certificate ii in creative industries - ivet institute · 2018. 10. 15. · fashion designer • an...

Certificate II in Creative Industries – Teacher Resource

Copyright © IVET 2019 Edition 4

HOW TO SET UP A CLASS Trainers are to then select the icon at the top of the triangle named SET UP AND MANGE MY CLASSES and follow the structure of setting up a class. Only student’s names and your class name need to be entered.

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1. 2. STUDENT’S PROGRESS

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CHAPTER 1

Introduction to the industry and develop and extending critical and creative thinking skills



CREATIVE OCCUPATIONS – ICT RESEARCH TASK 1: For each of the following occupations use the internet to find out more information about the knowledge, skills and attributes required to be successful in each role. Use the template below to record this information. Then, complete the questions below.

Access the joboutlook.gov.au website. STEP 1: Select “Explore A to Z” at the top STEP 2: Search for the occupations listed below STEP 3: Complete the following table by searching for each of the listed occupations.

TASK 2: Once you have completed the knowledge, skills and attributes column on the following table, brainstorm the types of tasks a person working in this occupation would do that are creative.

Occupations Knowledge, skills and attributes required

Creative tasks

Architect • Creativity and artistic

ability • Technical ability and

spatial awareness • The ability to sketch and

draw • A good level of English,

mathematics and physics • Good communication

skills • The ability to work, liaise

and negotiate with other people

• The ability to meet strict deadlines.

• House designs • Restoration and

conservation of old buildings and homes.

Fashion designer • An eye for detail • Creative flair • Good hand-eye

coordination • Knowledge of fashion

history and current fashion trends

• The ability to work to tight deadlines

• Good communication skills.

• Design clothing and

fashion lines. • Create new trends • Source new materials

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Author • The ability to write creatively

and clearly • Concentration, imagination

and dedication • To be able to handle

criticism • Time management skills and

the ability to work to deadlines

• Word processing skills.

• Compose and create

poetry, scripts, articles, novel and non-fiction works.

• Create characters. • Create plots and

storylines.

Advertising specialist • A high level of creativity

and imagination • Excellent communication

and interpersonal skills • Excellent organisational skills • To be able to work well

under pressure • Strong negotiation skills • The ability to absorb and

analyse information quickly and thoroughly.

• Coordinate the

development of advertising campaigns

• Research a client’s products, services, target markets and competitors

• Create unique and different ad campaigns to capture consumer interest.

Game developer • to be passionate about

using and developing computer gaming software programs and technologies

• creative flair and strong designing abilities

• an aptitude for solving complex technical problems

• the ability to perform under pressure

• good communication skills • to be able to work

individually and as part of a team.

• Design, creation and

production of computer and video games

• Work with animators, 3D artists, software developers to create their vision

• Create unique and different games.

Radio producer • an interest in broadcast

media, particularly radio • organisational skills • creativity and ingenuity • problem-solving skills • the ability to motivate

others • strong communication and

negotiation skills

• Create and develop

radio programs. • Source ideas for radio

segments. • Select music for radio

programs.



QUESTIONS: Teacher discretion needed, as student answer will vary.

1. What knowledge, skills and attributes do all of the occupations have in common?

Creativity

2. Why do you think this knowledge, skills and attributes are important when working as part of the creative industries? So that you can come up with new and unique ideas to appeal to your audience.



EMPLOYMENT CONDITIONS – ICT RESEARCH TASK

Like any industry, when choosing to work in the creative industry it is important that you seek information from relevant people and sources to know everything you can about the industry. It is important that you know what the role you are interested entails, the working conditions and salary so that you can understand about how it fits with the type of lifestyle the you want to have. TASK 1 – Research task Using the same website that you used in Activity 1.0 joboutlook.gov.au investigate the nature of employment conditions and work opportunities for the following jobs within the creative industry. Once you have done this by completing the table below answer the following questions.

To access the web page follow the steps below: STEP 1: Select “Explore A to Z” at the top STEP 2: Search for the occupations listed below

Occupation Summary of the occupation

Working conditions Salary

Entertainer or variety artist

Entertainers perform live for audiences in a range of artistic and creative works, including theatre, dance, comedy, circus and music.

• Variety of contexts • Some may work full time and others

may be on short term contracts before moving on to another production.

• Work may be sporadic or part-time. • Some entertainers may need to

supplement their income with other work.

Can expect to earn up to $799 per week ($41 599 per year), depending on the organisation they work for and their level of experience.

Photographer

Photographers take pictures of people, places, products and other subjects for a variety of reasons and uses. The subjects they photograph are as varied as the ways their work is used.

• Competitive industry. • Many work freelance. • Many work in studios and darkrooms

however some may work outdoors. • Clients most often dictate the

working times as they are used for birthdays, weddings etc.

• May need to travel. • Carry heavy equipment.

Expect to earn $1 335 per week ($69 430 per year), depending on the organisation they work for, and their level of experience.

Actor

Actors use speech and body language to play characters in live and filmed performances.

• Variety of conditions • Some work in designated

performance spaces like theatres, concert halls, and television or film studios.

• Rehearsals tend to be repetitive and multiple takes are often required in both television and film.

• Contact with the public is required with many performances occurring in front of live audiences.

Earnings for actors can vary considerably depending on their level of experience, the type and duration of the project they work on, their negotiated contract, the company they work for, and the demand for their work.

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Musician

Musicians play musical instruments to entertain an audience. Depending on their area of specialisation, they may write, arrange, perform and conduct music compositions.

• Musicians perform in designated

performance spaces, such as theaters or concert halls, as well as pubs, clubs, hotels or, when hired for smaller functions, at private dwellings.

• They must be prepared to work irregular hours and spend a lot of time practicing.

• They may need to seek additional employment to support themselves.

On average, musicians can expect to earn between $877 and $1 030 per week ($45 599 and $53 555 per year), depending on the organisation they work for, and their level of experience.

QUESTIONS: Teacher discretion required, as student answers will vary. 1. Why do you think it is important to seek information about the nature of employment conditions

and work opportunities within the industry before choosing to become a part of it?

So that you know what to expect and determine if the type of employment is suitable for you and the lifestyle that you want to have.

2. If you wanted to seek information from relevant people about the nature of employment

conditions and work opportunities within the industry, who should you talk to?

People who work in the industry or specifically in the occupation that you are interested in. 3. List three questions that you might ask them to find out about the nature of employment

conditions and work opportunities.

What are the working hours like? How does this work affect your lifestyle and ability to socialise and spend time with your family? Is your salary consistent? Do you enjoy it? Do the pros of the job outweigh the cons?

4. Besides talking to someone how else could you access information about the employment

conditions and work opportunities of the industry?

Research using the internet and industry web pages. 5. Much of the information on salaries varies considerably, why do you think this is and give an

example?

Because it depends on a person’s level of experience and popularity. For example if you are a famous actor who has starred in a number of television shows you would earn considerably more money than someone who is mostly an extra and is only hired for small roles and advertisements.

TASK 2 – Media analysis Access the Digital Music News (www.digitalmusicnews.com) and using the search function on the top toolbar look for the following article “This Band Just Finished A 28 Day Tour And Made How Much?!” Then, read the article and complete the following questions.



1. How many shows did the band play and how many tickets were sold? 24 shows in 23 cities around the United States. They sold 1120 tickets totaling just under $100,000.

2. Outline some of the costs involved in putting together a music tour. • Lights rental • Transport (i.e. van) • Accommodation (i.e. hotel rooms) • Crew hire • Trailer rental • Cases of instruments

3. How much in total did the tour cost to produce and execute?

$147,802

4. Outline the exact expenses and income. Expenses:

• $26,450 – Production expenses such as equipment rental, lights etc. • $17,589 – Hotels and food. • $11,816 – Travel, i.e. petrol, tolls and airfares. • $5,445 - Insurance. • $48,094 - Salaries and per diems. Per diems are twenty dollar payments to each bandmate

and crew member each day for food while they’re on the road. • $21,945 - Manufacturing merchandise, publicity • $16,463 - Commissions.

Income: • $97,519 – Ticket sales • $29,714 – Merchandise sales • $8,750 – Sponsorship

5. How much money was made from the 28-day tour?

Nothing they lost $11,819

6. Based on the article you have just read, how would you describe the employment conditions and work opportunities of a musician? Teacher discretion needed for this question, as student answers will vary. Sample responses: • Employment conditions vary. • Lost of travel. • Need to be willing to live out of a suitcase, move around a lot and eat out. • You often have to spend money to perform and be prepared to take a limited salary until

the band becomes popular. • You really have to be passionate and love the job and if you are in it for the money it may

not be the occupation for you.

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Using the internet Google each of the following industry associations and summarise their role within the industry.

• The Australian Publishers Association (APA) (www.publishers.asn.au)

• promote the importance of the published word to the educational, social, cultural and intellectual life of Australia.

• advocate, collaborate, advise and educate

• represent a diverse array of publishing businesses

• Screen Australia (www.screenaustralia.gov.au)

Look at the “What we do” section

• Assist with the proposal and script stage, funding writers and filmmaking teams so they can develop and progress their ideas to the next stage.

• Funds the production of everything from features to documentaries, television drama,

children’s programs and online web series.

• Identifies and nurtures talented Indigenous Australians

• Facilitates innovation and audience-engaging screen content

• Once films, docos, TV series or online videos have been created, there’s also support on the marketing and promotion side, through initiatives that focus on connecting audiences with Australian content.

• Screen producers Australia (www.spaa.org.au)

• Unite screen businesses to campaign for a healthy commercial environment.

• Provide leadership in building strategic alliances and supporting government frameworks.

• Negotiate benchmark industrial agreements and commercial arrangements, offering

businesses exclusive access to resources, expert advice and dispute resolution services.

• Music Australia (www.musicaustralia.org.au)

• They provide information on all aspects of Australian music.

• Music Australia contributes to the music industry as an information provider and an advocate, mobilising sectors, making submissions, and running campaigns.



• They support community music.

• Music Australia is committed to advocating for and enabling fair access to music

education for all Australians, young and old.

• Game Developers’ Association of Australia (www.gdaa.com.au)

• Advocates on behalf of member interactive entertainment development companies, associated industry companies, and interactive entertainment training providers to industry stakeholders including governments, publishers, and industry advisors to promote, grow and attract investment in the Australian games development industry.

• Australian Major Performing Arts Group (www.ampag.com.au)

• Is the representative body of Australia’s 28 major performing arts companies, gives its member companies a national voice and presence.

• Promotes awareness of the contribution of major performing arts to the community and to ensure that these companies are adequately supported by the government.

• works with government authorities and other organisations to improve and extend

performing arts support in Australia.

• devises relevant and strategic policies on issues that affect performing arts in Australia.

• prepares submissions to government inquiries and reviews on behalf of member

companies. • creates a forum for company leaders to discuss shared issues.

• hosts the webpages for the MPA Education Network, and contributing to the

network’s annual forum.



IS IT COPYRIGHT?

In groups of 3 to 4 discuss each of the following scenarios. Determine if there has been a breach in the performer’s rights (i.e. Copyright Act).

EXTENSION TASK Access the Billboard web page www.billboard.com. Then, using the search function search for “8 Songs Accused of Plagiarism That Hit No. 1 on the Billboard Hot 100” and click onto the appropriately titled link. Read the article and explore the music videos provided. Compare the recordings of songs that attracted litigation for plagiarism (i.e. copyright). Consider how similar the songs are and if you can hear the similarities?

• Tim has an idea to write a book about funny teacher stories. A collegue takes his idea and actually writes the book. - NOT a breach: It was just an idea and ideas are not protected under the Copyright Act.

1.

• Sam is approached after a gig by a music director who asks him to replay his last song for him. A few weeks later he hears a song on the radio that has the same tune as the song he had previously played for the music director. - BREACH

2.

• A mime artist observes another mime artist doing the same moves in his performance that he does. - NOT a breach: Breaches only apply to sound recordings. 3.

• A dance teacher has her class create choreography to a song as part of their final assessment. She later uses some of the students' moves in her choreography. - NOT a breach: The choreography was used as part of an educational presentation.

4.

• Harriet is a musician. She hears a commuter on the train humming a tune. She uses this tune to create a new song.- Could be a breach if the tune being hummed has been recorded by the commuter.

5.

• Gina is a puppeteer. She has just created three new puppet characters for her next show. One is called Tom the sheep who speaks in a German accent and whose catch phrase is "Come on let's roll like a roller-skate". A few weeks after her first show she attends the show of a fellow puppeteer. He has a new character called Don the lama who also speaks in a German accent and whose catch phrase is "Come on let's roll like a rollerblade". - BREACH: The concept has been copied.

6.

•  Todd is a guitarist. He has been asked to record a guitar solo as part of an artist's new record. The artist's management release the final cut of the song to the public before Todd had a chance to authorise use of his guitar solo. - BREACH: Todd has a right to control how his performances are recorded and communicated.

7.

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certificate ii in creative industries - ivet institute · 2018. 10. 15. · fashion designer • an...

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