Chacala Music & Art Festival

Business Plan

Emily M. O'Brien & Luke Schields

11/3/2015

Chacala Music & Art Festival is an annual event encouraging and celebrating a cultural experience in and around Chacala, Riviera Nayarit, including, but not limited to, education and performance in the arts, music and dance. This document is a business plan based on past experiences and assumptions for the future.

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I. Executive Summary .................................................................................................................................... 2

II. Festival Overview ...................................................................................................................................... 3

Introduction .............................................................................................................................................. 3

Mission Statement .................................................................................................................................... 3

History and Current Status ........................................................................................................................ 3

Objectives ................................................................................................................................................. 3

III. Product and Service Description .............................................................................................................. 4

Introduction .............................................................................................................................................. 4

Description ................................................................................................................................................ 4

Customer Description ............................................................................................................................... 6

IV. Geography and Marketplace ................................................................................................................... 7

Introduction .............................................................................................................................................. 7

Geographic Analysis .................................................................................................................................. 7

Marketplace Analysis ................................................................................................................................ 7

V. Marketing Plan .......................................................................................................................................... 8

Introduction .............................................................................................................................................. 8

Advertising and Promotion Strategy ......................................................................................................... 8

Pricing Strategy ......................................................................................................................................... 8

VI. Development Plan ................................................................................................................................. 12

Development Strategy ............................................................................................................................ 12

Operations Timeline ................................................................................................................................ 12

Operations Timeline ............................................................................................................................ 12

Fundraising Timeline ........................................................................................................................... 12

Festival Series Concerts ...................................................................................................................... 13

Educational Timeline ........................................................................................................................... 13

VII. Management Plan ................................................................................................................................. 14

Management Team Outlines .................................................................................................................. 16

VIII. Critical Risks, Problems, and Assumptions .......................................................................................... 18

IX. Financial Plan ......................................................................................................................................... 19

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I. Executive Summary *Will be developed once business plan is approved.

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II. Festival Overview

Introduction Chacala Music & Art Festival is a festival located in Puerto de Chacala, Riviera Nayarit that brings

together individuals to celebrate music and other arts. The traditional Mexican Fishing village is

expected to evolve into a high quality community where people can develop in body, mind, and spirit.

Mission Statement Chacala Music & Art Festival is to provide an annual celebration of wide ranging musical performances,

supplement existing musical education for the youth in the community, provide an opportunity for

artists to display their pieces, supplement existing art education for the youth of the community and to

provide an opportunity to advance the mariachi musical skills of individuals who would like to enhance

their ability to perform at a higher level of mariachi music.

History and Current Status One night in March, 2012 at a Friday night roof-top reception, a group of attendees began to realize that

Chacala might just be the perfect place to celebrate music and other arts: thus was borne the Puerto de

Chacala Festival de Musica y Arte. The first Festival was held in March 2014, with roughly 100 attendees.

The next Festival was held in March 2015, with over 1,000 attendees. The group is currently planning

the 2016 Festival in hopes that attendees will continue to grow, adding in a Chacala Mariachi Institute.

Objectives Chacala Music & Art Festival will help to develop the sea-side village into a center of artistic values by

executing the following:

Establish a sustainable Festival that can help the community grow (sustainable)

Coalesce the community into a fun event that can be enjoyed by all (fun & family)

Provide workshop of Music & Art education for children in the Chacala community (education)

Provide an opportunity to advance the skills of individuals who would like to enhance their

mariachi musical ability to perform at a higher level (education)

Obtain metrics of a survey given to audience members (quality)

Foster an ecosystem of economic development in the village (growth):

Students Performers Exhibitors Sponsors Pesos Revenues Economic Impact**

2014 225 7 4 20 71,000 700,000

2015 150 18 10 12 190,000 800,000

2016 190* 20* 20* 30* 365,000 1,000,000

2017 225* 25* 25* 40* 600,000 1,200,000

2018 250* 30* 30* 50* 700,000 1,400,000 *Assumptions

** Economic Impact numbers are calculated form the World Travel & Tourism Council- Mexico 2015. It is

forecasted to rise by 4.2% by 2025. (16.3 of GDP).

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III. Product and Service Description

Introduction Imagine you are a guest in the village of Chacala, it is a warm Friday night in March, you are at a roof-top

reception, and a group of attendees begin to break out in song, regaling the crowd spontaneously with

music from Broadway Musicals. You begin to realize that Chacala might just be a perfect place to

celebrate music and other arts: thus was borne the Puerto de Chacala Festival de Musica y Arte.

Description Chacala Festival de Musica y Arte that will provide the following:

Musical Performance:

To provide an annual celebration of wide ranging musical performance for residents and guests of

Chacala, nearby communities; position Chacala as a traditional Mexican village with high quality artistic

values.

Musical Education:

The Music & Art Education will consist of: KinderMusic which is pre-K and kindergarten and is a one (1)

week long workshop during the Festival for children in the Chacala community. Chacoro which is

gradeschool members that begins in January and runs through the Festival. High School Guitar and

Mariachi Education is two (2) weeks prior and week of the Festival. College level musicians will come

from different Universities that are music majors and/or non-mariachi music students who would like an

introduction to mariachi music.

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Supplement existing musical education for the youth in the community with additional education and

performance opportunities to stimulate, develop and nurture musical and other artistic talent in the

community. Student Attendance is listed below:

Kindermusik Chacoro Vocal Group Mariachi High School Students Total

Local Schools Remote Schools

2014 15 200 20 235

2015 15 150 20 10 195

Art Exhibits:

To provide an opportunity for artists to display their works of art in the community.

Art Education:

Supplement existing art education for the youth of the community.

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The art education will consist of a one week workshop for local children delivered by a professional

artist from Puerto Vallarta. Additionally there will be a one week residence program for artists.

Mariachi Institute:

Provide an opportunity to advance the mariachi musical skills of individuals who would like to enhance

their ability in order to perform at a higher level and/or teach/conduct mariachi music. Music major

students and recent graduates of Universities or beginning performers in major orchestras will attend

masters classes at the Chacala Mariachi Institute. This could also include non-mariachi music students

who would like an introduction to mariachi music. The Institute will provide an introduction to mariachi

music to qualified musicians who practice or teach other musical genres.

Customer Description Attendees will be made up of a combination of Mexican locals of Chacala and nearby communities,

seasonal residents from the communities in Riviera Nayarit and tourists.

The Chacala Mariachi Institute will consist of both permanent residents and seasonal residents in the

Chacala, Riviera Nayarit area. It will also include music major students and recent graduates of

Universities or beginning performers in major orchestras which will be held in June of each year.

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IV. Geography and Marketplace

Introduction Chacala is situated in a beach town in the state of Nayarit, and is part of the Riviera Nayarit, a 180 mile

long stretch of coast in the state of Nayarit on the Pacific Coast of Mexico. The town is very picturesque

and true Mexican fisherman village surrounded by the sea and rainforest. It offers exuberant wildlife

that includes margay, coatimundi and ocelots and hundreds of bird species. The calm bay is bathed by

gentle waves, ideal for swimming; you can also enjoy fishing, snorkeling, hikes, horseback riding and

more. The area is also fabulous for enjoying nature and birdwatching. Chacala is also a starting point to

get to some of the best surf locations in the area and the state. You can either hike or take a boat.

Chacala beach is normally empty except for a few locals and kids during the summer months, during the

winter months you can expect the population to triple during winter months November- March from

the seasonal visitors. Throughout the months in Chacala, there is no event that provides musical

performances, Music & Art education, or a mariachi institute. Chacala Music & Art Festival is the only of

its kind in the area.

Geographic Analysis Geographically, Chacala Music & Art Festival will want to attract locals and visitors from within a 100km

radius of Chacala. This includes the majority of resorts located in the Riviera Nayarit as well as several

larger towns including, but not limited to Tepic, Puerto Vallarta, and Compostela.

Marketplace Analysis Chacala Music & Art Festival will position itself to target customer segments that include, but are not

limited to: Chacala locals, seasonal residents, seasonal tourists, and other supporters through the

Chacala Cultural Foundation.

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V. Marketing Plan

Introduction Chacala Music & Art Festival will target attendees through the following channels:

Chacala, Riviera Nayarit Travel and Tourism website: www.rivieranayarit.com/

Word of Mouth

Press Releases

Communication Material- Paper, Vocal, Electronics

Advertising and Promotion Strategy A 10% discount coupon will be distributed to Amigo members in order to entice local restaurants to

participate as vendors at the festival.

Marketing Strategy Chacala Music & Art Festival will leverage a variety of avenues and strategies to target attendees in

order to reach the broadest scope of people possible. These include online & electronic marketing,

promotions, advertising & sponsorship and public relations.

Pricing Strategy Chacala Music & Art Festival will generate revenue from the following primary sources: Amigo

Memberships, Sponsors, Supporters, Benefactors, Fundraising Events, GlobalGiving Crowdfunding, and

Chacala Foundation Donations. The Festival will also generate revenue from a variety of other smaller

sources.

Pricing Strategy

Revenue Stream Assumptions 2016** Pesos Revenues 2016** 2015 Revenues 2014 Revenues

Amigo Memberships* 80x1000pesos 80,000pesos 19,450pesos 25,800

Sponsors USD$100-500

Supporters USD$500-1000

Benefactors USD$1000+

Fundraising Events 200x250 50,000pesos 17,300pesos -

GlobalGiving Crowdfunding Assume USD$10,000 150,000pesos - -

Chacala Foundation Donations Non-crowd funding 45,000 84,180pesos 500

*Amigo Memberships were 600 pesos in 2014 and 750 pesos in 2015 **Assumptions are based off of the months November-March 2015-2016 The pricing strategy is designed to generate revenues through memberships, events, donations and

crowdfunding events so the Chacala Music & Art Festival is free for all audiences to attend. Additional

funding will come from but is not limited to: amigo sponsors, benefactors, food and liquor sales, hotel,

business and restaurant sponsorship, raffle tickets and t-shirt sales.

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Crowdfunding

GlobalGiving is an online fundraising platform that gives social entrepreneurs and nonprofits from

anywhere in the world a chance to raise the money they need to improve their communities. Since

2002, GlobalGiving has raised $194,217,196 from 486,830 donors who have supported 12,924 projects.

GlobalGiving offers a secure and trusted platform to receive donations. GlobalGiving connects you with

new individual and corporate donors around the world. GlobalGiving provides you with the tools,

trainings, and resources you need to upgrade your fundraising. Chacala Music & Art Festival has selected

GlobalGiving as their platform for crowdfunding, because of the success of supporting nonprofits

worldwide. The following items are needed to apply for GlobalGiving: IRS Employer Identification

Number (EIN), Program Materials, Disbursement Information, Names of senior staff and board

members, and lastly agreeing to GlobalGivings Terms and Conditions.

Upon applying for the GlobalGiving Campaign, the donations will support the following:

Scholarships- Chacala Music & Art Festival will provide scholarships to students and recent graduates to

attend the Chacala Mariachi Institute. This will support their attendance, transportation, food and

lodging. Our goal is to sponsor 20 students.

Art Supplies & Musical Instruments- The Chacala Music & Art Festival will provide Music & Art education

to pre-k through college Music & Art majors. Chacala will be hosting a variety of workshops for the

various age groups. To really help efforts with the program- the funding will also be used to purchase 4-

6 Steel String Guitars (not nylon stringed) with either hard cases (not cardboard) or with soft cases (gig

bags), 4-6 Electronic Tuners, 12 extra sets of steel strings, 4-6 capos.

If and once accepted, The Chacala Music & Art Festival will participate in an “Open Challenge” which will

test our crowdfunding skills. Once we raise at least $5,000 from 40 unique donors we will become

permanent GlobalGiving partners. This means, that our campaign will always be recognized by

GlobalGiving and their projects. We plan to have the GlobalGiving campaign launched by October 1,

2015.

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Online & Electronic Marketing

Festival Website & SEO

The hub for information will be found at www.chacalamusicfestival.com. Information will include the

schedule, 2015 participants, festival info, and pictures from previous festivals, sponsors, and contact

information.

Social Media

With the easy access to social media sites, Chacala Music & Art Festival will utilize three different social

media platforms:

Facebook

Promote events, performers, activities, fundraising campaigns, links to performer and exhibitor

Facebook pages and any other important information that is vital to promote the Festival.

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Instagram

*Will be created once performers are finalized.

Twitter

*Will be created once performers are finalized.

Email Campaigns

Utilizing constant contact for email marketing will help promote the Festival, promote the GlobalGiving

crowdfunding campaign, and also help send out a survey at the end of the Festival to gather information

and recommendations for future music festivals.

Newsletters/Posters/Banners

Promote events, performers, activities, fundraising campaigns, and any other important information

that is vital to promote the Festival. Newsletters, posters, and banners will be displayed in Chacala, Las

Varas, and all towns along the Riviera Nayarit and in Guadalajara and Puerto Vallarta.

Radio Stations

Promote events, performers, activities, fundraising campaigns, and any other important information

that is vital to promote the Festival; additionally provide interviews with the performers in the week

leading up to the Festival.

Newspapers

Promote events, performers, activities, fundraising campaigns, and any other important information

that is vital to promote the Festival.

TV

Promote events, performers, activities, fundraising campaigns, and any other important information

that is vital to promote the Festival.

Sample of promotion: https://www.youtube.com/watch?v=OnZJBhhDZnA

Tourism

Promote events, performers, activities, fundraising campaigns, and any other important information

that is vital to promote the Festival to seasonal visitors, surrounding Riviera Nayarit community.

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VI. Development Plan

Development Strategy Currently, the main focus of the festival is to maintain quality as the festival grows. Below is listed the

divisions of development:

Quality Control

In order to help maintain this quality, we will carefully monitor the size of audience. This will be done by

giving our raffle tickets to festival attendees upon entering the festival.

Technology

After reviewing the surveys from last year’s Festival, many surveyors indicated that there were

important complications with the sound system. Being able to improve the technologies for the sound

system will help benefit the Festival.

Equipment

Ideally, for the Festival an event tent would be necessary to shade the audience from the sun, and

provide shelter in case of rain. A stage is also necessary with larger crowds drawing to the Festival,

putting the performers up on stage will allow a larger audience to draw. Last year, audience members

felt disconnected from the performers- so having an appropriate sized stage will be vital. Tables and

chairs are needed to provide seating for the audience members to sit and eat while enjoying the

performers.

Operations Timeline The Chacala Music & Art Festival will begin sales activities immediately in order to have a successful

event. Below is a list of timelines that are planned, but not limited to for 2015-2016:

Operations Timeline

Date Event/Item

October 1, 2015 Launch Global Giving Campaign

October 31, 2015 Draft Business Plan Finalized

November 1, 2015 Management Team Finalized

November 15, 2015 Management Roles Finalized

November 30, 2015 Business Plan and Executive Summary Finalized

Fundraising Timeline

Date Event

September 30, 2015 Launch Global Giving Campaign

October 7, 2015 Week 2 of Global Giving Campaign

October 14, 2015 Week 3 of Global Giving Campaign

October 21, 2015 Week 4 of Global Giving Campaign

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October 28, 2015 Reach $5,000 from 40 donors,

November 4, 2015 Continue to promote Global Giving Campaign, Amigo Memberships

November 18, 2015 Continue to promote Global Giving Campaign

December 2, 2015 Continue to promote Global Giving Campaign, Amigo Memberships

December 16, 2015 Continue to promote Global Giving Campaign

December 30, 2015 Continue to promote Global Giving Campaign

January 13, 2016 Continue to promote Global Giving Campaign, Amigo Memberships

January 27, 2016 Continue to promote Global Giving Campaign

February 10, 2016 Continue to promote Global Giving Campaign

February 24, 2016 Continue to promote Global Giving Campaign

Festival Series Concerts

Date Event

November 28, 2015 Luna Rumba- Festival Series Concerts(confirmed)

December 19, 2015 Banderas Bay Jazz Band-Festival Series Concerts(tentative)

January 16, 2016 La Siniestra Tango- Festival Series Concerts(tentative)

February 20, 2016 TBD- Festival Series Concerts

March 7, 2016 Private Reception

March 10, 2016 Headliner- TBD(Latin Band), Mexican Night

March 11, 2016 Headliner- Luna Rumba

March 12, 2016 Headliner- Mariachi Gibraldi, Chacoro, Mexican Night

Educational Timeline

Date Event

March 2016 (2 Weeks Long) Kindermusik

January-February, 2016 Chacoro

March 2016 (2 Weeks Long) Chacala Guitar Instructions Las Varas Guitar Mariachi Program

June 2016 Mariachi Institute

March 2016 Art Workshop for Children

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VII. Management Plan Below is the management structure for the Festival de Musica y Arte, many positions have not yet been

established-but will be necessary once planning process gets more in depth.

The Chacala Cultural Foundation Board of

Directors

Finance

(Karla Lawler)

Fundraising

(TBD)

Ticket Sales

(TBD)

Raffle Sales

(Michelle)

Amigo & Sponsor Sales

(Arturo Padila)

Art

(Miguel Perez)

Artists

(TBD)

Art Education

(Colorina)

Art Exhibitors

(Miguel Perez)

Music

(Jerry Van Eeckhout)

Music/Performers

(Jerry Van Eeckhout, Arturo Padila)

Music Education

(Paul Swan)

Children's Music Education

(MJ Rintleman)

Guitar Education

(Paul Swan)

KinderMusik

(Ashely Jurgens)

Operations

(BK Barringer)

Grounds/Parking

(BK Barringer)

Stage

(Chuck Edmunds)

Utilities

(BK Barringer)

Volunteer Coordinator

(Jill Hanna)

Concessions

(Arturo Padila)

Bi-Lingual Announcer

(Chuch Edmunds)

Marketing

(Kim Van Eeckhout)

TV Coverage

(Jose Enrique de Valle)

Newspapers

(Jose Enrique de Valle)

Internet/Social Media

Emelia Robinson

Radio

(Jose Enrique de Valle)

Tourism

(Jose Enrique de Valle)

Press Releases

(TBD)

Translations

(TBD)

Hospitality

(Sandy Hamilton & Betty Todd)

Lodging

(Sandy Hamilton)

Transportation/Security

(TBD)

Festival Manager

(TBD) Administrative Assistant

(Tracy Collins)

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Art Institute Management Plan

Mariachi Institute Management Plan

Art Institute

(Miguel Perez)

Visiting Artists Workshops

Mariachi Institute

(Jeff Nevin)

Instructors 20 Students

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Management Team Outlines Below are the Chacala Music, Art and School Festival Team outlines that will need to be handled in 2016,

with the objective of finding volunteers to fill the roles of team leaders.

DATE ART MUSIC

ART/MUSIC DIRECTOR (TEAM) Miguel Perez Jerry Van Eekhout/Arturo Padila

Plan variety of musical genre/type of art exhibit Miguel Perez Jerry Van Eekhout/Arturo Padila

Identify qualified performers/exhibitors Jerry Van Eekhout/Arturo Padila

Solicit videos/recommendations to judge fit

Prepare performance schedule/sequence

Confirm participation/sign contracts Jerry Van Eekhout

Provide thank you and recognition programs

Music Education Paul Swan

Kindermusic Ashley

Guitar Education Paul Swan

Children's Music Education MJ Rintleman

MARKETING (TEAM) Kim Van Eeckhout, Emelia Robinson

Protect corporate image on all media (copyright)

Issue press/web releases throughout the year

Manage website content Jose Enrique de Valle

English Emelia Robinson

Spanish

Manage Facebook/Twitter/Instagram

English Emelia Robinson

Spanish

Develop and maintain media relations

English Jose Enrique de Valle

Spanish

Arrange for photo and video coverage

English

Spanish

Print signs, posters, programs, ect.

Arrange for hanging signs and removal Miguel Perez

Translations

Bi-lingual Announcer

Managing Advertising Chuck Edmunds

Selling Sponsorships

HOSPITALITY (TEAM)

Contact performers/exhibitors/VIPs in advance and confirm logistics Sandy Hamilton/Betty Todd

Arrange for transportation/lodging/meals when needed Sandy Hamilton/Betty Todd

Provide information on location/services/in Chacala Sandy Hamilton/Betty Todd

Provide warm reception and contact for any questions/needs Sandy Hamilton/Betty Todd

OPERATIONS (TEAM) BK Barringer

Evaluate venue and procure stage sound/light contractor Chuck Edmunds

Arrange for electricty BK Barringer

Check bathroom facilities

Coordinate security and access for performers/exhibitors/vendors/ect.

Arrange for trash recepticals and pickup

Grounds/Parking BK Barringer

Volunteer Coordinator Jill Hanna

Arrange for chairs/tables/tents and installation

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STAGE (TEAM)

Contact each performer about needs/schedule/timing/location

Assure adhearance to performance schedule

Recruit and manage announcers and approach

Have announcers meet performers in advance for intro information

Manage interlude between performers during set up of next act

CONCESSIONS (TEAM) Arturo Padila

Identify and contract with qualified food vendors

Negotiate and arrange for beer/soda/water and coolers and ice

Arrange volunteer schedule for ticket sales

Beer

Tequila

Water/Coke

VOLUNTEERS (TEAM) Jill Hanna

Identify oter committee volunteer needs Jill Hanna

Recruit volunteers and vector to commitees in needs Jill Hanna

FINANCE (TEAM) Karla Lawler

Prepare forecast of estimated revenue and expenses Karla Lawler

Manage cash control of expenses and sales Karla Lawler

Publish financial results at the end of season Karla Lawler

Amigo & Sponsor Sales Arturo Padila

Raffle Sales Michelle

FUNDRAISING (TEAM)

Plan and execute fundraising activities

Create events and recognition programs

Solicit major donors

Thank contributors

SPONSOR (TEAM)

Identify value proposition Arturo Padilla

Solicit sponsorships Arturo Padilla

Provide recognition and thank you approach Arturo Padilla

MARIACHI INSTITUTE Jeff Nevin

Instructors (2)

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VIII. Critical Risks, Problems, and Assumptions Weather

Electricity/Power

Getting into Chacalila

Finding volunteers

Finding Sponsors

Controlling the attendees throughout the festival, making sure they receive the appropriate

wristbands

Issue with attendees not filling out surveys

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IX. Financial Plan Listed below are the revenue assumptions for the 2016 Chacala Music & Art Festival. The actual

revenues from 2014 and 2015 are also listed below. The revenues from 2014 to 2015 increased by

271.32%. For 2016, we would like to increase the revenues by roughly 200% from 2015.

All in pesos Assumptions* November* December* January* February* March* 2016 Total* 2015 Actual 2014 Actual

Revenue

Amigo Memberships 50x 750 7,500$ 7,500$ 7,500$ 15,000$ 37,500$ 19,450$ 25,800.00$

Art Exhibitor Fees 10x 200 pesos 2,000$ 2,000$ 1,091$

Beer and Wine sales last year + 50% 2,000$ 2,000$ 2,000$ 2,000$ 32,000$ 40,000$ 32,490$ 1,274.00$

Chacala Foundation Donations non-crowd funding 15,000$ 15,000$ 15,000$ 45,000$ 84,180$ 500.00$

Global Giving Crowd Funding assume US$ 10000 150,000$ 150,000$

Hotel/business sponsors 10x 2,000 pesos 10,000$ 10,000$ 20,000$ 10,250$ 12,900.00$

Individual Concert fees 50x 200 10,000$ 10,000$ 10,000$ 10,000$ 40,000$ 20,000$

Margarita 3,520.00$

Miscellaneous -$ 110$

Raffles 100x100 pesos 10,000$ 10,000$ 7,200$

Restaurant sponsors 10x1,000 pesos 5,000$ 5,000$ 10,000$ 4,660$ 9,600.00$

Tequila bottle sales 5x200 pesos 1,000$ 1,000$ 400$ 9,800.00$

Tequila raffle 50x100 pesos 5,000$ 5,000$ 5,000$

T-shirts and other mdse 50x100 pesos 5,000$ 5,000$ 4,510$ 7,220.00$

Total Revenue 19,500$ 169,500$ 34,500$ 57,000$ 85,000$ 365,500$ 189,341$ 70,614.00$

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Listed below are the expense assumptions for the 2016 Chacala Music & Art Festival. The actual

expenses from 2014 and 2015 are also listed below. The expenses from 2014 to 2015 decreased by

64.76%, expenses such as airfare, concert catering, lodging and a few others were unnecessary for 2015.

For 2016, we hope to keep the expenses consistent throughout the festival, but continuing to adjust

with growth.

Expenses Assumptions* November* December* January* February* March* 2016 Total* 2015 Actual 2014 Actual

Administrative fees 10,000$ 10,000$ 9,750$

Airfare 43,605.00$

Art exhibition tents 15,000$ 15,000$ 14,830$

Art supplies 3,000$ 3,000$ 1,215$ 2,694.00$

Banner printing 25 ea/Spanish/Engl 4,000$ 4,000$ 3,750$ 2,000.00$

Banner printing welcome, etc 2,000$ 2,000$ 959$ 2,000.00$

Banner-Highway 1,000$ 1,000$ 716$ 2,000.00$

Bathroom Facilities 1,000.00$

Beer 500$ 500$ 500$ 500$ 15,000$ 17,000$ 11,314$

Cakes 1,000$ 1,000$ 700$

Chips, Guacamole, Salsa 1,000$ 1,000$ 712$

Concert Catering 19,200.00$

Cups, napkins, coffee, milk, etc 1,000$ 1,000$ 679$

Delivery 569.00$

Donation to Cambiando Vidas 14,705.00$

Electrical/lighting supplies 7,000$ 7,000$ 6,535$ 15,000.00$

Flyers 1,500$ 1,500$ 951$ 2,600.00$

flyers (500 English/500 Spanish 750$ 750$ 560$ 2,000.00$

Generator Truck 12,000$ 12,000$ 12,000$

Ice 500$ 500$ 198$

Key duplication -$ 220$

Labor 2,250.00$

Lodging 72,600.00$

Margarita Coupons 4,280.00$

Meals-Performers 10,000$ 10,000$ 5,250$ 24,638.00$

Mobile announcements 500$ 500$ 200$

Music Supplies 11,505.00$

Musicians/Performers 10,000$ 10,000$ 10,000$ 10,000$ 60,000$ 100,000$ 74,400$ 34,000.00$

Palm grove venue 500$ 500$ 400$

Posters (250 each-Span/English 4,000$ 4,000$ 3,500$ 2,000.00$

Printing programs 1,500$ 1,500$ 1,100$ 2,000.00$

Rental-Mingo chair/cooler 500$ 500$ 500$

Security -$ 1,073$

Shuttle/Taxi 10,000$ 10,000$ 7,600$

Soda 2,000$ 2,000$ 1,527$

Stage sound rental and staff 30,000$ 30,000$ 26,000$ 15,000.00$

Transportation-gas 1,000$ 1,000$ 800$ 1,500.00$

T-Shirts 5,000$ 5,000$ 10,765$ 13,843.00$

Venue cost -fundraisers 2,000$ 2,000$ 2,000$ 2,000$ 8,000$ 2,000$

Video 10,000.00$

Water 1,000$ 1,000$ 625$

Website 20,000$ 20,000$ 28,080$ 64,623.00$

Wine 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 5,000$ 7,888$

-$

Total Expenses 13,500$ 13,500$ 13,500$ 13,500$ 221,750$ 275,750$ 236,797$ 365,612$

-$

Net Profit 6,000$ 156,000$ 21,000$ 43,500$ (136,750)$ 89,750$ (47,456)$ (294,998)$