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INTRODUCTION

Organization is a social unit which is deliberately constructed and reconstructed to seek

specific goals. An organization comes into existence when there are a number of persons

in communication and relationship to each other and are willing to contribute towards a

common endeavour. The evolution or organization dates back to the early stages of

human civilization when two or more persons began to cooperate and combine together

for fulfilling their basic needs of food, clothing, shelter and protection of life. Thus, an

organization is born when people combine their efforts for some common purpose. It is a

universal truth that an individual is unable to fulfill his needs and desires alone because

he lacks strength, ability, and resources. S o he seeks the cooperation of other people who

share goals with him.

This organization study is carried out at KITEX Ltd, Kizhakkambalam, Aluva. The

organization study has been carried out to get an understanding of the structure and

functioning of the organization. The study was undertaken to get an exposure to the

functioning of different departments of the company. The study helps to interact with the

managers of different departments and to observe the workers at their work place and to

act together with them. The purpose of the study is to get a clear-cut idea about the

functioning of different departments of the company.

The study is confined to one month based on the primary data obtained from the

head of various departments, the middle level managers and supervisory staff. The study

covers in brief in the present position of the textile industry and the company. The study

is made by personally visiting the company at Kizhakkambalam.

The primary data have been collected by structured interview with the managers

and other personnel of the company. The information about manufacturing process has

been gathered by interacting with different personnel of the organization at various levels

Kristu Jayanti College of Management

OBJECTIVES OF THE STUDY

Primary Objectives

To get touch with the industrial and organizational environment.

To understand the actual working conditions in the organization.

Secondary Objective

To find out various elements in manufacturing process.

To know the organizational structure.

To find out various departments in the organization.

To get familiarization with the policies and procedures of the organization.

To know the strength and weakness of the company.

To study welfare measures of the company.

SCOPE OF THE STUDY

The scope encompasses both geographical and conceptual boundaries. The study is useful

in accessing the quality and performance of the company. It will help to conduct a

detailed study on the structure of the functional areas of organization. It also helps to

identify the strength and weakness of the organisation and also helps to find out the area

where the organization should improve. The study also helps to familiarize the textile

industry and also ascertain the present position of the company.


IMPORTANCE OF THE STUDY

The study is mainly on academic grounds. This study provides an opportunity to acquire

practical knowledge through personal study and observation. This study reveals some

positive and negative aspects of the enterprise. The feed back of students will provide the

company authorities to frame their policies and to frame effective program.

ACHIEVEMENTS OF THE STUDY

The training in Kitex helped me to acquire practical knowledge through personal

study and observation. The description given by the authorities is in many ways related to

actual situations. By observing various aspects of the company I came to know the

following:

1. The type of business performed by the company and its nature.

2. Various functions and operations of the company.

3. Production process performed.

4. Financial problems faced by the company.

5. How a factory is working in this competitive scenario

LIMITATIONS OF THE STUDY

1. Detailed study could not be performed due to time constrains

2. Confidential data was not available

3. Most of the interactions with management personnel were within the peak time

office time which would have let to biased decisions.


4. Unavailability of Financial Data’s restricted me to analyses the financial position

of the company.

RESEARCH METHODOLOGY

The data’s are collected from two sources namely primary data’s and secondary data’s.

Primary Data

It is collected through the discussion with managers, various department

heads, officers, and employees.

Secondary Data

It is collected from:

1. Internet: Annaaluminium.com, Google.com

2. Annual Reports

3. Office Records

The study is done by personally visiting the company at Kizhakkambalam, Aluva. The

primary data have been collected by structured interview with General Manager, and

Managers of various departments and other personnel including supervisors, workers

etc… of the company. Information about manufacturing process has been collected by

observing the functioning of machines and equipments in the plant. The quality manual,

publications of government of India, ministry of textile, magazines, periodicals relating to

the textile industry, internet etc…. were a useful source of the secondary data.


TEXTILE INDUSTRY

INTRODUCTION

The Indian textile industry has a significant presence in the economy as well

as in the international textile economy. Its contribution to the Indian economy is

manifested in terms of its contribution to the industrial production, employment

generation and foreign exchange earnings. It contributes 20 % of industrial production, 9

% of excise collections, 18 % of employment in the industrial sector, nearly 20 % to the

countries total exports earning and 4 percent to the Gross Domestic Product.

In human history, past and present can never ignore the importance of textile

in a civilization decisively affecting its destinies, effectively changing its social scenario.

A brief but thoroughly researched features on Indian textile culture.

HISTORY OF TEXTILE INDUSTRY

India has been well known for her textile goods since very ancient times. The

traditional textile industry of India was virtually decayed during the colonial regime.

However, the modern textile industry, however, made its real beginning in Bombay, in

1850s.The first cotton textile mill of Bombay was established in 1854 by a Parsi cotton

merchant then engaged in overseas and internal trade. Indeed, the vast majority of the

early mills were the handiwork of Parsi merchant engaged in yarn and cloth trade at

home and Chinese and African markets.

The first cotton mill in Ahmadabad, which was eventually to emerge as a rival

centre to Bombay, was established in 1861. The spread of the textile industry to

Ahmadabad was largely due to the Gujarati trading class.


The cotton textile industry made rapid progress in the second half of the

nineteenth century and by the end of the century there were 178 cotton textile mills; but

during the year 1900 the cotton textile industry was in bad state due to the great famine

and a number of mills of Bombay and Ahmadabad were to be closed down for long

periods.

CURRENT POSITION OF TEXTILE INDUSTRY IN INDIA

Textile constitutes the single largest in India. The segment of the industry

during the year 2000-01 has been positive. The production of cotton declined from 156

lakh bales in 1999-2000 to 1.40 lakh bales during 2000-01.

Production of man- made fiber increased from 835 million kgs in 1999-

2000 to 904 million kgs during the year 2000-01 registering a growth of 8.26%. The

production of spun yarn increased to 3160 million kgs during 2000-01 from 3046 million

kgs during 1999-2000 registering a growth of 2.91% during the year 1999-2000

increasing from 894 million kgs to 920 million kgs.

The production of fabric registered a growth of 2.7% during the year

1999-2000 increasing from 39,208 million sq mtrs to 40,256 million sq mtrs.The

production of mill sector declined by 2.6% while production of handloom, powerloom

sector increased by 2%, 2.7% respectively. The exports of textiles and garments

increased from Rs. 455048 million to Rs. 552424 millions, registering a growth of 21%.

Growth in the textile industry in the year 2003-2004 was Rs. 1609 billion.

And during 2004-2005 production of fabrics touched a peak of 45,378 million square

meters. In the year 2005-2006 up to November, production of fabrics registered a further

growth of 9 percent over the corresponding period of the previous year.

VISION INDIA 2010 FOR TEXTILES;

Textile economy to growth to $ 85 billion by 2010.

Creation of 12 million new jobs in Textile sector.

To increase Indias share in world trade to 6% by 2010.


Achieve export value of $ 40 billion by 2010.

INDIAS MAJOR COMPETITORS IN THE WORLD

To understand India’s position among other textile producing the industry

contributes 9 % of GDP and 35 % of foreign exchange earnings, India’s share in global

exports is only 3 % compared to china’s 13.75 %. In addition to China, other developing

countries are emerging as serious competitive threats to India. Looking at export shares,

Korea (6%), and Taiwan (5.5%) are ahead of India, while Turkey (2.9%) has already

caught up and others like Thailand (2.3%) and Indonesia (2%) are not much further

behind. The reasons for this development are the fact that India lags behind these

countries in investment levels, technology, quality and logistics.

PROBLEMS FACED BY THE TEXTILE INDUSTRY IN INDIA

The cotton textile industry is reeling under manifold problems. The major

problems are the following;

SICKNESS

Sickness is widespread in the cotton textile industry. After the engineering

industry, the cotton textile industry has the highest industry incidence of sickness. As

many as 125 sick units have been taken over by the Central Government. Sickness is

caused by various reasons like the problems mentioned below.

OBSOLESCENCE

The plant, machinery and technology employed by a number of units are

obsolete. The need today is to make the industry technologically up-to-date rather than

expand capacity as such. This need was foreseen quite some time back and schemes for

modernization of textile industry had been introduced. The soft loan scheme was

introduced a few years back and some units were able to take advantage of the scheme

and modernize their equipment. However, the problem has not been fully tackled and it is

of utmost importance that the whole industry is technologically updated.


GOVERNMENT REGULATIONS

Government Regulations like the obligation to produced controlled cloth are

against the interests of the country. During the last two decades the excessive regulations

exercised by the government on the mill sector has promoted inefficiency in both

production and management. This has also resulted in a colossal waste of raw materials

and productive facilities. For example, the mills are not allowed to use filament yarn in

warp in order to protect the interest of art silk and power loom sector which use this yarn

to cater to the affluent section of society.

Textile Industry in Kerala

The first cotton textiles mill was established in 1883 in Kallai near

Kozhikkode by P.S Santhappa Chettiyar and M. Guptan Namboothiripad, known as

Malabar Spinning and Weaving Mill. The commercial production was started in 1887.

Later in 1976 the mill was taken over by Government of Kerala and handled over to

Kerala state textiles corporation. The second mill presently called Parvathi Mills Ltd.was

started in 1884 by James Darragan, an English man using 19 acres of land donated by the

Maharaja of Travancore. In 1888, the mill was sold to another British industrialist named

AT VIN. In 1932 the management was taken over by Kerala Textiles Corporation. In

April 1974, the mill was nationalized under sick textiles undertaking (nationalization) Act

and was made a unit of National Textiles Corporation (NTC) Limited Bangalore, which

is a subsidiary of NTC Delhi. Sitaram Textiles Ltd., another oldest mill was established

in 1903 as a Private Limited Company. Balarama Iyyer started it. Later due to

mismanagement and labor trouble, company was liquidated in 1954.

The factory was gutted down due to fire in 1959 and spinning production

was completely stopped. The Government of Kerala purchased this unit as a result of

liquidation and public auction in 1972, with the modest start of these mills, the number of

cotton textile mill rose to 31. The government of Kerala has announced in state assembly


on March 29, 1994, its Willingness to start 5 more spinning mills, one each of Kazargod,

Kozhikkode, Thrissur, Kottayam and Malapuram along with the commissioning of

corporative spinning mill at Kareela Kulangara at Allepey with a spindle capacity of

6000 spindles.

The cotton textiles industries are concentrated in district of Thrissur and

Palakkadu followed by Ernakulam and Kannur. These four districts together account for

nearly 3/4th of the spinning mills in Kerala. The numbers of existing composite mills are

quite low i.e., only four in number, its growth during the last 10 years is nil. Due to the

unprofitable nature of composite mill, Malabar spinning and weaving mill discontinued

its weaving operation and concentrated on spinning only. Calicut modern spinning mill

once turned sick is now taken over by a financially sound third party and found earnings

before the last, decade. There are 7 cotton textile mills in Trissur including one composite

mill. Kottayam stands last in the list with only one state owned mill.

There are 16 private mill in Kerala of which 14 are spinning mills and the rest

2 are composite mills. The national textile corporation has got under it, 4 spinning mills

and 1 composite mill. The corporate sector owns only 2 spinning mills. In Kerala the

Trissur corporative spinning mills with an installed spindle capacity of 12,000 spindles is

the smallest mill followed by Kathayee Cotton Mills Limited with 14,860 spindles.

Another welcome feature was that a 100% export oriented unit, Past Pin

India Ltd. Started commercial production at Palakkadu. These units are located at

Palakkadu near Tamilnadu border. Another corporative mill, Alleppey Corporative

spinning mill at Kayamkulam is yet to be commissioned. Out of the 31 mills in Kerala,

14 are private sector, 8 under National Textiles Corporation, 4 under Corporative Sector

and 5 under K.S.T.C.


ANNA GROUP OF COMPANIES

The Anna-Kitex group is one of the leading induatrial group in the state of kerala

employing more than 12,500 personnel for the past 40 years. The group is engaged in the

manufacture of diverse products like garments, textiles, school bags, travel bags,

umbrellas, aluminum utensils, kitchen appliances, branded spices, curry powders and

ready to eat food which is marketed in the famous brands of kitex, Scooby-day, Anna

aluminium, chackson and saras. The Anna-Kitex group is a pioneer in the fashion

industry Anna Group, Where quality - the buzzword - has built success.

The Anna range of vessels and utensils are highly popular in the Middle East,

USA, Africa and Australia. The organization comes under Anna Group are as follows:

Anna Aluminium Company

Sara’s spices

Kitex Ltd

Kitex Garments

Chackson

ANNA ALUMINIUM COMPANY

Anna Aluminium was started in 1968 at Kizhakkambalam as a small company of

only eight employees. Now it has grown into the single largest private sector employer in

Kerala with nearly 5000 employees. This is the flagship company of Anna Group,

engaged in the manufacturing and marketing of Vessels and Utensils as per ISI standards

for the past three decades, it is presently the only company having ISI Certification for

Vessels in Kerala. The company manufactures vessels only using 99.5% pure Aluminium

ingots. The brand 'ANNA', has become a household name in Kerala due to its high

standards of quality and workmanship.


The Company has more than 525 different varieties of vessels and utensils,

marketed through more than 1200 dealer outlets in India. Its CHAKSON range of

packaged products includes pressure cooker, compact idly cooker, etc… are highly

popular in the South Indian market. It is presently the only manufacture with ISI

certificate for its vessels in Kerala. 'CHAKSON' is the brand name under which Anna

Aluminium Company markets its range of packaged household products.

CHAKSON brand Pressure Cooker commenced production in 1993, and the product

captured one fourth market share within a short span of 4 years. As a hallmark of quality,

Chakson Pressure Cooker is also approved by the Bureau of Indian Standards with its ISI

certification.

PRODUCT RANGE

Pressure Cooker

Thermal Cooker

Multi Steamer

Idly Cooker

Compact Idly cooker

Milk Cooker

Puttu Maker

Cooking Pot

Fry pan

Kettle


KITEX LIMITED

Anna Group's weaving unit, KITEX LIMITED was established in 1975. The Company

is engaged in the production of fabrics made of Cotton fabrics, polyester blends, Greige

Cloth, Bed sheets and Lungies. They are marketed through a network of over 2000

authorised dealers. Through the years, the company has carved a niche for itself in this

highly competitive industry with its tradition of world class quality.

Kitex is engaged in the production of fabrics made of Cotton and other blends,

Grey Cloth, Bed sheets and Lungies. Kitex lungies are available in four various types-

Executive, Medium Super, Medium and Economy all priced differently.

'Kitex White' gives an array of white dhothies -single as well as double. It comes

with streaks of colour and gold to add to the looks of your dhothi. We also have beautiful

and wide range of bedspreads under the label of Sweet Dreams. Through the years, the

company has carved a niche for itself in this highly competitive industry with its tradition

of world class quality.

FUTURE EXPANSION PLAN

Weaving capacity is doubled from 5000 by adding 120 shuttle looms. Now the

company is planning to import raw materials from Dornier and Pecanor. Diversifications

of new products are being added.

PRODUCT GALLERY

Lungies

Executive

Medium Super

Medium

Economy

Dhothies

Smartline


Smartline Gold

Readywear

Samrat

Bed sheets

Following are the types of bed sheets

Sweet dreams 50

Sweet dreams 60

Sweet dreams double sheet

Duo/sd 60 bed sheet + 2 pillow covers

Solitude double sheet

Sweet dreams king knight

Duplex / solitude bedsheets + 2 pillow covers

Soft dreams king size + 2 pillow covers

Sweet dreams DS + 2 pillow covers

Mull

Economy

Medium

Scoobee products

School Bags +2 Bags College Bags Travel Bags Ladies Bag

SARA SPICES


SARA SPICES is the condiment producing unit of the Anna Group. It is involved

in the production and exporting of Curry powders, whole Spices, etc. for the past two

decades. Since its inception in the year 1976, Sara Spices have come a long way, tingling

the palates of gourmets the world over with its delicious range of Spices and Masala

powders.

Sara spices and curry powders are known for its high standard of quality and

hygiene and were won. Sara’s spices include Jeera, Cardamom, Ginger, Turmeric, Red

chilly and Coriander. A wide range of masala powders are available under this brand.

PRODUCT GALLERY

Saras Ready-To-Eat

Ready to cook gravies

At the highest standards of quality, Sara Whole Spices and Curry Powders have been

approved by :

Food and Drug Administration (FDA) of USA.

Agmark of India.

Recognized by Spices Board of India.

Spice House Certificate.


KITEX GARMENTS

It is a Readymade Apparels type of company. This unit is manufacturing and

exporting garments items like hosiers, shirt woven, polar fleece, T- shirts, kids wear,

nylon, jackets, pants, shorts, night wear etc…

The company is mainly oriented towards exporting of garments and many multinational

companies are outsourcing their production to this company. The company and its

premises are of the highest standard meeting the international levels.

Kitex Children’s Wear Ltd will commence knitting operations in February and will be

full commissioned by December 2008. KGL is the only company manufacturing

specification ‘222’ for children’s wear. This company also obtained A-Level certification

from World Wide Responsible Apparel Production (WRAP), which is a federation of 21

American apparel and footwear associations. Only two companies have achieved this

certification in India.

KITEX COMMUNITY COLLEGE

It was established and administered in January 2003. Formally it was inaugurated

on 10- 05- 2003 by Sree C. Rajagopal, honorable minister of state of defense. This

college is affiliated with Madras Center for Research and Development of Community

Education (MCRDCE). The college mainly started for the purpose of training persons to

provide employment opportunity and personality. The courses available in the

Community College are General English, apprenticeship and training, tailoring, bag

making and utensil manufacturing


LATEST VENTURES

Recently Anna group has ventured in to a number of areas. These include

manufacture of instant food hard projects. It has also started Fashion Technology

Institute to cater to the increasing demand for qualified persons in the world of fashion.

Kitex got ISI 9001:2000 in February 2007, they are committed to manufacture and

deliver quality.

Fabrics and processed fabrics as per customer specification efficiently in professional and

environment friendly manner, on time and at right cost with almost customer satisfaction

to become a world class organization through continuous improvement.

ELLYS HERBAL EXTRACTIONS

Ayurveda is a traditional Indian system of medicine. Ellys Herbal Extractions makes use

of the ancient secrets of Ayurveda, to provide you with everyday food supplements that

can enhance the user’s health. This product’s having no side effects. It enhances digestion

process- Natural relief to gastric problems and gives the stomach an easy feeling.

INNER GARMENTS

The company had ventured into a new business field of producing inner garments for

men and women under the brand name ADONIS and AGNA. They are selling their

products through their own distribution channel.


KITEX LIMITED

VITAL STATISTICS

Name : Kitex ltd

Address : Kizhakkambalam

Aluva

Ernakulam

Registered office/ factory : Kizhakkambalam

Nature of incorporation : private limited company

Nature of business : Manufacturing of cotton textiles

Nature of product : Consumer product, Industrial product

Chairman : Mr: M. C. Jacob

Director : Mr: Boby M Jacob, Mrs: Mini Boby Jacob

Banker : Federal Bank, SBI

Auditor : Varma $ Varma

Total capital employed : 4 crore

Annual turnover : 100 crores

Brand name : Kitex

Employment potential : 1800 workers

Number of machines : 564 machines


VISION

FUTURE VISION OF KITEX LTD

To reach the excellent quality standards in the coming year

To keep in place with modern technologies and concepts

To organize supply of materials with minimum cost to maximum extent possible

without any compromise in quality

A world class manufacturing company focusing on all round business excellence

through Total Quality Management System with committed leadership effective

team work delighted customers and satisfied employees in an environment

friendly organization

MISSION

Fabrics and processed fabrics as per the customer specification efficiently in a

professional and environment friendly manner, on time, and at the right cost with at most

customer specification to become a world class organization through improvement.


World Class Manufacturer

Leadership,Team work and TEI

Quality, process

and people

Policy strategy

Customer

GOALS AND OBJECTIVES

1) Increase the production by 60 % from the level by adding essential machinery,

manpower and solving space constraints.

2) Reduce the present project product rejecting by 50%.

3) Reduce the specific fuel and electricity consumption.

4) Increase product range by introducing new inner garments.

COMPETITORS

We find that the kitex faces competition from only few brands like;

KKB

Angel

Jansons

MCR

Majority of the customers were asking kitex lungies. It shows that kitex lungies

have good brand image. If we look at the competitors from only the lungies side

we can see the competitors are as follows;

Angel

Bombay dyeing

Jansons

We find that the market share of kitex is far more than others if we compared with

other brands.


ISO CERTIFICATION

Kitex got ISO 9001-2000 in February 2007. They are committed to

manufacture and deliver quality. Kitex is the leading manufacture with ISO 9001-2000

in South India of all varieties of griege fabrics, yarn dyed fabrics, dobby and leno dobby

fabrics made of cotton, polyester cotton, cotton nylon, cotton flax, linen, cotton linen,

cotton Lycia, polyester Lycia etc. They can do any weaves/ qualities like cambric,

sheetings, poplin, mulls, casements, drill, twill, lions, satins, bed fords, oxfords, stripes

etc, they have 420 running looms of sulzer, picanol, Dornier and cimmco making around

25000 sq metres per day of fabrics .

They are the leading manufacture with ISO 9001-2000 in South India of all

varieties of griege fabrics, yarn dyed fabrics, dobby and leno dobby fabrics made of

cotton, polyester cotton, cotton nylon, cotton flax, linen, cotton linen, cotton Lycia.


AWARADS WON

Mr. Jacob, the managing director of kitex Ltd has won several awards for his meritorious

contributions in the field of business. To mention a few;

Kitex has won the TRANSWORLD TRADE FARE GOLD MEDAL in the year

1975.

Kitex has awarded the UDYOG PATHRA Award by the Vice President of India

Sri. B.D. JETTI in the year 1979.

A Memento was presented to Mr. Jacob in December 1992, for his valuable

contribution to the Evangelistic Convention held at Puthencruz.

Considering his outstanding contribution as an Industrialist Mr. Jacob was

awarded the BUSINESS MAN OF KERALA 1999 award by the BUSINESS

DEEPIKA, the business daily from one of the oldest Malayalam Newspaper

group.

KRISTHU JAYANTHY award for the year 2000 was conferred to Mr. Jacob

during the 82nd ALL KERALA CATHOLIC CONGRESS for his noteworthy

contributions to the economy of Kerala.

AKSHAYA AWARD 2000 for his outstanding contribution to Malayalam.

The Ernakulam Chamber of Commerce the Joseph chakola Memorial

VYAVASAYA JYOTHY award to Mr. Jacob for the year 2000-2001.

For the meritorious services of Mr. Jacob to the community, he was awarded by

Major Arch Bishop Mar VARKEY VITHAYATHIL in the year 2000, on behalf

of the most Gracious IGNATIUS MOOSA 1st PATRIARCH OF VATICAN.

BHARAT ALUMINIUM COM Ltd (a Government of India Enterprice) Service

Recognition Award.


Lungies

Executive

Superior quality lungies available in various designs and colors.

Medium Super

Comfortable lungies you would love to drape. Available in various designs and

colour combinations.

Medium

Experience freedom and coolness with Medium range of lungies;comes to you in

warm colors and in various designs.


Economy

After a hard day’s work, jump into lungi to ease your tension, to sooth your senses

and to feel relaxed.

Dhothies

Smartline

White single dhothy with streaks of either dark red or dark blue or dark green

lines, which can be worn equally at home and outdoors.

Smartline Gold

Cream colour single dhothy with streaks of Gold Jerry lines for special occasions.

Readywear

Plain white single dhothy you'll love to drape. The anywhere, anytime wear.

Samrat

Pure cotton white double dhothy with lines in 5 different colours to choose from.

Bed sheets

Following are the types of bed sheets

Sweet dreams 50

Sweet dreams 60

Sweet dreams double sheet

Duo/sd 60 bed sheet + 2 pillow covers

Solitude double sheet

Sweet dreams king knight

Duplex / solitude bedsheets + 2 pillow covers

Soft dreams king size + 2 pillow covers

Sweet dreams DS + 2 pillow covers

Mull


Mull is a dhoti for small children. Mostly they are selling in to local market. Types

of Mulls are

Economy

Medium

Scoobee products

At the dawn of new millennium the new generation was presented with an innovative


school bag from Kitex, the main offshoot of Anna Group. ScooBee Day bags are

compactly designed with unique features that make it durable, colorful, comfortable and

easy to carry. The bag features anti strain shoulder paddings and accupressure buds

specially designed to minimize the strain on the back and shoulders.

Following are the types of bags:-

School Bags

College bags

Kinder garden bags

Features

• Made from imported Dineer Nylon for durability

• Shoulder strap cushion to prevent shoulder pain

• Soft padding and accupressure buds on the rear side to cushion your back

• Unique stitching using strong nylon threads

• Quality zip with zip guard to prevent water leaking into the bag

• Secret pocket to hold chocolate and money

• 15 different color combinations

• Special leak proof tiffin box pouch at attractive price

• Bags for college and travel purposes also available

Trawellday bags

The company has ventured into a new segment of bag production as TREWELLDAY

bags. This wide ranges of luggage and baggage products with latest trends

and design and is made from imported raw materials. The bags are priced premium

and has good market share. The price range is from Rs.650/- to Rs.3000/-. The range

includes

Trolley bags

Travel bags

Business bags

Lap- top bags


Back- pack bags

Beauty case bags

Dago Bert Shirting and Suiting

Dago Bert Shirting and Suiting are woven from the finest cotton, using

the toughest materials that are soft to touch when draped on your body. Featuring the

most contemporary designs along with the latest weaving techniques, Dago Bert Shirting

and Suiting are available in variety of colours and shades.

Agna and Adonis Inner Wear

Kitex has made its foray into the untapped lingerie segment with brand names

Adonis and Agna. ADONIS-inner wear for men and AGNA- inner wear for ladies, with

Anna group promise of quality, both ADONIS and AGNA comes competitively priced

and ensure complete value for money.

ADONIS a range of refined vests and briefs and AGNA a range of Bras and

Panties ensure seamless fit and finish. Both brands use specially processed fabric which

feels smooth and healthy even on the soft skin of newborns. It provides ample space for

stretching, bending and rigorous exercise without tearing.


MAJOR DOMESTIC MARKETS

Main markets are ;

Kerala

Tamilnadu.

MAJOR EXPORT MARKETS

North America

South America

Western Europe

Eastern Europe

Eastern Asia

Southeast Asia

Middle East


PRICE LISTS OF VARIOUS PRODUCTS

LUNGIES

Products and particulars Size MRP

Executive

Medium

Medium Super

Standards

Supreme

Economy

130 cm *200 cm

127 cm * 200 cm

127 cm * 200 cm

127 cm * 192 cm

127 cm * 200 cm

127 cm * 192 cm

175 Rs

138 Rs

150 Rs

105 Rs

150 Rs

126 Rs

DHOTIES


Ready Wear 128 cm * 200 cm 120 Rs

Smart Single 120 cm * 200 cm 135 Rs

Smart Line Gold Single 127 cm * 200 cm 150 Rs

Smart Double 127 cm * 385 cm 250 Rs

Smart Plus Double Dhoti White

Board kara

127 cm * 385 cm 245 Rs

Smart Ivory Plus XL 127 cm * 400 cm 260 Rs

Smart Premium RX 127 cm * 385 cm 310 Rs

BEDSHEETS


Sweet Dreams 50 128 cm * 225 cm 177 Rs

Sweet Dreams 60 152 cm * 225 cm 199 Rs

Sweet Dreams Double Sheet 225 cm * 175 cm 304 Rs


Duo 1 sd 60 Bed Sheets Plus 2

Pillow Covers

152 cm * 225 cm 330 Rs

Solitude 1 Double Sheet 152 cm * 225 cm 186 Rs

Sweet Dreams Kind Size 250 cm * 225 cm 408 Rs

Duplex 1 Solitude Bed Sheets Plus

2 Pillow Covers

152 cm * 225 cm 306 Rs

Sweet Dreams King Size Plus 2

Pillow Covers

225 cm * 250 cm 575 Rs

Sweet Dreams DS Plus 2 Pillow

Covers

225 cm * 175 cm 435 Rs

MULL


Economy 127 cm 48 Rs

Medium 127 cm 60 Rs


PERSONNEL OFFICERCLERICAL OFFICER

ORGANIZATION STRUCTURE

Kitex Ltd follows the line or military organizational structure. Managing Director is the

top level, other functional managers followed by him. The span of management in the

organization is narrow span. The main advantage of this type of control is that close

supervision, clear chain of command, and close control and fast communication between

subordinates and supervisors. The model of the organization design is mechanistic model.

An efficient management system plays a dominant role in the success of all

business units. It is this section that declares the levels of output, its product in pattern,

pricing technique, marketing style and even the mode of conduct to its executives.

The chairman and the managing director who are the representatives of the share

holders take the important decisions of the group concerns. They perform strategic

planning and policy making functions of kitex ltd. For their help General Manager, top

executives of the company management are appointed. General manager is responsible

for the smooth, efficient and productive functioning of the units from the production to

the marketing.

The middle level management comprises of production manager, marketing

manager, financial manager, personnel manager and purchase manager, and store

manager and quality controller.

AVERAGE QUALIFICATION OF EMPLOYEES

Top level: Professionally qualified having sufficient industry experience.

Middle level : Graduation and above with experience in the relevant areas.(both

technical and managerial)

Junior level /First line management : Diplomas / Industrial training certification in

the textile industry and experience.



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PURCHASE DEPARTMENT

The purchase department plays very important role in the company and it is

efficient in every vital factor concerning the manufacture quality, cost efficiency and

promote delivery of goods to customer’s service machines and tools at most favorable

terms consistent with maintaining the desired standard of quality. Purchasing is the most

important functions of materials management. At the moment an order is placed for the

purchase of material, a substantial part of the companies finance is committed, which

effects the cash flow position of the company.

The company has a centralized purchasing department. This department is headed

by purchase manager. The purchase manager reports the details to General Manager and

Managing Director.

OBJECTIVES OF PURCHASE DEPARTMENT

To make a continuous availability of materials so that there may be an interrupted

flow of materials for production.

To make purchase competitive and to ensure most economic prices.

To develop relationship with suppliers.

To make purchase in reasonable quantities to keep investment in materials

To adopt the most advance method of purchase to ensure smooth delivery of

material from supplier and to avoid the risk of any dispute and financial loss.

To serve an information centre on the material knowledge relating to purchase,

source of supply specification and mode of supply.

Internal control measured adopted by the purchase department

In fixing contracts for purchase, private variation clauses are also included in the

terms and conditions of purchase. All purchase orders formed are pre-numbered and strict

control is exercised over unused forms. All materials, suppliers are received inspected,

counted and measured, in the receiving section of purchase department.


MATERIALS PURCHASED

100 % cotton yarn of different specifications

Sizing chemicals

Loom spares

Electrical equipment and accessories

Packing materials

YARN

Before purchasing the yarn, the quality parameters are checked and getting

assurance from yarn suppliers such as count, strength, twist, imperfection level, CV % of

the count, CV % of the strength of the yarn. For checking or measuring the above

parameters, various equipments are available in the laboratory. The company purchasing

a quality yarn that is auto cone, auto spliced, electronically zero cleaned yarn for making

100 % dying standard quality fabric for export garments

GREIGE FABRIC

The buyers have their own standards for quality and the company has always

satisfied the requirements of the buyers. Even though the company followed a stated

quality policy a 4 Point System, from the Textile Distributors Associations, Inc USA and

American Textile Manufacturers Institute, Inc Newyork. The penalty or demerit points

are calculated according to the length of the defects as follows


METHODS OF GRADING

First quality

Usually fabrics are graded “first” if the demerit points do not exceeds the

limits but the acceptance tolerance has to be confirmed to be the buyer. A piece is

grade first if the total penalty point does not exceed the total yardage of piece

Second quality

A piece is graded “second” if the total penalty points exceed the total yardage of

the piece

In woven fabrics, maximum 40 points per 100 square yards calculated as

follows

Demerit points recorded x 100 x 36

= Points / 100 square yards


Remarks:-

No one yarn is to be penalized by more than 4 points All holes “ 2 or more broken ends “ will be penalized with 4 points Any running defects more than 4 continuous yarn will cause the roll to be rejected

Length of the defect in the fabric in either length or width Demerit points

Up to 3 1

Over 3 up to 6 2

Over 6 up to 9 3

Over 9 4

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Yardage of piece x width of fabric

PENALITIES FOR IMPERFECTION

Warp defects Filling defects

10 to 36 inches 10 points



Up to 1 10 points

Full width 10 points

5 inches to ½ width 10 points


Up to 1 inch 10 points

FACTORS CONSIDERING WHILE SELECTING SUPPLIERS

Manufacturing capacity

Reliability of the suppliers

Financial condition of the suppliers

Management of the supply firm

Price quoted

Quality for which price quoted is applicable

Terms of payment

Terms of delivery

Specifications to which the products are manufactured

STRUCTURE OF PURCHASE DEPARTMENT


Managing Director

PURCHASE PROCEDURE

1) Purchase Indent

Indenter raises materials requisition note to the stores department. If the

material demanded by the production department is not available in the stores, the

stores department issues a purchase requisition note or purchase indent to the

purchase department.

2) Enquiry

Purchase department sends enquiries to the approved vendors on the receipt of

purchase indent. The vendors will send quotations.

3) Receiving Quotations

After receiving quotations, these are checked by the manager of purchase and finance

department prepares a comparative statement and is sent to the indenter.

4) Preparation of comparative statement


General Manager

Purchase Officer

Purchase Manager

Office Assistant Purchase Officer

Purchase Officer

Quotations are tabulated and the purchase department sends enquiries to the approved

vendors on the receipt of purchase indent. The vendors will send quotations.

5) Approval

It is then verified and approved by the finance department.

6) Issuing Purchase Order

File is returned to the purchase department and order is placed to the recommended party

(vendors).

7) Receiving and inspecting of materials

8) Checking and Passing of bills for payments

Before fixing the contracts for purchase, price variation clauses are

included in the terms and conditions for purchase.


PURCHASE PROCEDURE

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Production Planning (1)

Purchase Requisition (2)

Material (6)

Suppliers (5)

Inspection Report (11)

Purchase (4)

Inspection (8)

Material (9)

Store (10)

Receiving Section (7)

Payment (13)

Invoice

Purchase Department

(3)

Account department

(12)

PRODUCTION DEPARTMENT

Production is the process by which raw materials and other inputs are converted

in to outputs. Among all functional areas of management, production is considered to be

crucial in any organization like Kitex Ltd. In Kitex Ltd, mainly the production of greige

clothes takes place under the production department. The production manager is known

as Weaving Master.

FUNCTIONS OF PRODUCTION MANAGER

The main function of production manager is as follows:-

To produce good quality fabrics in accordance with the requirements and

maintain high productivity standards

Raw materials, industrial scheduling and co-ordination with purchase department

Prescribing required quality control measure and implementing the same

Arranging dispatch of fabrics, process as per the requirements of sales department

Arranging recruitment through personnel and administrative department and

arranging training for required personnel

Implementing perceptive maintenance style for equipments and machines

installed

FUNCTIONS OF PRODUCTION DEPARTMENT

The following are the main functions of production department.

Design of product

Design of production system

Production planning and control

Layout of plant

Selection of location

Selection of plant and equipment

Research and development


STRUCTURE OF PRODUCTION DEPARTMENT


Director, chairman and managing director

Manager

General Manager

Supervisor

Shift in charge Preparatory in charge Electrical engineer

Maintenance super wiser

Manager

Jobber

Weaver

Helper

PRODUCTION CAPACITY UTILISATION AND MODERNISATION

The production department or factory has installed capacity of 383 power looms.

100 % capacity is utilized for production; in addition to the power looms the company

has installed 22 modern looms. It is called Sulzer Looms.

It is imported from Switzerland. The advantage of Sulzer Looms are high aped

and more production than power Looms. It is fully automated and high quality of goods

produced and manpower is less. Width of the cloth produced by modern looms are more

than power looms

Modern Sulzer Looms are operated by qualified and highly experienced

personnel. They are hired from other textile mills and paid well. Other workers are

trained to operate the modern looms under the experienced worker

Ordinary power looms required two persons per loom. Two modern looms require

one person. That means 505 of labour expense can be saved by modern looms. The

ordinary looms are also in the process of automation and modernization. 75 % of

modernization work is completed.

RAW MATERIALS USED FOR PRODUCTION

100 % cotton yarn of different specification for different variety of greige cloth

from the major raw materials used in the production. The other raw materials are sizing

chemicals, starch adhesives. All these form of direct materials for production the other

indirect materials are different consumable stores, spares, cleaning chemicals.

The company never faced any raw material shortage. This is due to efficient

supply chain management, scientific estimation of raw material requirements and timely

procurement of raw materials. The purchase department plays active role in the effective

and timely procurement of raw materials. The total average consumption of 100 % yarn /

month


PRODUCTION PROGRAM

The process of textile industry is broadly divided in to two:-

Spinning

Weaving

In spinning, the yarns of various counts are manufactured. Count is the measure of fines

of the yarn. The process of manufacturing the pure cotton greige cloth from this cotton

yarn is called weaving.

In Kitex Ltd, the weaving of cotton greige cloth is the major process. The basic

output of this unit is 100 % cotton greige cloth, which is the raw material of most of the

cotton textile industries. About 85% 0f the total sales of these units are from the sales of

lungies, mull, bed sheets, and dhoties prepared from this cotton greige cloth

PRODUCTION PROCESS

There is a lot of process should be given to cotton yarn before it undergoes the

process weaving and whole department is known weaving preparatory

It is the heart of weaving mill in the preparatory department the yarn undergoes the

process namely

Warping

Sizing

Beam draw in

Pirn winding

Weaving

Folding

Recounting

Grading


Bailing

1. Warping

The yarn from spinning mills gets in the form of ones, copies etc… The warping

process consist in winding of a known number of warp threads of a definite length

parallel to each other on warping beam or weavers beam from the cones according to the

number of ends from particular quality there a limit for the number of ends to be taken in

a warping beam. It is known as creel capacity of warping machine. In Kitex Limited,

warping machine is made from Amrithalakshmi Machines Works, Mumbai. Its real

capacity is 564. Before taking a new quality in warping, we have to know about the

construction details of fabrics quality at least the total number of warp ends in the

particular quality. The speed of warping machine might be variable according to the

count of the yarn depending up on the kind of stock yarn and processing technique.

Warping may be done by the following three methods:

Beam warping

Section warping

Section beam warping

2.Sizing (to weave well and size well)

It is the process of strengthening the yarn wound on beam (warp). In this

process, the warp is passed through sized chemicals, which are mainly starch and other

adhesives. This process makes the yarn more rigid and this prevents from breaking while

weaving. The purpose of sizing is to ensure processing of warp in looms with minimum

breakings.

3.Beam Draw in

The warp from sized beam is first drawn through dropped wires, healds and

cycloths and then read dents according to the design to weave (plain/ twill, drill, stain,


weave etc…). these drawn beams are gaited or knotted in the loom for weaving. Trained

and experienced beam drawers do this work manually

4. Pirn winding

It is the process of winding gain on pirns for perception of weft yarn for

weaving. This yarn need not require sizing most often weft pirns for use in automatic

shuttle loom( power loom) for using looms equipped with a weft feeler, the weft pirns are

wound with a bottom bunch. Due to weft yarn winding the parameters of the pirns are

changed, the yarn quality improved to the estimation of dust, fluff and spinning faulbs.

After winding, the yarn has more uniform and balanced structure. There are two types of

winding machines in this company.

-Automatic pirn winding machines

-Circular pirn winding machines

5.Weaving

The method or process of interacting two yarns so that they cross each other at

right angles to produce fabrics. The warp threads length wise fabrics and filling threads

(weft and picks) run front side to side. The weaving looms may be classed in to two

groups that is looms are intermitted fabric formation and looms for continuous fabric

formation

The woven fabric cut down from the loom is again unwounded and checked the

quality by supervision of trained checkers and re checkers before folding and bailing. The

checking inspection is as per American 4 Point System.

6.Folding


After classified the fabrics is folding by machine (1 meter pinning) and

counting the meter length and marked.

7.Recounting

The meter length is again recounted and assured the fabric and sealed and gone

for bailing

8.Grading / Sorting

In the quality department, the following operations are carried out

-Sorting or grading of greige fabrics

-Checking all technical conditions stipulated for fabrics from fluff, thread ends

-Knots and tags putting a speed mark with a pen on the ends of the fabric piece

indicating the fabric style, measure and grade

9.Bailing

The graded or sorted fabrics packed in bailed condition under the supervision

on the basis of quality. The standard packing in one ball contains 1000 meters. For

bailing, the company has a bailing press which is in good working condition

Production is undertaken on the basis of orders received for greige cloth.

Since the company is having regular orders, there is a continuous production throughout

the year. About 85 % of the greige cloth produced is selling as such to parties. The

remaining portion of the greige clothes produced is converted in to lungies, dhoties, bed

sheets and mulls. These are selling to the ultimate consumers through a dealer network of

more than 1600 in numbers spreads all over Kerala and Tamil Nadu. The companies

processing work is doing by various textile dying and printing units in Erode, Tirupur and

Ahmadabad. The conversion process includes bleaching, dyeing, resizing, printing etc…

After the work is done, and different varieties of goods are recovered back quality

checked, packed and marketed by the company.


Safety is of greater importance in any industrial undertaking. The company

has established safety measures as provided in the Factories Act, 1948. The company

regularly conducts safety awareness programs and training classes for its plant workers

and supervisors. The production units have several safety mechanisms like fire fighting

equipments, alarming systems, first aid facilities etc… The company has its own

ambulance service to face any emergency. As a result of the strict safety measures

adopted, the company has never come across any major accidents or breakdowns. The

production unit is properly ventilated and has sufficient exhaust fan and good working

conditions.

POLLUTION CONTROL

The company doesn’t have any pollutant products or bye products. The only

pollutant may be cotton particles that may get spread in the loom shed. To prevent this,

the factory is having sufficient humidifier to help the cotton particles settle on the ground.

In addition to this, the factory and premises are cleaned on a regular basis.

The sound of weaving mills is also causes pollution. The company provides sound

deafening materials to the workers to protect their ear drums.


PRODUCTION FLOW CHART


Yarn

Folding Recounting

1 st Piece Inspection ininspection

Checking

Un Winding

Beam Draw in

GradingPacking

Pirn Winding

Sizing

Knotting Weaving

Cutting

Greige Cloth

Warping

Despatch

QUALITY CONTROL DEPARTMENT

It involves those activities which assure that quality creation is performed in

such manner that the result in product will perform its intended function. The quality

control system ensures economical production of products of uniform quality which is

acceptable to the customer.

QUALITY POLICY

The company is committed to manufacture and deliver quality greige fabrics and

processed fabrics as per the customer specification, effectively in a professional and

environmental friendly manner, on time and the right cost with at most customer

satisfaction to become a world class organization through continual improvement

BENEFITS OF QUALITY CONTROL

1. Minimum scrap or work due to reduced number of defectives

2. Reduced cost of labour and materials as a result of reduced effectiveness

3. Uniform quality and reliability of product help in increased sales turn over

4. Reduced inspection and reduced inspection cost

5. Increase quality consciousness among employees

6. Higher operation efficiency

7. Better utilization of resources

8. Better customer satisfaction

TOTAL QUALITY MANAGEMENT (TQM)

In face of increasing compensation and increasing level of expectations of

customer’s, it is essential for an organization the quality in an effective way.

Total Quality Management (TQM) journey started at ANNA Group on 6th June 2005.It is

a long journey towards success. Quality means 100% quality in attitude, speech, people,

work, discipline, surroundings, product etc.

VISION & MISSION


ISO – 9001

STRUCTURED COMMUNICATION

CUTOMER SATISFACTION

TRAINING

EMPLOYEE WELFARE

SOCIETY WELFARE

5 S (good house keeping)

POLICY & STRATEGY

POLICY DEPARTMENT

TEI ( Total Employee Involvement)

PROCESS IMPROVEMENT

SUGGESTIONS, SMALL GROUP ACTIVITY, KAIZEN

5s technique for good House Keeping is apart of the TQM. It is a

Japanese method. It helps to:

1) Improve productivity

2) Save time

3) Solve space constraints

4) Improve morale of the employees

The company get this certification by successfully implementing following 8 key

elements

Ethics

Trust


Team work

Recognition

Leadership

Communication

5S OF HOUSE KEEPING

SEIRI - sorting

SEITON - systemizing

SEISO - shining

SEIKETSU - standardizing

SHITSUKE - self discipline

Quality Objectives

Increase the production by 60 % from the level by adding essential machinery,

manpower and solving space constraints.

Reduce the present project product rejecting by 50%.

Reduce the specific fuel and electricity consumption.

Reduce the customer complaints by 50 % improving the quality of the products or

services.

Increase product range by introducing new inner garments

Reduce the rejection by 10%.

INSPECTION

From time to time, the person in charge of inspection conducting proper inspection

works. The following are the types of inspection.

1. Pattern of floor inspection


It is a system of inspection in which the inspector is required to move

about the manufacturing shapes inspecting parts at the work station where they

are produced.

2. Centralized inspection

In centralized inspection, several inspectors and their equipments are

grouped together in a particular area where the inspection takes place. All parts

are sending to the centralized inspection area after certain operations are carried

out in their sequence of operations.

3. Sampling inspection

It is justified when lot size is very high. The sampling method and

sampling size are important in case of sampling inspection.

4. Statistical Quality Control (SQC)

It is the application of statistical techniques to accept or reject products

already produced to control the process and there for product quality while the

part is being made.

QUALITY CONTROL DEPARTMENT STRUCTURE


General Manager

First Piece Inspector

Quality inspector (Raw Materials)

Quality inspector (Grev. Fabrics)Quality control Manager

Assistant Inspecor (spare)

FINANCE AND ACCOUNTS DEPARTMENT

Finance is the life blood of business. Finance department consists of all the

managerial activities of raising funds and effective utilization. Finance department lies in

decision making area of investment, finance and dividend. Recruitment and promotion in


Checker

Assistant Inspecor

(Yarn)

Quality inspector (Finished Fabrics)

production are the activities of H.R Department. But it requires the payment of wages,

salaries and other benefits; these are done by finance department. Finance manager is the

head of finance in Kitex. He decides when and where to acquire funds to meet firms

investment needs. He should determine the proposition of equity debt. The finance

department should strive for obtaining the optimum capital structure for the organization.

FUNCTIONS OF FINANCE DEPARTMENT

1. Recording day to day business transaction – accounting

2. Preparation of various statements regarding stock, receivables etc…which

are to be submitted to various authorities like bankers, insurers etc…

3. Planning and controlling of the expenses or funds for production

4. Approving and making payments to different parties or creditors or

suppliers

5. Receiving payments from customers or dealers in specific time

6. Raising short term loan or credit from bank and other financial institutions

7. Preparation of sales budget or revenue budgets and expenditure budgets on

a quarterly basis

8. Preparation and maintenance of costing records

9. Preparation of fund flow and cash flow statements every month

10. Timely preparation and filling of financial reports and records

11. Preparing and filling of quarterly and financial income tax returns

12. Preparation and implementation of cost reduction and cost control

programs

In addition to the above mentioned works, the following reports prepared by

the finance department

Annual reports containing past performance and current financial figures

Profit and loss account

Balance sheet


Fund flow statement

Cash flow statement

Cost sheet

Cost variance report

Bank reconciliation statement

Comparative statements

Budget reports etc…

Functional areas of financial department in KITEX

a) Determine financial needs

b) Determining sources of funds

c) Financial analysis

d) Optimal capital structure

e) Cost volume profit analysis

f) Profit planning and evaluation

g) Capital budgeting

AUDIT OF ACCOUNTS

There are two types of audit

Internal audit

Statutory audit

STRUCTURE OF FINANCE AND ACCOUNTS DEPARTMENT


Chairman & Managing Director

General Manager

Manager (Finance)Assistant ManagerCashierExecutive (Bank) Executive ( Data Entry)

Executive (Tax)

MARKETING DEPARTMENT

Marketing is the activity through which a company is able to generate the revenue for

the functioning of the organization. Kitex Ltd. has got a very good marketing department

controlled by efficient and dynamic marketing manager. Marketing manager reports to

General Manager and Managing Director. Marketing department is divided in to three


Assistant Manager

Manager (Accounts)

Executive (Central Exise)

such as Marketing (greige fabric), Marketing (finished fabric / bags) and Advertising and

Sales Promotion. Under each section, Assistant Managers, Marketing Executives, Sales

Executives and Sales are there to assist him

The company markets its processed products like lungies, dhoties, bed sheets and

mulls etc… mainly through dealers. Almost all Kitex products are available at the dealer

shops. The products are transported to the dealers by deliver vans. Sales Executives take

orders of different items from the dealers once in a month

The company is having 1000’s dealers spread all over Kerala. In greige market,

garment manufactures all 54rrffover India use various textile sorts manufactured by the

company. The company is selling their greige fabrics as such to various garment

exporters to Mumbai, Bangalore, Delhi, Chennai, Calcutta, Ahmadabad etc… 75 % of

the sale is done through authorized agents on commission basis and balance is through

Direct Marketing. The garments manufactured by the group under the brand name Kitex

are accepted all over the world.

Marketing manager is the one who decides the marketing strategies for every major

decision, which effects marketing. But while making some strategic and important

decisions, approval of the Managing Director is required

After collecting the orders, Marketing Managers forward their order to Production

Department. Marketing Manager and Production Manager sits together and decides the

production plan

MARKETING POLICY

This company has a strategic marketing policy. The company mainly targets its

customers and promotional activities are based on the above aspects. The company

doesn’t entertain any middle man. They deal directly with their dealers. The company is

following a hierarchical channel of distribution.


Company

Dealers

Consumers

Marketing function

Kitex has a dealers network of more than 2500 dealers spread all over Kerala.

The sales of customer goods are concentrated on Kerala, Tamilnadu, and Karnataka. In

addition the company has direct outlets in Kerala and Tamilnadu. Dealership is allotted

only after assessing the credit worthiness, efficiency, and the products are delivered

through the van of the company either at the dealers goes down or at the dealer’s show

room. The company is selling their greige fabrics as such to various garment exporters to

Mumbai, Bangalore, Delhi, Chennai, Calcutta etc. 75 % of the sales is done through

authorized agents on commission basis and balance is through direct marketing. The

garments manufactured by the group under the brand name KITEX are accepted all over

the world.

Marketing strategies

The marketing department is one of the efficient and effective departments in kitex. This

department is always vigilant about its environment and very conscious about the market

potential, major competitor’s strategies, weaknesses etc. maintaining the efficiency and

effectiveness the top management appointed a General Manager for marketing

department. The present GM (marketing) is an experienced management professional.

The major competitors are:

MCR

Janson

Angel

KKB


UBS

Ramraj

In the case of all major companies, the margin is very high when they sell their products

to dealers. However, in the case of kitex Ltd the margin is comparatively low. The major

problems of competitors products are poor quality, poor colour dyeing etc. compared to

other products, most customers choose kitex brand because of its high quality despite of

it’s a bit high pricing.

Kitex products achieved the maximum market share in the period if festivals like Onam,

Christmas, Ramzan and Vishu. In normal case, profit margins of the products are 15% to

20%.In the case of technical competence kitex introduced new automatic waving suzior

looms, which are imported from Switzerland. The only competitor having this type of

technology is Jnason. The quality , usage and brand image of kitex products in the market

is very high.

Market segmentation

Marketing consist of buyers of different in one or more aspects. They may differ in their

wants, purchasing power and geographical location, buying attitudes and buying

practices. Any one of the variables can be used to segment a market. The market

segmentation procedure of Kitex mainly focuses on survey.

The marketing manager conducts the survey process. The staff of R&D department is

responsible for it. It includes informal interview, with focus group of consumers to gain

insight in to their motivation, attitude and behavior using their findings, the researcher

prepares a formal questionnaire which is administered to sample of customer to collect

data on:

Attributes and the important rating.

Brand awareness and brand rating.

Product usage pattern.


Demographic, psychographic and media graphic details of respondents.

CO-ORDINATION OF MARKETING ACTIVITIES

All Sales Executives are directed to report to the Assistant Managers (sales) every

day. The Assistant Manager and the Marketing Manager are in constant touch with all

Sales Executives who are in the field. All Sales Executives are expected to submit the

Daily Sales Report (DSR) on all Mondays. On all Mondays there is a meeting of all

personnel in Marketing Department preceded over by the General Manager. In this

meeting all the activities and achievements of the departments are discussed, new plans

and strategies to increase sales are formulated and other issues connected with marketing

are discussed.

SHOW ROOMS

The company has show room sales in addition to sales to its authorized dealers

and franchisees. There are about 20 show rooms spreaded all over the major towns in

kerala.

CUSTOMERS

The companies customers are average and above average income earners.

Agriculturalists constitute a large portion of the customers


PRICING STRATEGIES

Prestige pricing

Penetration pricing

Price skimming

Price lining

Dual pricing

CHANNELS OF DISTRIBUTION

Distribution of consumer goods

Producer Consumer

Producer Retailer

Consumer

Producer Whole sale Retailer Consumer

Distribution of industrial goods

Producer Industrial customers

Producer Agent Industrial customers

PRICE MIX

Price is one of the important elements of marketing mix which has bearing as a company

and its corporate. A well formulated pricing policy provides guidelines to the marketing

manager to enroll appropriate pricing decision. The company follows skim pricing. The

company’s products are premium priced.

Kitex Ltd follows stabilized pricing policy. The company has maintained stable price for

a long period. Price of the product depends upon the price of the yarn. The reputation of

the firm has helped to maintain growth in demand and hence requires lesser investment in

advertisement and promotion.

Place mix


The unit of kitex ltd is located in Kizhakkambalam, Aluva. The company uses their own

distribution channel for supply. The orders were taken by the agents and according to the

order supply will be done on the time suggested by the dealer. The company also sell

through their own factory outlets.

Promotion mix

Advertisement

The company mainly uses advertisement to promote its products. The basic function of

advertisement is to influence and motivate people to buy products. Various advertisement

agencies are called up and given brief idea about what to advertise and the agencies

prepare a pre-demonstration. After submitting the copy of the same to the company the

advertisement manager, marketing manager, general manager marketing and general

manager direct analyze there and select the best among them and entrust the agencies for

drawing up and covering out with their advertisement plan. Then comes the media

selection. The kitex normally chooses the following media:

TV

Video

Closed Circuit

Print Media

Club and Exhibition

Ad Agency


MARKETING SYSTEM


Sales Executive Sales Executive

PRODUCTION

DEALERS SHOWROOM

CUSTOMERS

MARKETING DEPARTMENT - STRUCTURE


Marketing Executive

Sales Executive Sales Executive

Media Art

Assistant ManagerAssistant ManagerAssistant Manager

Manager (Advertisement & Sales Promotion)

Manager (Processed Fabrics)Manager

Marketing Executive

Chairman & Managing Director

General Manager

PERSONNEL AND ADMINISTRATION DEPARTMENT

Now days, HR is considered as one of the important asset of an organization. Behind

every success company their need a great people making recruitment and retention.

Companies must find new ways to engage the knowledge, experience talents of the

employees to find the hidden values in organization and leverage that value to achieve

strategic goods.

Kitex Ltd has a good HR Department and it maintains good relations with the employees.

This helped the company to achieve tremendous growth. All the employees’ related

activities are managed by this department.

The company employees over 800 workers and does not have any trade union problems.

The workers and management sit across the table and negotiate their demands and rights.

The company has an efficient administrative department which carried out the several

functions.

FUNCTIONS

The main function or role of personnel manager and Administration manager

1. Advisory Role: Industrial psychology and Sociology.

2. Operative and Service role.

3. Conciliators Role.

4. Specialist advisory Role.

a. Formulation of HRD function and suggesting the HRD needs of the

organization.

b. To find out ways and means of implementation of HRD Function.

c. Monitoring the HRD activities of the organization.

Role of Personnel Manager

1. To create necessary infrastructure for HR development activities.

2. To laise with HR manager in identifying areas for HR development.


3. To arrange proper placement to trained employees.

4. To activate association and employees to take part in HR development activities

which are beneficial to both employee and management.

5. To monitor utilization and effectiveness of HR development training.

CRITERIA FOR EVALUATION OF MANAGERIAL LEVEL AND

SUPERWISORY LEVEL

Conceptual skills - Innovation, creativity

Decision making skills - Analyse problem solving

HR skills - Motivation, communication, built team spirit

Organizing skills - Organizing on work and other work

The Activities Normally Associated with This Department Are:

Human Resource Planning

Human resource planning is understood as the process of forecasting an

organization future demand for, and supply, of the right type of people in the right

number. In Kitex Ltd, The concerned department is always updating the list of people

(after all preliminary formalities).

Recruitment

Recruitment is a process of searching for and obtaining applicants for jobs from

among whom the right candidate can be selected. Recruitment process is done after the

job analysis and job design which specifies the taste and duties of job and qualification

expected from the respective job holders.

In Kitex Ltd, the personnel and administration department have a clear cut

recruitment planning. For this they give advertisement in news paper and other medias.

After collecting all application, department sorts these application and call up the right

candidate for the interview. This process comprises of 5 interrelated stages. They are:


Planning

Strategy Development

Searching

Screening

Evaluation and control

In Kitex Ltd, internal recruitment also takes place. This includes present

employees, employee referrals, formal employees and former applicants.

For the recruitment of office staff and managerial personnel, external sources like

advertisement in news papers, employees weekly etc are used. Other sources are

advertisement in company website, employee references and resumes of the candidates

which the company passes. While selecting the weaver trainees and helpers, qualification

along with sufficient experience in the industry is also required. They can directly appear

for interview. Some times selection order is on the basis of the recommendation from the

known person. For skilled jobs like fitter, electrician, instrument technician, jobber, etc

information is passed through advertisement. For this, experience in respective field is

good advantage.

Interview and selection

The selection is made through direct interview with references of application.

There is no specializing interview board for the company. Those who have applied for

skilled posts will have to appear for skilled tests. By recommendations and proper

reference also employees were selected.

Selection procedure

A person before being appointed to any levels of management a thorough analysis

of post is to be done. Through print media, various vacancies are informed to prospective

candidates.


Training and Development

Employees are given proper training and development after they have been

recruited, selected and induced. The company gives training to develop and increase

skills for performing a specific job for each trainee. The company also assures education

through companies own community college to increase general knowledge and to

understand total environment.

Performance Appraisal

Yearly evaluation of performance is done for the employees. The evaluation

criteria for the managerial and supervisory levels are:

1. Conceptual skills ability

2. Decision making skills ability

3. HR skills ability

4. Organizational skills ability

5. personal characteristics

6. Job ability

7. Integrity and honesty.

Employee remuneration

Remuneration insisted by the Government of India and Government of Kerala

includes

Wages and salaries

Incentives

The elements of companies employee reward is as BP + HRA + DA + Children

education allowance


Bonus

Based on previous year’s profit, 8.33 % - 20 % is given as bonus every year.

Gratuity is paid to employees who have completed 5 years of service

Statutory Rules for Employees

EPF, ESI, Medi-claim insurance and maternity benefit also provided for

employees

Leave Rules

Earned leave is calculated at one leave per 20 days and it will be less than 15 days

per year. In addition to casual leave, 16 annual holidays

Shifts

The company is undertaking production on job order basis. The production

department works in 3 shifts

Ambulance and Bus facilities

Company has its own ambulance for emergency use for both workers and public

medical facility in the organization is also good

Drinking water facilities

Water coolers are installed in the company where ever necessary for the

employees. This company is very cautious about the health of their employees who

faithfully work for their company. Employees strictly agreed that drinking water provided

by the organization is very good

Employee Welfare Measures

In India labour welfare measures can be divided in to statutory welfare measures

and non-statutory or voluntary welfare measures.


a. Statutory Welfare Measures

I. Accident Benefit

If the employee, who is covered under the Employee State Insurance Scheme

(ESI), during the works, suffered with an accident he will be paid as per ESI scheme. If

the employee is not covered under ESI, the company will meet all expenses and grant

him special leave in case of any accident. A group accident policy is also taken by the

company by which all the employees will be benefited.

II. Annual Bonds

The company pays annual bonds to its employees based on the company’s

performance in the previous year. 8.33% to20% of the profit is given as bonus every year.

III. Canteen

The company has separate canteen for male and female employees. For drinking

water, coolers are also installed in the company wherever necessary.

IV. Gratuity

Kitex Ltd maintains a gratuity scheme for its employees who have completed 5

years of experience including training period.

V. Provident Fund

The company contributes 12.5% in the employee P.F scheme.

b. Voluntary Welfare Measures

i. Attendance Allowance

ii. Uniform Allowance

iii. Children’s education allowance

iv. Free tea and coffee for office staff

v. Funeral expenses on the death of family members of the employees

vi. Saving schemes for employees


vii. Stands as guarantee for the employees to buy vehicles and house holder on hire

purchase

viii. Leave- Earned leave for 15days is granted to employees. Maternity leave of

12weeks is granted to the female employees

ix. Free accommodation is granted to female employees

x. Night shift allowances and OT allowance

xi. One day tour program is conducted once in every 2 years

xii. Health and Safety measures.

Hostel

In Kitex Ltd, organization provides separate hostel facilities for the ladies and

gents. It includes canteen, accommodation, and entertainment facility. For the purpose of

administration of ladies hostel, organization has appointed a hostel warden and two

assistant warden and hostel staff. In every weekend the P&A manager or personnel

officer visits and check the facilities and function of the hostel. Also the department

conducts performance appraisal and annual day celebration for the employees.

Security Department

For the security and discipline of Kitex Ltd, the organization provides a security

department under the P & A Department. This includes a security officer and staff. The

main function of the security officer is to check the baggage and carriers coming into the

organization and the products delivered from the packing section. The security

department marks in the register the quantity of the product, place, time etc.

Trade Unionism

There are companies which are non- unionized. Kitex Ltd is such a company. In

Kerala we can see a lot of trade unions and problems created by them. In this case this is

great privilege for the company as a union free company. This is maintained in Kitex

through good employee relation.

Industrial Relation


Industrial relation is concerned with the relationship between management and

workers. In kitex Ltd and all other Anna group of companies the management is very

conscious about maintaining good industrial relation between management and workers

and the role of regulatory mechanism helps in resolving any industrial dispute.

Promotion

Promotional activities contribute to the employee’s satisfaction and motivation. If

mishandled it leads to discontentment, frustration among employees and culminates in a

high rate of labour turn over. In Kitex Ltd within the limitation the personnel department,

it lays down a sound promotional policy and ensures its implementation.

Transfer

Transfer involves a change in the job (accompanied by the change in the place of

the job) of an employee without change in responsibilities or remuneration

HRD SEVICES

HRD activity is undertakes in an integrated manner. It is one of the several organizational

process evolved to cope with the changing environment and to maintain the organization

at its best. The focus is on the overall development of a personality rather control. Their

responsibility starts right from recruiting the right person at right place at the right time

till the retirement. It also includes training and development, provision for good working

conditions up to retirement plans.

HRD department of the company is based on three aspects;

1. Competency building

This is usually done by three ways like, improving the knowledge of employees and

creating the right attitude in the mind of them. For this they will be given training and

development programmes.

2. Culture building


It is having a great importance, as right culture will create employee satisfaction. Every

employee of KITEX LIMITED loves to work in the organization because of good g

culture prevailing in the organization. Culture mainly indicates the good attitude towards

employees and vice versa.

3. Motivation building

Enhancing the motivation of employees and thus enabling the organization to achieve

its goals is another inevitable function of this department. The employees are being

motivated by providing various monetary benefits and also morale boost like promotion

etc. Industrial relations are yet another major area coming under HRD department. And

also good relationships are maintained within the organization.

Payment of wages and salaries

1. Time rate system

2. Piece rate system

The employees other than the office and plant workers come under the piece rate

system. 80 % of the workers are under the system in which the payment is made

according to the quality produced on monthly basis. Salary is paid along with payment

slip which contains the details of the pay. A copy of the pay slip is signed by the

employee. When he recollects the salary, it will be filled on this department

Standing Orders

According to the Industrial Employment (Standing Orders) Act, 1946, the

company has a proper standing order to make explicit conditions of work and

employment and also to ensure uniformity of the same for all workers. Also specifies the

duties and responsibilities of employers and workers

Fringe benefits

Five techniques for good house keeping. They are as follows

1. Sorting


Segregate required, usable, reworkable and absolute items

Dispose off un wanted items

2. Systemizing

Use labels, colours, codes for easy identification

Use index for files, records, drawings etc…to facilitate

3. Shining

Inspect and clean the supply lines, godowns, scrap yards and gardens

Identify the root cause of loud noise vibration heat build up in equipment

and take medical action

4. Standardizing

Develop standards

Establish checking procedures

Care visual controls

5. Self disciplines

Develop action plan for maintain the set standards

Conduct self audit

6. Compensation benefits

7. Group insurance


STRUCTURE OF PERSONNEL & ADMINISTRATION DEPARTMENT


Manager(Adm)Manager (Personnel)

Welfare Officer

Front Office Executive

Time Officer

Stenographer

Security Guards

Drivers

Construction Workers

Office Asset

Canteen Supervisor

(Gents)

Canteen Supervisor

(Ladies)

Asst. SupervisorAsst. Supervisor

Hostel Warden

Asst. Warden

Cook Helper Cook Helper

Office Asst

Asst Manager (Training)

Office Asst

General Manager

Security Chief

STORES DEPARTMENT

Stores Department headed by Stores Manager. He is assisted by four

persons to in general shift and one each in other shift. In addition to above personnel,

there is a trainee on the stores. The Store Manager is reporting to the General Manager.

The total number of personnel in the Store is six Storage as well items of raw materials

including the sizing materials, yarns of different specifications, spare parts, electrical

items, lubricants, tools, office stationeries, packing materials etc.. are the responsibility of

the Stores Department.

The functioning of the Stores Department is controlled by Production Manager. Material storage is planned by the Store Manager with the help of Production Manager. Material usage is planned by the Store Manager with the help of Purchase and Production Department. Yarn and packing materials are stored in the Production Department godown due to lack of sufficient space in the store and to facilitate easy handling of the items. Yarn materials are shared on the practice department from godown.

Functions of store manager

Prepares purchase requisition according to the needs of materials.

Ensures the sufficient quantity of stock that there may be uninterrupted flow of production.

Ensures the quantity and quality of materials received in the store.

Ensures the materials ordered to be reached in correct time.


FLOWCHART OF STORES DEPARTMENT

Recording of Stock

Perpetual stock records are kept for raw materials, spares, work in progress and

finished goods. These records are periodically reconciled with accounting records. This is

a periodical reporting of storage of excess. If differences are there, they are investigated

and necessary adjustments are made in the final accounting records and store ledger

accounts maintained in the stores. The store department is fully computerized. A special

software package is designed and installed for inventory management in the stores. All

the receipts and issues are recorded in the computer ABC analysis of inventory is done on

regular basis of physical stock check once in every month by the store department and

internal auditors

PROCEDURE FOR ISSUE OF RAW MATERIALS

When particular item of raw material/spare parts is required for production, the supervisor of the concerned section of the production department issued a Material Requisition Note to the store department. On the receipt of the note or material indent, the store manager check whether the item demanded is stored in the stores. If the required


General Manager

Store Manager

Office AssistantOffice Assistant Office Assistant Office Assistant

item is stored in the store, it is issued to concerned department and the acknowledgement for the same is obtained and filed in the stores. If the particular item is not available with the stores or the same has reached there ordering level, the stores department informs the purchase department and issues purchase requisition.

STORE KEEPING

The quantity, quality and other specifications of the item issued are recorded in the store ledger control account prepared and maintained by the stores, issue and usage of cotton yarn and packing materials are recorded in stores ledger control account even though they are not stored in the stores.

The stores department is fully computerized. A special software package is designed and installed for inventory management in the stores. All the issues and receipts are recorded in the computer. ABC analysis of inventory is done on regular basis; physical stock check is done once in every month by the store department and internal auditors. This is in addition to the quarterly stock taking by statutory auditors. The stock verification is done independent of the storekeeper and stores manager.

Special care is given to materials to free them from deteriorating in quality due to rust, fungal attack etc with the help of eco friendly chemicals. All stocks of raw materials and spare parts are stored in assigned areas only. Access to these areas is restricted. A record is maintained for the insurance policies are duly compiled with. Perpetual stock records are kept for races materials, stores, spares, work-in-progress and finished goods. These records are periodically reconciled with accounting records.

Material Control System

The company has a material control system which ensures that right quantity of

material is available in to right place with right amount of investment. Two level of

material control exists in the company, quality control and financial control. The

production manager and store manager are primarily interested in quantity control

because it is their responsibility to see that there is no stock out problem.

Features of Material Control System

Continuous availability of all types of materials in the factory.


No excessive investment in stock materials.

While purchasing materials, it is seen that it is purchased at reasonable low

price by the store department.

Information about availability of materials is continuously made available by

the store manager.

There is proper co-operation and co-ordination among departments.

As a part of material control system there exists an internal check on material

so as to avoid misappropriate of store items.

Inventory Control Analysis

In Kite the major technique used in controlling the inventories is ABC analysis.

Also VED and EOQ technique, Turn over ratio is calculated… It is done regularly. All

the stocks are kept in assigned areas and the access to these areas are strictly restricted. It

is designed in such a manner that production is not interrupted in any way.


OPERATION CHART OF STORES DEPARTMENT


Production Control

Material

Stock Order

Stock Delivery Report

Work Order

Receiving report

Stock Reservation

Material

Store Selection

Stores Accounts Selection

Stores Issuing Section

Stores Receiving

Section

EXIM DEPARTMENT

FUNCTIONS OF EXIM DEPARTMENT

EXPORT

Finalization of expense contract

Co-ordination between departments all matters concerned with expenses

Issue of packing instructions for export to concerned departments

Make arrangement for inspection of goods

IMPORT

Contract finalization

Determination of the period

Negotiation of the ocean freight with various and finalize shipping lines to

be used

Arrange insurance coverage for the goods

Preparation of documents for imports


ORGANIZATION’S CONTRIBUTION TO SOCIETY

ENVIRONMENTAL POLICY

o Effective utilization of resources to reduce waste.

o Abide by environmental laws and regulations.

o Continual improvements of environmental performance.

o Establish awareness among employees and business

associates.

GENERAL

As a part of the organizations contribution towards the society, the Kitex Ltd provides:

1. An ambulance service is provided to the common people. Those who need the

help of this facility any one can call at any time.

2. A medical claim facility is provided to all BPL families of kizhakkambalam

Panchayat up to 50000.

3. The company has strict pollution controlling measures.

4. Scoobee day bags are provided to kinder garden.

5. Financial help for the marriage of BPL families


SWOT ANALYSIS

The basic objectives of swot Analysis is to provide a frame work to reflect on

the ability to overcome barriers and to avail of opportunities emerging in the changing

environment, the diagnosis of strength and weakness can be fruitfully on if the

environment factors and market conditions are considered always with the internal

capabilities. SWOT analysis is important tool to find strength, weakness, opportunities

and threats. These factors reveal the internal and external factors which affects the

company.

Strength, weakness, opportunities and threats are the elements or key factors that

influence the survival and development of any organization. The followings are the

SWOT analysis of Kitex Ltd.

Strength

1. Largest manufacturer of textile products in Kerala

2. Pioneers in their segment as a brand

3. Effective distribution channel

4. Products are benchmark for other company

5. Better employee-employer relationship

6. No trade union

7. ISO certification

8. Highest market share for lungies.

Weakness

1. Lack of modern weaving machines and quality checking machines

2. Untrained employees.

3. Huge variations in the incentives with change in season

4. The organization does not have any ERP in place.

5. Non utilization of full capacity.

6. Less usage of modern ways of transaction


7. Market Share of Dhotis and School bags on a lower side.

Opportunities

1. India with a large cotton cultivation has a great scope in textile market

2. Growing market demand

3. Increase opportunities in export market due to globalization

4. Availability of land for expansion

5. Expansion to rural areas.

Threats

1. Sales of some products depend up on seasons

2. Presence of reputed competitors in the market

3. Kitex faces a great threat from China in the textile market

4. Implementation of technology

5. Efficiency is low with the use of old machineries

6. Medium market coverage

7. The time taken to change with customers

8. This generation moving towards tracks, paijamas and bermudas


Findings

I am able to find out areas of strength, opportunities, weakness and threats of

company. It also helps me to know more about the industry with the new scope and

trends. It also helps me to familiarize with various policies adopted by company kitex ltd

for their success. This company has a good market in both inside and outside the country.

Their customer service is an important one. Kitex Ltd is more concentrating the quality of

their products. This practice is the success behind their triumph.

To day’s life, people are more concentrating quality and price. Most of the

customer’s belonging to middle class family. Majority of the people living in our country

are from middle income group. In my understanding, my major findings are

Kitex textile products have great demand in Kerala

The Kitex customers have better brand loyalty

Kitex lungies have little competition

Kitex is more familiar in the middle aged people

MCR is the nearest competitor for Kitex dhoties in the market.

Kitex ltd provides good facilities for their employees.

There is no trade union exist in the organisation because of the good relationship

between employees and management.

Majority of the workers are women.

Can venture into more and more textile products as the distribution channel is

strong

The unavailability of local work force

The factory is situated at an ideal place

The dealer-factory interaction is strong


Suggestions

Provide a risk free and modern methods of money transaction

Give sufficient training to the employees

Increase the promotional budget in the form of scratch & win , Buy one Get one in the Dhoti & inner wear segment to increase the market share.

Promote quality circles

Provide more employee empowerment

Expand the distribution to rural areas also

Complete the computerization process

Introduce more modern looms

.

CONCLUSION


The study was conducted at Kitex Ltd, Kizhakkambalam, Alwaye. The project work

titled ‘organizational study’ was an attempt to study about the organizational structure

and the department functions and to make some recommendations and suggestions for the

improvement and development and smooth functioning of the organization. The data with

regarded to the study collected from the Kitex helps to understand the process of

production of textiles. Each department in Kitex was analyzed by me and I came to know

that various processes are controlled and monitored under skilled supervision and

hardworking workers.

The study has given information about the manufacturing process, different

product, organizational structure of the company, departmental functions and gives a

good knowledge about the market position of the company. The cooperation and

interaction extended by the employees and management of Kitex have made it possible

for the depth organizational study which would be used to the research in the future.

REFERANCE MATERIAL

KITEX Company manuals

Marketing

Human resource

Finance

Magazines


Textile India

Textile review

Books referred

Production and operation management –K. Aswathappa& K. Shridara bhat,

Himalaya publishing house, 2007, page-1-14,36-46

Principles of Marketing – Philip Kotler & Gary Amstrong 12th edition 2008, page

182-332

Visited sites

www.annaaluminium.com

www.google.com

www.textile industry .com

www.kitexltd.net


http://www.kitexltd.net/

http://www.textile/

http://www.google.com/

charls o.s

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