2014 Vi Model WinnersBUDDY RIVERA & ASHLEY YORK

WEIGHT LOSS MADE FUN? FIND OUT HOW

NORTH AMERICA’S #1

90-DAY CHALLENGE GOES GLOBAL

WOULD YOU LOSE 10 LBS. FOR A CHANCE AT

$1,000?

VOLUME 3 · ISSUE 1 · 2014

CHALLENGE

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THE CHALLENGE 3

TABLE OFCONTENTS

SECTION 1: THE VISION BEHIND THE MOVEMENT

6 The Vi™ Mission: Challenging the World. 10 lbs. at a Time.

9 The Leaders Behind The Challenge

14 Fifteen-Year-Old Melba Shares Her Challenge

15 Dr. Steven Mittelman: How Parents can Improve Children’s Health

16 What Famous Faces are Saying about The Challenge

SECTION 2: THE BODY BY Vi CHALLENGE™

20 The Challenge Basics: 3 Steps to a New You

29 From Ingredient to Doorstep – How Science Supports Success

31 Shake It Up with Creative Shake Recipes

32 Colors for Healthy Grocery Shopping

34 The Secret of the First 10 lbs.

SECTION 3: THE CHALLENGE LIFESTYLE

40 The Challenge Lifestyle: 90 Days at a Time

45 Team Vi-Possible – Proving Resolve is Greater than Obstacles

48 Ruby Gettinger: Reality TV Star Talks Weight Loss

50 New Men from Head to Toe

51 Supporting Your Challenge Success

54 Life’s Short – Make Workouts Fun

56 Hulk Hogan Exclusive: From Facing Off in the Ring to Fighting Weight

60 Health at Any Age

61 Vi Model 2014: The Challenge Takes Center Stage

SECTION 4: PROMOTING THE CHALLENGE

68 Challenging the World Begins with a Party

70 3 For Free and Rising Star: Why the First 30 Days Matter

73 Promoter Spotlights

78 Need Motivation? Grab Hold of Hope (Written by John C. Maxwell)

82 Vi Events – Living the Vi-Life

88 Vi Ambassadors of The Challenge

97 Who Wants to be a Vi Millionaire?

SECTION 5: THE CHALLENGE WORLDWIDE

103 From Inspired Mission to Global Movement

104 The Challenge Sweeps Across Vi Canada

106 The Challenge Effect on Latino Health, Family & Community

108 Taking Weight Off the UK

EDITOR IN CHIEFJohn Laun

EXECUTIVE EDITORCori Linder

SENIOR WRITERAntonette Alzate

CONTRIBUTING WRITERSCourtney KretchmanScott PleshaSarah PaulkWendy RudmanK.C. BarlowNicole Bywater

ART DIRECTORLindsay Shapiro

DESIGN TEAMRon RomeroJennifer BertrandKim RountreeTim Kuck

SR. PRODUCTION MANAGERTodd Eliason

PRODUCTION MANAGERSJoanne ChoAlan Dwelle

ViSalus Offices6300 Wilshire Blvd.Suite 610Los Angeles, CA 90048

340 East Big Beaver Rd.Suite 400Troy, MI 48083

vi.com

*Front cover:!Vi is the company behind the #1 90-Day weight-loss and fitness Challenge platform in North America.

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THE CHALLENGE 9THTHTHTHTHTHTHTHTHHTHTHTHHTHHHTHTTHHHTHTHTHHTHTHHHTTHHTHTHHTHHTHTHTHHTHEEEEEEEEEEEE EEEEEEEEEE EEEE E E EE EEEEEEEEE EEEE CCCCCCCCCHCHCHCHHCHCHCHCHHHHHHHCCCCCCCCCHCCCHCHHCCCCHCHHHCCCCCHCHCCCHCCHCCCHHCCCCCCHCHCCCCCCCHHCCHCCHHCCHCHHHHCCHCCCCC ALALAAALALALAALAALAALALALALLLLALAALAALALALLLLAALALLLLLAAAAALALLLALLLLLAALLALLLALAALALALLLLLLLLLAALLALAALALALLAALLLLALLALLLLELLELLLLLELELELELEELEELELELEEEEEEELLELLELEEELELELLELELEELLLLELEELELELELLEEEENNNNNNGNNGNGNGNGNGGNGNGNGGNGGNGNGNGNGNGNNNGNNNGNGGGGNGGNGGGGNGGNGNGNGNGNNGGNGNGNGNGNNGGGNNNGNGNGNGNGNGNNNGNGNNNNGNN EEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE 999999999999999999999999999999999

When you think about what makes a company great, words like innovation, simplicity, authenticity and transparency come to mind. Then there are the people behind it all—from the transformational leaders to the talents employed by them—who embody the company’s mission and vision to the core.

These attributes happen to be the guiding principles that have led Vi™ to where it is today—an industry disruptor with a leading weight-loss and fi tness platform, the Body by Vi Challenge™.

To understand Vi and its mission of Taking Weight O! the World™, it’s important to know Vi’s origins, the people who power it, and how every member of the Vi Community is an embodiment of the lifestyle and culture it promotes.

The Leaders Behind The ChallengeBY ANTONETTE ALZATE

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10 THE CHALLENGE

REINVENTION EARLY IN THE GAME

In 2005, successful entrepreneurs Blake Mallen, Nick Sarnicola and Ryan Blair joined forces to form ViSalus. Their goal was to make a positive impact on Life, Health and Prosperity around the world, values which remain as the company’s foundational pillars today.

Despite Vi’s solid foundation, America’s economic downturn in 2008 drove the Founders to reinvent their business model. As the ancient Greek philosopher Plato once said, “Necessity is the mother of innovation.” It was innovation that prompted the ViSalus Founders to explore fun and simple approaches to weight loss. That’s when they discovered the power of the social world around them—and learned how to harness it.

INNOVATION + SIMPLICITY = A WINNING FORMULA

“Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”

— Steve Jobs, the late Apple Co-Founder and CEO (1955–2011)

The ViSalus Founders grew up in the age of social media—from the early days of instant messaging to social networking sites, such as Friendster and MySpace. What sets them apart from the rest of their generation, however, is that they fi gured out ways to best leverage social media. They knew how to optimize and position it, creating a platform on which to advance Vi’s mission—a simple concept that people would feel compelled to share with everyone they knew. Hence, the Body by Vi Challenge™ was born.

“We are in a word-of-mouth business, and for the fi rst time we knew we had something truly simple and natural to talk about,” said

Co-Founder and Global Ambassador Nick Sarnicola. “It’s easy to go on Facebook and say ‘I was just challenged to lose 10 lbs. with PROJECT 10™. Watch my video and then go to this website.’”

It worked, because simplicity sells. This unassuming concept combined with the Founders’ relentless pursuit of innovation helped them revive the company and advance its mission. The ViSalus Founders disrupted an industry by taking an idea and creating a movement.

THE VALUE OF AUTHENTICITY AND TRANSPARENCY

The Challenge is powered by real people who are achieving real results living The Challenge Lifestyle. The company’s Co-Founders are no di! erent, setting and achieving Challenge goal after Challenge goal, and giving props to those doing the same in the Vi Community.

From triathlons and jiu jitsu competitions, to building muscle or getting a “six-pack,” all three Co-Founders have documented their Challenge journeys, raising the bar each time. They know that you can’t ask people to make the change for a healthier lifestyle if they aren’t walking examples themselves.

They never hesitate to share their victories, as well as their obstacles, both on the road to their Challenge goals and in their day-to-day roles. They ask the Community for help, guidance and feedback, and always strive to explain the “why” behind key company decisions so that everybody knows they are a part of the decision.

This walk-the-walk spirit was on full display in 2010, when Co-Founder Nick Sarnicola stepped down from his position as Chief Sales O" cer to sign up as a Body by Vi Challenge Promoter. He saw the perfect

”A company is

defi ned by its culture...

it determines the

di! erence between a

mediocre company and

an innovative brand...

When employees and

team members adopt

the correct culture,

live it and breathe it,

the culture spreads.”—RYAN BLAIR,

ViSalus Co-Founder & CEO

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THE CHALLENGE 11

RYAN BLAIRViSalus Co-Founder & Chief Executive O! cer

Ryan is the combination of an entrepreneur and natural teacher. He provides company-wide vision and leadership as he guides Vi™ towards unprecedented growth. He is the author of The New York Times Best-Seller Nothing to Lose, Everything to Gain, and has been featured in Forbes, Men’s Health and The Wall Street Journal, as well as on CNBC, MSNBC and Fox.

Connect with Ryan and ask him about his latest Challenge goal:

/ryanblair.fans @ryanblair /ryanvisalus ryanblair.com

BLAKE MALLENViSalus Co-Founder & Chief Marketing O! cer

Blake is the man behind the brand. He has pioneered the groundbreaking marketing and social media strategies that have propelled Vi into previously unexplored technological and fi nancial industry territory. Under Blake’s direction, Vi was awarded the Direct Selling News 2012 Bravo Growth Award for over 600% revenue growth in 2011.

Connect with Blake and ask what inspires his innovations:

/blakemallen.page @blakemallen /blakemallen blakemallen.com

NICK SARNICOLAViSalus Co-Founder & Global Ambassador

As Vi Global Ambassadors and Top Producers, Nick and his wife Ashley travel the world, promoting the Body by Vi Challenge™ and supporting his team of passionate Vi Promoters.

Connect with Nick and get his latest tip for success:

/Sarnicola @nicksarnicola /powercouple thepowercouple.com

opportunity before him, and had no choice but to prove the power of this model and show others the level of success that is possible. As Global Ambassador, Vi’s highest Promoter rank, he’s a shining light on the path to prosperity. “Nothing’s worse than a leader who doesn’t walk the talk,” said Nick. “And above all else, it has to be done honestly and authentically.”

THE Vi CULTURE

“A company is defi ned by its culture… It determines the di! erence between a mediocre company and a dominant, innovative brand… When employees and team members adopt the correct culture, live it and breathe it, the culture spreads.”

—Ryan Blair, ViSalus Co-Founder and CEO

If you walk into the Vi headquarters in Troy, Michigan, you’ll notice wide-open spaces, a fi tness track known as the “Quarter-Mile Road”, a state-of-the-art gym, and huddle rooms with wall-to-wall whiteboards for ideation—all of which promote The Challenge Lifestyle.

Ryan wanted to build a mecca of excellence and innovation to inspire collaboration and camaraderie. Conference rooms are named after top-achieving Vi Promoters—from Royal Ambassadors and above—so that everyone who uses them is reminded every day that they are all a part of the Vi Community, a community comprised of leaders who all lead by example, for everyone is pursuing an individual Challenge goal.

”We are in a word-of-mouth

business, and for the fi rst

time we knew we had

something truly simple

and natural to talk about.”—NICK SARNICOLA,

ViSalus Co-Founder & Global Ambassador

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34 THE CHALLENGE

Why Your First 10 lbs. Can Determine Your Ultimate Success Prior to the launch of PROJECT 10™ at the beginning of 2013, Vi™ had studied millions of transformations of those who had taken on the Body by Vi Challenge™. This led to a powerful discovery that would change how we start and fi nish each 90-Day Challenge…. It was the secret of the fi rst 10 lbs.—the basis for how PROJECT 10 came to be.

That’s why Vi put innovative PROJECT 10 rewards on the table, like a weekly $10,000 giveaway, “i LOST it.” and “i BUILT it.” t-shirts, and giving back through PROJECT 10™ Kids. By congratulating people for making that important fi rst step in their journey to better health, Vi was determined to help as many people achieve their ultimate weight-loss and fi tness goals on the Body by Vi!Challenge.

Regardless of your Challenge goal, it’s those fi rst 10 lbs. that are the most crucial to lose.

And once you do…

You see it. When you look in the mirror, you may notice that your pants are looser, your clothes fi t better, you look more alive, and you exude confi dence.

You hear it. You gain social a" rmation from various people—from those who know you well, to those in the Vi Community who have followed your Challenge progress, to those who haven’t seen you in years and can’t believe you’re the same person.

You feel it. You are revitalized with more energy than ever before. You become stronger, have more endurance, and are able to push yourself even further.

But most of all, you are motivated by it, and empowered with the certainty that you can achieve much more—fueling the fi re in you. You are fi lled with a sense of pride and accomplishment because losing those 10 lbs. validates your ability to commit to something.

Getting that far means you can overcome food temptations and make signifi cant lifestyle changes. All of these things are a result of losing those 10 lbs., which ultimately determines your success in the path to weight loss and beyond. Throughout these pages, you will fi nd many stories that started with the fi rst 10 lbs., but evolved into remarkable feats that once seemed impossible. The 10-lb.

factor is not a coincidence… it’s a secret that was brought to light because of its powerful and undeniable e# ect.

And remember, SHHH is no longer the word. Share this with everyone you know, because the Secret of 10 is not a secret anymore.

Now that you know the secret…

who will YOU Challenge?Get started at

challenge.com

The Secret of 10.

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THE CHALLENGE 41

As you read through the pages that follow, you’ll learn the stories of people who achieved far more than they’d ever imagined with regards to their health and fi tness. However, it didn’t always begin that way.

THE EVOLUTION OF A LIFESTYLETake Sam’s story, for example. After learning about the Body by Vi Challenge™ through a friend, he had made the decision to lose 15 lbs., which would get him back to his weight when he was in his 20s.

Sam went public with his goal, got support from his family and friends as well as the Vi Community, and lost his fi rst 10 lbs. with PROJECT 10™. Inspired by reaching his fi rst milestone, and knowing that he could help a child through PROJECT 10™ Kids, he went on to lose over 20 lbs. by the end of his 90-Day Challenge. He gained newfound confi dence, motivation, and most of all… validation. He liked what he saw in the mirror and was determined to keep it going.

Losing the weight was just enough to get him serious about his health again. He quit fast food and soda, and started eating fresh, whole foods and lean meats—all while supplementing his diet with Vi-Shape® Shakes, Vi Crunch™ and other Vi™ products.

Soon he was thinking about his next goal. He had already gotten down to his ideal weight, but now he felt he needed a bigger Challenge— an active Challenge goal. Sam was always curious about the themed races taking place all over his city, so he signed up for a 5K mud

run. Not long after that, he had signed up for a 10K and was already setting his sights on a half marathon.

He was hooked. Reenergized and proud of what he had achieved so far, he challenged himself to a fi tness goal. At 20% body fat, he set a Challenge goal to get down to 10%. He then moved on to another goal of adding 10 lbs. of lean muscle to help another kid through PROJECT 10 Kids.

Sam’s lifestyle was continuously evolving with every Challenge that he took on, and with every weight-loss, active and fi tness goal success. One of the things he looked forward to at the end of every Challenge, however, wasn’t just the results—it was the fun of exploring ideas for his new Challenge goals. Before he even realized it, Sam was living and breathing The Challenge Lifestyle.

THE CHALLENGE EFFECTFor many, The Challenge starts out as a 90-day goal, but over time, it becomes a lifestyle. It’s simply set in motion after you achieve your fi rst 90-Day Challenge goal. That feeling of victory awakens the competitor in you—the competitor that challenges oneself further each time. “But while you’re focused on creating the best you that you can be,” says ViSalus Co-Founder and CMO Blake Mallen, “you realize you’re actually inspiring others to do the same in their lives. And both those feelings are contagious. That’s the Challenge E! ect.”

THE CHALLENGE: WHERE YOU WANT TO GO IS UP TO YOU“What I love about The Challenge platform,” says Mallen, “is that you can really make it whatever you want.” Think of The Challenge as a train. It’s always moving, always heading towards a new destination. You can hop on at any point, wherever you are in your life and whatever health goal makes sense for you.

That’s the beauty of The Challenge. You’ll be surprised by what you can accomplish if you just set a goal, no matter how simple. Before you know it, you’re on a journey towards continuous self-improvement.

And remember, you never have to go it alone. The Vi Community—from all walks of life—are passengers right onboard with you, making their way toward their own destinations. Strike up conversations with them, learn their stories as they learn yours, and o! er each other support. Soon, you’ll be at your fi rst destination, and where you want to go next is up to you.

What is

THE CHALLENGE LIFESTYLE?

KAELIN TUELL | BODY BY Vi CHALLENGE FEMALE FITNESS CHAMPION | LOST 65 LBS. ON HER FIRST TWO CHALLENGES

It's not just about 90 days; it's about 90 days at a time.BY ANTONETTE ALZATE AND COURTNEY KRETCHMAN

“The Body by Vi Challenge has given me a whole new life! I went from being afraid to try a Vi-Shape Shake to losing 65 lbs., building 10 lbs. of lean muscle, dropping over 18% body fat, AND earning my IFBB Pro Card!” - KAELIN TUELL

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56 THE CHALLENGE

HULK HOGANFrom Facing Off in the Ring to Fighting WeightBY ANTONETTE ALZATE

Some knew him as the Super Destroyer. Others knew him as Sterling Golden. Many of his rivals feared him as The Immortal One. Worldwide, he was considered the most famous pro wrestler of all time. But what few people know about Hulk Hogan is that he struggled with his weight since childhood. Behind the muscles, the gargantuan stature, the indestructible character with superhuman strength is Terry Bollea, who as a child dealt with all the challenges of being overweight, and fought as an adult to overcome them.

In an exclusive interview, Hulk shared with us his weight issues from his pre- to post-wrestling days. Even he, who at the pinnacle of his career was the picture of health and fi tness, had to get back in shape and learn how to train around his injuries after more than 30 years of wrestling. He also learned that it is never too late in the game to challenge yourself and transform your health.

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From Facing Off in the Ring to Fighting WeightBY ANTONETTE ALZATE

Some knew him as the Super Destroyer. Others knew him asSterling Golden. Many of his rivals feared him as The ImmortalOne. Worldwide, he was considered the most famous pro wrestler of all time. But what few people know about Hulk Hogan is that hestruggled with his weight since childhood. Behind the muscles, the gargantuan stature, the indestructible character with superhumanstrength is Terry Bollea, who as a child dealt with all the challengesof being overweight, and fought as an adult to overcome them.

In an exclusive interview, Hulk shared with us his weightissues from his pre- to post-wrestling days. Even he, who at the pinnacle of his career was the picture of health and fi tness,had to get back in shape and learn how to train around his injuries after more than 30 years of wrestling. He also learned that it is never too late in the game to challenge yourself and transform your health.

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THE CHALLENGE 57

His First Approach to Weight Loss“Right before 11th grade, I discovered the opposite sex, and the initial thing I did to lose weight was basically quit eating,” Hulk said. He lost the bulk of his weight living o! of diet soda and cheese peanut butter crackers for about a year. “That was my original attempt to lose weight to get a girlfriend,” he admitted.

Over the years, his mentality had changed, and he reeducated himself on proper nutrition and healthy eating. However, even during his early wrestling career, health was not his No. 1 priority. “My mindset was to be big and over 300 lbs.,” Hulk explained. “I thought it was OK to have big arms and a big belly because I was a wrestler.”

Adapting to Injuries and Post Wrestling“I had encountered a bunch of challenges when my wrestling career had ended because I wasn’t the same—my body had been pretty much beat up,” Hulk said. Throughout his career, he su! ered a string of injuries that required nine back surgeries as well as two hip and two knee replacements.

Post wrestling, Hulk found that he now gained weight easily, and that his stomach—the extra bulge—just didn’t disappear. “I had to really readjust my thinking and be consistent,” he said. “I had to rededicate myself to myself, and fi gure out how much respect I really had for my body.” Hulk realized that it basically came down to “being more honest and more consistent with light exercise, training around injuries, and by always plugging into Vi™ meal replacements to keep the bulge o! .”

His First Introduction to ViHulk fi rst learned about Vi through his niece who insisted that he try the Vi-Shape® Shake. He couldn’t believe its taste and its benefi ts. “There’s no way that something that tasted that good could actually be good for you,” he said. “And when I read the nutritional facts on it, I was amazed.”

His Challenge Kit of choice is the Fit Kit, giving him the protein he needs, healthy snacks and energy drinks to power his workouts. Now Hulk craves the shake and can’t get enough of it. He went from desiring chocolate to craving Vi"products.

Discovering the Body by Vi Challenge™

Hulk was hooked on the Vi products before he even knew about the Body by Vi Challenge. Once he did, he inquired about Vi and they playfully called him out: “It’s like, ‘Hey, what are you made of? You say you’re Hulk Hogan, but what are you really made of?’”

Suddenly the realization hit him. “It was like me calling myself out,” Hulk said. “You say you’re this athlete. You say you’re ahead of the curve. But can you achieve your Challenge goal without letting yourself down?” This is the way Hulk looked at it. “It was my mental interpretation of what this Challenge was,” he said. “It was for me to see if I really could depend on myself. So that’s why it worked for me. It was a test—I had to test myself.”

Hulk’s Heroes: The ViSalus FoundersWe sensed the profound appreciation and respect he has for ViSalus Co-Founders Ryan Blair, Blake Mallen and Nick Sarnicola. “These three heroes help everybody land on their feet and live a healthy lifestyle,” Hulk said. “They have really made it possible to be who you’re meant to be. It’s because of the technology and these three young guys who have worked so hard to give us a healthier alternative to dieting and starving our bodies.... With The Challenge, there’s strategy now.”

How the Body by Vi Challenge Has Impacted Hulk’s LifeAt 60 years young, Hulk is feeling better than ever. By the end of his 90-Day Challenge, he got his “12-pack back” and lost 2% body fat, down from 13%. “Losing the weight took a lot of stress o! my joints,” he said. Now, the fi rst thing he does in the morning is drink a Vi-Shape Shake instead of eating eggs, toast and fruit. “I fi nd I can get my body kicked into high gear in the morning and I kind of run on that,” he said.

His Advice to Others Looking to Get Back on TrackAs someone who sustained a long list of injuries from his career—including broken fi ngers, 13 broken noses, having his teeth knocked out six times, and losing vision in one eye—Hulk is not one to tolerate excuses.

His advice to those who want to lose weight, and also to former athletes and fi tness enthusiasts who say they’re past their prime, is to “dedicate yourself to eating healthy… to doing minimal exercises just to get started—just to get the blood fl owing.”

Hulk also said that between ViSalus® GO and PRO, Nutra-Cookies and Vi Crunch™, you have a little bit of an advantage. “They put you a little bit ahead of the starting line,” he explained, “and that should be enough of an incentive to know that you’ve got some rocket fuel behind you—that you’ve got a whole company that’s got real people behind"you.”

Hulk Hogan Calls Out ObesityWith the Vi mission of Taking Weight O! the World™, we asked Hulk what his wrestling name or character would be if he had to fi ght weight in the ring. He said it’s just like the question he’s been asking for 35 years…

“Whatcha gonna do OBESITY, when ViSalus mania runs wild on you?”

Obesity had better watch its back.

Hulk is not only a former athlete, but he is also an entrepreneur and philanthropist. His latest venture is called Hostamania, a web-hosting business that gives people a variety of choices as to how they want their sites handled. Additionally, he has partnered with his friend, Steve Chamberland, who founded 50 Legs—a non-profi t organization that provides prosthetic legs to children who have lost limbs due to birth defects or!accidents.

“It was for me to see if I really could depend on myself.” - HULK HOGAN

Hulk Hogan speaks on stage at Vitality in a sold-out AmericanAirlines Arena in Miami, Florida.Hulk Hogan's transformation on The Challenge.

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82 THE CHALLENGE

This is where the journey begins for prospective Customers who come to learn all about the Body by Vi Challenge™, and potential Promoters who want to know how they can gain fi nancial freedom by sharing The Challenge with others—all in a fun, casual and personal setting.

“Challenge parties are great social events that help you understand the Vi Culture, taste the shake mix, and encourage you to improve your life, health and prosperity.”SUSAN JOHNSON

“The key points of our successfulChallenge Parties have been directvoice-to-voice invites during thepre-partying process, a positiveupbeat environment, great shakesand multiple testimonies involvingChallenge transformations andresults from the business.”DRS. TRAVIS & HOLLY TARR

Learn the basics of promoting The Challenge from thosewho had tremendous success with it.

“Local Success Trainings are critical to growing your business and helping your team. You are able to learn from the local leaders in an intimate setting, giving you a new profound outlook on your entire business.”CHARLES & TRACI HAWKINS

“LSTs are like a refresh on how the system works, and where you always learn something new.”CESAR PACHECO & LESLIE CABEZA

“The best part about LST is the energy and inspiration you get from going. It gets me FIRED UP!” AGUSTIN LEON

Vi™ EventsLIVING THE Vi-LIFEA common theme that runs through every Vi event is the inspiration that empowers those in attendance. They walk away with the confi dence and realization that what seemed impossible is possible—feeling enlightened, renewed with energy and focus, and moved by the camaraderie and vast support from the Vi Community.

Here are some of the key events and the unique benefi ts they o! er to Vi Promoters.

PARTIES

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THE CHALLENGE 83

Twice a year, thousands of Vi™ Promoters join the Founders, Champions and motivational speakers for a 3-day event packed with invaluable training, recognition and fun.

“Attending National events is how you build your conviction and determination to reachyour goals! Bring as many people with you if you want your business to grow!”BEN & PRISCILLA JOLY

“National Success Training is where you learn the most valuable tips and strategies on how to build your business. What you take away when you leave will help you skyrocketyour business.”CLAUDIA RENKWITZ

Experience the vision with accomplished Top Promoters. This is where you can learn more about the products behind the Body by Vi Challenge™ and find out how you can earn income and rewards for sharing The Challenge with others.

“To be around like-minded people, whose focus in life is to simply help others live their healthiest life possible, is an absolute incredible experience! You CANNOT miss one!”BRYN KOSACK

“This is where you learn the fundamental building blocks for creating a great business, and gain energy and excitement from the event.” PETER & HILARY WEBB

The largest Vi event of the year is an annual, international celebration of life, health and prosperity. It unites thousands of Promoters with ViSalus Founders and the rest of the Vi Community.

“Vitality is powerful, inspiring and fun! It’s the ultimate belief builder and dream builder.”JENNY LYNN & SCOTT TRAVIS

“Vitality revitalizes us to take action and move forward knowing who we are, what we want, and where we are going! I would never, ever miss it for the world!”ERNEST ROSS

Check out events.vi.com for upcoming events.

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THE CHALLENGE 103

Not long after the Body by Vi Challenge™ began transforming lives across the USA, Vi™ was ready to take its first step to impact the health of millions around the world.

The ViSalus Founders fi rst set their sights on Canada, their gateway to Vi’s global expansion. In September 2011, at the Canada country launch event in Toronto, over 2,500 founding Promoters cheered The Challenge’s move to the north. “We know the last three years were just a warm-up for what is in store for Canadians. As we continue to promote The Challenge, impacting people’s lives physically and fi nancially, the opportunities are endless,” said 1-Star Ambassadors Ryan and Karyn!Millar.

All the while, Vi had also focused on Canada’s French-Canadian population around the Quebec market, making special e" orts to engage the province’s predominantly French-speaking population and celebrate key leaders who paved the way for the years of success to come.

Fast-forward, less than a year later, to July 2012, when the focus expanded to include the Latino market, comprising over 50 million

people in the USA alone.1 With alarmingly high rates of Latino adults and children struggling with their health, the Founders knew it was time to reach out to this vital demographic.

From one Latino Challenge Party Tour to another, thousands gathered in attendance to learn more about the Body by Vi Challenge.

By July 2013, the Latino Market was o# cially launched at Vitality—Vi’s international celebration of Life, Health and Prosperity.

Meanwhile, a new opportunity arose to serve the United Kingdom, a community that was in need of a vehicle like The Challenge for those seeking weight-loss and fi tness results. In June 2013, they made history with the UK

Pre-Launch Event, a defi ning moment as it marked Vi as a truly international company with o# ces across the Atlantic.

This was the beginning of a new chapter, in which Vi kicked its mission of Taking Weight O" the World™ into high gear. The UK market, like those before it, has embraced The Challenge and o" ers a tremendous opportunity for those looking to get on the road to better health and fi nancial freedom as Challenge Promoters.

The following pages will spotlight Vi Canada, Vi Latino and Vi UK, and will show how Vi is truly making a profound global impact regarding health.

1. U.S. Census Bureau. U.S. Projections by Age, Sex, Race, and Hispanic Origin. Washington, DC: U.S. Census; 2004.

FROM INSPIRED MISSIONTO GLOBAL MOVEMENT

“Being overweight is a widespread problem that few feel harder than the Latino communities. Over the past year, Vi leaders have already experienced huge success in this market.”— NICK SARNICOLA

ViSalus Co-Founder & Global Ambassador “Vi’s expansion into the UK, a nation in dire need of better health, is a critical step in our mission of Challenging the World.”— BLAKE MALLEN

ViSalus Co-Founder & CMO

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