cheltenham design festival 2013 programme

WHO CARES?ABOUT THE FUTURE OF DESIGN

Join the debate: 11-14 April 2013

A word from Sir John HegartyWe sometimes forget that everything man made had, at some point, to be designed. Without design our world wouldn’t function. And, as we increasingly exploit our world’s precious resources, the need to utilise them in a sustainable way becomes ever more important; one could say vital. The role of the designerbecomes increasingly central to our wellbeing.

But design isn’t only about function. It should also deliver pleasure. It should make us feel good. Great design has the ability to lift our spirits and imbue value over and above its function.

Listen to Sir John Hegarty’s thoughts on the

link between good design and happiness on

Saturday 13 April at 18.45

#YellowSofa Get involved in the debate now

11-14 April 2013At the Parabola Arts Centre Cheltenham, Gloucestershire

The Cheltenham Design Festival is for everyone who wants to discover the power of creative thinking. With four days of events ranging from conversations with some of the UK’s top designers to free workshops where young curious minds can learn and explore ideas, the Parabola Arts Centre opens its doors to all.

AUDITORIUM EVENTSHear from those who keep Britain at the heart of the creative world and discover who is setting the agenda for design today in areas ranging from digital technology and engineering or graphic design and architecture.

STUDIO EVENTSIf you want to get to the heart of the matter, grab a complimentary cup of coff ee courtesy of the Boston Tea Party and pull up a chair in the Studio. These exclusive and intimate events bring the audience and speakers closer so the creative conversations can fl ow. Book early to avoid disappointment.

SUNDAY STUDIOSYoung minds will discover new ways of looking at the world and learn how to make ideas come alive in these free and fun hands-on workshops for 8-16 year olds.

AROUND THE FESTIVALBetween events, immerse yourself in the atmosphere and discover what else is taking place around the festival. Treat yourself in the bookshop or grab a coff ee and check out the exhibition of design-inspired sketches by our speakers. Find out how the festival is working with a new generation of young designers in Cheltenham and try your hand at creative thinking in the free interactive events, from simulators to creative workshops.

About the festival

GREAT TICKET DEALS FOR STUDENTS Find out more at cheltenhamdesignfestival.com

11-14 April 2013At the Parabola Arts Centre Cheltenham, GloucestershireDon’t miss

Good design improves the way we live and helps us navigate the world around us... It enhances our wellbeing and makes us happy. But who really cares about design? Creativity is a hot topic of debate: in relation to its size, Britain punches above its weight in its creative infl uence around the world and it is predicted that by 2017, around 50% of new jobs will come from the creative sector. At the same time design and technology subjects are in threat of being devalued in the National Curriculum.

The Cheltenham Design Festival 2013 is a opportunity to engage with some of the world’s most innovative and forward-thinking creatives; people who infl uence our everyday lives in areas such as education, the environment, urban design, technology and business.

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#YellowSofa – Join the Debate

1: Cheltenham Art Gallery – Nick Sinden

2: Capitalism mural, Ibiza – Tristan Manco

3: Global branding – Turner Duckworth

4: Wexford County Council HQ – Robin Lee

5: V&A identity

6: Design Museum identity

7: Neville Brody

11-14 April 2013At the Parabola Arts Centre Cheltenham, GloucestershireDon’t miss

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#YellowSofa – Join the Debate

Over four days Cheltenham’s Parabola Arts Centre will be abuzz with debates, talks and interactive events that show the power of innovation. Come and listen to Neville Brody, one of the most innovative and infl uential graphic designers in the world, fi nd out how the Design Museum and the V&A face the challenge of defi ning creativity and discover how Aston Martin creates the optimum balance of design and performance.

Think design doesn’t aff ect you? Think again.

At the festival you can hear how the architects of the Cheltenham Art Gallery and Museum have used the museum’s collection to inform their new design, hear from designers whose work for global brands surrounds us and see how street art colours our lives.

In our free Sunday Studios young creatives can unleash their potential in fun, hands-on workshops.

Where will creative thinking take you? Come to the Cheltenham Design Festival and fi nd out.

Quick look schedule

Get the most out of the festival by planning your visit with our at-a-glance guide. Planning to book a few events? Check out our Day Pass off er, which allows entrance to fi ve Auditorium events for just £40 or £10 for students / under 18s (Thursday - Saturday).

23 Blot on the Landscape or Future Design Icon?

34 Fly like a bird – biomimicry at Airbus

1 Postcard from the Creative Industries

11 From Doodle to App Store

12 Street Art

24 Grounds for Optimism

10.00 11.00 12.00 13.00 14.00

Thursday 11 April Auditorium

Thursday 11 April Studio

Friday 12 April Auditorium

Friday 12 April Studio

Saturday 13 April Auditorium

Saturday 13 April Studio

Sunday 14 April Auditorium

Sunday 14 April Studio

4 The Art of Creative Oneupmanship

2 Face to Face with... David Hillman

13 A Design for Living 15 Ageing Better by Design

27 A Revolution in 3D

14 Led by the Land 16 Only the Pronoid Thrive

28 Can the Museum Beat the Shop?

25 Face to Face with... Ben Casey

26 Why not in Britain?

35 Hatch it, Sketch it, Pitch it!

S1 Who Says You Can’t Draw? S2 Magic Eye S3

3 The Next Creative Generation? 5 The Way We Think


Ideas Factory

32 The Blue Riband – the Line of Luxury

20 Hooray! ...Be a Designer

17 Aston Martin – Under the Bonnet

29 Theatre Design – a Parabolic Process Tour

9 An Audience with... Richard Seymour

6 Face to Face with... Adrian Shaughnessy

15.00 16.00 17.00 18.00 19.00 20.00

7 Pilfering the Riches of Human Capacity

8 Face to Face with... Bruce Duckworth

10 Question Time: Who Cares About the Future of Design?

18 What is Sustainable Design?

30 Reinventing the Wheel

19 It Looks Good – But Does It Work?

21 Face to Face with... Sir John Sorrell

22 100 Years of Aston Martin...

33 Does Good Design Make us Happy?

36 A Place for Art... 37 Hello World: Where Design Meets Life

31 Graphic BirdWatching

S4 Ready, Steady, Draw!


BOOK TICKETS ONLINEVisit the website to book your tickets

cheltenhamdesignfestival.com

BOOK TICKETS BY PHONETelephone the Town Hall Box Offi ce

0844 576 2210. Mon-Sat 10.00-17.30

BOOK TICKETS IN PERSONCheltenham Town Hall, Imperial Square

GL50 1QA. Mon-Sat 10.00-17.30

Mark Bonner, Spencer Buck, Michael Johnson, Craig Oldham

If you’re starting out in the creative industries what should you expect and what do you have to

do to survive? Join some of the UK’s most innovative and successful creative directors as they

discuss the new landscape of design in the digital age.

David Hillman (pictured), Linda Relph-Knight (Chair)

In 2012 editorial designer David Hillman was honoured by D&AD as their most awarded

designer ever. In this must-see event, journalist and ex-editor of Design Week Lynda

Relph-Knight talks to him about an extraordinary career of ground-breaking work.

Sir Christopher Frayling, Tim Lindsay, Adrian Shaughnessy (Chair)

Design heavyweights, Tim Lindsay, CEO of D&AD and education expert Sir Christopher

Frayling, discuss the impact of marginalising design in education. How will current policies aff ect

the next generation of creatives and will this aff ect Britain’s ability to compete on a global level?

Spencer Buck (pictured), Jessica Robinson, Lynda Relph-Knight (Chair)

Establishing and maintaining a meaningful client/designer relationship leads to great work. In this

frank conversation about a long-standing client/designer relationship, Spencer Buck and client Jessica

Robinson talk openly about what it takes to push each other to creative perfection without ever falling out.

Bruce Duckworth

Branding giant Bruce Duckworth shares his views on the responsibility of designers to off er

clients creative excellence and why he believes we should think of design as a brand’s material

culture and – like it or not – be judged by it.

Adrian Shaughnessy (pictured), Tim Lindsay (Chair)

Adrian Shaughnessy is a graphic designer and writer whose books include the bestselling How

to be a Graphic Designer Without Losing Your Soul. In this event, D&AD’s Tim Lindsay talks to

him about his beliefs informed by a career in the commercial and academic worlds.

POSTCARD FROM THE CREATIVE INDUSTRIES Sponsor: Superdry

FACE TO FACE WITH... DAVID HILLMAN

THE NEXT CREATIVE GENERATION? Sponsor: UCAS

THE ART OF CREATIVE ONEUPMANSHIP

THE WAY WE THINK Sponsor: Pink Sky

FACE TO FACE WITH... ADRIAN SHAUGHNESSY

Event 01 Auditorium10.00-11.00£12.00

Event 02 Studio11.30-12.30£15.00


Event 04 Studio13.15-14.15£15.00


Event 06Studio15.00-16.00£15.00

Thursday 11 April 2013

Thursday 11 April 2013

Craig Oldham

In a discipline where anyone can say it, do it, and make it work, come and bear witness to the

irresistible demise – or perhaps it’s the prodigious rise – of this thing called graphic design.

Your host, the terrifyingly forthright Craig Oldham.

Bruce Duckworth (pictured), Lynda Relph-Knight (Chair)

One of the UK’s leading creative directors, Bruce’s awards shelf includes a D&AD Yellow

Pencil, Cannes Lions Grand Prix, Clio and a Grammy award. Here he talks to Lynda

Relph-Knight about his vision and unique design viewpoint as one half of Turner Duckworth.

Richard Seymour

As one half of Seymourpowell, Richard Seymour’s career spans more than 30 years and a huge

range of creative disciplines. Hear from one of the UK’s greatest innovators as he draws on his

vast experience to look to the future.

Mary Curnock Cook, Wayne Hemingway, Martin Horwood MP, Craig Oldham,

Bel Reed, Adrian Shaughnessy, Stephen Marston (Chair)

Why does design have to fi ght for its place on the curriculum? A panel of leading creative and

educational experts including Wayne Hemingway discuss the real value of design and where its

future lies. Got a question for the panel? Email [email protected]

PILFERING THE RICHES OF HUMAN CAPACITY Sponsor: Boston Tea Party

FACE TO FACE WITH... BRUCE DUCKWORTH

AN AUDIENCE WITH... RICHARD SEYMOUR Sponsor: AGD

QUESTION TIME: WHO CARES ABOUT THE FUTURE OF DESIGN? Sponsor: Superdry

Event 07Auditorium15.15-16.15£12.00

Event 08Studio16.45-17.45£15.00



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Tristan Manco

Street art may have segued into the gallery world, but will is ever shake off its outsider status?

One of the UK’s leading street art authorities takes us through this DIY art movement with

great examples of street art from around the world.

Design Council and NSEAD

In this event, meet successful designers from green product design through to digital

technology and learn about their work. Featuring some of the industry’s top names, it is a

unique opportunity to learn, network and be inspired.

Kim Wilkie

Each place has its own character – a continuous conversation between the physical form

and the lives that it shapes. Join landscape architect Kim Wilkie as he explores how inherent

memories, natural forces and humour are shaping tomorrow’s landscapes.

Camilla Buchanan, Emma Collins, Rama Gheerawo, Adrian Westaway

Are today’s designers really meeting the needs of an ageing population? This Design Council

panel looks at how leading thinkers are responding to the needs of a growing sector of

British society.

Nick Jankel

Many business models are based on out-of-date beliefs, leaving them ripe for disruption by

innovators who see things diff erently. Find out why changing our beliefs is harder than it looks

and how we must design beliefs for ourselves that empower and inspire.

STREET ART

A DESIGN FOR LIVING

LED BY THE LAND Sponsor: Hazlewoods

AGEING BETTER BY DESIGN

ONLY THE PRONOID THRIVE: USE DESIGN TO CHANGE YOUR THINKING Sponsor: University of Gloucestershire

Event 12 Studio10.00-11.00£12.00

Event 13Studio11.30-12.30£12.00


Event 15Studio13.15-14.15£12.00


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Friday 12 April 2013

Oli Christie

The global popularity of mobile gaming has given rise to new creative opportunities. In this

fun talk by Oli Christie of Neon Play, discover what it takes to create and launch successful

mobile games.

FROM DOODLE TO APP STORE: HOW TO MAKE A TOP-SELLING IPHONE GAME Sponsor: Immobilise


Ian Minards, Marek Reichman

Discover how a world-class car is designed and built in this hands-on tour with two of the

people behind Aston Martin’s new four-door sports model, the Rapide S, which combines

luxury and performance in equal measures. Tyre kickers welcome!

Nat Hunter, Steven Johnson

‘Sustainability’ is one of the most widely used and abused words in design. Join designers

Nat Hunter and Steven Johnson to clarify what sustainability means in practice and how is it

inherent in the concept of good design.

Peter York

How do people respond to design? Social commentator Peter York examines how design

concepts actually fi t into real life, explores why some designs are adopted over others and

explains the social factors that underpin our aesthetic choices.

Fred Deakin

Amid global recession and digital revolution Fred Deakin believes there are unique opportunities for

designers. His manifesto for an optimistic future is illustrated with examples from 20 years of cross-

media explorations with his design company Airside, his band Lemon Jelly and personal projects.

Sir John Sorrell

Chairman of the London Design Festival and UK Business Ambassador Sir John Sorrell talks

about his belief that we are at the dawn of the age of creativity, when nations are increasingly

turning to creativity and design to achieve growth and success.

Ian Minards, Marek Reichman

As Aston Martin celebrates its centenary, listen to Ian Minards Product Development Director,

and Marek Reichman, Design Director, talk about the evolution of car design over the century and

discover how engineering and design come together in their latest four-door car, the Rapide S.

ASTON MARTIN – UNDER THE BONNET

WHAT IS SUSTAINABLE DESIGN? Sponsor: Cheltenham Borough Council

IT LOOKS GOOD – BUT DOES IT WORK?

HOORAY! WHY THERE’S NEVER BEEN A BETTER TIME TO BE A DESIGNER Sponsor: Superdry

FACE TO FACE WITH... SIR JOHN SORRELL

100 YEARS OF ASTON MARTIN - POWER, BEAUTY AND SOUL Sponsor: HB

Event 17Studio15.00-16.00£15.00


Event 19Studio16.45-17.45£12.00


Event 21Studio18.15-19.15£12.00


Friday 12 April 2013

Saturday 13 April 2013

Peter Botsoe, Gemma Grimes, Nigel Knee, Charlie Watson (Chair)

As we move towards low-carbon energy, nuclear power plants, wind farms and transmission

lines will become a feature of the landscape. Have your say as our panel of energy experts

debate the design aspects of these controversial structures.

Boston Tea Party, Bristol’s Extract Coff ee Roasters

Caff eine devotees shouldn’t miss this chance to follow the coff ee process from bean to cup

with Boston Tea Party in conjunction with Bristol’s Extract Coff ee Roasters. Explore some of

the fi nest coff ees in the world and discover the creativity that goes into the brewing process.

Ben Casey (pictured), Patrick Burgoyne (Chair)

Ben is Creative Head at The Chase, which currently holds the number one position in Design

Week’s Creative League Table. In this event, Creative Review’s Patrick Burgoyne asks him

about his career and role as both designer and educator.

Andrew Grant, Robin Lee

Architect Robin Lee and landscape architect Andrew Grant present their recent award-winning

work at home and abroad and explore some of the successes and failures of British design

procurement from Ireland and the Olympic Park to Singapore, Sheffi eld and Cambridge.

Richard Horne

From toys to hip implants, 3D printing turns ideas into objects before our eyes. Discover how,

very soon, you could have a workshop in your living room and witness some of the latest 3D

printers in action.

Moira Gemmil (pictured), Deyan Sudjic, Rowan Moore (Chair)

How can museums tell the story of the creative process? In what ways can they be more than

shop windows for isolated objects? Moira Gemmil from the V&A and Deyan Sudjic, Director of

the Design Museum, discuss the challenges of capturing an audience.

BLOT ON THE LANDSCAPE OR FUTURE DESIGN ICON? Sponsor: Renishaw

GROUNDS FOR OPTIMISM

FACE TO FACE WITH... BEN CASEY

WHY NOT IN BRITAIN? Sponsor: coombes:everitt architects LLP

A REVOLUTION IN 3D

CAN THE MUSEUM BEAT THE MUSEUM SHOP? Sponsor: Cheltenham Borough Council


Event 24 Studio10.00-11.00£12.00

Event 25Studio11.30-12.30£12.00


Event 27 Studio13.15-14.15£12.00


Saturday 13 April 2013

Tim Foster (Tour and talk)

Enjoy an audience with Tim Foster, architect of the award-winning Parabola Arts Centre, where

he will discuss the challenges of creating a new theatre adjacent to a listed Regency villa, within a

conservation area. This will include an exclusive tour of the building, under Tim’s expert guidance.

David Constantine (pictured), Mel Nicholls, Fi Glover (Chair)

David Constantine, the driving force behind charity Motivation, talks about designing wheelchairs

for developing countries that have empowered more than 135,000 people worldwide. David will

be joined on stage by Paralympian wheelchair racer and Motivation collaborator Mel Nicholls.

Peter York

As the London Underground celebrates its 150th anniversary, writer and broadcaster Peter York

explains how the Charles Holden-designed modernist stations of the Piccadilly Line brought glamour

to the capital’s suburbs and examines the relationship between the ‘luxury line’ and the city itself.

Neville Brody, David Constantine, Sir John Hegarty, Deyan Sudjic,

Fi Glover (Chair - pictured)

Beyond form and function, does design contribute more to mankind? Chaired by the BBC’s

Fi Glover, this event is a unique opportunity to hear from some of the UK’s most forward

thinkers, including Neville Brody and Sir John Hegarty.

Lynsey Power, Karishma Raff erty, Catherine Nippe, Joana Niemeyer, Deirdre Breen

Graphic BirdWatching is an international network dedicated to promoting women in design.

How can we change the gender gap? This event will discuss the role of women in design and

examine the applied eff orts and outcomes of those committed to its development.

THEATRE DESIGN – A PARABOLIC PROCESS

REINVENTING THE WHEEL Sponsor: GE Aviation

THE BLUE RIBAND – THE LINE OF LUXURY Sponsor: The Bradley Hotel

DOES GOOD DESIGN MAKE US HAPPY? Sponsor: Superdry

GRAPHIC BIRDWATCHING – MAKING THINGS HAPPEN

Event 29 Studio15.00-16.45£12.00




Event 31Studio16.45-17.45£12.00

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Sunday 14 April 2013

Mark Champkins

Got a great idea but not sure how to develop it? The Science Museum’s Inventor-in-Residence Mark

Champkins shares his secrets on turning a design concept into reality. Inventors of all ages can get

tips for generating, developing and commercialising ideas in prep for the Dragon’s Den.

Nick Sinden

Cheltenham’s competition-winning extension to the town’s Art Gallery and Museum is nearing

completion. Hear from the architect about the design of a modern public building to display an

historic collection; a rare opportunity to be in at the birth of a major building.

Alice Rawsthorn

Renowned design critic Alice Rawsthorn explores the impact of design on our past, present

and future, from the macabre symbol invented by 18th-century pirates to terrorise their

victims to the race to develop a fl awless World Cup ball.

HATCH IT, SKETCH IT, PITCH IT! Sponsor: GE Aviation

A PLACE FOR ART – THE CHELTENHAM ART GALLERY AND MUSEUM Sponsor: BPE

HELLO WORLD: WHERE DESIGN MEETS LIFE Sponsor: Superdry





Dr Norman Wood

Get a glimpse of the future of fl ight! Join Dr Norman Wood of the Airbus Wing Design team to

discover how engineers are taking inspiration from the way migrating birds fl y in formation to

develop a new generation of reduced-emission aircraft.

FLY LIKE A BIRD – BIOMIMICRY AT AIRBUS Sponsor: Airbus


Drawing is a rich visual language that’s accessible to everyone and a great way to explain and

explore your world. No graphic experience is needed in this free workshop for 8-16 year olds –

come along, grab some paper and give it a go!

Please note: Tickets are required for this limited-capacity event.

Bring along your digital camera or camera phone to this unique photography workshop for

8-16 year olds. Learn from award winning photographers the art of expressing your creativity

through photography and look at things around you in a new and exciting way.


Are you the next James Dyson? Let us take you from daydream to the Dragon’s Den. This free

workshop for 8-16 year olds led by inventor Mark Champkins will unleash your creativity and

provide you with tips and tricks to develop and pitch your product.


Sharpen your pencils and come along to this free illustration workshop for 8-16 year olds with

renowned illustrator Simon Spilsbury. Learn techniques and tips for capturing the moment in

your own personal style; you’ll never think of the humble line in the same way again!


WHO SAYS YOU CAN’T DRAW? - drawing workshop Sponsor: Derwent

MAGIC EYE - photography workshop Sponsor: Whole Foods Market Cheltenham

THE IDEAS LAB - invention workshop Sponsor: Whole Foods Market Cheltenham

READY, STEADY, DRAW! - illustration workshop Sponsor: Derwent

Event S1 Studio10.30-11.30FREE




Sunday studios - free practical workshops!




0844 576 2210. Mon-Sat 10.00-17.30


GL50 1QA. Mon-Sat 10.00-17.30

TICKET DEALS (THURSDAY - SATURDAY)Day Passes are available for each individual Festival Day and allows entrance to fi ve Auditorium Events across that day.

• Day Pass £40

• Student Day Pass (with a valid NUS card) and under 18s £10

Please note: Studio Events are not included in any Day Pass Deals, but are discounted 50% for concessions.

CONCESSIONSIndividual event tickets are available with a 50% discount to students (with a valid NUS card), under 18s, the unemployed and senior citizens.

Disabled concession: one full price ticket + one complimentary ticket for personal assistant applies to all events.

Visit cheltenhamdesignfestival.com for full details.

Please note: There is a £1.50 transaction fee per booking for online and phone bookings.

SUNDAY STUDIOSEvent S1-S4 on Sunday 14 April are free events for 8-16 year olds. These events still require a ticket to be obtained from the Box Offi ce in advance. Tickets are limited so book early to avoid disappointment.

TERMS AND CONDITIONSThe Cheltenham Design Foundation reserves the right to change the line up of speakers at any time and refunds will only be given if an event is cancelled. Please visit our website or the Town Hall Box Offi ce for a full list of Terms & Conditions.

The Cheltenham Design Festival is registered with the charity commission as a charity in England (Registered Charity Number 1142085).

If you wish to contact the Design Festival Team with any comments, email [email protected]

Ticket deals and concessions





0844 576 2210. Mon-Sat 10.00-17.30


GL50 1QA. Mon-Sat 10.00-17.30

#YellowSofa Get involved in the debate now

Sponsors and supporters

The Cheltenham Design Foundation would like to extend special thanks to all of its sponsors and supporters

british /designers /manufacturers /

hb





0844 576 2210. Mon-Sat 10.00-17.30

BOOK TICKETS IN PERSONCheltenham Town Hall, Imperial

Square GL50 1QA. Mon-Sat 10.00-17.30

BY ROAD

Cheltenham is situated on the A40 and just off the M5 (junctions 10, 11 and 11a). For information on parking please visit parabolaartscentre.co.uk

BY RAIL The Parabola Arts Centre is a 20-minute walk from Cheltenham Spa Railway Station, which is on the national rail network. nationalrail.co.uk

BY COACH

The Parabola Arts Centre is just a 5-minute walk from Cheltenham Bus Station, which is on the National Express network. nationalexpress.com

M5 J11

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Getting to the festival

All Cheltenham Design Festival events take place at the

Parabola Arts Centre, Parabola Road, Cheltenham, Gloucestershire GL50 3AA

cheltenham design festival 2013 programme

Documents