mitchell

Worldwide

Thank you!

AT&T

Digital2014Digital

Digital2015= APIsDigital

API call volumeIncreased 268%

Jan 2013 Aug 2015

August 2014/2015

Intelligent API Platform

Apigee Insights Self-service

Capacity On-Demand

SmartDocs

Swagger-Node

API Proxy Editor

New Security Policies

Real-time Monitoring

Delegated Authentication

Monetization: Foreign Currencies

B2B Enablement

Server Name Identification

OAuth 2.0

Offline Trace

Advanced Analytics

Operations Reporting

Extended Data Retention

Journey + Predictive Analytics

Dial-tone

Secure logging

Enhanced rate plan reports

Gzip compression

OAuth 2.0 fault variables

Access control policy

SSL signature algorithm

Secure logging

Data masking

cURL in trace

Statistics collector policy

SSL signature algorithm GeoMap analysis

New at Apigee

Apigee Sense The first intelligent API

security product

Apigee Health APIx API solution to help hospitals deliver

patient-centric, digital healthcare

First API management integration with Pivotal's Cloud Foundry PaaS

Insights partnership with Accenture analytics

Working Digital Living Digital

Working Digital

50 countries

6,000 online volunteers

1,500+ open source 3D devices printed

Delighted kids with “superhero” handsenablingthefuture.org

Progress

dramaticThe industrial revolution was

Tools CommunicationUrbanization

The digital revolution isdramatic

For every 100 people in the world there are…

95 mobile

subscriptions

40 internetusers

32 active mobile -

broadband subscriptions

25 social media

users

The digital revolution isdramatic

and fast

Time to reach 100 million users world wide

Telephone

Mobile Phone

WWW

iTunes

Facebook

Instagram

Candy Crush Saga

1878

1979

1990

2003

2004

2010

2012

75 years

16 years

7 years

6 years, 5 months

4 years, 6 months

2 years, 4 months

1 year, 3 months

The digital revolution has been a personal one so far

Immediate Intelligent

5km

Interconnected

How we live

We know how to be digital as consumers

How we work

We are moving slowly to be digital as businesses

customers partners employees

A digital business creates value by delivering

digital experiences

Accelerating digital business

Culture

being digital

Code

delivering digital

Community

amplifying digital

will not get you the

OLD NEW

Implement the NEWPreserve the OLD(when necessary)

Implement the NEW

Culture: Being Digital

New Reality: Two-speed Enterprise

DIGITAL EXPERIENCE

CRM ERP Data Warehouse Database

SYSTEM OF RECORD

ESB /Integration Data Lake

New Reality: Two-speed Enterprise

DIGITAL EXPERIENCE

SYSTEM OF ENGAGEMENT

CRM ERP Data Warehouse Database

SYSTEM OF RECORD

ESB /Integration Data Lake

From control to context

Processes guiding principles

interaction patterns

Roles small x-functional teams end-2-end responsibility

Communicationtransparent and open

pull vs. push

Community: Amplifying digital

New Reality: Digital value chain

B2C

B2E

B2BUser App Developer API API Team Backend

customers partners employees

From an army of workers to a network of makers

• customers activated • users as product managers

CUSTOMERS • ecosystem innovation • extend and complement

PARTNERS

• on boarding & analytics • x-company innovation

INTERNAL DEVELOPERS• enterprise data at core • unlock core value

SYSTEM OF RECORD

Code: Delivering digital

▪▪

▪

▪

▪

New Reality: Digital scale

from millions of users to

billions

from limited data to massive data

capture and usage

From connecting humans to programs

to programs to programs

Every Interaction Matters

availability @scale

Fault tolerance Programs must function even when errors occur

Continuous delivery Bite-size

innovation

Monitor Monitor across all

programs

Every Dollar Counts

Don’t wait around

Ride the demand curve

Automate, automate, automate

efficiency @scale

00010001010100000000010101000010001011001000101010000000001010100001000101100100101000011110111100000000010101000111101110011110111100000000010101000110000000001010100011101100000011010000001010101011000000110110000001101000000101010101100000011001011101011011001111110111100010101010110011110011001111110111100010101010110011111011001111110111

Every interaction must be intelligenthumans can’t

sift signal from noise

000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010

machines can

Every interaction must be intelligent

sift signal from noise

000100010101000000000101010000100010110011110111100000000010101000111101110101100000011010000001010101011000000111011001111110111100010101010110011110

1011000000110100000010101010110000001101000000101010

machines can

Every interaction must be intelligent

identify malicious API traffic 

sift signal from noise

know what your customers might

buy next

machines can

Every interaction must be intelligent

Intelligence @scale

identify malicious API traffic 

sift signal from noise

know what your customers might

buy next

00010001010001111011110000

101100000011010101100111

10110100110010

+

+

Delivering Digital

Intelligence @scale

Availability @scale

Efficiency @scale

Accelerating digital business . . .

Being Digital

Culture Code

Delivering digital

Community

Amplifying digital

SPEED MATTERS

MusicBookConsulting

RetailCPGCleaningServices

CarFoodMining

Weightless

Intermediate

Heavy

B2B B2B2C B2C

2030s

2020s

2000s

Nature of Product

Nature of Market

Digital will DISRUPT every industry

Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino

The pace of digital acceleration

HealthcareTravel and Leisure Retail Media and Entertainment

Financial / brokerage

Telco / Communications

API Call Volume

About 15% of customers are over 100 years old

UNDER 100 YRS

3.5x

OVER 100 YRS

33x

New reality

The time was YESTERDAY !!

CodeCulture Community

The time was yesterday!Get Started!The Time was Yesterday!

Thank you