CCC reloaded: CREALAB is contributing to a sustainable economic and societal growth in the North Sea Region. Its main goal is to support entrepreneurs and SMEs in developing innovative ideas, services and products in order to stay competitive and therefore is addressed to the Priority 1 of the NSR-Programme of the European Union. CCC reloaded: CREALAB fosters innovation in the regional industry clusters by using all forms of creativity, promotes multidis-ciplinary and cross-sectorial collabora-tions and network activities and sup-ports entrepreneurial activities.

FOR NEWCOMER: INTRODUCING CCC RELOADED: CREALABThe project CCC reloaded: CREALAB will build up its method using the results and experiences obtained from the pro-ject Creative City Challenge (CCC). CCC implemented transnational activities using creativity as a tool towards territo-rial integration and the achievements of the goals set in the Gothenburg Strategy and Lisbon Agenda in order to increase the sustainability and competitiveness of the North Sea Region. Creative City Challenge reloaded: CREALAB started in October 2013 and will run until April 2015. The consortium consists of eight partners.

The Partners are: › WFB Bremen Economic Development Corp. › Gemeente Groningen› Hanze University Groningen› HOWEST University College› Wischmann Innovation, Copenhagen› Dundee and Angus College› TILLT › Delft University of Technology

Stay in contact with CCC reloaded: CREALABJoin the discussion in our LinkedIn group: www.linkedin.com/groups?home=&gid=3670907&trk=anet_ug_hm

SOCIAL MEDIA BOX

PREVIEW NEWS-FLASH: “European Cooperation at its best”

NEWSLET TER 01|15

CCC reloaded on facebookwww.facebook.com/cccreloaded

FOR NEWCOMER: PARTNERS – METHODS – STAKEHOLDERS

TILLT, Gothenburg, SETILLT has 13 years of experience in cre-ating cross-fertilization of skills between two worlds: arts and organisations. TILLT’s main method will be to hold Innovation Labs. The objective of these is to strengthen industrial competitive-ness and develop innovation, through disseminating the understanding of the value of integrating artistic skills in business, and how artistic competence can be a strategic tool for developing creativity and innovation in other indus-

tries. Each lab will address future issues and opportunities that are relevant to an entire industry, sector or society at large. Led by the explorative vision of an artist, each Innovation Lab involves about 15-20 stakeholders from different companies, public bodies and/or aca-demic institutions to create a heteroge-neous group. The participating stake-holders perform several creative artistic exercises in order to stimulate different perspectives about the challenge, and

throughout the process, will gradually develop a set of insights and solutions relating to the challenge. Through his/her knowledge and artistic practice, the artist takes advantage of every opportunity to influence the direction of the discussion and stimulate creative experiences. www.tillt.se

Wischmann Innovation, Copenhagen, DKWischmann Innovation is a consultan-cy providing strategic development, analysis and advisory service, training & education and event & teambuilding activities. Wischmann Innovation has been working with creative ways to perform business-based processes - primarily online. That means that there is a developed method of how users are guided on joint webinars, while they are learning about the theory and the practical tools - which they them-selves can use afterwards. The meth-od can help to disseminate creative work techniques and secure method insight and understanding across the organizations.” The company works

on releasing the full potential for artists, public authorities or private compa-nies. Its mission is to make sure, that all sectors of society benefit from art and creativity. The main method of WI in the CCC reloaded: CREALAB project is the Kunstgrebs Innovation Model (KU-model). Participants of a KU-model based innovation process undergo eight different rooms in their crea-tive process. Each room has a special purpose in the process of developing and realising ideas. For example, the Free-Room is to liberate the partici-pants from their “Downloads” (what we “used” to do), their prejudices about each other and their own blocks to

creativity. The KU model is based on the arts special sensuality and the way artists relate aesthetically, unconven-tionally and surprisingly to creative processes. The artistic methods used and the artists' use of colour, sound, movement, etc., stimulates the acti- vities of the rooms. With the Best Col-laboration Award 2013-winning Kunst- grebs Innovation Model, WI creates an artistic dimension in the processes - it supports and stimulates the process and hence the result. www.winnovation.dk

Gemeente Groningen, NLGroningen is the major city of the North of the Netherlands. The young city has a high potential for unlocking creativity and for knowledge-based innovation in SME’s as well as for start-ups. Gronin-gen City Council acts as a facilitator for CCC reloaded: CREALAB. It will ‘host’ the project, manage the budget and man-age the process of the different steps in the project (exploration, preparation and performance, monitoring, evalu-ation and follow up) and ensure that

all material for reviewing is gathered. Together with the partner Hanzeho-geschool, the City of Groningen will appoint a project organisation that is responsible for guidance of the project in Groningen. Groningen will contribute to transnational dissemination through visits to and from Groningen, intensify cross-sectoral engagement by addres-sing and involving stakeholders from all actor groups, ensure transnationality by consequently requesting input and

advice from the partner cities for trans-national meetings and by making essen-tial information available in English. Horizontal and vertical participation will be ensured by involving relevant part-ners from the beginning. www.gemeente.groningen.nl

HOWEST University College, Kortrijk, BEHowest Industrial Design Center is an open knowledge center and communi-cation platform between the industry and the education, research and deve- lopment programmes of the Howest University West Flanders in Belgium. The centre aims to be an authority on high & low end prototyping, lighting, creativi- ty, sustainability, humanity and materi-als & connections. Every research pro-ject implements the ‘research through design’ philosophy. Howest IDC is one of five founding partners of Designregio Kortrijk. The synergy between industry

and education leads to a materialisa-tion of academic research results and to open services towards companies, SMEs and independent designers. The Indus-trial Design Center continually aims to set up multi-disciplinary projects at the request of businesses and has state-of-the-art equipment available for use. Howest IDC has developed a variety of design methods and tools. These me- thods are the starting point for creativity and innovation workshops, services and consultancy. Howest developed Inno- wiz, a human centred creativity and inno-

vation methodology in four iterative phases. For every phase, Innowiz con-tains a set of specific design toolkits. Next to Innowiz, Howest developed domain-specific methodologies like Design-to-connect (materials & manu-facturing), Play-it-forward (a business model canvas), a framework for proto-typing guidelines and a user research strategy. www.howest.be

Dundee and Angus College, GBDundee College will collaborate in devising methods and platforms of communication that enable effective cross-sectorial collaboration across social, cultural and transnational boundaries. They will hold innovation workshops that test these methods and platforms in facilitating constructive, transnational, collaboration between these groups and SMEs to find indus-try applicable solutions to providing

economic growth. They will also test the viability and sustainability and the solutions and strategies arrived at and assess their contribution to economic SME growth and development. They will collaborate in establishing and par-ticipating in a transnational network to broaden collaborative engagement and transfer best practice across the NSR region. Stakeholders of these methods come from educational, industrial and

public sectors and include Dundee City Council, local Universities (Abertay University and Dundee University) and local SME’s.www.dundeeandangus.ac.uk

Hanze University Groningen, NLThe Hanze University of Applied Sci-ence in Groningen, Academy Minerva and its Centre for Applied Research and Innovation, Art & Society, Research group Popular Culture, Sustainability and Innovation focuses on sustainable design and sustainable materials for early adopting SME’s. For CCC reloaded: CREALAB, the PSI research group (Hanze University) and The Gemeente Gronin-gen works according to an explorative hands-on innovation approach. The PSI innovation process is based on a series of iterations of the flexible Pro-cesspatching approach, where fitting

methods and approaches are often loosely combined. Although Process-patching initially focused on the col-laborative innovation among artists, technicians and computer scientists, its focus has broadened over the years. Other creative and scientific branches, the humanities and the end-users are all taken into account as collaborators who bring their domain-specific knowledge and methodologies or ways of working. Furthermore, PSI’s research and creation process usually has a holistic nature, as opposed to the conventional reduc-tionist and solution-focused processes.

This is closely connected to the recent shift from instrumental, work-related technology innovation to innovation for personal experience and the expe-rience industry. www.hanze.nl/eng

Delft University of TechnologyDelft, the NetherlandsDelft University of Technology (TU Delft) is the largest university of technology in the Netherlands. Besides science and engineering, it teaches creative disci-plines such as architecture and indus-trial design. Within the Faculty of Archi-tecture and the Built Environment of TU Delft, the department of OTB specializes in multidisciplinary and problem-ori-ented research on planning, housing, transport and the built environment. Staff members have extensive research

experience in European and transna-tional projects on regional and urban development and planning, creative economy and policy transfer.Within CCC reloaded: CREALAB, TU Delft leads Work Package 6 on ‘Work of the Future’. This entails studies on the effects of e.g. flexible working rela-tions, changed skills requirements and non-traditional working environments on workers and entrepreneurs in the creative industries. In addition, TU Delft

organizes an expert meeting on the labour market perspective of creative graduates. www.otb.tudelft.nl

On 12 December 2014, TILLT held a workshop with local artists in Kalinin-grad. The challenge was to bring artists and business representatives together in groups and to work together crea-tively on finding project ideas for the city of Kaliningrad in which art and business can cooperate and mutually benefit from that cooperation. Three mixed groups of artists and entrepre-neurs were formed for the warm-up and to implement a Disney model creative process throughout the morning. The workshop that followed focused on the creation of group dynamics for the

“IT WAS COOL – AND WE HAD IMMEDIATE RESULTS FROM THE PROCESS” – TILLT WORKSHOP WITH LOCAL ARTISTS IN KALININGRAD

participants (with warm-up, icebreaking, social bonding), plus emotional engage-ment with each other and with the top-ics. This was achieved by managing and stimulating a group creative process in order to develop a goal, in particular by applying the Disney model (unconven-tional planning); guiding the generation of ideas, combining insights, ‘tuning up’ ideas. Human resource empowerment and ‘valorisation’ of each individual and within the group were also essential key-stones, as was providing a social/con-ceptual ‘interspace’ where artists and businesses can enter dialogue directly,

CCC RELOADED: CREALAB FINAL CONFERENCE: “THE ENDING IS ONLY THE BEGINNING. SO: WHAT’S NEXT?”

In the last 18 months, eight institutions from six countries developed and implemented multidisciplinary and cross-sectorial methods using creativity and collaboration to stimulate innovation within industry, science, society and politics. The aim was at mapping and initiating new innovation processes with a direct view to product and service development. The conference not only highlights the results of the project CCC reloaded: CREALAB but gives the audience an idea, what we need to consider, when dealing with the challenges of Work of the Future. So: What’s next?

CREATIVE CITY CHALLENGERELOADED: CREALAB

Final Conference in Bremen 12th of March 2015

Alte Schnapsfabrik/Karton Am Deich 86, 28199 Bremen

THE

ENDING IS ON

LY TH

E BEGINNING…

Contact Andrea Kuhfuß andrea.kuhfuss@wfb-bremen.de T +49 (0) 421. 69 69 89 912www.wfb-bremen.de, www.brennerei-lab.de

Design Saskia Burghardt – Visual Communication www.followthechicken.com

Registration Please register until the 4th of March at:www.creative-city-challenge.net/bremen2015 LocationAlte Schnapsfabrik/KartonAm Deich 86, 28199 Bremen

With the kind support of:

Food Studio

Culinary Services | Foodservice Consulting

Falzmarke

außen: Titelaußen: R

ückseite

Falzmarke

10.25 – 10.55

10.55 – 11.10

11.10 – 11.30

11.30 – 11.45

11.45 – 12.05

12.05 – 12.20

12.20 – 13.20

Facing the Present Keynote by Florian Pfeffer, one/one studios Amsterdam: To Do – Challenging Design in a changing world

Questions & Answers/Interaction

Facing the PastPresentation by Arie Romein and Jan Jacob Trip, Delft University of Technology

Questions & Answers/Interaction

Presentation by Ellen De Vos and Ronald Bastiaens, HOWEST Industrial Design CentreOut-comes of a two years evaluation of CREALAB workshops

Questions & Answers/Interaction

Lunch

13.20 – 13.50

13.50 – 14.10

14.10 – 16.00

16.00 – 16.20

Date

Location

Please register

Facing the Future Lecture by Thomas Le Blanc and Klaudia Seibel, Phantastische Bibliothek on Work of the Future

Questions & Answers/Interaction

Creating the FutureWorkshop of the Future by Ellen De Vos, Wouter Doornaert and Ralph Nafzger using the INNOWIZ method

Coffee Break and Harvesting by our Audience and Master of Interaction Willem Stortelder

12th March 2015, 10:00 am – 4:00 pm (Doors open 9:30 am)

Alte Schnapsfabrik / Karton, Am Deich 86, D-28199 Bremen

by 4 March at: www.creative-city-challenge.net/bremen2015

The programme

without prejudice and with a common language, in personal terms (people meeting each other) and economic terms (representatives from different industries/professions).Some of the wildest project ideas and results: stamp lipstick; temporary tattoo for employee identification; rock opera on roofs of Soviet buildings; governor inauguration in a Zeppelin (unfulfilled political promise), children’s colouring/drawing book about the industry (auto-motive or engineering).

FOR NEWCOMER: PARTNERS – METHODS – STAKEHOLDERSWFB Bremen Economic Development Corp., GERThe WFB Bremen Economic Develop- ment Corp. (WFB) implements the support instruments for businesses on behalf of the Free Hanseatic City of Bremen. Furthermore, the WFB aims at providing businesses in Bremen with an optimal environment for entrepreneu- rial success as well as sustainable growth. One key aim is to strengthen small and medium-sized enterprises. The WFB supports the regional government in defining innovation strategies and their implementation in close contact with

all relevant stakeholders. The WFB also created the BRENNEREI next generation lab. The goal of the BRENNEREI next generation lab is to strengthen collabo- rations between traditional businesses and creative young professionals. It offers scholarships that students from all creative courses can apply for. The scholarships focus not only on design but also extend to marketing, architec-ture, digital media, IT and other related fields. In the BRENNEREI next genera-tion lab regular innovation workshops

also take place. The aim of the innova-tion workshops is to develop a specific actionable plan for the businesses. Thus far, innovation workshops have been held to explore issues concerning social media, brand development, marketing, internationalisation and many others.www.wfb-bremen.dewww.brennerei-lab.de

TERRIER STUDIOS FOUNDED AT DUNDEE AND ANGUS COLLEGEA brand new games studio, Terrier Studi-os, has been opened in Dundee. Dundee and Angus College has provided Terrier Studios with office space on the campus and access to their creative entrepre-neurs to both encourage and support the gaming industry in Scotland. With the support of Dundee & Angus College and their creative entrepreneurs, Terrier Studios already have three games on the drawing board and one in pre-produc-tion. The studio promises it will create original intellectual property across a suite of casual games, covering a variety of genres and platforms.

Terrier Studios is all about fun, colour-ful and accessible games. Their first two titles will follow the ad-supported model, which means they are free to the customer. However, the various games are not going to be limited to just one business model. Instead, a specific model is chosen for each title. Quality content with a high level of polish, deliv-ered in the optimum manner, is the name of the game.Eight creative entrepreneurs at Dun-dee and Angus College have currently jumped to the head of the queue and landed prestigious jobs before finishing their studies, without actually having to leave the college building. They have been recruited by Terrier Studios, which has just gazumped its rivals in the recruitment stakes by working from an office inside the college. The unusual move is a further boon to Dundee’s repu- tation as the heart of the UK’s digital gaming industry.

Closing the gap between graduation and employment

The opening is a bid to forge closer links between academia and industry and means the looming gap between graduation and employment has been bridged for the top students at the institution. In an eight-year partnership between the college and the company, Terrier Studios will operate a branch of its business from the heart of the Gardyne campus, Dundee.

It guarantees creative entrepreneurs placements with hands-on experience in app/games design and development. It is a fantastic opportunity for creative entrepreneurs of different levels and disciplines to get together in a real work environment – without leaving the col-lege premises. Terrier Studios has also committed to work with staff to help enhance and develop their own curricu- lum and will offer talks to the wider department about entrepreneurial skills and working within the creative industries.

Eight creative entrepreneurs have already been recruited to work with the company and will all be involved in a range of projects undertaken by Terrier Studios over the next 18 months. They

will undertake six-hour placements per week and attend two brainstorming ideas sessions per week.

For more information: http://www.terrierstudios.com/part-ners.html

Special guest speaker Anouk Zeeuw van der Laan, a graduate of TU Delft (In- dustrial Design Engineering), hosted a workshop and gave a lecture about ‘The Value of Waste’ at Minerva Art Acad-emy in Groningen (The Netherlands) on 16 February 2015.

Anouk Zeeuw van der Laan was invited by the Art & Sustainability research group (Art & Society Research Centre, Hanze University of Applied Sciences) as part of the European CCC Reloaded CREALAB programme. Both the lecture and the workshop were based on Zeeuw van der Laan’s groundbreaking research into the use of coffee waste as fertile soil and as a design material. The focus of her research is on the technical and the experiential properties of waste ma- terial. She embraces the imperfections of waste materials as aesthetic features, which create not only economic oppor-

At this year’s Eurosonic Noorderslag, the famous European Music Platform, where 345 acts performed to an audi-ence of 41,200 music lovers in 50 dif-ferent venues in the city of Groningen, the first 3D-printed bio plastic guitar was produced. Together with Marleen Andela, Rikkers Gitaarbouw and Fablab Groningen, House of Design Nether-lands took up the challenge to live 3D print an electric guitar with bioplastic on normal 3D printers.From the beginning it was going to be close whether or not the final goal would be achieved, because it was an experiment. It was wonderful to see that a lot of help was offered and how many people were genuinely interested in the process. All the pieces for the guitar were eventually printed and put toge-ther in time, and the guitar was ready to auction. The final result was fantastic and met with great enthusiasm. The gui-tar was then put up for auction and went

THE VALUE OF WASTE – WORKSHOP AND LECTURE

HUGE RESPONSE TO CREALAB WORKSHOP ON 3D PRINTING OF A BIOPLASTIC GUITAR

tunities for the upcoming bio-compo-sites industry, but social opportunities as well: e.g. rich and sustainable rela-tionships with the user.

Anouk Zeeuw van der Laan shared the outcome of her research in a practical, hands-on workshop where participants were encouraged to put her design principles into practice. The workshop focused on a range of possibilities for innovative design with waste materials.

After the workshop, Anouk Zeeuw van der Laan gave a lecture explaining the theoretical background to her research, and sharing her views on new design opportunities for waste materials in the context of current cultural and eco-nomic developments. The lecture could also be attended without workshop participation.

for the tidy sum of 1000 Euros to Simon Tijsma, who works for the province of Fryslân. The auction proceeds will go to De Rijdende Popschool, an initiative on wheels that is committed to giving music lessons in villages where there are few music facilities. After the auction, a jam session followed, including none other than Jett Rebel who tested our guitar and attracted many visitors.

Video of rising popstar Jett Rebel playing the freshly printed guitar:https://www.youtube.com/watch?v=jv-OEvWk6rM

The workshop also symbolised suc-cessful regional impact, not only in the northern Netherlands, but also in northern Germany. The workshop was also reported in the official aftermovie of ESNS15. https://www.youtube.com/watch?v=_OVdzdadF_E&feature=youtu.be

CCC RELOADED: CREALAB NEWS-FLASH

CREALAB “Women – a market power, but how to address them?”Women are a key target group for many consumer products, yet there is little discussion of their market power. While there is nothing remarkable about that, many companies do struggle to address women’s needs properly. The innovation workshop held in Febru-ary at BRENNEREI next generation lab introduced the participants to the values and linguistic worlds of women. Each target group – be it female gra- duates, managers or freelancers – has to be addressed differently. The workshop focused on the differences in images, language, typography and design for advertising or public relations. The par-ticipants – men and women – gathered new insights and were sensitised to the differences in gender-adequate communication.

CREALAB and TILLT at European Creative Hubs Forum in LisbonIn January 2015, the European Creative Hubs Forum (ECHF) was held in Lisbon. It was the first dedicated forum for Crea-tive Hub Managers from across the EU and beyond. It aimed to support creative businesses and develop creative hubs. The first day of the ECHF explored infra-structures, business models and ser-

vices provided by Creative Hubs. What are some of the different Hub models? What training and professional develop-ment is available for Creative Hub Man-agers? How can tech or cross-innovation support all the businesses in a Creative Hub? Tiago Prata from TILLT took part in the discussion on ‘The currency of art-ists in organisations’. He presented an example of best practices in the form of

CREALAB “Trademark protection for creative entrepreneurs”In November 2014, BRENNEREI next generation lab held an innovation workshop on trademark protection, copyright infringement, creative com-mons licences and the difficulties of protecting creative work on the Internet. The workshop was given by two profes- sional lawyers specialised in trademark und copyright law. Their main focus was on creating awareness for the rights of third parties across media and respond-ing to infringements of one’s own intel-lectual property.

Material Matters Innovation Forum a huge successAbout 60 participants from a broad range of backgrounds attended the Material Matters Innovation Forum held in Bremen in November 2014. The speak-ers came from many different fields of materials science, so the presentations were also wide-ranging. Some of the fascinating topics included: What do mussels do on non-stick pans? How can rhubarb be light, stiff and impact-resis-tant at once? Interest was not confined to research on biological materials, however – there were also lectures on Origami, nanoparticles, 3D printing, new adhesives and much more besides.

Creative Clash, a European Cooperative Society. Creative Clash is a not-for-profit organisation whose mission is to foster and boost the role of art in society, by supporting the producers of Artistic Interventions in organisations as well as the trainers for artists willing to contrib-ute to Artistic Interventions.

26 February 2015Enterprise @ D&ALaunch of an enterprise programme to encourage, advise and support creative entrepreneurs of the futureDundee, Scotland

12 March 2015Bremen Final ConferenceFinal Conference CCC reloaded: CREALAB Bremen, Germanywww.creative-city-challenge.net/en/bremen2015.html

CALENDAR23 March, 2015Expert meeting ‘Work of the Future: the labour market position of creative graduates’Delft University of Technology & Polis Platform for Urbanism and Landscape Architecture

26 – 27 March, 2015D&A GamejamA two-day event for budding game and app designers Dundee, Scotlandhttp://www.gamejam.org.uk

WFB Wirtschaftsförderung Bremen GmbHAndrea Kuhfuss, Jesús ZepedaLangenstraße 2-428195 Bremen

CONTACT DETAILS

The WFB Bremen Economic Develop-ment Corp. (WFB Wirtschaftsförderung Bremen GmbH) and its subsidiary, the Bremen Bank for Economic Expan-sion (Bremer Aufbau-Bank GmbH), is the state of Bremen's central service provider for regional and business development.The WFB Bremen Economic Develop-ment Corp. is domiciled in Bremen and is registered in the Commercial Register at the Bremen District Court under no. HRB 3354.VAT ID number: DE114413816WFB Bremen Economic Development Corp.Kontorhaus am MarktLangenstraße 2-4 (Entrance: Stintbrücke 1)D-28195 BremenTel.: +49 421 / 96 00 - 10Fax: +49 421 / 96 00 - 810mail@wfb-bremen.de

IMPRINTThe following have power of representa-tion: Andreas Heyer (CEO), Michael Göbel, Hans Peter Schneider, Dr. Klaus SondergeldBoard of Directors:› Andreas Heyer (CEO)› Michael Göbel› Hans Peter Schneider› Dr. Klaus Sondergeld

The Bremen Bank for Economic Expan-sion is domiciled in Bremen and is regis-tered in the Commercial Register at the Bremen District Court under no. HRB 7971.Bremer Aufbau-Bank GmbHKontorhaus am MarktLangenstraße 2-4 (Entrance: Stintbrücke 1)D-28195 BremenTel.: +49 421 / 96 00 - 40Fax: +49 421 / 96 00 - 840mail@bab-bremen.de

The following have power of representa-tion: Jörn-Michael Gauss, Ralf StappDirectors: › Jörn-Michael Gauss › Ralf Stapp

Editor: WFB Bremen Economic Development Corp., Jann RavelingDesign: Saskia Burghardt, followthechicken.com

Andrea.Kuhfuss@wfb-bremen.de, T +49 421 69 69 899 12Jesus.Zepeda-Juarez@wfb-bremen.de, T +49 421 96 00 334www.wfb-bremen.de

27 March 2015 Symposium ‘Being Political’ How can artists and designers shape the public domain through art and design? Groningen, The Netherlandshttp://www.hanze.nl/image-in-context