social selling driving renaissance in relationships
TRANSCRIPT
Social Selling Relationships Driving Evolution of
Sales/Marketing
@Jon_Ferrara - @Nimble
Your Brand + Network Equals
Your Net worth
Relationships aren’t Social Connections
Relationships are Earned and they’re
Built on Trust
It’s Your Job to Learn about
People and Their CompanyBefore YouEngage.
Are You Standing Out From Your Competition?
Become a Trusted Advisor
Customer Journey Has Changed
You Still Operating Your BusinessLike A Castle?
Building Brands isn’t Simply Marketing
Company Brands are Built on Promises
Made and Experience Delivered
Managing Customer Lifecycle
Old Customer Journey Models are changing
The Consumer Decision Journey
Influence by Others is Key
The 5 E’s of Social Business• Educate with Content
• Enchant by being Relevant
• Engage with Authenticity
• Embrace with Intent
• Empower Your Customers
Marketing’s Not Only Done By Marketing
@ValaAfshar
Timothy Huges @OracleTimEMEA Business Development Director Oracle
Koka Sexton Head of Social MediaMember Marketing & CommunicationsLinkedin Corporation
Twitter - @KokaSexton
Timothy Hughes @OracleTimEMEA Business Development Director Oracle
Day Timer
Sales Forecast
#Overwhelmed
The Roots of SFA/CRM
• GoldMine was Founded on $5,000• Zero funding - Bank, VC, Seed, Angel• No Marketing Dept. for 1st Five Years• #1 Rated Product for 10 Years• 2 Million Users Worldwide• 5,000 VARS • 500+ Third Party Apps • Pioneered Relationship Management
Swimming the Social River
Our contacts,communications
and activitiesare scattered all over the
place
The Problem With Contact Management
• Metrics for Management!• Value geared towards
reporting• Little Value to Sales Reps• Have to force Reps to use• Tons of Manuel Data Entry
Contacts in Outlook, Address Book and Google Contacts have no Context cause they are not linked to emails and calendar activities.
*Transactional *Stale *Analytical *Un-Social *Manual
The Problem With Contact Management
The Problem With CRM• Metrics for Management!• Value geared towards
reporting• Little Value to Sales Reps• Have to force Reps to use• Tons of Manuel Data Entry
We need to move beyond account-driven paradigm where customers are merely numbers and engagement is lacking.
*Transactional *Stale *Analytical *Un-Social *Manual
Are Sales Tools Helping Sales
People or Slowing Them
Down?
Is This How Most Sales People See Their CRM and Management?
Are Sales Tools Helping Sales
People or Slowing Them
Down?
60% of Sales Peoples Time is
Wasted.
Imagine If That Time Was Spent
EngagingCustomers?
Ensure that every seller has the required knowledge, skills, processes and behaviors to optimize every interaction with buyers.
Sales Enablement #1 Goal
The Emerging Sales/Marketing Technology Stack
• Too Many Tools• Too Much Complexity• Too Much Costs• Tools Don’t Talk to Each
Other• Too Much Focus on Sales• Service is The New Sales• Experience Drives
Success
The Consumer Decision Journey
Building Advocate Tribes from Prospects, Customers and Influencers
Building Your Brand
• Be Relevant
• Be Authentic
• Be Personal
• Support Others
• Pay it Forward
•Content Attracts
• Build a Sustainable Community
About @Jon_Ferrara• Jon is a Relationship Management
entrepreneur who helped create the CRM market with his company GoldMine.
•He is also a noted speaker on Social Sales and Marketing. His most recent venture is Nimble.com, a leading social relationship manager.
•He has recently been recognized on Forbes as one of the Top 10 Social Salespeople In The World and The Top 10 Social Chief Executive Officers (CEOs) on Twitter @Jon_Ferrara @nimble #SocialSelling
Social Relationships Made Easy™
@Jon_Ferrara - CEO & Founder - Nimble, Inc.
5 Signs You Just May Be
Ready For a New CRM.
@Jon_Ferrara - CEO & Founder - Nimble, Inc.
End of Deck
•Social Selling Made Easy™
Twitter @Jon_Ferrara | CEO Nimble, Inc.Renaissance In Relationships And Evolution of Sales Enablement