chevron driving school selling

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All reserved (C) Patrick O'Connor Chevron Driving School ”Developing Safer Drivers” Continual Professional Development Maximising your Earning Potential

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Page 1: Chevron driving school selling

All reserved (C) Patrick O'Connor

Chevron Driving School

”Developing Safer Drivers”

Continual Professional Development

Maximising your Earning Potential

Page 2: Chevron driving school selling

Each year, around 8000 hopeful individuals set out to become ADI’s…of those who pass, one third will leave in their first year, another third will leave by the end of year two…Why?

Many of these instructors state that there are too many instructors and not enough pupils, or other schools are charging less for lessons… however nearby will be an ADI who is always busy teaching the same subjects to potentially the same pupils…

Page 3: Chevron driving school selling

Professionalism• Apparel • Car• Headboard• Personal hygiene• Time keeping• Language • Manner• Contacting pupils

Page 4: Chevron driving school selling

Booking a new pupil

• Receiving pupil details

• Contacting the pupil and arranging the lesson

• Your details and what you require on the first lesson

• Meeting the pupil for the first lesson and introduction lesson

• Issuing the induction book

Page 5: Chevron driving school selling

Pupil’s Contact Details

• Name:

• Address:

• Driving Licence No:

• Date of Birth:

• Phone No’s:

• Lesson Price:

• Date started

• Additional information

Page 6: Chevron driving school selling

Diary management

• Primary area

• Secondary area

• Boundary area

• Set your working hours

• Ladder pupils

• Time slots

• Be slightly flexible

Page 7: Chevron driving school selling

Generating additional work

The best form of advertising is word of

mouth!

Page 8: Chevron driving school selling

“I earn a living by teaching people to drive, I am a teacher”

You earn your living by selling your skills as a teacher!

Page 9: Chevron driving school selling

Each pupil should generate two additional pupils

• Selling is not selling if you believe in the product (you)

• Incentives

• Standard of service offered and value added

• Keeping in touch after the test

Page 10: Chevron driving school selling

Using maths to sell lessons

Page 11: Chevron driving school selling

Pupil’s resource material

• Books they need

• Where they get them from

• Have an instructors library

• NEVER LEND YOUR OWN BOOKS!

Page 12: Chevron driving school selling

Course syllabus

Page 13: Chevron driving school selling

HPT

• How to introduce HPT

• How to teach HPT

• DVD ROMs and DVD’s

• Using other technology

Page 14: Chevron driving school selling

The Theory Test

• What should the pupil take with them?

• Explain to the pupil what happens on the test

• Theory

• HPT

Page 15: Chevron driving school selling

Subjects to be taught

• All PST’s• Order of teaching• Roundabouts• Dual-carriageways• Safety questions• Parking bays

Page 16: Chevron driving school selling

Syllabus not covered by Part 3

• Supervising drivers

• Putting fuel in vehicle

• Multi-storey car parks

• Car tax and insurance requirements

• Vehicle checks – FLOWER!

• What to do after a collision

Page 17: Chevron driving school selling

• How does the pupil apply?

• What information you need? See the letter

• What does the pupil take with them

• No licence, no test

Page 18: Chevron driving school selling

• Explain to the pupil what happens before, during and after the test

• Accompany the pupil on test

• If the pupil passes

• If the pupil is unsuccessful

Page 19: Chevron driving school selling

Q&A

Page 20: Chevron driving school selling

The Three P’s

• Presentation

• Punctuality

• Preparation

Page 21: Chevron driving school selling

Conclude

• Contact the pupil as soon as you can.

• Be professional in everything you do.

• Do not compromise your driving or teaching skills.

• If you have a high number of pupils who cancel saying something has come up, self-evaluate

• Remember, if you offer a good service, you are worth the price they pay

Page 22: Chevron driving school selling

Thank you for attending