Event at a glance...

CE- 2012 is a one day action packed conference focusing on implementing effective commercial strategies that are necessary to increase revenues and profitability in the complex Indian landscape of today. ‘Pharmaceuticals in India’ is a never ending discus-sion over its growth potential, opportunities, strengths and how your organization can capitalize on them. At the same time, it is essential to know what obstacles you will face while doing so. At CE- 2012 we will aim at covering most of the crucial topics that are timely today! Highlights:

Dr. Ajit Dangi will share his model on com-

mercial excellence– DIVA (Differentiation, Innovation and Value Addition)

An exclusive panel to discuss commercial

excellence KPIs to be considered as key growth drivers

Explore the new role of an FLM

Learn about the increasingly popular Key Account Management and how it works

Uncover the various market access models

for Indian Pharma

Organized by Pharma Search Conventions Akshata Rao– Director E: akshata@pharmasearchconventions.com Cell: +91.9833074566

Dr. Ajit Dangi- (Former Director General of OPPI), President and

CEO of Danssen Consulting

Deep Bhandari– GM Sales & Marketing Service Organization (

MSO) at Novartis India Limited

Anindya Chowdhary - Sr Di-rector, Head - Consumer Health-

care Business - India at Sanofi

S. Vardarajan - Associate Di-rector– Head of Commercial Ex-

cellence and PMO at Merck

Amlesh Ranjan - Associate Director at

Sanofi

Manoj Kumar - Head, Market-ing, Global Central Marketing,

AstraZeneca- Branded Generics

Deepak Arora - Global Associ-ate Brand Director at Novartis

Healthcare Private Limited

Chandrasekaran K. N– Con-sultant

Darshan Kulkarni– Pharma Attorney, The Kulkarni Law Firm

Priti Mohile– Managing Director, MediaMedic Communications

Commercial

Effectiveness in

Pharma (India) 2012

Hotel Courtyard Marriott, Andheri-

(E)

Landmark: Opp Sangam cinemas,

Andheri Kurla road, Mumbai

The only conference on commercial excellence!

Time: 8 :30 am to

5 :30 pm

Date: Augus t 4 th ,

Join us at the an exclusive panel

discussion on Social Media

marketing!

Session 1: Future landscape of the Indian Pharmaceutical market & marketing excellence CHAIR of the conference : Priti Mohile, MD—MediaMedic Communications

Explore the key drivers impacting your company’s business in this fast paced pharma environment Boom in healthcare: Learn about the growing opportunities with healthcare transformation

Capitalize on the growth opportunities with the rise in specialty drugs. Speciality requires special capabilities: Do we agree?

Emergence of Biosimilars in speciality arena: Will it mitigate the rising cost? Patient Adherence & Compliance-Challenges & Opportunities in speciality space

Speaker: Deepak Arora- Global Associate Brand Director at Novartis Healthcare

KEYNOTE PRESENTATION

DR. AJIT DANGI (Former Director General of OPPI), CEO and President of Danssen Consulting Preparing India to compete and succeed in the global Pharma market:

Aligning with Global Trends in Pharmaceutical Market to make strong global footprints Identifying Key Strategic Drivers to sustain profitable growth Leveraging Intellectual Property as a Competitive Strategy How DIVA (Differentiation, Innovation and Value Addition) can help Indian Pharma to move up the Value Chain

Establishing your brand in the competitive Indian pharma environment

Know how to maximize productivity and be the “Chosen one” amidst the brand clutter

Understand the need for competitive intelligence in a challenging pharma environment What is the right amount of brands to sell?

Speaker: Navneet Sharma, Sr. Analyst (GPS& C), Novartis Healthcare

Panel: Commercial excellence KPIs to be considered as a key growth driver for your company

Benchmark your commercial strategies with competitors to analyze loopholes

Drive commercial excellence by integrating sales and marketing efforts Learn how to manage the overlap of sales and marketing efforts

Speakers: Anindya Chowdhury- Sr Director, Head - Consumer Healthcare Business - India at Sanofi, Deep Bhandari- General Manager, (MSO)

at Novartis India Limited K. N Chandrasekaran– Consultant and Priti Mohile– MD, MediaMedic Communications

Timing: 9:00 am – 9:40 am

Timing: 9:40 am – 10:20 am

COFFEE BREAK 10:20 am – 10:50 am

Timing: 10:50 am – 11:30 am

Timing: 11:30 am – 12:10 pm

Employing innovative marketing channels for your brand like Social Media

Emerging media and multi-channel marketing: Is this the future of Pharma?

Understand the impact of technology on healthcare

Learn about emerging media’s paving path to increased patient adherence

A Paradigm shift : Moving towards a Social healthcare platform

Panel: Dinesh Chindarkar- VP at MediaMedic Communications, Darshan Kulkarni – Pharma Attorney, The Kulkarni Law Firm

Enhance commercial effectiveness through marketing communications and programs

Identify the need to change in the growing competitive pharma environment

Understand who are the stakeholders and learn about their roles in your strategy

Marketing programs: How do we de-mystify them?

How do we measure effectiveness through marketing communications? Integrate technology in the measurement process Speaker K. N. Chandrasekaran- Former Head of Commercial Excellence at Novartis Healthcare

Session 2: Sales Effectiveness, KAM and Market Access

How do legal reforms affect sales? Get to know about FCPA, sampling and education timing

Understand why your head office is demanding marketing compliance to take top priority

What do the latest FDA rules mean for your medical representatives? Learn what GSK is doing in the US? Will that happen in India?

Compare the OPPI rules to the proposed Indian rules

Speaker: Darshan Kulkarni – Principal Attorney, Clinician – The Kulkarni Law Firm (USA)

Timing: 12:10 am – 12:50 pm

Timing: 12:50 pm – 1:30 pm

LUNCH BREAK: 1:30 pm – 2: 30 pm

Timing: 2:30 pm – 3:10 pm

Understand the role of a Front Line Manager

Uncover the paradigm shift of management internally

Learn the importance of goal setting and planning for a front line manager

What are the ‘on-job’ management styles?

How do we evaluate and measure the performance styles? Speaker: S. Vardarajan – Associate Director- Head of Commercial Excellence and PMO at Merck

Understanding Key Account Management for your business Refine your business strategy by implement an effective and suitable KAM model

Quality approach: Implement a more customer- centric model v/s a product focused one

Learn how to align the KAM model by allocating internal and external resources

Speaker: Amlesh Ranjan, Associate Director at Sanofi

Effective Market Access models for the Indian Pharma industry

Find out how much of the Indian population actually is your “brand audience”

Is market access a luxury or a necessity in today`s highly competitive and cluttered pharma industry? Are we innovative or still using the tactics which can be defined age old?

Explore the market access models that work today!

Speaker: Manoj Kumar- Head - Marketing, Global Central Marketing Team, AstraZeneca - Branded Generics

Timing: 3:10 pm – 3: 50 pm

COFFEE BREAK: 3:50 – 4:10 pm

Timing: 4:10 pm – 4:50 pm

Timing: 4:50 pm – 5:30 pm

Registrations

Type of pass Standard Premium*

Pharma companies Rs. 8,999 Rs. 9,999

Solutions Providers Rs. 11,999 Rs. 12,999

Consultants and Inde-

pendent professionals

Rs. 5,999 Rs. 6,999

*- Premium pass includes post event material as approved by the speaker. Standard pass doesn’t include it.

Group discounts : Buy 3 passes and get the 4th one FREE!

To register, select the type of pass and reach out to Akshata Rao on the below information.

Email: akshata@pharmasearchconventions.com

Cell: +91.9833074566

Courier the cheque to Pharma Search Laboratories India Ltd. 72/73 Pharma Search House, Worli Hill Estate, Mumbai 400018