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    Chapter 2

    TQM

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    Definition of TQM

    Total Quality Management (TQM) is anenhancement to the traditional way of doingbusiness. It is a proven technique toguarantee survival in world-class competition.

    Total-Made up of the whole.

    Quality-Degree of excellence a product orservice provides

    Management-Act, art, or manner of-handling,controlling, directing, etc.

    TQM is the art of managing the whole to

    achieve excellence.

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    Definition of TQM

    TQM is defined as both a philosophy and aset of guiding principles that represent thefoundation of a continuously improvingorganization.

    It is the application of quantitative methodsand human resources to improve all theprocesses within an organization and exceed

    customer needs now and in the future. TQM integrates fundamental management

    techniques, existing improvement efforts, andtechnical tools under a disciplined approach.

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    Basic concepts

    1. A committed and involved management toprovide long-term top-to-bottom organizationalsupport.

    2. An unwavering focus on the customer, both

    internally and externally. 3. Effective involvement and utilization of the

    entire work force.

    4. Continuous improvement of the business and

    production processes. 5. Treating suppliers as partners.

    6. Establishing performance measures for theprocesses.

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    Scope of TQM activity

    Principle and practices

    Tools and techniques

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    Leadership

    To achieve never-ending qualityimprovement, the CEO must be directlyinvolved in the organization and

    implementation of the quality improvementactivity.

    Behaviors or characteristics that successfulleaders on page 28

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    Customer satisfaction Specified the target customers

    who is our customers?

    What do they need?

    How do we satisfy their needs?

    What corrective action is necessary?

    Customer feedback. Feedback program shouldhave the objective to

    Discover customer dissatisfaction.

    Discover relative priorities of product quality with

    other attributes like price and delivery.

    Identify customer needs. Determine opportunities for improvement

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    Customer satisfaction

    Customer complaints. Every companyshould have a procedure for usingcomplaints.

    Accept complaints

    Feedback complaint information to all people inorganization

    Analyze complaints by doing the detective work

    Eliminate the root of cause. More inspection may

    not corrective action.

    Report result of all investigation and solution toeveryone.

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    Customer satisfaction

    Service after the sale

    one characteristic of customer satisfaction occurs

    after the sale. We can increate it by being thebest-beyond performance, delivery, and price.

    Final comment

    Know your customer, listen to them, and when

    necessary, educate them. So they can determinetheir needs and ultimately judge your ability tosatisfy those needs.

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    Employee involvement Project teams

    Department or operational areas have standing orad hoc teams. Standing team might have weeklymeeting to discuss control chart patterns,complaints, downtime, on-time delivery, etc. Thecomposition of as hoc teams will be a function of

    the desired improvement. Education and training

    Education and training is important for TQM.Different level of management, and differentfunction would need different knowledge.

    Timing for training is also important for level ofsuccess.

    Suggestion system and Final comments must beprovided to increase the potential for qualityimprovement.

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    CONTINUOUS PROCESS

    IMPROVEMENT Process refers to business and production

    activities of all organizations. Business

    processes such as purchasing, engineering,accounting, and marketing are areas wherenonconformance can represent an opportunityfor substantial improvement.

    Figure 2-3 shows input/output process model Inputs may be materials, money, information,

    data, etc. Outputs may be information, data,

    products, services, etc.

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    CONTINUOUS PROCESS

    IMPROVEMENT Outputs usually require performance

    measures. They are designed to achieve

    certain outcomes such as customersatisfaction.

    Feedback is necessary to improve the process

    Process definition begins with defining theinternal and/or external customers.

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    CONTINUOUS PROCESS

    IMPROVEMENT The process is the interaction of some

    combination of people, materials, equipment,

    method, measurement, and the environmentto produce an outcome such as a product,service, or an input to another process. Inaddition to having measurable input and

    output, a process must have value-addedactivities and repeatability.

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    CONTINUOUS PROCESS

    IMPROVEMENT There are five basic ways to define an

    improvement :

    reduce resources, reduce errors,

    meet or exceed expectations of customers

    make the process safer make the process more satisfying to the

    person doing it.

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    CONTINUOUS PROCESS

    IMPROVEMENT Problem-solving method applied to improve

    process has seven phases:

    Identify the opportunityAnalyze the current process

    Develop the optimal solution(s)

    Implement changes

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    CONTINUOUS PROCESS

    IMPROVEMENT Study the results

    Standardize the solution

    Plan for the future

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    Supplier partnership

    In most companies, suppliermanagement is very important.Especially in JIT environment, the

    supplier quality must be excellent, andthe supplier must reduce the setuptime.

    Supplier selection criteria Capability and capacity to provide quality product

    Suppliers control of its suppliers

    Suppliers accessibility

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    Performance measures

    Performance measure are importance toidentify potential project, to justify

    project resource allocation, and toassess the improvement results

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    Implementation

    The TQM implementation process begins withsenior management's and, most important,the CEO's commitment. Leadership isessential during every phase of theimplementation process and particularly at

    the start. If senior management has not been educated

    in the TQM concepts, that should beaccomplished next.

    Timing of the implementation process can bevery important. Is the organization ready toembark on the total quality journey? Theremay be some foreseeable problems

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    Implementation

    The formation of the quality council has to beestablished.

    The development of core values, a visionstatement, a mission statement, and a quality

    policy statement, with input from allpersonnel, should be completed first.

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    Seven Steps to Strategic Planning

    1. Customer Needs. The planning shoulddiscover the future needs of the customers.

    2. Customer Positioning. The plannersdetermine where the organization wants to

    be in relation to the customers. 3. Predict the Future. The planners must lookinto their crystal balls to predict futureconditions that will affect their product or

    service. Demographics, economic forecasts,and technical assessments or projections aretools that help predict the future.

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    Seven Steps to Strategic Planning

    4. Gap Analysis. This step requires the planners toidentify the gaps between the current state andthe future state of the organization.

    5. Closing the Gap. The plan can now bedeveloped to close the gap by establishing goalsand responsibilities.

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    Seven Steps to Strategic Planning

    6. Alignment. As the plan is developed, itmust be aligned with the mission, vision, and

    core values of the organization. 7. Implementation. Resources must be

    allocated to collecting data, designingchanges, and overcoming resistance to

    change and also monitoring activity to ensurethat progress is being made.

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    TQM Compared to ISO 9001

    ISO 9000 is a Quality System ManagementStandard. TQM is a philosophy of perpetualimprovement. The ISO Quality Standard sets inplace a system to deploy policy and verifiable

    objectives. An ISO implementation is a basis for aTotal Quality Management implementation. Wherethere is an ISO system, about 75 percent of the stepsare in place for TQM. The requirements for TQM canbe considered ISO plus. Another aspect relating to

    the ISO Standard is that the proposed changes forthe next revision (1999) will contain customersatisfaction and measurement requirements. Inshort, implementing TQM is being proactiveconcerning quality rather than reactive.