Chapter Annual2014 Everglades Region • Gator Region • North Region • Seminole Region • Sunshine Region

Letter from the PresidentIt is a great time to be a member of the Florida Chapter of CMAA! Whether

you are just beginning your career, just transferring into the Sunshine State, or if you are already a dues-paying member of the Chapter, the ability to engross yourself in the expansive list of offerings has never been greater.

For the last two years, David Colclough, CCM, Immediate Past President, Beth Meister, FLCMAA Managing Director, as well as the Board of Governors and various state committee chairs, have developed programs that exemplify what the Club Managers Association of America is all about: Quality education, professional leadership development, and promotion and advancement of

friendly relations among persons connected with the management of clubs. Our Chapter has seen growth in several areas, such as fi rst-time meeting and conference attendees,

overall summer conference attendance, educational credits earned, Certifi ed Club Managers, Certifi ed Club Executives, and new members to our Chapter. Within that growth is a renewed energy at meetings and conferences that was once present, and I encourage you to come to a meeting or conference and experience it for yourself. All of these successes can be seen at CMAA-managed Clubs.

Many of these successes were tactical initiatives identifi ed in our strategic plan that was developed in 2010. While we have reached most of our goals, we still have work to do. As we enter into the 2014 calendar year, the Chapter will continue to communicate with our members, identify your needs, and provide resources for personal and professional development.

Here are a few things to look forward to in 2014:• Balanced educational offerings that will cover all ten core competency areas throughout the year

• Numerous opportunities for education and networking such as regional meetings, summer conferences, mid-management tours, the Future Leaders Education Programs, and the 2014 World conference in Orlando.

• Not just quantity of education, but quality of education. Through our John Deere Reward Program, the FLCMAA education slate is now able to offer Fortune 500 level speakers in our regional and summer educational offerings. Details of the John Deere program can be found on the FLCMAA website.

• Five regional charity golf tournaments that will continue to raise over $700,000 for charities.

Finally, we have room to grow. I encourage you to reach out to a neighboring Club, to a friend that you have not spoken to in a while, or a member of the Chapter that can help you with whatever issue you may be dealing with. This Chapter is full of great resources, but they will not come to you unless you are engaged with members and utilize the benefi ts FLCMAA offers.

It is a great honor to serve this Chapter, and I am excited for all the memories that we will create in 2014. I sincerely hope to see you engaged with the Florida Chapter!

Thank you all for making FLCMAA a great success!

David L. Whalen, CCMChapter President

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Florida Chapter Club Managers Association of America

2013-2014 Board of Directors

Mark NenemanEverglades Region Director

Steve LoGiudiceSeminole Region Director

Richard H. Bayliss, Jr., CCM, CCE

CMAA National President

Bill Langley, CCM CMAA National Director

Beth Meister Managing Director

David C. Colclough, CCMImmediate Past President

Alan RaulersonEverglades Region Director

Donald “Chip” Misch, CCMSeminole Region Director

Matt Lambert, CCMVice President

David L. Whalen, CCMPresident

Scott Fairbairn, CCM, CCEGator Region Director

Ryan Spence, CCM, CAMSunshine Region Director

Jeff HartiganSecretary Treasurer

Ben Peck, CCM, CHAE, MBANorth Region Director

Michael McCarthyCMAA National Director

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Chapter Committee Chairs

Leadership & Legislative ConferenceWashington, DCSeptember 6 - 8, 2014

Mid-Management ConferenceDallas/Ft. Worth, TXSeptember 28 - October 1, 2014

BMI I - Club Management Georgia State University - Atlanta, GAFebruary 24 - 28, 2014September 22 - 26, 2014

BMI II - Leadership PrinciplesCal-Poly University - Pomona, CAJanuary 20 - 24, 2014October 20 - 24, 2014

BMI III - General Manager/Chief Operating Offi cerMichigan State University - East Lansing, MIApril 7 - 11, 2014September 15 - 19, 2014November 3 - 7, 2014

BMI IV - Tactical LeadershipCornell University - Ithaca, NYMarch 9 - 13, 2014October 5 - 9, 2014

BMI V - Strategic LeadershipUniversity of Nevada - Las Vegas, NVApril 7 - 11, 2014October 27 - 31, 2014

BMI Food and Beverage ManagementUniversity of Houston - Houston, TXNovember 4 - 8, 2014

BMI Wine and Food ExperienceOregonSeptember 16 - 20, 2014

BMI Golf ManagementAdmiral’s Cove Club, Jupiter, FLApril 28 - May 2, 2014

BMI Certifi cation Review CourseGeorgia State University - Atlanta, GAJanuary 12 - 16, 2014November 16 - 20, 2014

Important Dates to Remember

Allied Association Liaisons Jim Butler, CCM Grey Oaks Country Club

By-Laws Mitch Krach, CCM Big Cypress Golf & Country Club

Certifi cation Barry McDonald, CCM, MBA Sawgrass Country Club

The Club Foundation Jay DiPietro, CCM Boca West Country Club

Clubs Collecting for Communities Gary Collins, CCM, CCE Frenchmen's Reserve Country Club

Communications Dave Teets, CPA, CMA, CAM Vasari Country Club

Professional Development David Somers, CCM, CCE, CAM Heritage Oaks Golf & Country Club

Professional Development Craig Martin, CCM St. Andrews Club

Ethics Mitch Krach, CCM Big Cypress Golf & Country Club

Executive Career Services Lloyd Gillespie, CCM The Lost Tree Club

Future Leaders Education Program Lonnie Eberhard, CCMGulf Harbour Golf & Country Club

HistorianDennis Ahearn, CCMBlair Group

Idea Fair Richard Chase, CCM Turtle Creek Club

Legislative Affairs Nancy Boros Windstar Country Club

Long-Range PlanningJeff Hartigan, CCM The Oaks Club

Membership Ted Sweeney Interlachen Country Club

National Club Association Brian Kroh, CCM John's Island Club

Nominating David Colclough, CCMJohn’s Island Club

Past Presidents CommitteeCraig Waskow, CCMRetired

Premier Club Services Charles Johnson John’s Island Club

Student Development Dan Callender, CCM, MBA Venetian Golf & River Club

International Wine Society Tom Wallace, CCM, ECM The Club at Mediterra

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Certifi cation ProgramsCMAA takes great pride in its voluntary certifi cation program. Since its inception in 1965, it has become recognized as the hospitality industry’s most respected certifi cation program.

Certifi ed Club Manager(CCM)The Certifi ed Club Manager (CCM) designation is the cornerstone of CMAA’s Member recognition program. It is a valuable and widely respected mark of a manager’s commitment to professional development and the club industry.

The Florida Chapter is proud to announce the following members have attained their Certifi ed Club Manager (CCM) credentials in the last year.

David H. DiRenzo, CCM John Leinaweaver, CCMLoraine Ellis Vienne, CCM Daniel Pella, CCM, CPA, CFEGeorge Hunt, CCM Brent Valdov, CCMKyle R. Kinney, CCM, CAM

Certifi ed Chief Executive (CCE)The CCE designation was developed to recognize managers that have shown the ability to successfully serve as the most senior manager in a club. While the CCM designation is still the “hallmark of professionalism” within the club industry, the CCE designation is meant to augment the CCM designation.

Master Club Manager (MCM)The MCM designation is a certifi cation and recognition program for a special group of professionals who have made extraordinary and long-lasting contributions to the club industry.

Honor SocietyThis achievement is open to club managers who have achieved 400 additional credits beyond certifi cation (minimum 150 CMAA/CMI), 10 years of membership and successful completion of BMI IV or BMI V.

FLCMAA Members StatisticsMCM designation: 2 membersCCE designation: 32 (4%)CCM designation: 187 (28%)Honor Society Members: 70 (10%)

Membership Experiences

Career Services

CMAA’s Career Services Department provides assistance to Members in need of new positions and for clubs in need of professional management. www.cmaa.org/careers provides online access to career counseling, job opportunity listings, and employment services available to club professionals. FLCMAA posts open positions and opportunities on our website: www.fl cmaa.org.

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CMAA 10 Core Competencies1. CLUB GOVERNANCE

History and types of club, membership types, bylaws, policy formation, board relations, chief operating offi cer concept, committees, committee relations, career development in clubs.

2. FOOD AND BEVERAGE MANAGEMENT

Food and beverage trends, food and beverage service, menu development, catering sales and operations, theme functions, nutrition and wellness programs, dining room design, equipment ordering, receiving, controls, inventory, wine and beverage operations and development, food and beverage training, personnel issues, sanitation, food and beverage technology.

3. ACCOUNTING AND FINANCIAL MANAGEMENT

Accounting and fi nancial issues, capital projects, strategic planning, uniform systems of accounting, audits, fi nancial analysis, Internal Revenue Service (IRS) issues, cash fl ow and forecasting, budgeting, technology issues, business offi ce organization, compensation and benefi ts administration, long-range fi nancial planning.

4. HUMAN AND PROFESSIONAL RESOURCES

Employee relations, employee communication, time management, recruiting strategies, hiring and selection, performance systems, training and development, progressive discipline and terminations, other legal issues, stress management, organizational development, labor issues, compensation and bonus programs, balancing job and family, pre-employment testing and performance evaluation issues.

5. LEADERSHIP

Motivation and team building, coaching and developing others, building relationships, diversity, confl ict management, strategic planning, delegation, problem analysis and decision making, improving performance, providing performance feedback, conducting performance discussions, professional image and dress, negotiation, member contact skills.

6. MEMBERSHIP AND MARKETING

Membership strategies, membership planning, club manager’s role in marketing and membership, membership satisfaction surveys, membership orientation programs, working with the membership committees, working with the media, newsletters, membership technology.

7. GOLF, SPORTS AND RECREATION MANAGEMENT

Golf operations and etiquette, rules of golf, golf course management, the role of the superintendent, grasses, turf, conditioning practices, budgets and forecasting, golf tournament operations, golf equipment, future trends in golf, environmental issues, junior programs, tennis operations, swimming pool management, yacht club facilities management, fi tness center and spa management, locker room management.

8. EXTERNAL AND GOVERNMENTAL INFLUENCES

Legislative infl uences, privacy, regulatory issues, club law, liquor liability, labor laws, immigration laws, Internal Revenue Service (IRS), current legal issues affecting clubs, disaster preparedness.

9. FACILITIES MANAGEMENT

Preventative maintenance, housekeeping, security, insurance and risk management, clubhouse remodeling and renovation, lodging, energy and water management, laundry, sustainability and conservation.

10. INTERPERSONAL SKILLS

Active listening skills, effective writing skills, conducting oral and written presentations, promoting communication between departments, negotiation, actively seeking member and employee feedback, communicating ideas effectively with employees and members, expressing disagreements tactfully, seeking clarifi cation, achieving positive working relationships, role modeling, communication skills.

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CMAA World Conference The World Conference on Club Management is the Association’s most comprehensive education event of the year with participation by over 3000 international club professionals. The 2014 World Conference will be held in Orlando, Florida, February 4 - 8, 2014. Further details on this event are available at www.cmaa.org.

Future Leaders ProgramEducation focused on mid-management staff is offered throughout the year as part of the Future Leaders Education Program. Education modules, gaining CMAA credits, have been developed focusing on the 10 Core Competencies of CMAA. These modules are offered online with monthly Member Mentor calls culminating the featured area/topic. Regionally accessible events are offered allowing mid-management to gain high quality education and opportunities to gain further education, further their careers and gain necessary education credits for CCM accreditation.

Regional EducationEach year, the fi ve (5) Regions of FLCMAA offer over 100 hours of education events and networking opportunities at local meetings in your area. The Florida Chapter compiles the best speakers available on topics of current trends and relevance. All education sessions are included in member dues. A schedule of events is included on page 15 and is available online at www.fl cmaa.org.

CM

Education and Networking Opportunities

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Charitable GivingOur members and member clubs continue their commitment to service by supporting local and national charities. In 2013, FLCMAA members and clubs raised over $1,000,000 through Regional golf tournaments and fundraising events that benefi ted charities such as Barbara’s Friends, Golisano Children’s Hospital Cancer Fund, Special Olympics Florida, Arnold Palmer’s Children’s Hospital, Children’s Miracle Network, Toys for Tots, SOS Children’s Village, Ronald McDonald House Charities, George Snow Scholarship Fund, Florence Fuller Child Development Centers, Unicorn Village Academy and All Children’s Hospital.

CMAA currently has more than 1,200 student members and maintains 42 Student Chapters and Colonies at colleges and universities throughout the United States. The Florida Chapter is proud to be associated with fi ve (5) established CMAA Student Chapters - Florida State University (FSU), Florida Gulf Coast University (FGCU), Johnson & Wales University-Miami (J&W), the University of Central Florida (UCF) and Northwood University.

National Student Education ConferenceOctober 31 - November 3, 2014National Capital ChapterWashington, D.C.

Student Development

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CMAA UNIVERSITY

CMAA University is the expansion of CMAA’s Lifetime Professional Development program featuring dynamic, online learning.

CMAA University was developed as a way to bring education to CMAA members and staff training to the club community. Ac-cessible through a desktop, laptop or tablet, this educational resource is launching a new way for CMAA members to earn Club Management Institute (CMI) credits for free as a benefi t of membership. Organized into 10 subject areas, members participate in interactive courses and take a test reviewing the course material. Your login time for each course is tracked to verify your participa-tion. Credits can count toward the requirements for Certifi ed Club Manager (CCM) designation, the Certifi cation Maintenance Requirement, Honor Society and Master Club Manager (MCM) eligibility. It is done at your pace and on your schedule.

MANAGER IN DEVELOPMENT PROGRAM (MID) This CMAA educational program was developed to educate entry- and mid-level managers through exposure to diverse depart-ments within a club operation.

The program is presented as an online, interactive 12 module program that can be completed in its entirety, by specialization or by individual topic. Each module is accompanied by a PowerPoint to supplement the education from the mentor. This rich resource will be accessible online through CMAA University (www.cmaa-university.org).

M ID Certifi cate of Specialization: Club Management Essentials

1. Governance - Clubs and Organization2. Financial Management3. Communications (Coming Soon!)4. Career Planning (Coming Soon!)

MID Certifi cate of Specialization: Private Club Operations

5. Food Operations Management6. Beverage Operations Management7. Facilities Management (Coming Soon!)8. Club Training

MID Certifi cate of Specialization: Club Leadership

9. Leadership Principles10. Golf, Sports and Recreation11. Human Resources12. Marketing (Coming Soon!)

Five Club Management Institute (CMI) Credits will be awarded for the successful completion of each module. A manager who completes all 12 modules will earn 60 CMI Credits and a diploma. In addition, one Association Activity Credit will be awarded to the mentor for each session that he or she helps to deliver.

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2014 Summer Conference Series

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Sponsored By:

400 S. Collier Blvd.Marco Island, FL 34145

www.marcoislandmarriott.com239-394-2511

Accommodation DetailsStandard Room $193**inclusive of service fees and taxes.

Note Reservation deadline: June 6, 2014Rates, Rooms and availability cannot be guaranteed after this date.

June 21 - 24, 2014

Marco Island Resort & SpaCompetency: Food & Beverage, Facilities Management and Accounting

August 3 - 6, 2014

PGA National Resort & Spa

Competency: Golf, Sports & Recreation Management

PGA National Resort & Spa400 Avenue of the ChampionsPalm Beach Gardens, FL 33418

800-633-9150

Accommodation DetailsResort View $140Deluxe View $150Premium View $170Junior Suite $180

All rates are per night, plus applicable local and state taxes.

Resort Fee: $10++ per night includes: self-parking, high-speed wireless, health and racquet facilities, 2 complimentary drinks per stay at the iBAR, aerobic classes, tennis court times and daily newspaper.

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Note Reservation deadline: July 20, 2014Rates, Rooms and availability cannot be guaranteed after this date.

Sponsored By:

September 26 - 28, 2014

The Resort at Longboat Key Club

Competency: Leadership

The Resort at Longboat Key Club220 Sand Point Road

Longboar Key, FL 34228800-237-8821 x7765

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Accommodation DetailsBeach View $199Junior Suite Lagoon View/Golf Course View $199 Junior Suite Beach View $249One Bedroom Suite Beach View $309Two Bedroom Suite Beach View $509

Rates are inclusive of Resort Fee. Fee includes parking (valet & self), use of tennis courts, fi tness center, bicycles, transportation to St. Armand’s Circle, use of double cabana or chair lounges and umbrellas, towels and chair covers.

Golf Rates: $45pp after 1:00 p.m.

Note Reservation deadline: September 11, 2014Rates, Rooms and availability cannot be guaranteed after this date.

A d i D il

Sponsored By:

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FLCMAA Future Leaders ProgramIn 2013, the Florida Chapter established the Future Leaders Education Program (FLEP)

The FLEP is an education program focused on mid-level management that was developed in order to provide the valuable education for the next generation of active managers and leaders in CMAA.

What is the Future Leaders Education Program:An online and mentor program that focuses on all 10 CMAA Core Competency areas over a 10 month period.

Who can participate:Any mid-manager that is either a member of FLCMAA or works at a club that has an active FLCMAA member may participate.

How does it work:Each month there are 3 online courses offered and a 1 hour Mentoring Call. Participants can choose any 2 of the 3 courses offered and are required to participate in the Mentor Conference Call on the last Thursday of each month.

What do participants receive:Participants receive 3 Other Education credits for successful completion (includes module testing) of the required online and mentoring call components for each of the 10 Core Competencies. Course requirements are tracked by the Chapter Offi ce and submitted to the CMAA upon successful completion.

The Future Leaders Advisory Committee (FLAC) was established with a mission to focus on the development of Mid-Managers in FLCMAA and to help guide the FLEP program.

Danita Osborn, Everglades - Co-Chair

Armend Berisha, Seminole - Co-Chair

Michael Chase, CCM, Seminole

Barbara Alderson, Everglades

Holly Caviglia, Gator

Chris Creveling, North

Ted Sweeney, Sunshine

Program sponsored by:

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2014 Chapter EducationSusan Clarke is a dynamic international speaker and author, whose effervescent and lively style of communication refl ects her outlook on life and her beliefs. She is a certifi ed Behavior and Values Analyst and a recognized expert in the fi eld of internal and external customer service. Susan’s novel theories are based on her “real life” experience combined with her expertise in the areas of behavior, values and attitudes.

Session: The FUN-damentals of Attitude: How to Turn a Positive Attitude into a World-Class Club

Core Competency: Interpersonal Skills

Session Dates:Everglades: October 9 – Worthington Country Club Gator: October 29 – Heritage Oaks Country Club North: May 8 – Hammock Dunes ClubSeminole: September 17 – MacAuthur Golf ClubSunshine: April 9 – Country Club of Orlando

Karen Post is an international branding authority, who helps organizations stand out and better differentiate themselves in the noisy marketplace. She calls this Brain Tattooing; the art and science of planting your organization’s unique message in the minds of the buying market.

As a sought-after speaker she addresses global audiences on how to create breakthrough brands that not only impact bottom lines, but empower employees to deliver with pride remarkable experiences. She is also a regular contributor to top news outlets including: the Wall Street Journal, Success Magazine, Forbes, Entrepreneur Maga zine, The New York Times and Bloomberg TV and has authored two best-selling business books, Brand Turnaround (McGraw-Hill) and Brain Tattoos, Creating Unique Brands that Stick to Customers’ Minds (AMACOM).

Karen is unorthodox and spontaneous and will get you thinking in new ways about your club and brand.

Session: Brand up! Taking your Club to a Higher Level

Core Competency: Membership and Marketing

Session Dates:Everglades: May 15 – Legends Golf & Country Club Gator: April 2 – St. Petersburg Yacht Club North: April 9 – Sysco FoodsSeminole: May 5 – The Loxahatchee ClubSunshine: February 19 – Waldorf Astoria Golf Club

Susan Clark

FUN-damentals

Karen Post

Brain Tattoo Branding

* Locations and dates are subject to change. Please visit FLCMAA website for fi nal details.

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Dr. Bill Quain leads a double life! As a college professor, he was named “Outstanding Teacher” at four business colleges. As a speaker and best-selling author, he travels the world, sharing his ideas on wealth-creation, leadership and personal growth. In both worlds, Bill provides real solutions to tough problems.

He is a graduate of Cornell University, Florida International University, and the University of New Orleans. But, Bill didn’t wait until graduation to build his resume. He owned a hotel at 19, and a restaurant at 20. Later, he was an Executive Chef, Food & Beverage Director and industry consultant. Today, he is a professor of Hospitality Management at the Richard Stockton College of New Jersey. Along the way, he published 22 books, selling nearly 2.5 million copies worldwide. His books are translated into many languages, including Chinese, Russian and Spanish.

Bill accomplished all these things despite the fact that he has been legally blind since the age of 14. His handicap didn’t slow him down; it made him a massive problem-solver. In his workshops, he shows audience members how to harness their own inner strengths to meet the challenges of business, family and relationships. His favorite motto “If you want to change your life, you have to change your life!” If you are ready for some permanent, powerful and worthwhile changes in your life, join Bill at an FLCMAA event in 2014.

Session: Are You Worth It - Overcoming Time Poverty -10 Rules to Break & 10 Rules to Make

Core Competency: Leadership

Session Dates:Everglades: July 9 – Kensington Golf and Country Club Gator: May 8 – Bellair Country Club North: January 8 – Timuquana Country ClubSeminole: March 24 – Jonathan’s Landing Golf ClubSunshine: July 30 – Isleworth Golf and Country Club

Dr. Bill Quain

Achieve More Work Less

Club BenchmarkingClub Benchmarking exists because we believe that when club leaders elevate fact over opinion, the result is healthier clubs, more empowered general managers and boards that are properly equipped to focus on strategic issues. Club Benchmarking is business intelligence developed specifi cally for the club industry.

Club Benchmarking gives you 24/7 online access to: credible “apples-to-apples” data; key performance indicators and reports for every area of your club; and powerful fi ltering tools that let you control the comparison sets. Whether you’re working on strategic planning, budgeting or analyzing the club’s strengths and opportunities as part of your regular routine, Club Benchmarking gives you the facts you need, when you need them, so you can lead your club with confi dence.

Session: Demystifying Club Governance: Lead with Knowledge

Core Competency: Accounting & Financial Management

Session Dates:Everglades: April 24 – Palmira Golf Club Gator: January 29 – Tampa Yacht and Country Club North: October 8 – Sawgrass Country ClubSeminole: July 21 – St. Andrews Country ClubSunshine: June 4 – Winter Park Racquet Club

Russ Conde

Ray Cronin* Locations and dates are subject to change. Please visit FLCMAA website for fi nal details.

June 21 - 24, 2014

August 3 - 6, 2014

September 26 - 28, 2014

2014 CMAA World Conference

Orlando, FloridaFebruary 4 - 8, 2014

Save The Date

Florida Chapter CMAA3330 Fairchild Garden Avenue

P.O. Box 33135West Palm Beach, FL 33420