evaluate
• Remember, if you offer a good service, you are worth the price they pay
Thank you for attending