(c) Budd UK July 2016

What will your legacy be?

Big threats to big business

Talent, technology, society

Peter Massey & Jamie Clyde

(c) Budd UK July 2016

Synopsis

One of the biggest challenges today for corporate organisations is the shift in what people want from their work. Working is a human need, it gives purpose to people’s lives. But then why do we hear people world wide moaning about how “dumb” things happen every day at work. And why do they put up with it?

Peter Massey is a London based serial entrepreneur and customer experience expert. His passion is “How do we stop doing dumb things to our customers and our people?”. He facilitates the UK's Chief Customer Officer Forum, now in its 10th year.

In this session Peter will be looking at the expectations of talented people coming into the workforce and how corporates use their capabilities, or not. He will look at a shift in what millennials want: moving from corporate success to corporate purpose to a wider network of social purpose. And he will look at how two worlds collide through the two lenses of the entrepreneur and the corporate leader. 

If you can’t use Facebook at work but run your social and political life on it at home what does that say about the gap which expensive cultural & digital transformation projects are trying to address.

(c) Budd UK July 2016

The competition for talent has changed

❖ Millennials want purpose in their working lives

❖ And, by the way, so does everyone else

❖ The most talented people will work, and more, for the most purposeful businesses

(c) Budd UK July 2016

Your customers have better technology than your business

❖ And your people also have better technology than your business

❖ The world of “Ready, fire, aim” doesn’t compute in many big businesses

❖ Talented people have no patience for inadequate technology & lack of pace:- they leave

(c) Budd UK July 2016

The relationships between work, big business and society has changed

❖ Sustainability of resources matter - energy, water, food, land

❖ Networked economies, labour migration and the pace of technology-enabled change cause pressures

❖ Social enterprises with purpose growing rapidly (data) but what is the equivalent in big companies?

(c) Budd UK July 2016

The result is market pressure for faster, bigger step change

❖ Even bigger digital & cultural “transformation” projects costing more money and taking even longer ?

❖ Increased scepticism unless there is a wider purpose - how does this change the world for the better?

❖ Entrepreneurial execution is difficult - execs have different strengths to entrepreneurs (oil & water)

(c) Budd UK July 2016

Innovate

The response to step change is mixed

❖ Deny - tinkering at the edges

❖ Defensive - protect current revenues and positions

❖ Offensive - embrace transformational models

Venture

Transform PartnerResources

££

Internal

Internal

External

External

(c) Budd UK July 2016

How do you measure results

❖ Economically - hard measures

❖ Social impact - you can represent but not hard measure

(c) Budd UK July 2016

Fundamental questions or just beliefs?

❖ Is there a correlation between purposeful, corporate entrepreneurialism and financial results?

❖ Is purposeful entrepreneurialism a lead indicator of results?

(c) Budd UK July 2016

Learn from the best

❖ Who is doing what entrepreneurial activity?

❖ What is working and what is not working?

❖ What can other big company leaders learn and short cut?

(c) Budd UK July 2016

Why bother?

❖ What do you want to be known for?

❖ How can you use entrepreneurial “smarts” to address the big company challenges (talent, technology) and make a difference (society)?

(c) Budd UK July 2016

What will your legacy be?

Big threats to big business

Talent, technology, society