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    CHAPTERCHAPTER 1010

    Information Technology,the Internet, and

    Management Reform

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    Beginning with the PC revolution in the early 1980s, whenpersonal computers started to appear in every office (notto mention every home) , IT has been a central part in thedrive to increase public and nonprofit performance. Yet, inthe age of reform, IT was transformed from being a toolfor enhancing productivity to a metaphor for the very wayin which we organize. We began to view ourselves as actorsin wired organizations, and citizens in a growing web of

    e-public administration.

    By the beginning of the twenty-first century, thetransformation of the Internet, which began as anelectronic network of researchers and scholars into aglobal, online community, supported our change inperspective. We could, in real time, have a virtual chatwith colleagues around the world on matters of publicpolicy, exchange insights on common challenges, or swapinformation relating to management innovations .

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    Governments and nonprofit agencies soon turned to online

    resources for many of their core functions( economic

    development, human and social service delivery, health

    care, and engagement with citizens ).

    Electronic Organizations:

    Intranets, e-mail, and other networking have allowed, or

    in some cases forced, agencies to transform work processes

    and integrate strategies for meeting public objectives. IT

    can make teams more effective, and teams can help fulfill

    the promise of information technology. Together, teams

    and new information technology can catalyze dramaticimprovements in organizational performance. (Mankin,

    Cohen, and Bikson 1996 )

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    New technologies are alleviating the headaches of doing

    business with the government by enabling citizens to do

    much of the work themselves.

    Until recently (in USA and Europe) , whether a citizen

    needed to register an automobile or obtain a social security

    card, it meant a harrowing day of hustling between

    agencies and waiting for a number to be called. But intodays wired age, citizens are beginning to help

    themselves.

    Experts say electronic government is unique because both

    parties can reap benefits. Consumers profit from increasedgovernment accessibility and faster response time, while

    governments can cut costs and improve reliability.

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    Government one day may resemble a neighborhood

    convenience store: one location that offers everything thecitizen needs from public agencies, anytime he or she needs

    it.

    Technology and the rise of the IT sector also have made

    a significant impact in the philanthropic sector, opening

    new doors for resource development and performance

    measurement.

    Some charities are now using their websites to receive

    direct contributions, and many more are turning to e-mail

    and other forms of electronic engagement to solicit giftsfrom the more e-savvy philanthropists.

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    E- Governance

    E-Government can be defined as the use of IT to provideinformation, deliver services, support organizational

    management systems, and / or to offer opportunities for

    dialogue and citizen input.

    E-government includes government websites, pages, e-mails, and service delivery over the Internet. It can also

    mean digital access to government information or

    electronic licensing or payments.

    But the most significant aspect of the public service in this

    information age involves what they call a revolution in

    governance , a dramatic shift in the methods by which

    political and social power are organized and used

    today( Dean & Stage, 2000,p.3 )

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    While e-government offers many opportunities for better

    information sharing, efficiency, and better service to

    citizens, it also creates significant challenges:

    1- Novelty the fact that electronic medium offers a very

    wide range of fundamentally new possibilities for

    governmental processes and operations;

    2- Cooperation- it often requires new and unprecedented

    levels of cooperation between agencies and organizations.

    Novelty can make it difficult to choose among the vast

    array of choices, some of which involve profound changes

    in organizational processes, relationships, and culture. Interagency cooperation is also critical because the best

    websites

    Are designed around citizen needs, not agency structures.

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    There are other challenges as well :

    1- Budget restrictions make it difficult for many citizens or

    even agencies to develop and maintain Web-based sites.

    2- Access can also be limited for non-English-speaking or

    disabled individuals.

    3-Systems must be protected from viruses and hacking, also

    sensitive information and transactions must besafeguarded so they are not revealed or used

    inappropriately.

    Despite these challenges and barriers of e-government, thebenefits of e-government are potentially great. In addition

    to access to information and services, the Internet also

    offers opportunities for new kinds of two-way

    communication between citizens and governments.

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    Human Resources, Innovation, and Performance

    Whereas advanced technology can improve productivity

    and performance, other improvements are possible

    through more effective use of human and organizational

    resources.`

    Many historical techniques are often used in formal

    productivity improvement programs. We will provide a

    review of four techniques:

    1- Management by Objectives (MBA)

    2- Quality of Work-life / Job Enrichment

    3- Quality Circles and Related Ideas

    4- Incentive Programs

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    1- Management By Objectives: It became especially popular in the late 1960s and through

    the 1970s.

    First, MBO assumes that the organization as a whole willbenefit by clarifying its broad-range goals and by targetingthe work of all organizational units and all individuals inpursuit of those goals.

    Second, MBO assumes that all elements of theorganization, from top to bottom, will benefit fromestablishing realistic objectives each year and measuring

    progress toward the objectives as the year goes by .

    Third, MBO assumes that the process of establishing goalsand objectives should involve a broad spectrum oforganizational members, both to solicit the fullest range ofideas and to build patterns of effective communication andcommitment.

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    2- Quality of Work-life / Job Enrichment

    The QWL movement traces its ancestry back to thedevelopment of child labor laws, passage pf workers

    compensation legislation, and more general concerns for

    human relations arising in the 1930s.

    For at least some QWL advocates, creating a workenvironment of high quality was even more important than

    improving productivity.

    Studies seemed to show that improving the quality of

    work-life led to decreased absenteeism and turnover,greater job satisfaction, and greater commitment to the

    organization and its goals all features that should

    improve an organizations productivity as a whole.

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    3- Quality Circles and Related Ideas

    The quality circles concept has been widely used over thepast several decades. A quality circle is a small group of

    people who do similar or connected work and meet

    regularly to identify, analyze, and solve work-process

    problems. Quality circles involve six to twelve employees,who are led by their first supervisor (team leader) and

    assisted by a trained facilitator, usually from outside the

    work unit. The circle chooses its own problems to work on

    and approaches them through a structured , problem-

    solving process. Resulting recommendations are usuallypresented to the team leaders immediate supervisor, who

    in turn may carry the recommendations further up the

    hierarchy.

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    4- Incentive Programs

    In addition to pay increases, there are several other types

    of incentive plans that reward extraordinary performance.

    The rewards are usually money, but they may sometimes

    be non-monetary incentives such as merchandise or time

    off. The incentives seek to reward increased output

    (measured quantitatively), improved performance

    (measured qualitatively), or improved behavior ( such as

    reduced absenteeism or fewer accidents) ( Morley, 1986,)

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    Innovation Amore recent strategy for improving productivity in public

    and nonprofit organizations involves encouraging innovationby public servants. Unfortunately, although many managers

    and consultants search for ways to innovate, the concept of

    innovation tends to be one of the least understood in

    management. Some view it simply as implementing some new

    system or process within an organization or as improving the

    business of government. Others appreciate innovation as away

    of adding public value or serving more effectively in the public

    interest. Most will agree, however, that at its core, innovation

    involves challenging theprevailing wisdom

    in management

    theory and practice ( Light, 1998).

    H. George Frederickson(2000) recently attempted to sort out

    some of the different ways of thinking about innovation,

    contrasting between managed innovation and sustaining

    innovation.

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    First, in managed innovation the primary driver of change

    tends to be the visionary, with the main objectives being

    productivity, efficiency, and the improving governments

    bottom-line.

    Sustaining innovation, on the other hand , involves as

    much of a process of searching for questions as it does

    searching for answers.

    According to Light (1998), sustaining innovation begins

    with removing barriers to excellence ; an ecosystem in

    which an organizations innovativeness depends upon four

    factors that ignite and sustain new ideas:

    1- The external environment in which a given organizationexists.

    2- Its internal structure.

    3- Its leadership.

    4- Its internal management systems (Light,1998).

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    ReinventingGovernment

    In the early 1990s, Osborne and Gaeblers (1992)

    Landmark work, Reinventing Government, brought many

    of the NPM principles to American shores. The authors

    believed that public agencies had failed to keep pace with

    changing conditions in the postindustrial society, withgovernment still attempting to respond to public issues

    with a one-size-fits-all approach. A central theme in

    reinvention is that only more entrepreneurial forms of

    government will enable public administrators to effectivelydeal with problems and capitalize on opportunities in

    contemporary society.

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    To carry out the reform agenda, Osborne and Gaeblerprovide ten principles underlying reinvention and

    public entrepreneurship:1. Catalytic government: steering rather than rowing.

    2. Community owned government: empowering ratherthan serving.

    3. Competitive government: injecting competition intoservice delivery.

    4. Mission-driven government: transforming rule-drivenorganizations.

    5. Results oriented government: funding outcomes, not

    inputs.6. Customer-driven government: meeting the needs of the

    customer, not the bureaucracy.

    7. Enterprising government: earning rather thanspending.

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    8. Anticipatory government: prevention rather than cure

    9. Decentralized government: from hierarchy toparticipation and teamwork

    10. Market-oriented government: leveraging change

    through the market

    The abovementioned principles serve as a new conceptual

    framework for public administration

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    CHAPTERCHAPTER 1111

    The Future of theThe Future of the

    Public ServicePublic Service

    Challenges Facing The Public ServiceChallenges Facing The Public Service

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    The challenges that will face those in the public service

    over the coming years are substantial, for they not onlyrequire resolving important public-policy problems, but

    resolving them in a way that restores and then maintains

    public confidence.

    The efforts to restore meaning and integrity to the public

    service are much needed in all societies around the world,but they should be accompanied by a clear understanding

    of several important trends in the field of Public Service.

    So, what are the major trends worldwide that

    those entering the public service in the nextdecades are likely to experience ?

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    1- Economic Changes and Redefining

    Government The Economy has been transformed in several ways from a

    production base to a service base, from a national base to a

    global base, and from a growing public commitment to a

    limited commitment.

    Trends such as privatization and contracting forspecific goods and services, also discretion in the use of

    public authority and in spending of public funds , all

    demand reshaping of the public service and raises serious

    questions about equity and accountability in the

    management of public programs.

    Trends associated with the reform agendas in the public

    and nonprofit sectors reflect more recent responses to our

    changing social and economic condition.

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    Citizenship, Public participation and creating a

    government that does more with less may produce

    harmful effects for issues of citizen engagement with theinstitutions of governance.

    2- Globalization Understanding the activities of political and administrative

    officials in other countries is important not only for those

    who will spend part of their careers outside their country,

    but also for those who will work at home. City managers

    find that to be effective in local economic development

    activities, they must be experts in international business.

    So as we continue to live in our global village, we will be

    challenged to deal with opportunities and threats that defy

    national boundaries.

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    3- Technology and Work Environment We have experienced a transformation in the public

    workplace brought on by new forms of technology.

    Pressure to integrate work processes and create more

    flexible, networked organizations will continue to fuel the

    drive for more effective forms of communicating andsharing information.

    The Norwegian government has implemented a strategy to

    achieve high levels of public access to the internet in

    schools, libraries, home, and places of employment.

    Of course, the most prevalent argument for technology is

    the use of technology to enhance government performance.

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    4- The Role of Citizens in the Government

    Process

    One of the contemporary trends in the public sector is thecitizens participation in the governance process and thenotion of civil society. More and more, public decisions aremade through meaningful interaction with citizens. Thismeans that citizens are playing an important role not as

    recipients of government services but as contributors to thepolicies and programs that affect their lives.

    Many public administrators view citizen participation as asource of tension. They associate civic engagement withpublic hearings, legal and administrative arbitration, and

    other formal mechanism that tend to be time-consumingand highly confrontational.

    The move to more direct forms of civic participation opensthe door for effective and responsible citizenship, but thosein government must be willing to listen and act in a

    responsive manner.

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    5- The Ethical Challenges Facing the

    Public Service Beyond a view of public administration as a managerial or

    a political concern, public administration today is

    increasingly an ethical concern. What does that mean? It

    means that public administrators must demonstrate intheir own actions the highest standards of behavior .

    Beyond that, to see the public service as amoral and ethical

    concern requires recognition that every action an

    administrator takes involves an effort to discover or toclarify the public interest.

    The future public servant will likely be both active in

    policy development and responsive to the public interest.

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    Commitment to democratic ideals involves concerns such

    as responsiveness and involvement, but also commitment

    to equity and justice. Public officials are still at the

    forefront of dealing with the complex and difficult issues of

    homelessness, poverty, and drug addiction. They certainly

    should be able to pinpoint the failures of past policies, to

    suggest alternatives, and to work actively toward

    implementation with elected leaders. Indeed, they have a

    moral responsibility to do so.