charity-sales-letter

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Please read on... Will You Be a Friend, In a World That Seems Friendless? Dear Friend, I hope that you don’t mind me calling you Friend. You may think it presumptuous. But, I would like to count on you as a Friend. Spring is coming. And this makes me very sad. Why sad, you may ask. Well, you see, spring is when the demand for having a new, cuddly puppy or playful kitten is greatest. The Sad Tale of Noa Noa was a brown and white French Bulldog. She came originally from Spain. Unfortunately, for Noa, her life in Spain was not a happy tale. She lived on a puppy farm. She was probably born there She was female; a French Bulldog puppy can sell for £1,000 in the UK She carries the chocolate gene. Noa had a higher chance of giving birth to a pure chocolate puppy. These rare chocolate puppies are fashionable. They sell for as much as £2,000. I met Noa when she was two years old, not much more than a puppy herself. She had produced at least one litter, probably more.

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Page 1: charity-sales-letter

Please read on...

Will You Be a Friend,

In a World That Seems Friendless?

Dear Friend,

I hope that you don’t mind me calling you Friend. You

may think it presumptuous. But, I would like to count on

you as a Friend.

Spring is coming. And this makes me very sad. Why sad,

you may ask. Well, you see, spring is when the demand for

having a new, cuddly puppy or playful kitten is greatest.

The Sad Tale of Noa

Noa was a brown and white French Bulldog. She came

originally from Spain. Unfortunately, for Noa, her life in

Spain was not a happy tale.

She lived on a puppy farm. She was probably born there

She was female; a French Bulldog puppy can sell for

£1,000 in the UK

She carries the chocolate gene. Noa had a higher

chance of giving birth to a pure chocolate puppy.

These rare chocolate puppies are fashionable. They

sell for as much as £2,000.

I met Noa when she was two years old, not much more

than a puppy herself. She had produced at least one litter,

probably more.

Page 2: charity-sales-letter

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The RSPCA seized Noa along with six other dogs, here

in England. No longer any use to the puppy farm, she was

sold.

Her new owners thought they would make money with this

“fashion gene carrier.” But, Noa was worn out. Starving.

She had to fight for her survival. Fight for the smallest

morsel of food. Fighting was the only way to survive six

bigger dogs who were also hungry.

At two years, Noa had lived a lifetime and was quickly

starving to death. Her most prominent feature wasn’t her

beautiful brown eyes but her ribs and hip bones protruding

through her dull, flea infested fur. Her eyes were not

bright and clear but red and swollen, crusted with a green

discharge from a nasty eye infection. She was timid and

cowered away from human contact. You could read the

mistrust in her eyes.

When given a bowl of food her behaviour changed

drastically. She guarded her food and growled, baring her

teeth at any human that came too near. This was a serious

problem.

How could I re-home an aggressive dog?

Unlike you, not everyone considers the full meaning of

owning a puppy or a kitten. The time and the expense. All

puppies and kittens grow up.

Please read on...

Page 3: charity-sales-letter

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Spring is a busy time for Cacklebury Cats and Dogs

Home. Far too often, these cuddly puppies and playful

kittens find neglect, mistreatment, and abandonment, as the

novelty of having a pet wears off.

Cacklebury is committed to caring for lost and sick

pets. And, those pets who know only physical violence. We

provide a haven for all our animals while they await their

forever homes. Some are so traumatised we can’t re-home

them. So, they stay with us, as Cacklebury becomes their

loving home.

We never put a healthy animal down.

Cacklebury cares passionately for the well-being of

all our guests. I am committed to giving them the best life

possible. But, I need you.

Can you be our Friend?

Join Sadie Smith, from Northenders, and Tasha Lipsky,

newsreader, as our Friend.

“I don’t understand people who are

horrible to pets. I love my Labradors,

Loki, and Ollie. Cacklebury Cats and Dogs

Home gives animals the love they probably

never had before.” (Sadie Smith 2014).

Please read on...

Page 4: charity-sales-letter

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The Real Price of Cuteness

Please be a Friend.

I am asking you to make a monthly donation.

£5 can help to feed a cat or a dog for a month

£10 helps heat five shelters, for a month

£20 can buy vaccinations and medicines, to keep

our cats and dogs healthy

The love you feel for your pet can help save over

800 animals.

With 800 animals, annually to look after, at an annual

cost of £150,000, Cacklebury relies solely on voluntary

donations from Friends like you.

But, I am thankful for any amount received. And I am

not going to ask you to decide now. All I ask is that you

think about the animals that you will be helping.

All our Friends receive a thank you

packet containing a certificate of

sponsorship and a car sticker. You’ll

also receive our bi-yearly magazine

that lets you know how our animals are

doing.

When you’re ready, please complete and return the pre-

paid form enclosed. I just need your name, address,

telephone number and email address along with your chosen

subscription. By ticking the Gift Aid box, we can claim

Please read on...

Page 5: charity-sales-letter

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25% extra from the tax you have already paid to the taxman.

It doesn’t cost you anything more.

Thank you for reading this letter, and I look forward

to welcoming you as a Friend. So does Cookie, a brown and

white French Bulldog, trying to take over my lap as I write

this letter. She was once known as Noa.

Yours sincerely

Mike Blatch Managing Director

Cacklebury Cats and Dogs Home

Our existence depends on you

P.S. With every subscription I would like to send you,

as an additional thank you, one of our soft plush toys. You

can choose from Cookie, our French Bulldog or Jasper, our

Silver Tabby... now he’s another story!