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    Chapter 5International Trade

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    International Business 4e Chapter 5 - 2

    Chapter Preview

    Discuss the volume and patterns of world trade

    Identify the inherent flaws of mercantilism

    Explain the absolute and comparative

    advantage theories

    Describe the factor proportions and

    international product life cycle theories

    Explain the new trade and national competitive

    advantage theories

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    International Business 4e Chapter 5 - 3

    International Trade

    Purchase, sale, or exchange of goods andservices across national borders

    People have larger selection of products

    Important engine for job creation

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    International Business 4e Chapter 5 - 4

    Trade and World Output

    World trade 80% merchandise

    20% services

    World output impacts trade Growing output = growing trade

    Sluggish output = sluggish trade

    World trade grows faster

    than world output

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    International Business 4e Chapter 5 - 5

    Trade and World Output

    World trade 80% merchandise

    20% services

    World output impacts trade Growing output = growing trade

    Sluggish output = sluggish trade

    World trade grows faster

    than world output

    Trade is impacted by

    the global business

    cycle.Trade slows in a recessionas people are uncertain

    about the future and buy

    less.

    Also, when an economy isin recession the currency is

    weak; slowing imports

    because they are more

    expensive.

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    International Business 4e Chapter 5 - 6

    Trade and World Output

    World trade 80% merchandise

    20% services

    World output impacts trade Growing output = growing trade

    Sluggish output = sluggish trade

    World trade grows faster

    than world output

    Example: The US economy

    is in a recession and the US

    dollar has fallen some 34%

    since its peak in 2002 againsta basket of currencies.

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    Trade and World Output

    60

    70

    80

    90

    100

    110

    120

    Jan-95

    Jan-96

    Jan-97

    Jan-98

    Jan-99

    Jan-00

    Jan-01

    Jan-02

    Jan-03

    Jan-04

    Jan-05

    Jan-06

    Jan-07

    Jan-08

    Jan-09

    Jan-10

    Major Currency Index

    FRB

    34% drop

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    International Business 4e Chapter 5 - 8

    Trade and World Output

    World trade 80% merchandise

    20% services

    World output impacts trade Growing output = growing trade

    Sluggish output = sluggish trade

    World trade grows faster

    than world output

    Example:

    That decline is helping to

    shrink its external deficit.

    As of Nov 10 trade showedexports growing at a 15%

    annual rate, whereas imports

    grew by 13.6%.

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    Trade and World Output

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    International Business 4e Chapter 5 - 10

    Trade and World Output

    It seems that themajority of the offset

    from the US trade deficitcomes from developingeconomies.

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    International Business 4e Chapter 5 - 11

    Trade and World Output

    World trade 80% merchandise

    20% services

    World output impacts trade Growing output = growing trade

    Sluggish output = sluggish trade

    World trade grows faster

    than world output

    This means that

    economies are more

    interconnected via trade.

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    International Business 4e Chapter 5 - 12

    Worlds Top Exporters

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    International Business 4e Chapter 5 - 14

    Trade Patterns

    60%

    34%

    6%

    Merchandise trade among:Western European

    trade is mostly intra-

    regional trade

    Low- and

    middle-incomenations High-incomenations

    High-income and low- andmiddle-income nations

    North America

    imports twice asmuch from Asia as it

    exports to Asia

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    International Business 4e Chapter 5 - 15

    Trade Patterns

    60%

    34%

    6%

    Merchandise trade among: This low figure reveals thelow purchasing power ofthe poor nations and lack

    of development

    Low- and

    middle-incomenations High-incomenations

    High-income and low- andmiddle-income nations

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    International Business 4e Chapter 5 - 16

    Who Trades with Whom?

    Who trades with whom?

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    International Business 4e Chapter 5 - 17

    Who Trades with Whom?

    Intra-regional trade accounts for over 74 percent of Europes exports

    2973

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    International Business 4e Chapter 5 - 18

    Who Trades with Whom?

    and56% of North Americas exports.

    742

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    International Business 4e Chapter 5 - 19

    Who Trades with Whom?

    This data also shows the trade imbalance between Asiaand North America (and reasons for friction)

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    International Business 4e Chapter 5 - 20

    Who Trades with Whom?

    North America exports $249 billion to Asia

    249

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    International Business 4e Chapter 5 - 21

    Who Trades with Whom?

    While Asia exports $533 billion to North America

    533

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    International Business 4e Chapter 5 - 22

    Trade and theDependent Nation

    Totaldependence

    Potential effects of dependence:

    + Infuses needed capital+ Creates jobs and raises wages+ Imports technology and skills

    Economic problems transferred Political turmoil can spill over

    Totalindependence

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    International Business 4e Chapter 5 - 23

    Trade and theDependent Nation

    Total dependence

    Developing and transition nations often depend ontheir developed neighbors with whom they share

    borders.Germany is the single most important trading partnerof central and eastern European nations.Mexico is extremely dependent on the US for itsexports.

    If a nation experiences economic recession orpolitical turmoil, the dependent nation can experienceeconomic problems.

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    -4%

    -2%

    0%

    2%

    4%

    6%

    8%

    An

    nualPercentChange

    Canada

    USA

    International Business 4e Chapter 5 - 24

    Trade and theDependent Nation

    How connected are the NAFTA countries?

    Annual Change in GDP

    -4%

    -2%

    0%

    2%

    4%

    6%

    8%

    An

    nualPercentChange

    Canada

    USA

    US $, constant prices, constant PPPs, OECD base year, millions

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    International Business 4e Chapter 5 - 25

    Trade and theDependent Nation

    -8.0%

    -6.0%

    -4.0%

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007

    USA

    Mexico

    Annual Change in GDP

    US $, constant prices, constant PPPs, OECD base year, millions

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    International Business 4e Chapter 5 - 26

    Trade and theDependent Nation

    Total dependence

    Is your country overly export-dependant on one ortwo countries?

    Which country represents the largest export market?

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    International Business 4e Chapter 5 - 27

    Trade Theory Timeline

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    International Business 4e Chapter 5 - 28

    Mercantilism

    Nations accumulate financial wealth byencouraging exports and discouraging imports

    Three pillars

    Maintain tradesurplus

    Governmentintervention

    Exploit colonies

    Inherent flaws

    World trade iszero-sum game

    Constrains output

    and consumption Limits colonies

    market potential

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    International Business 4e Chapter 5 - 29

    Mercantilism

    Is China a mercantilist state?

    Chinas

    trade frictions with the rest of the world is heating up.

    Foreigners insist that the main reason for Chinas growingmarket share is that the government in Beijing has kept itscurrency weak.

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    International Business 4e Chapter 5 - 30

    Mercantilism

    Is China a mercantilist state?

    But there are several other reasons why Chinas exports held

    up better than those of its competitors during the globalrecession:

    Lower incomes encouraged consumers to trade down tocheaper goodsElimination of global textile quotas in January 2009 allowedChina to increase its slice of that market

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    International Business 4e Chapter 5 - 31

    Mercantilism

    Is China a mercantilist state?

    How high could Chinas market share

    go?Over the ten years to 2008 Chinas

    exports grew by an annual average of23% in dollar terms, more than twice asfast as world trade.

    Projections in the IMFs World

    Economic Outlook imply that Chinas

    exports will account for 12% of worldtrade by 2014.

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    International Business 4e Chapter 5 - 32

    Mercantilism

    Is China a mercantilist state?

    An IMF working paper published in 2009 calculated that if

    China remained as dependent on exports as in recent years,then to sustain annual GDP growth of 8% its share of worldexports would rise to about 17% by 2020. w high could Chinas

    market share go?They concluded that to achieve the required export growth,China would have to reduce prices, which would beincreasingly hard to manage, whether through productivitygains or a squeeze in profits.

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    International Business 4e Chapter 5 - 33

    Mercantilism

    Nations accumulate financial wealth byencouraging exports and discouraging imports

    Inherent flaws

    World trade is zero-sum game

    A nation benefits only at the expense of other nationsBut if all nations barricade their markets from imports and pushtheir exports onto others, international trade would be severely

    restricted.It kept colonial markets poor.

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    International Business 4e Chapter 5 - 34

    Absolute Advantage

    Ability of a nation to produce a good more efficientlythan any other nation (greater output using same orfewer resources)

    Adam Smith reasoned that international trade shouldnot be burdened by tariffs and quotas, but should flowaccording to market forces.

    A country should produce the goods in which it holdsan absolute advantage and trade with others to obtainthe goods it needs but does not produce efficiently.

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    International Business 4e Chapter 5 - 35

    Absolute Advantage

    Ability of a nation to produce a good more efficiently than anyother nation (greater output using same or fewer resources)

    Specialization and trade allows each toproduce and consume more

    1 resource unit = 1 ton rice or

    1/5 ton tea

    Riceland

    1 resource unit = 1/6 ton rice or

    1/3 ton tea

    Tealand

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    International Business 4e Chapter 5 - 36

    Absolute Advantage

    Lets say that Riceland uses one resource unit to produce1 ton of rice and trades for 1 ton of tea

    1 ton tea

    1 resource unit = 1 ton rice or

    1/5 ton tea

    Riceland

    1 resource unit = 1/6 ton rice or

    1/3 ton tea

    Tealand

    1 ton rice

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    International Business 4e Chapter 5 - 37

    Absolute Advantage

    We see that Riceland is better off because if it used its one resourceunit to produce tea it would have received only 1/5 ton.

    1 ton tea

    1 resource unit = 1 ton rice or

    1/5 ton tea

    Riceland

    1 resource unit = 1/6 ton rice or

    1/3 ton tea

    Tealand

    1 ton rice

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    International Business 4e Chapter 5 - 38

    Absolute Advantage

    What about Tealand? Lets say that Tealand uses one resource unitto produce 1/3 ton of tea and trades for 1/3 ton of rice

    1/3 ton tea

    1 resource unit = 1 ton rice or

    1/5 ton tea

    Riceland

    1 resource unit = 1/6 ton rice or

    1/3 ton tea

    Tealand

    1/3 ton rice

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    International Business 4e Chapter 5 - 39

    Absolute Advantage

    We see that Tealand is also better off because if it used its oneresource unit to produce rice it would have received only 1/6 ton.

    1/3 ton tea

    1 resource unit = 1 ton rice or

    1/5 ton tea

    Riceland

    1 resource unit = 1/6 ton rice or

    1/3 ton tea

    Tealand

    1/3 ton rice

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    International Business 4e Chapter 5 - 40

    Comparative Advantage

    Comparative advantageis the ability of acountry to produce a specific good at alower opportunity cost than its tradingpartners.

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    International Business 4e Chapter 5 - 41

    Comparative Advantage

    Lets say China and US can produce the same car but

    at different costs. Assume that the car retails for$10,000.

    Should the US produce the car or trade for a Chinesemodel?

    $4,000 $3,500

    China US

    cost

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    International Business 4e Chapter 5 - 42

    Comparative Advantage

    It depends.

    What is the US giving up if it producesits own car?

    The opportunity cost will determine if itis a good idea for the US to produce ortrade.

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    International Business 4e Chapter 5 - 43

    Comparative Advantage

    Since the US can produce the car forless, it seems logical that it shouldproduce, consume, and/or trade it with

    China.

    But by producing this car it is denying

    resources to the production process ofother goods.

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    International Business 4e Chapter 5 - 45

    Comparative Advantage

    Lets say that if the US did not produce the car, its

    most valued alternative is to produce a jumbo jetvalued at $5,000.000.

    $10,000

    US

    $5,000,000

    or

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    International Business 4e Chapter 5 - 46

    Comparative Advantage

    So, even though the US can produce a car at a lowercost than China, it would be in its own best interestto produce planes and trade China for cars.

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    International Business 4e Chapter 5 - 47

    Assumptions and Limitations

    1. Nations strive only to maximizeproduction and consumption

    2. Only two countries produce and

    consume just two goods

    3. No transportation costs of tradinggoods

    4. Labor is the only resource used to

    produce goods

    5. Ignores efficiency and improvementgains from producing just one good

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    International Business 4e Chapter 5 - 48

    International Product Life Cycle

    A company begins by exporting its product and later undertakesforeign direct investment as a product moves through its life cycle

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    International Business 4e Chapter 5 - 49

    International Product Life Cycle

    In new product stage, stage 1, the high purchasing powerand demand of spur a company to design and introduce anew product concept

    Consumption

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    International Business 4e Chapter 5 - 50

    International Product Life Cycle

    Although initially there is virtually no export market, exportsincrease late in the new product stage.

    Exports are small

    Because the import markets are small

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    International Business 4e Chapter 5 - 51

    International Product Life Cycle

    In the maturing product stage, stage 2,

    Imports are growing

    the domestic market and markets abroad become fullyaware of the existence of the product and its benefits.

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    International Business 4e Chapter 5 - 53

    International Product Life Cycle

    In the standardized product stage, stage 3,

    Look at the levels of production in countries

    competition from other companies selling similar productspressures companies to lower prices in order to maintain sales

    levels.

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    International Business 4e Chapter 5 - 54

    International Product Life Cycle

    An aggressive search for low-cost production bases abroadbegins and the home market may begin importing.

    And other countries become net exporters

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    International Business 4e Chapter 5 - 55

    International Product Life Cycle

    The theory is challenged by the fact that more companiesare operating in international markets from their inception.

    The Internet has made this easier particularly for small and

    midsize companies.

    Also, small companies are more often teaming up withcompanies in other markets to develop new products orproduction technologies.

    Yet the theory retains explanatory power when applied totechnology-based products that are eventually mass-produced.

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    Chapter Review

    Discuss the volume and patterns of world trade

    Identify the inherent flaws of mercantilism

    Explain the absolute and comparativeadvantage theories

    Describe the factor proportions and

    international product life cycle theories Explain the new trade and national competitive

    advantage theories