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    Chapter 11

    The Opportunity Cost of Capital:

    The Cost of Equity

    Instructors:

    Please do not post raw

    PowerPoint files on public

    website. Thank you!

    1

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    2

    The Cost of Capital

    To value a company using enterprise DCF, we discount free cash flow by the

    weighted average cost of capital (WACC). The WACC represents theopportunity cost that investors face for investing their funds in one particular

    business instead of others with similar risk.

    In its simplest form, the weighted average cost of capital is the market-based

    weighted average of the after-tax cost of debt and cost of equity:

    To determine the weighted average cost of capital, we must calculate itsthree components: (1) the cost of equity, (2) the after-tax cost of debt, and

    (3) the companys target capital structure.

    emd kV

    ETk

    V

    D )(1WACC

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    3

    Successful Implementation Requires Consistency

    The most important principle underlying successful implementation

    of the cost of capital is consistency between the components of

    WACC and free cash flow. To ensure consistency,

    It must include the opportunity costs of all investorsdebt, equity, and so on

    since free cash flow is available to all investors, who expect compensation for

    the risks they take.

    It must weight each securitys required return by its target market-based weight,

    not by its historical book value.

    Any financing-related benefits or costs, such as interest tax shields, not included

    in free cash flow must be incorporated into the cost of capital or valued

    separately using adjusted present value.

    It must be computed after corporate taxes (since free cash flow is calculated in

    after-tax terms), based on the same expectations of inflation, and match the

    duration of the cash flows.

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    4

    The Cost of Capital: An Example

    The weighted average cost of capital at Home Depot equals 8.5 percent.

    The majority of enterprise value is held by equity holders (68.5 percent),

    whose CAPM-based required return equals 10.4 percent. The remaining

    capital is provided by debt holders at 4.2 percent of an after-tax basis.

    Lets examine the components of WACC

    one by one, starting with the cost of equity

    percent

    After-tax Contribution to

    Source of Proportion of Cost of Marginal opportunity weighted

    capital total capital capital tax rate cost average

    Debt 31.5 6.8 37.6 4.2 1.3

    Equity 68.5 10.4 10.4 7.1

    WACC 100.0 8.5

    Home Depot: Weighted Average Cost of Capital

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    5

    1. The Cost of Equity

    To estimate the cost of equity, we must determine the expected rate of return of the

    companys stock. Since expected rates of return are unobservable, we rely on asset-pricing models that translate risk into expected return.

    The three most common asset-pricing models differ primarily in how they define risk.

    The capital asset pr ic ing model (CAPM)states that a stocks expected return is

    driven by how sensitive its returns are to the market portfolio. This sensitivity is

    measured using a term known as beta.

    The Fama-French three-factor modeldefines risk as a stocks sensitivity to three

    portfolios: the stock market, a portfolio based on firm size, and a portfolio based on

    book-to-market ratios.

    The arbi t rage pr ic in g theory (APT)is a generalized multifactor model, but

    unfortunately provides no guidance on the appropriate factors that drive returns.

    The CAPM is the most common method for estimating expected returns, so we begin

    our analysis with that model.

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    Capital Asset Pricing Model

    A stocks expected return is driven by three components: the

    risk-free rate, beta, and the expected market risk premium.

    )][(][ fmifi RREBRRE

    Expected

    return

    of stock i

    Expected

    market

    risk premium

    Risk-freerate

    Stocksbeta

    6

    Estimating the Cost of Equity Using the CAPM

    Data requirements Considerations

    Risk-free rate Use a long-term government rate dominated

    in the same currency as cash flows.

    Market risk premium The market risk premium is difficult to

    measure. Various models point to a risk

    premium between 4.5 percent and 5.5 percent.

    Company beta To estimate beta, lever the company's

    industry beta to the company's target debt-to-

    equity ratio.

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    Risk-Free Rate: 10-Year Local Treasury

    The cost of capital must be in the

    same currency as the companys

    financials. Thus, use a risk-free

    rate posted by the local central

    bank of the companys

    country/region.

    The cost of capital must match the

    duration of the cash flows in

    question. For long-term projectvaluation and company evaluation,

    use no less than the 10-year rate.

    7

    Source: Bloomberg.

    0

    1

    2

    3

    4

    5

    0 5 10 15 20

    Yieldtomaturity(percent)

    Years to maturity

    German

    Eurobond

    zero coupon bonds

    U.S.

    Treasury

    STRIPS

    Government Zero Coupon Yields, May 2009

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    2. The Market Risk Premium

    Sizing the market risk premiumthe difference between the marketsexpected return and the risk-free rateis arguably the most debated

    issue in finance.

    Methods to estimate the market risk premium fall into three general

    categories:

    1. Estimating the future risk premium by measuring and extrapolating

    historical returns.

    2. Using regression analysis to link current market variables, such as the

    aggregate dividend-to-price ratio, to project the expected market risk

    premium.

    3. Using DCF valuation, along with estimates of return on investment and

    growth, to reverse engineer the markets cost of capital.

    8

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    9

    Using Historical Excess Returns: Best Practices

    To best measure the risk premium using historical data, you should:

    Calculate the premium over long-term government bonds.

    Use long-term government bonds, because they match the duration of a companys cash

    flows better than do short-term rates.

    Use the longest period possible.

    If the market risk premium is stable, a longer history will reduce estimation error. Since no

    statistically significant trend is observable, we recommend the longest period possible.

    Use an arithmetic average of longer-dated intervals (such as five years).

    Although the arithmetic average of annual returns is the best predictor of future one-year

    returns, compounded averages will be upward biased (too high). Therefore, use longer-

    dated intervals to build discount rates.

    Adjust the result for econometric issues, such as survivorship bias.

    Predictions based on U.S. data (a successful economy) are probably too high.

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    The Market Risk Premium for Holding Stocks

    Over the past 82 years, the

    S&P 500 index has earned

    on average a 11.1 percent

    annual return.

    The S&P 500 has earned

    5.2 percent more than

    long-term government

    Treasuries (known as the

    market risk premium).

    10

    11.1%

    15.1%

    5.8%

    5.9%

    3.6%

    3.0%

    Large Stocks

    Small Stocks

    Corporate Bonds

    Government Bonds

    Treasury Bills

    Inflation

    Average Annual Returns

    19262008

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    11

    When Possible, Use Long-Dated Holding Periods

    To correct for the bias caused by misestimation and/or negative autocorrelation in returns, we

    have two choices. First, we can calculate multiperiod holding returns directly from the data,

    rather than compound single-period averages.

    Alternatively, we can use an estimator proposed by Marshall Blume, one that blends the

    arithmetic and geometric averages.

    Cumulative Returns for Various Intervals, 1900

    2009

    percent

    U.S. U.S. U.S.

    U.S. government excess excess Blume

    Arithmetic mean of stocks bonds returns returns estimator

    1-year holding periods 11.2 5.4 6.1 6.1 6.1

    2-year holding periods 23.7 11.1 12.3 6.0 6.1

    4-year holding periods 50.8 23.7 24.4 5.6 6.0

    5-year holding periods 66.5 30.7 31.0 5.5 6.0

    10-year holding periods 170.7 73.7 69.1 5.4 5.9

    Source: Morningstar SBBI data, Morningstar Dimson, Marsh, Staunton Global Returns data.

    Annualized returnsAverage cumulative returns

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    Embedded Market Risk Premium

    Using the key value driver formula, we

    can reverse engineer the cost of equity.

    After inflation is stripped out, the

    expected market return (not excess

    return) is remarkably constant in the

    United States, averaging 7 percent. For

    the United Kingdom, the real market

    return is slightly more volatile, averaging

    6 percent.

    e

    gNet Income 1-

    ROEPrice =

    k -g

    To determine the market risk premium,

    subtract the real interest rate from the

    real cost of equity using Treasury

    inflation-protected securities (TIPS).

    12

    0

    4

    8

    12

    16

    20

    1962 1972 1982 1992 2002

    Real and Nominal Expected Market Returns

    Implied keinreal terms

    Implied keinnominal terms

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    3. Estimating Beta

    13

    According to the CAPM, a stocks

    expected return is driven by beta,

    which measures how much the

    stock and market move together.

    Since beta cannot be observed

    directly, we must estimateits

    value.

    The most common regression

    used to estimate a companys raw

    beta is the market model:

    mi

    RaR

    Based on data from 1998 to 2003,

    Home Depots beta is estimated

    at 1.37.

    percent

    -25

    -20

    -15

    -10

    -5

    0

    5

    10

    15

    20

    -20 -15 -10 -5 0 5 10 15 20

    HomeDepotmonthlystockre

    turns

    Morgan Stanley Capital Index (MSCI) global monthly returns

    Regression beta= 1.28

    Home Depot: Stock Returns, 20012006

    Even though Home Depot matched the market in aggregate losses during 2007 and 2008 (37 percent for

    Home Depot versus 35 percent for the MSCI World Index), a slight difference in timing caused the two

    measures to be uncorrelated. Prior to 2007, Home Depots market beta was relatively stable. For this

    reason, we measure unlevered beta as of 2006.

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    Beta Varies over Time

    Between 1985 and 2008, IBMs

    beta hovered near 0.7 in the

    1980s but rose dramatically in

    the mid-1990s to a peak above

    1.7 before falling back down. It

    now measures near 0.8.

    This rise in beta occurred

    during a period of great change

    for IBM, as the company

    moved from hardware (such as

    mainframes) to services (such

    as consulting).

    14

    0.0

    0.4

    0.8

    1.2

    1.6

    2.0

    1986 1991 1996 2001 2006

    Marketbeta

    IBM: Market Beta, 1985-2010

    hardware

    services

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    15

    Estimating Beta: Best Practices

    As can be seen on the previous slide, estimating beta is a noisy process. Based on

    certain market characteristics and a variety of empirical tests, we reach several

    conclusions about the regression process:

    Raw regressions should use at least 60 data points (e.g., five years of monthly

    returns). Rolling betas should be graphed to examine any systematic changes in a

    stocks risk.

    Raw regressions should be based on monthly returns. Using shorter return periods,

    such as daily and weekly returns, leads to systematic biases.

    Company stock returns should be regressed against a value-weighted, well-

    diversified portfolio, such as the S&P 500 or MSCI World Index.

    Next, recalling that raw regressions provide only estimates of a companys true beta, we

    improve estimates of a companys beta by deriving an unlevered industry betaand then

    relevering the industry beta to the companys target capital structure.

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    Measuring Beta Using Peer Groups

    The Ibbotson Beta Book provides raw regression betas and peergroup betas.

    To determine peer group betas, Ibbotson examines pure plays and

    conglomerates, using a methodology pioneered by Kaplan and

    Peterson....

    Sales

    Sales

    Sales

    Sales

    Sales

    SalesbetaRaw 3

    32

    21

    1 xxxiii

    i

    ...Sales

    Sales

    Sales

    Sales

    Sales

    SalesbetaRaw 3

    32

    21

    1 xxxjjj

    j

    such thatx1is the pure play

    beta for industry 1,x2is the

    beta for industry 2

    16

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    Operating Risk across Industries

    A companys beta

    represents the companys

    exposure to changes in

    the overall stock market. Since the stock market is

    closely tied to the

    economy, a companys

    beta represents its

    revenue and cash flow

    exposure to the

    economys strength.

    17

    2.13

    1.75

    1.55

    1.38

    1.18

    1.12

    1.16

    1.06

    1.00

    0.98

    0.83

    0.63

    0.51

    Semiconductor Equipment

    Life Insurance

    Integrated Steel

    Specialty Retail

    Commodity Chemicals

    Information Services

    Retail Automotive

    Hotel/Gaming

    Aggregate Market

    Homebuilding

    Packaging & Container

    Property Management

    Water Utility

    Unlevered Beta by Sector

    Source: Aswath Damodaran,New York University.

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    Cost of Equity Using CAPM

    Base ReturnLong-Term

    Treasuries

    4.0%

    Below

    Average

    Risk

    Above

    Average

    Risk

    9.2%

    14.4%

    Raytheon

    (7.8%)

    Cisco

    (10.4%)

    When the beta is high, the

    stock is considered more

    risky than the market.

    For instance, Cisco Systems

    moves more than the market,and has a beta of 1.86.

    Thus, the companys cost of

    equity is 10.4 percent.

    With a beta of 0.73,

    Raytheons cost of equity is

    estimated at 7.8 percent.

    Risk-free

    rate

    Expected

    marketreturn

    18

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    19

    An Alternative Model: Fama & French

    In 1992, Eugene Fama and Kenneth French published a paper in the

    Journal of Financethat received a great deal of attention because theyconcluded,

    In short, our tests do not support the most basic prediction of the SLB [Sharpe-Lintner-Black]

    Capital Asset Pricing Model that average stock returns are positively related to market betas.

    Based on prior research and their own comprehensive regressions, Fama and French

    concluded that:

    Equity returns are inversely related to the size of a company (as measured by

    market capitalization).

    Equity returns are positively related to the ratio of the book value to market value of

    the companys equity.

    With this model, a stocks excess returns are regressed on three factors: excess market

    returns, the excess returns of small stocks over big stocks (SMB), and the excess

    returns of high book-to-market stocks over low book-to-market stocks (HML).

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    An Alternative Model: Fama & French

    Lets use the Fama-French three-factor model to continue our Home Depot

    example. To determine the companys three betas, Home Depot stock returnsare regressed against the excess market portfolio, SMB, and HML (available

    from professional service providers).

    Home Depot: Fama-French Expected Returns

    For Home Depot, the

    Fama-French model

    leads to a slightly

    smaller cost of equity

    than the market model.

    Average Average Contribution

    monthly annual to expected

    premium1 premium Regression return

    Factor (percent) (percent) coefficient2

    (percent)

    Market portfolio 5.4 1.39 7.5

    SMB portfolio 0.23 2.8 (0.09) (0.3)

    HML portfolio 0.40 5.0 (0.14) (0.7)

    Premium over risk-free rate3 6.6

    Risk-free rate

    3.9

    Cost of equity 10.5

    1SMB and HML premiums based on average monthly returns data, 19262009.

    2Based on monthly returns data, 20022006.

    3Summation rounded to one decimal point.

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    An Alternative Model: The Arbitrage Pricing Theory

    The arbitrage pricing theory (APT) can be thought of as a generalized

    version of the Fama-French three-factor model. In the APT, a securitysreturns are fullyspecified by kfactors and random noise:

    eFbFbFbaR kki~~...

    ~~~2211

    By creating well-diversified factor portfolios, it can be shown that a securitysexpected return must equal the risk-free rate plus its exposure to each factor

    times the factors excess return (denoted by lambda):

    kkfi bbbrRE ...][ 2211

    Implementation of the APT, however, has been elusive, as there is little

    agreement on either the number of factors, what the factors represent, or

    how to measure the factors.