Growing Your Business ThroughGrowing Your Business ThroughObserver Digital and Media SolutionsObserver Digital and Media Solutions

Banner Ads on Banner Ads on CharlotteObserver.comCharlotteObserver.com

• Reach new and existing customers creating additional value and brand awareness

Native AdsNative Ads• Tell a story to your customer and strengthen your Tell a story to your customer and strengthen your

brand with display ads and custom contentbrand with display ads and custom content

Average open rate for Observer emails is

8.96%Average click rate for Observer emails is 0.44%

Email Marketing• Provides targeted customers with a Provides targeted customers with a

reason to respond quicklyreason to respond quickly

• Choose between Charlotte Choose between Charlotte Observer database or national Observer database or national database to extend customer reachdatabase to extend customer reach

– ExclusiveExclusive– Target by gender, age, & Target by gender, age, &

geography geography – (zip code, city, county).(zip code, city, county).– Subject line and email Subject line and email

content co-branded with content co-branded with CharlotteObserver.comCharlotteObserver.com

– 100,000+ registered users 100,000+ registered users within the Charlotte DMA.within the Charlotte DMA.

– Scrubbed DailyScrubbed Daily

Search Engine MarketingSearch Engine Marketing• Increase your online presence to strengthen your brand Increase your online presence to strengthen your brand

awarenessawareness• Capture people who are online researching your Capture people who are online researching your

product/services at the exact moment that they are seeking product/services at the exact moment that they are seeking information about youinformation about you

RetargetingRetargeting• With retargeting technology we can serve ads to

consumers who are:

Customers who are familiar with your website (have visited)

Customers who are looking for the products and services you sell

Customers who are learning about the products and services that you offer

Site Retargeting

Search Retargeting

ContextualRetargeting

• People turn to their mobile devices when they are researching, shopping, ordering lunch, or waiting in line.

• Put your brand in front of customers on the go with high visibility offers or to let them know you are in their neighborhood

Banner Ads on Mobile Websites & Apps

TabletTablet• Combines the quality of print design with the

engagement of mobile• Tablet users interact longer and more frequently with

ads than any other device and are 43% more likely to tell their friends and family about new products and services

• Make targeted connections with people who fit within your demographic

• Position your message to be easily shared within a network of friends

Banner Ads on Facebook

• Social Media is the online word of mouth! Social Media is the online word of mouth! • Manage instant connections with customers and Manage instant connections with customers and

grow your social presence grow your social presence • Social media presence directly impacts your SEO Social media presence directly impacts your SEO

performanceperformance

Social Media Management

• No risk for advertiser, only pay if it sellsNo risk for advertiser, only pay if it sells

• Reach new customers or bring back current Reach new customers or bring back current customers by extending them an offer to try customers by extending them an offer to try your product or serviceyour product or service

Dealsaver.com

• See your campaign performance in real time See your campaign performance in real time with personal log inwith personal log in

DashboardDashboard

PrintPrint• Target your customer reach in your community with our network of full Target your customer reach in your community with our network of full

run, community and niche productsrun, community and niche products