cbe classic

CBECLASSIC.COM 1

SUMMARY OF CONTENTS

SUMMARY OF SPONSORSHIP BENEFITS - OUTLINE & DESCRIPTION OF SPONSOR BENEFITS ............................................................................... 3

EVENT HISTORY - RESULTS & AWARDS ................................................................................................................................ 7 - DEMOGRAPHICS OF COLLEGE BASKETBALL ....................................................................................... 18 - MISCELLANEOUS FACTS ........................................................................................................................ 19

ADVERTISING & PROMOTION - SUMMARY OF NEWSPAPER, RADIO, TELEVISION AND DIRECT MARKETING .................................. 23 - SAMPLES OF ADVERTISEMENTS .......................................................................................................... 25

MEDIA EXPOSURE - IN-GAME TELEVISION EXPOSURE ......................................................................................................... 31 - COMMERCIAL UNITS ............................................................................................................................... 41 - SUPPLEMENTAL EXPOSURE ................................................................................................................. 60

ON-SITE EXPOSURE & PROMOTIONS - VIDEOBOARD MENTIONS ....................................................................................................................... 61 - GAME BALL DELIVERIES ........................................................................................................................ 62 - OFFICIAL GAME PROGRAM .................................................................................................................... 63 - CUSTOMIZED PROMOTIONS .................................................................................................................. 64 - POST-GAME AWARDS PRESENTATION ................................................................................................ 67

PRE-GAME HOSPITALITY RECEPTION - PHOTOS .................................................................................................................................................... 69

PRESS COVERAGE - PRESS RELEASES .................................................................................................................................... 71 - SUMMARY OF MEDIA COVERAGE - SAMPLES OF NEWSPAPER & WEBSITE ARTICLES

CBECLASSIC.COM 3

SpONSORShIp BENEFITS

Duke defeated Kansas State to win the 2010 Championship.

BRANDING - Category exclusivity - Use of logos associated with the event (NABC, CBE Classic) - One (1) on-court decal located inside the key on each end of the floor (total of 2). - Title Sponsor will be incorporated into the event name and logo. Below are several examples of where the event logo will appear: - All audio, graphic, and promotional mentions in the television broadcasts - Court decal - Courtside signage - Backboard supports - Advertising materials and press releases - Press backdrop and hospitality banners - Website - Event Merchandise

SPONSORS CAN CREATE A CUSTOMIzED PROGRAM USING A “MENU” APPROACH. OUR GOAL IS TO CREATE A MEANINGFUL PACkAGE THAT ACHIEVES YOUR MARkETING OB-jECTIVES AND ADHERES TO YOUR BUDGET.

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TELEVISION EXPOSURE - In-game commercial units. - Unobstructed in-game television exposure on the courtside signage system. - Opening and closing billboards. - Court decals (center court, inside the three-point arc). - Entitlement of the television broadcast (including audio, video and promotional mentions). - Logo exposure on the backboard supports. - Logo exposure on the bench chairbacks. - In-game enhancements.

ADDITIONAL MEDIA EXPOSURE - Logo inclusion in Gazelle’s national advertising and promotional materials (i.e., USA Today, e-mail blasts, press releases, etc.). - Logo inclusion in Gazelle’s local advertising and promotional materials (i.e., television, newspaper, radio and outdoor advertising, e-mail blasts, etc.). - Logo and link on the event website. - Commercial units on a high-profile sports talk radio station in Kansas City. Each commercial is divided into :30 of content dedicated to the sponsor message and :30 dedicated to event promotion.

Courtside LED signage shown in-arena, on ESPN2, ESPNU, SportsCenter, and sports highlight shows across the country.

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ON-SITE EXPOSURE - In-arena exposure on the courtside signage system. - Public address announcements in each game. - Scoreboard mentions in each game. - On-site display in a high traffic area inside the arena.

The loudest fans receive mini basketballs courtesy of Sonic during a time-out with all LED’s in the arena displaying the Sonic logo and slogan.

PROMOTIONAL OPPORTUNITIES - Opportunity to make a presentation to a coach or a representative from the National Association of Basketball Coaches. - Opportunity to develop a customized marketing program to leverage the sponsorship (e.g., sweepstakes, retail promotions, sales incentive, etc.). - Opportunity to create a halftime or time-out on-court promotion. - Opportunity to involve coaches in adverstising and promotional activities, including the use of coaches’ likeness and/or in-person appearances. - The right to use game footage and photos from the event for promotional purposes. - Opportunity for an employee or customer to deliver the game ball prior to tip-off of one game. - Presnetation of a post-game award.

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Pre-game hospitality before each night of the Event in theSprint Event Center overlooking the court.

OFFICIAL SOUVENIR PROGRAM - Name and logo on the front cover. - Full-page, four color advertisement in the body of the program. - Full-page, four color advertisement on the inside front cover. - Full-page, four color advertisement on the back cover. - Full-page for Welcome and corporate message. - Full-page, black and white advertisement in the body of the program. - Logo on the team and roster center spread

TICkETS AND HOSPITALITY - Premium location tickets for each night. - Invitations to the VIP pre-game hospitality reception (Championship Rounds only). - Promotional tickets to give away to clients or use in retail promotions. - Corporate logo displayed on the HD Televisions in the VIP hospitality reception (Championship Rounds only.

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Nov. 14 5:00 ET Nov. 20 San Diego State 79, Green Bay 70 5:30 ETNov. 16 7:30 ET Miami (Ohio) 59, IUPUI 58

Nov. 21 San Diego State 61, IUPUI 46 5:30 ETGreen Bay 69, Miami (Ohio) 65

Nov. 12 9:00 ETNov. 18 8:00 ET Nov. 22 IUPUI 63, Green Bay 46 4:30 ET

#22 San Diego State 77, Miami (Ohio) 56

Nov. 14 4:00 ET KHQ/FSNWNov. 16 11:00 ET Nov. 22 Bucknell 71, Presbyterian 47 4:30 ET

James Madison 65, Princeton 64

Nov. 23 Princeton 66, Bucknell 55 4:30 ETNov. 14 2:00 ET TW 32Sports James Madison 65, Presbyterian 56Nov. 17 9:00 ET TW 32Sports

Nov. 24 Presbyterian 69, Princeton 67 4:30 ETJames Madison 85, Bucknell 75

CHAMPIONSHIP ROUNDS

JMU Convocation Center - Harrisonburg, Va.

HARRISONBURG SUBREGIONAL

SUBREGIONAL ROUNDS

SPOKANE REGIONAL

McCarthey Athletic Center - Spokane, Wash.

#3 Kansas State 76, Presbyterian 67

Marquette 89, Green Bay 69

MILWAUKEE REGIONAL

#12 Gonzaga 86, IUPUI 56San Diego State 79, #12 Gonzaga 76

#3 Kansas State 75, JMU 61

#1 Duke 97, Princeton 60

OXFORD SUBREGIONAL

Millett Hall - Oxford, Ohio

REGIONAL ROUNDS

Cameron Indoor Stadium - Durham N.C.

MANHATTAN REGIONAL

Bramlage Coliseum - Manhattan, Kan.

All Times Eastern

CBE CLASSICO'REILLY AUTO PARTS

Marquette 72, Bucknell 61

DURHAM REGIONAL

#1 Duke 79, Miami (Ohio) 45

Bradley Center - Milwaukee, Wis.

#1 DUKE7:30 ET

#1 DUKE 82-77

MARQUETTE#1 DUKE 82-68

#4 KANSAS STATE9:30 ET

#4 K-STATE 81-64

#18 GONZAGA

#18 GONZAGA

#18 GONZAGA 66-63

MARQUETTE

10:00 ET

Visit CBEClassic.com for more information

The Gazelle Group | 475 Wall Street | Princeton, NJ 08540 | 609-921-1300 | gazellegroup.com

7:45 ET

NOVEMBER 22 NOVEMBER 23

CHAMPIONSHIP ROUNDSSprint Center - Kansas City, Mo.









CHAMPIONSHIP ROUNDS



SUBREGIONAL ROUNDS

SPOKANE REGIONAL




MILWAUKEE REGIONAL




OXFORD SUBREGIONAL


REGIONAL ROUNDS


MANHATTAN REGIONAL


All Times Eastern



DURHAM REGIONAL



#1 DUKE7:30 ET

#1 DUKE 82-77



#4 K-STATE 81-64

#18 GONZAGA

#18 GONZAGA

#18 GONZAGA 66-63

MARQUETTE

10:00 ET



7:45 ET











CHAMPIONSHIP ROUNDS



SUBREGIONAL ROUNDS

SPOKANE REGIONAL




MILWAUKEE REGIONAL




OXFORD SUBREGIONAL


REGIONAL ROUNDS


MANHATTAN REGIONAL


All Times Eastern



DURHAM REGIONAL



#1 DUKE7:30 ET

#1 DUKE 82-77



#4 K-STATE 81-64

#18 GONZAGA

#18 GONZAGA

#18 GONZAGA 66-63

MARQUETTE

10:00 ET



7:45 ET



TOURNAMENT BRACkET

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Durham RegionalNovember 16#1 Duke 79, Miami (Ohio) 45November 14#1 Duke 97, Princeton 60

Manhattan RegionalNovember 18#3 Kansas State 76, Presbyterian 67November 12#3 Kansas State 75, James Madison 61

Spokane RegionalNovember 16San Diego State 79, #12 Gonzaga 76November 14#12 Gonzaga 86, IUPUI 56

Milwaukee RegionalNovember 17Marquette 89, Green Bay 69November 14Marquette 72, Bucknell 61

November 23Championship Game#1 Duke 82, #4 Kansas State 68Consolation Game#18 Gonzaga 66, Marquette 63

Sprint All-Tournament TeamKyrie Irving - Sonic MVP

Jamar Samuels (Kansas State)Steven Gray (Gonzaga)

Jimmy Butler (Marquette)Mason Plumlee (Duke)

November 22Semifinals#1 Duke 82, Marquette 77#4 Kansas State 81, #18 Gonzaga 64

Championship Rounds Regional Rounds2010 O'REILLY AUTO PARTS CBE CLASSIC

Oxford SubregionalNovember 22IUPUI 63, Green Bay 46#22 San Diego State 77, Miami (Ohio) 56

November 21San Diego State 61, IUPUI 46Green Bay 69, Miami (Ohio) 65

November 20San Diego State 79, Green Bay 70Miami (Ohio) 59, IUPUI 58

Harrisonburg SubregionalNovember 24Presbyterian 69, Princeton 67James Madison 85, Bucknell 75November 23Princeton 66, Bucknell 55James Madison 65, Presbyterian 56November 22Bucknell 71, Presbyterian 47James Madison 65, Princeton 64

Tournament MVP Kyrie Irving takes the ball up the court during Championship Round action.

EvENT hISTORY

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Austin RegionalNovember 18#3 Texas 73, Western Carolina 41November 15#3 Texas 89, UC Irvine 42

Pittsburgh RegionalNovember 19Pittsburgh 71, Eastern Kentucky 60November 17Pittsburgh 71, Binghamton 46

Wichita RegionalNovember 18Wichita State 79, Arkansas-Monticello 50November 15Wichita State 80, Fairleigh Dickinson 64

Iowa City RegionalNovember 17Duquesne 52, Iowa 50November 15UTSA 62, Iowa 50

November 24Championship Game#3 Texas 78, Pittsburgh 62Consolation GameWichita State 74, Iowa 57

Sprint All-Tournament TeamDamion James - Sonic MVPGary McGhee (Pittsburgh)

Toure’ Murry (Wichita State)Cully Payne (Iowa)

Damion James (Texas)

November 23 SemifinalsPittsburgh 68, Wichita State 55#3 Texas 85, Iowa 60


Cullowhee SubregionalNovember 25Binghamton 66, Arkansas-Monticello 56Western Carolina 83, Duquesne 77November 24Duquesne 75, Arkansas-Monticello 72 (OT)Western Carolina 83, Duquesne 77November 23Duquesne 70, Binghamton 52Western Carolina 70, Arkansas-Monticello 44

Richmond SubregionalNovember 25Eastern Kentucky 68, UTSA 72UC Irvine 75, Fairleigh Dickinson 54November 24Eastern Kentucky 67, UC Irvine 57UTSA 75, Fairleigh Dickinson 61November 23Eastern Kentucky 68, Fairleigh Dickinson 39UTSA 66, UC Irvine 56

Tournament MVP Damion James shoots during the Championship Game.

EvENT hISTORY

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Gainesville RegionalNovember 16Florida 81, Bradley 58November 14Florida 80, Toledo 58

Lawrence RegionalNovember 18Kansas 85, Florida Gulf Coast 45November 16Kansas 71, UMKC 56

Syracuse RegionalNovember 18Syracuse 76, Richmond 71November 16Syracuse 85, LeMoyne 51

Seattle RegionalNovember 20Washington 874, Florida International 51November 18Washington 78, Cleveland State

November 25Championship GameSyracuse 89, Kansas 81Consolation GameFlorida 86, Washington 84

All-Tournament TeamJonny Flynn (Syracuse) - MVP

Nick Calathes (Florida)John Brockman (Washington)

Sherron Collins (Kansas)Paul Harris (Syracuse)

November 24 SemifinalsSyracuse 89, Florida 83Kansas 73, Washington 54


Miami SubregionalNovember 26Toledo 77, West Georgia 62Cleveland St. 66, Florida International 58November 25Cleveland St. 77, Toledo 56West Georgia 57, Florida International 54November 24Cleveland St. 72, St. Leo 62Florida International 50, Toledo 46

Ft. Meyers SubregionalNovember 26Bradley 80, Richmond 66Missouri-KC 73, Florida Gulf Coast 54November 25Richmond 85, Missouri-KC 74Bradley 58, Florida Gulf Coast 54November 24Missouri-KC. 73, Bradley 61Richmond 69, Florida Gulf Coast 58

Syracuse celebrates after winning the 2008 O’Reilly Auto Parts CBE Classic.

EvENT hISTORY

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College Park RegionalNovember 12Maryland 70, Hampton 64Tulsa 83, North Florida 66November 11Maryland 79, North Florida 50Hampton 72, Tulsa 55

Columbia RegionalNovember 13 Missouri 79, Fordham 55Central Missouri 75, Central Michigan 70November 12Missouri 87, Central Michigan 76Fordham 76, Central Missouri 66

East Lansing RegionalNovember 14#10 Michigan State 83, Louisiana-Monroe 65Chicago State 89, Northern Michigan 50November 13#10 Michigan State 86, Chicago State 53Louisiana-Monroe 60, Northern Michigan 53

Los Angeles RegionalNovember 13#2 UCLA 76, CS San Bernardino 41Youngstown State 69, Weber State 66November 12#2 UCLA 83, Youngstown State 52CS San Bernardino 71, Weber State 59

November 20Championship Game#2 UCLA 68, # 10 Michigan State 63Consolation GameMissouri 84, Maryland 70

All-Tournament TeamKevin Love (UCLA) - MVP

Greivis Vazquez (Maryland)Stephon Hannah (Missouri)

Drew Neitzel (Michigan State)Josh Shipp (UCLA)

November 19 Semifinals#10 Michigan State 86, Missouri 83#2 UCLA 71, Maryland 59

Championship Rounds Regional Rounds

UCLA celebrates after winning the 2007 O'Reilly Auto Parts CBE Classic.

2007 O'REILLY AUTO PARTS CBE CLASSIC

EvENT hISTORY

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Durham RegionalNovember 13#8 Duke 72, Georgia Southern 48Columbia 95, UC Davis 90November 12#8 Duke 86, Columbia 43Georgia Southern 116, UC Davis 73

Lubbock RegionalNovember 14 Texas Tech 93, UALR 59Akron 89, Gardner-Webb 61November 13Texas Tech 86, Gardner-Webb 74UALR 81, Akron 79

Milwaukee RegionalNovember 14#17 Marquette 87, Detroit 45Idaho State 66, Maine 57November 13#17 Marquette 59, Idaho State 56 (OT)Detroit 57, Maine 50

Palo Alto RegionalNovember 15Air Force 79, Stanford 45Long Beach State 86, San Jose State 67November 14Stanford 73, San Jose State 52Air Force 69, Long Beach State 68

November 21Championship Game#17 Marquette 73, # 8 Duke 62Consolation GameAir Force 67, Texas Tech 53

All-Tournament TeamDominic James (Marquette) - MVP

Jarrius Jackson (Texas Tech)Matt McCraw (Air Force)Jerel McNeal (Marquette)DeMarcus Nelson (Duke)

November 20 Semifinals#17 Marquette 87, Texas Tech 72#8 Duke 71, Air Force 56


Tournament MVP Dominic James led Marquette to the 2006 CBE Classic Championship over Duke.

2006 CBE CLASSIC

EvENT hISTORY

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Austin RegionalNovember 16#2 Texas 77, Samford 33Sacramento St 67, Southern 64 (OT)November 15#2 Texas 89, Southern 56Samford 52, Sacramento St 49

Iowa City RegionalNovember 15 #18 Iowa 73, Colgate 51UMES 75, Utah Valley St 72 (OT)November 14#18 Iowa 86, UMES 41Colgate 55, Utah Valley St 42

Lexington RegionalNovember 14#7 Kentucky 67, Lipscomb 49Northern Colorado 61, South Dakota St 59November 13#7 Kentucky 71, South Dakota St 54Lipscomb 72, Northern Colorado 60

Morgantown RegionalNovember 13#13 West Virginia 61, Wofford 41Fairleigh Dickinson 74, Louisiana Monroe 58November 12#13 West Virginia 88, Louisiana Monroe 69Wofford 73, Fairleigh Dickinson 62

November 22Championship Game#2 Texas 68, #18 Iowa 59Consolation Game#7 Kentucky 80, #13 West Virginia 66

All-Tournament TeamLeMarcus Aldridge (Texas) - MVP

Brad Buckman (Texas)Patrick Sparks (Kentucky)

Adam Haluska (Iowa)Mike Gansey (West Virginia)

November 21 Semifinals#2 Texas 76, #13 West Virginia 75#18 Iowa 67, #7 Kentucky 63


Tournament MVP LeMarcus Aldridge dunks over an Iowa player during the 2005 Guardians Classic Championship Game.

2005 GUARDIANS CLASSIC

EvENT hISTORY

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EvEnt History

2004 GUARDIANS CLASSICRegional Rounds

Creighton RegionalNovember 16Northern Arizona 70, Alcorn State 61Creighton 68, Iona 62November 15Iona 77, Northern Arizona 67Creighton 74, Alcorn State 40

Missouri RegionalNovember 16Sam Houston State 92, Brown 79Missouri 77, Houston 61November 15Houston 72, Sam Houston State 69Missouri 68, Brown 60

Ohio State RegionalNovember 16Towson 71, Morgan State 69 (2OT)Ohio State 82, Robert Morris 50November 15Robert Morris 68, Morgan State 49Ohio State 74, Towson 53

November 24 Championship GameCreighton 65, Ohio State 63 (OT)Consolation GameHouston 57, Missouri 55

All-Tournament TeamTyler McKinney (Creighton) - MVP

Nate Funk (Creighton)Ivan Harris (Ohio State)JJ Sullinger (Ohio State)Andre Owens (Houston)

November 23 SemifinalsOhio State 78, Houston 61Creighton 78, Missouri 54

Championship Rounds

Creighton celebrates the Bluejays’ victory over Ohio State to win the 2004 Championship.

EvENT hISTORY

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EvEnt History


Regional Rounds

Richmond RegionalNovember 17 Miss Valley St. 72, Mt. St. Mary's 71 Richmond 63, New Hampshire 49November 16New Hampshire 94, Mt. St. Mary's 68 Richmond 62, Miss Valley St. 46

South Carolina RegionalNovember 17Gardner-Webb 68, Elon 65 South Carolina 76, Idaho 66November 16Idaho 84, Elon 60 S. Carolina 83, Gardner-Webb 74

Southwest Missouri State RegionalNovember 17TN-Martin 96, Western Illinois 67 SMS 63, San Francisco 42November 18San Francisco 73, TN-Martin 62 SMS 82, Western Illinois 71

Championship Rounds

November 25Championship Game South Carolina 67, Richmond 61Consolation GameSMS 72, San Francisco 52

November 24SemifinalsRichmond 66, San Francisco 59South Carolina 77, SMS 64

South Carolina defeated Richmond to win the 2003 Championship.

All-Tournament TeamTarence Kinsey (South Carolina) - MVP

Tommy Johnson (SMS)Carlos Powell (South Carolina)

Mike Skrocki (Richmond)Eric Zwayer (Richmond)

EvENT hISTORY

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Regional Rounds

Notre Dame RegionalNovember 18Belmont 83, Brown 87 (OT)Notre Dame 89, IUPUI 45November 17IUPUI 66, Brown 65Notre Dame 76, Belmont 48

Creighton RegionalNovember 18TX-Arlington 59, Alabama St. 47Creighton 82, Furman 57November 17Furman 74, Alabama St. 73Creighton 106, TX-Arlington 55

2002 Guardians Classic ChampionsCreighton University.

Notre Dame was upset by Creighton in the Championship game.

Championship Rounds

November 26Championship GameCreighton 80, Notre Dame 75Consolation GameFurman 70, IUPUI 62

November 25SemifinalsNotre Dame 75, Furman 50Creighton 99, IUPUI 52

All-Tournament TeamKyle Korver (Creighton) - MVP

Matt Carroll (Notre Dame)Brody Deren (Creighton)Karim Souchu (Furman)

Chris Thomas (Notre Dame)

EvENT hISTORY

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Regional Rounds

Alabama RegionalNovember 14Loyola Marymount 74, Miss Valley State 65#24 Alabama 83, Samford 51November 13Samford 72, Loyola Marymount 60#24 Alabama 107, Miss Valley State 67

Iowa RegionalNovember 14MD-Eastern Shore 48, New Orleans 46#9 Iowa 90, Boston University 61November 13Boston University 69, New Orleans 63#9 Iowa 89, MD-Eastern Shore 59

Eighth ranked Missouri rallied to beat ninth ranked Iowa in the inaugural

title game.

Championship Rounds

November 21Championship Game#8 Missouri 78, #9 Iowa 77Consolation Game#24 Alabama 81, #12 Memphis 70

November 20Semifinals#9 Iowa 75, #12 Memphis 71#8 Missouri 75, #24 Alabama 68

All-Tournament TeamClarence Gilbert (Missouri) - MVP

Reggie Evans (Iowa)Rod Grizzard (Alabama)

Luke Recker (Iowa)Dajuan Wagner (Memphis)

Missouri RegionalNovember 14UT-Martin 99, Yale 77#8 Missouri 86, Air Force 58November 13Air Force 68, Yale 62#8 Missouri 89, UT-Martin 63

Memphis RegionalNovember 14Wofford 56, Sac. St. 46#12 Memphis 91, Old Dominion 66November 13Old Dominion 69, Sacramento St. 52#12 Memphis 88, Wofford 61

EvENT hISTORY

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MALE 25-54 COLLEGE BASkETBALL VIEWERS ARE MORE LIkELY TO PURCHASE AND USE A WIDE VARIETY OF PRODUCTS AND SERV-ICES THAN THE AVERAGE U.S. ADULT

CATEGORY PRODUCT INDEX Automotive

Automotive Aftermarket

Beverages

Truck: net any vehicle DMSUV: net any vehicle DMAny Vehicle: net any vehicle DM

Automotive Do-It-YourselfersGasoline: spent $50+ past monthMotor Oil: bought/changed any past yearTires: bought any past year

182199186

136155151156

149160145

Electronics & Entertainment

Electronics Store: shopped past monthPC Software: bought $200+ past yearMovies: Prefer to see in first two weeks of release

151170147

Financial

Household Appliances & Furnishings

Insurance

Securities: current market value of investments $50K+Credit Cards: average monthly expenditure $450+

Home Improvement: did work yourself past yearHome Improvement/Hardware/Appliance Store: shopped past monthHousehold Furnishings: big ticket items bought past year

Auto/Vehicle Insurance: DM for company usedLife Insurance: DM for company usedHomeowner’s/Property Insurance: DM for company used

239192

169151152

156189177

Men’s Apparel & Sports Apparel

Casual Slacks: bought any past yearJeans: bought any past yearAthletic/Workout Wear: bought any past yearCross-Training Shoes: bought any past year

183156229151

Personal Supplies

Restaurants

Travel

Razor Blades: used any past 6 monthsShaving Creams/Gels: used any past 6 monthsHeadache Remedies & Pain Relievers: used past 6 monthsPrescription Drugs: any prescription filled past month

Fast Food Restaurants: dined 9+ times past monthFamily Restaurants & Steak Houses: dined past month

Hotels: Business, stayed 5+ nights past yearAirline Travel: Business, any round-trip flights past yearCar Rental: Business Use, any rentals past year

162152149151

192223192

166166

To be read: Male 25-54 College Basketball viewers are +82% more likely to be decision makers for the purchase or lease of a truck than the average U.S. Adult.

Male 25-54 Viewing Indexed to Adults 18+

Regular Domestic Beer: drank past weekImported Beer: drank past weekRegular Soft Drinks: drank past week

Computers Personal Computers: bought past yearPC Hardware: bought past yearOnline Internet Service: use daily

150162179

BASkETBALL dEMOgRAphICS

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- All four games of the Championship Rounds at Kansas City’s Sprint Center were nationally televised by ESPN. Three of the games aired on ESPN2 while the fourth was televised on ESPNU. Four of the Regional Round games were also nationally televised with one game on ESPN2 and three on ESPNU. The remaining four Regional Round games were televised locally in Kansas City, Milwaukee, and the Pacific Northwest.

- ESPN’s top analysts - Dick Vitale and Bob Knight - were assigned to work the Championship Round games in Kansas City.

- The event has featured five of the past seven national champions - Syracuse (2003), Florida (2006, 2007), Kansas (2008), and Duke (2010). In all, 27 teams that have participated in the O’Reilly Auto Parts CBE Classic have gone on to compete in the NCAA Tournament.

- The O’Reilly Auto Parts CBE Classic has boasted the highest neutral site attendance among all early-season college basketball tournaments in three of the last four years. In 2010, the Championship Rounds at Sprint Center averaged a nation’s best 18,663 fans over both nights.

- In the 10 years of its existence, the event has attracted nearly 900,000 college basketball fans.

- The Championship Rounds of the O’Reilly Auto Parts CBE Classic have been held in Kansas City since the event’s inception. The last four years the Classic has been played at Sprint Center, the state-of-the-art arena that serves as the cornerstone of a redeveloped downtown Kansas City.

- In addition to Sprint Center, the O’Reilly Auto Parts CBE Classic has been held at some of the finest home courts in the country, including Alabama, Creighton, Duke, Florida, Gonzaga, Iowa, Kansas, Kansas State, Kentucky, Marquette, Maryland, Memphis, Michigan State, Missouri, Missouri State, Notre Dame, Ohio State, Pittsburgh, Richmond, South Carolina, Stanford, Syracuse, Texas, Texas Tech, UCLA, Washington, West Virginia, and Wichita State.

dId YOU kNOw???

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Sprint Center is Kansas City’s home for sports, concerts, family shows, collegiate competitions, tournaments and special events. Anchor to more than $4.5 billion of reinvestment in a revitalized downtown Kansas City, Mo., Sprint Center is a unique public/private partnership between the city of Kansas City and AEG.

Sprint Center has exceeded all expectations having hosted more than 350 events and 3.7 million guests since opening. Having recently celebrated its third anniversary, Sprint Center continues to set attendance records and exceed financial goals. According to Pollstar Magazine’s 2010 3rd Quarter Report, Sprint Center has been recognized as America’s second busiest arena and No. 7 among Worldwide Venues. The second spot among arenas in the United States is Sprint Center’s highest ranking in its existence.

Having exceeded both attendance and fiscal projections for the most recently audited fiscal year that ended on July 31, 2010, Sprint Center continues to be the entertainment heartbeat in the Heart of America. Most recently, Sprint Center/AEG delivered a $2.1 million payment, representing an increase of over 15% from last year’s payment, to the city of Kansas City, MO., through the profit sharing provision in the management agreement. To date in 2010, Sprint Center has hosted 8 of the top 10 Worldwide tours including Paul McCartney’s Up and Coming Tour, Elton John and Billy Joel: Face to Face, Eric Clapton, Justin Bieber, Taylor Swift, Lady Gaga and An Evening with James Taylor and Carole King..

SpRINT CENTER

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Sprint Center features the Perceptive Software Founders Club, a VIP entertainment area where members can enjoy fabulous amenities including priority access to purchase up to four (4) seats to select Sprint Center events, access to the member’s only lounge and events including food & beverage tastings, reserved parking and a private VIP entrance. In addition, Sprint Center features private meeting rooms for intimate gatherings, seminars, receptions, charity functions and special events.

Home to the College Basketball Experience, Sprint Center has hosted the 2008 and 2010 Big 12 Men’s Basketball Championship, first- and second- rounds of the 2009 NCAA Men’s Basketball Championship and most recently an NBA preseason game between the Miami HEAT and OKC Thunder. In 2011, Sprint Center will host the Big 12 Men’s Basketball Championship.

AEG, one of the leading sports and entertainment presenters in the world, is a wholly owned subsidiary of the Anschutz Company. Sprint Center is one of the many facilities that AEG owns or controls including STAPLES Center (Los Angeles, CA), Prudential Center (Newark, NJ) and The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000-seat arena and over 650,000 sf of leisure and entertainment use.

SpRINT CENTER

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USA Today

Dime Magazine

Bounce Magazine

Kansas City Star (Mon-Sat)

Kansas City Star (Sun)

TOTALS

Newspaper/Publication Circulation Readership # of Ads Total Circ. Total Readership1,812,092

120,000

40,000

260,000

365,000

2,597,092

3,300,000

675,000

300,000

640,000

875,000

5,790,000

2

1

1

11

3

18

3,624,184

120,000

40,000

2,860,000

1,095,000

7,739,184

6,600,000

675,000

300,000

7,040,000

2,625,00017,240,000

Metro Sports (TW)(:30 second commercials ran on ESPN, ESPN 2, Fox Sports Midwest, The Discovery Channel, FX, USA, TNT, Spike)

Sure West Cable(:30 second commercials ran on CNN, ESPN, ESPN2, Fox Sports Midwest, FX, Spike, TNT)

TOTALS

Television Network Households Dates # of Units Viewers Gross Impact11/1 - 11/23

11/8 - 11/23

478,000

40,000

340

500

840

30,940,000

37,000,000

67,940,000

91,000

74,000

165,000

Billboard Dates Locations Impressions/Day Total Impressions9/16 - 11/23

9/16 - 11/24

9/16 - 11/25

9/16 - 11/26

9/16 - 11/27

9/16 - 11/28

E/S I-35 (Vinyl)

NE/S I-35 (Vinyl)

S/S I-70 (Digital)

E/S I-29/I-35 (Digital)

S/S I-670 (Digital)

W/S I-435 (Vinyl)

TOTALS

1

1

1

1

1

16

90,527

98,980

73,830

70,241

63,324

104,367501,269

4,960,500

5,498,275

4,270,860

3,241,781

3,456,532

5,425,71826,853,666

AdvERTISINg IMpRESSIONS

KPRS Hot 103 Jamz (KC)

WHB 810 (KC)

WHB 810 (KC)

Hot Talk 1510 (KC)

TOTALS

Radio Station Dates Length # of Units Cume. Persons Avg. Audience Gross Impact100

160

50

100410

205,000

100,200

42,000

70,800418,000

13,000

8,700

8,700

3,20033,600

:30

:60

:30

:60

11/2 - 11/24

10/26 - 11/24

10/26 - 11/24

10/26 - 11/24

2,000,000

1,560,600

980,500

780,2005,321,300

Kansascity.com

themurcury.com

visitkc.com

TOTALS

Online Dates Locations Impressions/Day Total Impressions11/1 - 11/24

11/1 - 11/24

11/1 - 11/24

Sports Pages

KSU Sports

Upcoming Events

45,029

2,168

4,110

51,307

855,556

47,696

102,750

1,006,001

TOTAL ADVERTISING IMPRESSIONS: 118,360,967

CBECLASSIC.COM24

Dime Magazine2 e-mails sent out to over 48,000 Kansas City

individuals

Sprint Center Database3 e-mails sent out to over 80,000 individuals

Kansascity.com Database1 e-mail sent out to over 200,000 individuals

Gazelle Group Database3 e-mails sent to over 4,000 members

Gonzaga Alumni Association2 e-mails sent out to over 3,000 members

Kansas State Alumni Association1 e-mail, 1 flyer sent out to over 60,000 members

Marquette Alumni Association1 e-mail sent out to over 3,000 members

Duke Alumni Database1 e-mail sent out to over 15,000 members

Kansas State Basketball Game AnnouncementsCBE Classic Announcement played during every

men’s and women’s basketball game leading up to the Event, reaching an audience of over 93,000 fans

OVER 725,000 IMPRESSIONS

AddITIONAL MARkETINg

CBECLASSIC.COM 25

AdvERTISEMENTS

Advertisement that ran in the November 2010 issue of Dime Magazine, Bounce Magazine, and Basketball Times.

CBECLASSIC.COM26

AdvERTISEMENTS

CBECLASSIC.COM 27

AdvERTISEMENTS

Print advertisement that ran in the Manhattan Mercury.

CBECLASSIC.COM28

Print advertisements that ran in the Kansas City Star and USA Today.

AdvERTISEMENTS

CBECLASSIC.COM 29

AdvERTISEMENTS

Endpage of the commercial spot that ran throughout Kansas City.

CBECLASSIC.COM30

AdvERTISEMENTS

Poster that appeared in over 130 O’Reilly Auto Parts stores throughout all host school regions and Kansas City.

CBECLASSIC.COM 31

Sponsor DukevsMarquette

kansas StateVSGonzaga

Gonzagavsmarquette

Duke vskansas state

Totals

O'Reilly Auto Parts 7:25 11:06 11:51 11:02 41:24Sonic 3:19 6:12 4:39 4:32 18:42Sprint 2:48 3:01 3:31 3:19 12:39Progressive 4:03 5:09 3:04 4:47 17:03Reese’s 4:01 6:18 5:23 5:10 20:52GTM Sportswear 2:54 3:09 4:23 3:38 14:04

TOTALS 24:30 34:55 32:51 32:28 2:04:44

Minutes of unobstructed exposure on the courtside signage

Sponsor DukevsMarquette

kansas StateVSGonzaga

Gonzagavsmarquette

Duke vskansas state

Totals

O'Reilly Auto Parts Floor Decals

37:26 39:28 44:55 40:21 2:42:10

O’Reilly Auto Parts Backboard Decals

3:17 2:28 2:47 3:02 11:24

O’Reilly Auto Parts Chairbacks

0:22 1:01 2:37 1:16 5:16

Sonic Floor Decal 5:12 8:18 6:33 9:24 29:27Progressive Floor Decal

37:21 43:06 40:17 44:34 2:45:18

Progressive Basket Arm Signage

22:22 22:57 22:11 20:02 1:27:32

Reese’s Floor Decal 38:12 43:38 41:28 46:23 2:49:41Reese’s Backboard Decals

3:17 2:28 2:47 3:02 11:24

TOTALS 2:27:29 2:43:24 2:43:35 2:48:04 10:42:32

Minutes of exposure for floor decals, backboard supports and chair bottoms

TELEvISION EXpOSURECHAMPIONSHIP ROUNDS - kANSAS CITY

CBECLASSIC.COM32

Date Game Network Verbal Graphic11/22/2010 Duke vs. Marquette ESPN2 7 1411/22/2010 Kansas State vs. Gonzaga ESPN2 11 1611/23/2010 Gonzaga vs. Marquette ESPNU 8 2411/23/2010 Duke vs. Kansas State ESPN2 10 18

Number of Graphic and Verbal Mentions During Broadcast

Totals: 36 72

All four games of the O’Reilly Auto Parts CBE Classic Championship Rounds were televised by ESPN.


CBECLASSIC.COM 33

O’Reilly Auto Parts Courtside LED Signage (above, below)


CBECLASSIC.COM34

Sonic’s Courtside LED Signage (above, below)


CBECLASSIC.COM 35

Reese’s Courtside LED Signage (below,

right) and Reese’s Court Decal (right)

Progressive Courtside LED Signage (below, left) and Progressive Basket Arm (left)


CBECLASSIC.COM36

Sprint Courtside LED Signage (above)

GTM Sportswear Courtside LED Signage (above)


CBECLASSIC.COM 37

O’Reilly Auto Parts Chairbacks (left)

O’Reilly Auto Parts, Reese’s and Event Backboard Support Decals (right)

Progressive Basket Arm Signage (left)


CBECLASSIC.COM38

O’Reilly Auto Parts, Reese’s, and Progressive Court Decals inside both

3-point arcs (right, above).

Center Court Event Decal and Sonic Decal (right, below)


CBECLASSIC.COM 39

IN-GAME ENHANCEMENTS

O’Reilly Auto Parts Billboard

Progressive Star Watch

Sonic Starting Line-Ups

Reese’s First Half Stats


CBECLASSIC.COM40

IN-GAME GRAPHICS

Graphic Mentions during the Championship Games in Kansas City


CBECLASSIC.COM 41

Sponsor Dukevs Princeton

Duke vs Miami (oh)

Totals

O’Reilly Auto Parts 38:02 36:33 1:14:35Duke Medicine 12:28 14:03 26:31TOTALS 50:30 50:36 1:41:06


Sponsor Dukevs Princeton

Duke vs Miami (oh)

Totals

O'Reilly Auto Parts Floor Decals 52:40 49:14 1:41:54O'Reilly Auto Parts Chairbacks 1:35 1:08 2:43

TOTALS 54:15 50:22 1:44:37

Minutes of exposure for floor decals, backboard supports decals, chairbacks and basket arm signage

REgIONAL ROUNd EXpOSUREDURHAM, N.C.

CBECLASSIC.COM42

O’Reilly Auto Parts Courtside LED Signage (above), Duke Medicine Courtside LED Signage (right),

O’Reilly Auto Parts Court Decal (right).

REgIONAL ROUNd EXpOSUREDURHAM, N.C.

CBECLASSIC.COM 43

‘‘Cameron Crazies’’ at Cameron Indoor Stadium (right, below right), Duke

Medicine set-up a concourse display at the main entrance each night before and during

the games (below)

Duke Head Coach Mike Krzyzewski during

the post-game press conference (right)

REgIONAL ROUNd EXpOSUREDURHAM, N,C,

CBECLASSIC.COM44

Sponsor kansas Statevs james madison

kansas state vs presbyterian

Totals

O’Reilly Auto Parts 16:33 14:01 30:34GTM Sportswear 10:13 8:22 18:35TOTALS 26:46 22:23 49:09


Sponsor kansas Statevs james madison

kansas state vs presbyterian

Totals

O'Reilly Auto Parts Floor Decals 43:00 44:19 1:27:19O’Reilly Auto Parts Backboard Support Decals 7:40 2:17 10:07

O'Reilly Auto Parts Chairbacks :57 :21 1:18

TOTALS 51:37 46:57 1:38:44


REgIONAL ROUNd EXpOSUREManhattan, kan.

CBECLASSIC.COM 45

O’Reilly Auto Parts and GTM Sportswear LED Courtside Signage


CBECLASSIC.COM46

O’Reilly Auto Parts Court Decal inside 3-point arc and backboard support decal (left)

GTM Sportswear logo was displayed on the

videoboard (above) during PA Announcements and the GTM

Sportswear T-Shirt Toss (right)


CBECLASSIC.COM 47

Sponsor Gonzagavs IUPUI

Gonzaga vs San Diego State

Totals

O’Reilly Auto Parts 20:17 14:09 34:26Jobing.com 3:07 3:24 6:31TOTALS 23:24 17:33 40:57


Sponsor Gonzagavs IUPUI

Gonzaga vs San Diego State

Totals


O'Reilly Auto Parts Chairbacks :57 :21 1:18

TOTALS 51:37 46:57 1:38:44


REgIONAL ROUNd EXpOSUREspokane, wash.

CBECLASSIC.COM48

Local O’Reilly Auto Parts

store displayed on the

Courtside LED Signage (right)

Jobing.com Courtside LED Signage (left)

REgIONAL ROUNd EXpOSUREspokane, wash.

CBECLASSIC.COM 49

O’Reilly Auto Parts Floor Decal inside both 3-point arcs (left)

O’Reilly Auto Parts Chairbacks (right)

REgIONAL ROUNd EXpOSUREspokane wash.

CBECLASSIC.COM50

Sponsor Marquettevs bucknell

marquette vs Green bay

Totals

O’Reilly Auto Parts 38:17 35:34 1:12:51


Sponsor Marquettevs bucknell

marquette vs Green bay

Totals


O'Reilly Auto Parts Chairbacks :17 :22 :39

TOTALS 45:31 49:04 1:34:35


REgIONAL ROUNd EXpOSUREmilwaukee, wis.

CBECLASSIC.COM 51


O’Reilly Auto Parts Courtside Banner during tip-off (above) and the O’Reilly Court Decal inside the 3-point arc (below).

CBECLASSIC.COM52


O’Reilly Auto Parts logo was displayed on the backboard support of each

basket (above) and on the center-hung videoboard during

PA Announcements (right).

CBECLASSIC.COM 53

Regional Rounds - kansas State university

Commercial Spots: 13

Date: 11/12/2010Game: Kansas State vs. James Madison

Network: ESPNUTime: 9:00pm EST

(:30 Units)

Sponsor Airtime (EST)O’Reilly 9:17 pmSonic 9:28 pm

O’Reilly 9:39 pmReese’s (:15) 9:49 pm

O’Reilly 10:01 pmSonic 10:07 pm

Progressive 10:08 pmO’Reilly 10:13 pm

Progressive 10:28 pmO’Reilly 10:33 pmSonic 10:39 pm

Reese’s (:15) 10:51 pmO’Reilly 11:05 pm

Regional Rounds - Gonzaga University


Date: 11/16/2010Game: Gonzaga vs. San DIego State

Network: ESPN2Time:11:00pm EST

(:30 Units)

Sponsor Airtime (EST)Sonic 11:54 pm


O’Reilly 12:08 amProgressive 12:14 am

Sonic 12:18 amO’Reilly 12:19 am

Progressive 12:26 amO’Reilly 12:33 amSonic 12:44 am

O’Reilly 12:54 amReese’s (:15) 12:55 am

O’Reilly 1:07 am

COMMERCIAL UNITS

CBECLASSIC.COM54

Regional Rounds - duke university


Date: 11/14/2010Game: Duke vs. Princeton


(:30 Units)



O’Reilly 5:52 pmProgressive 5:58 pm

Sonic 6:02 pmO’Reilly 6:16 pm



Date: 11/16/2010Game: Duke vs. Miami (OH)


(:30 Units)


O’Reilly 8:02 pmReese’s (:15) 8:11pm





COMMERCIAL UNITS

CBECLASSIC.COM 55

Championship Rounds - Semifinals, kansas city


Date: 11/22/2010Game: Duke vs. Marquette

Network: ESPN2Time: 7:30 EST

(:30 Units)

Sponsor Airtime (EST)Sonic 7:59 pm






Date: 11/22/2010Game: Kansas State vs. Gonzaga

Network: ESPN2Time: 9:30pm EST

(:30 Units)






O’Reilly 11:52 pmProgressive 12:00 am

COMMERCIAL UNITS

CBECLASSIC.COM56

championship rounds - consolation & championship game, kansas city


Date: 11/23/2010Game: Gonzaga vs. Marquette


(:30 Units)







Date: 11/23/2010Game: Duke vs. Kansas State

Network: ESPN2Time: 10:00pm EST

(:30 Units)





O’Reilly 11:59 pmReese’s (:15) 12:05 am

O’Reilly 12:17 amProgressive 12:27 am

COMMERCIAL UNITS

CBECLASSIC.COM 57

Date Airtime (CST) Qty11/8/2010 9:31 am, 3:55 pm 211/9/2010 11:50 am, 12:47 pm 2

11/10/2010 10:46 am, 1:46 pm 211/11/2010 6:51 am, 5:43 pm 211/12/2010 9:50 am, 1:19 pm 2

Duke medicine :60 radio Commercial Units on 620 AM THe Buzz

total radio Spots: 26

Date Airtime (CST) Qty11/8/2010 6:04 am,12:57 pm 211/9/2010 6:49 pm 1

11/10/2010 7:03 am 111/11/2010 1:22 am, 8:47 am 211/12/2010 12:03 pm, 2:33 pm 211/13/2010 8:56 am, 3:10 pm 211/14/2010 5:11 am, 9:52 am, 3:22 pm 311/15/2010 5:40 am, 11:54 am 211/16/2010 12:52 am, 12:05 pm 211/17/2010 12:51 am, 7:56 am, 3:40 pm 311/18/2010 12:52 am, 6:59 am, 5:46 pm 311/19/2010 2:53 am, 11:21 am 211/20/2010 12:23 am, 6:53 am, 4:56 pm, 11:52 pm 411/21/2010 2:36 am, 8:52 am, 1:11 pm, 6:15 pm 411/22/2010 9:01 am, 1:25 pm 211/23/2010 7:03 am, 1:23 pm, 7:32 pm 3

Sonic :60 radio Commercial Units on 810 WHB


COMMERCIAL UNITS

CBECLASSIC.COM58

Date Airtime (CST) Qty11/8/2010 4:23 am, 8:52 am, 7:32 am 311/9/2010 10:04 pm 1

11/10/2010 6:25 pm 111/11/2010 5:28 am, 11:07 pm 211/12/2010 12:56 pm 111/13/2010 3:52 am, 9:33 am, 10:22 pm 311/14/2010 9:36 am, 1:11 pm, 11:14 pm 311/15/2010 12:23 am, 7:22 am, 12:52 pm 311/16/2010 1:52 am, 1:57 pm 211/17/2010 1:52 am, 9:52 am, 7:37 pm 311/18/2010 2:11 am, 11:20 am, 11:36 pm 311/19/2010 6:03 am, 6:03 pm 211/20/2010 2:23 am, 9:32 am, 5:18 pm 311/21/2010 12:23 am, 5:23 am, 9:52 am, 2:36 pm 4

sprint :60 radio Commercial Units on 810 WHB


Date Airtime (CST) Qty11/10/2010 1:40 pm 111/11/2010 8:57 am 111/12/2010 1:40 pm 111/13/2010 12:22 pm, 3:40 pm 211/14/2010 8:42 am 111/15/2010 7:27 am, 12:42 pm 211/17/2010 10:31 am 111/18/2010 7:55 am, 1:10 pm 211/19/2010 8:11 am, 2:45 pm 211/20/2010 12:44 pm, 3:42 pm 211/21/2010 8:42 am, 1:56 pm, 4:02 pm 311/22/2010 7:55 am, 8:57 am 211/23/2010 7:42 am, 8:55 am, 12:24 pm 3

sonic :60 radio Commercial Units on Hot Talk 1510


COMMERCIAL UNITS

CBECLASSIC.COM 59

Date Airtime (CST) Qty11/8/2010 10:52 am 1

11/10/2010 8:27 am 111/11/2010 8:10 am 111/12/2010 7:42 am 211/13/2010 11:02 am, 1:35 pm, 4:56 pm 111/14/2010 12:23 pm 211/15/2010 10:42 am 111/17/2010 7:27 am, 11:31 am 211/18/2010 9:30 am 211/19/2010 7:42 am, 10:52 am 211/20/2010 7:55 am, 11:36 am, 1:20 pm 311/21/2010 7:56 am, 12:42 pm, 3:02 pm, 4:58 pm 2

Sprint :60 radio Commercial Units on Hot Talk 1510


COMMERCIAL UNITS

CBECLASSIC.COM60

TELEVISION- The O’Reilly Auto Parts CBE Classic was featured in ESPN’s promotional spots and on ESPN’s early-season tournament preview show.- National, regional, and local sports highlights shows.- Local news network sports coverage.

RADIO- Championship Rounds coaches participated in interviews on ESPN Radio (morning drive and afternoon/evening drive) nationally and locally in Kansas City, and KCSP Radio (morning drive and afternoon/ evening drive) in Kansas City.

NATIONAL TELECONFERENCE- A national teleconference prior to the Championship Rounds featured the head coach from each participating team.

ESPN’s Dick Vitale and Dave O’Brien during Championship Round at action at Sprint Center in Kansas City.

SUppLEMENTAL EXpOSURE

CBECLASSIC.COM 61

VIDEOBOARD MENTIONS AND PA ANNOUNCEMENTS

Sponsor logos and messages appeared on the center-hung

videoboard as well as the in-arena LED ribbon signage.

O’Reilly Auto Parts (right) and Reese’s (below) on the

center-hung videoboard, LED Ribbons, and courtside signage

during PA’s and promotions.

BlueCross BlueShield of Kansas City (right) during a PA Announcement, utilizing

the courtside LED Signage to display message.

ON-SITE EXpOSURE

CBECLASSIC.COM62

Sponsors were given the opportunity to deliver the game ball prior to the start of one game. Mark Craig, on behalf of O’Reilly Auto Parts, delivers the game ball prior to the Championship

Game.

GAME BALL DELIVERY

ON-SITE EXpOSURE

CBECLASSIC.COM 63

Sponsors advertisements appear in the Official Event Program sold at each site.

OFFICIAL EVENT PROGRAM

ON-SITE EXpOSURE

CBECLASSIC.COM64

O’Reilly Auto Parts Drive and Dribble (left, below).

Two fans raced through an obstacle course to a

basketball and dribbled in for a lay-up to win.

The loudest fans in the arena

received Reese’s T-shirts (above) and mini Sonic

basketballs (right).

CUSTOMIzEd pROMOTIONS

CBECLASSIC.COM 65

Sonic Dress and Dribble (right, below). Two fans

competed for a chance to win a gift card and apparel

courtesy of Sonic.

Sprint ran a ‘‘Text to Win’’ Seat Upgrade (above) and a ‘‘Who Do You Want to Win?’’

real-time text promotion.


CBECLASSIC.COM66

AWARD PRESENTATION

Sponsor representatives were recognized for their support of the 2010 O'Reilly Auto Parts CBE Classic (L-R).

O'Reilly Auto Parts - Eugene HanSonic - Katie BuckleySprint - Dan Hesse

BlueCross BlueShield - Bryan Camerlinck


CBECLASSIC.COM 67

AWARD PRESENTATION

Mark Craig, on behalf of O’Reilly Auto

Parts, presented the Championship

Trophy to Duke (left, below).

Katie Buckley of Sonic presented the Sonic Most Valuable Player Award

(above) and Bill White of Sprint presented the Sprint All Tournament

Team Award (right).


CBECLASSIC.COM 69

VIP PRE-GAME HOSPITALITY RECEPTION

Guests were able to mingle, relax and enjoy a fantastic buffet dinner and open bar before the games each night

pRE-gAME hOSpITALITY

CBECLASSIC.COM70

VIP PRE-GAME HOSPITALITY RECEPTION

Sponsor logos were displayed on a scroll on HD TVs throughout the

pre-game hospitality (above, below). Sponsor logos were also displayed on a ““‘‘Thank You" Placard at the entrance

to the Hospitality (right).

pRE-gAME hOSpITALITY

CBECLASSIC.COM 71

As the country’s most-exciting early-season college basketball event, the O’Reilly Auto Parts CBE Classic annually receives an enormous amount of press coverage in the local, regional, and national media. The entire footprint of the event includes the four Regional Round sites, the Championship Rounds in Kansas City, the two subregional sites, and the local areas where the 12 participating institutions are located.

In 2010, stories before, during, and after the event were written by the Associated Press and circulated in most large and small newspapers around the nation. The event enjoys a tremendous amount of exposure on the internet, on both national and sport-specific web sites. More specifically, the O’Reilly Auto Parts CBE Classic was featured in articles in, but not limited to, the following media:

- USA Today - Chicago Tribune - Wichita Eagle- SI.com - Boston Herald - Hutchinson News- ESPN.com - Houston Chronicle - Indianapolis Star & News- ESPN, The Magazine - San Francisco Chronicle - Green Bay Press Gazette- FoxSports.com - Charlotte Observer - Princeton Packet- CBSSports.com - Milwaukee-Journal Chronicle - Times of Trenton- SportingNews.com - Spokane Spokesman-Review - Princeton Packet- Yahoo.com Sports - Durham Herald-Sun - Dayton News- AOLFanhouse.com - Topeka Capital-Journal - Harrisonburg Daily - Kansas City Star - Manhattan Mercury News Record In all, over 100 reporters representing more than 50 media outlets were issued credentials to the Championship Rounds of the 2010 O’Reilly Auto Parts CBE Classic.

Duke Head Coach Mike Krzyzewski is interviewed by ESPN’s Dick Vitale following the Championship Game.

pRESS COvERAgE

O'Reilly Auto Parts CBE Classic

O'Reilly Auto Parts CBE Classic begins on Friday

FOR IMMEDIATE RELEASE

November 11, 2010

Contact: Ray Cella 609-921-1300

cbeclassic.com

PRINCETON, N.J. – The 10th annual O’Reilly Auto Parts CBE Classic opens play on Friday. In the first of 24 games in the event, No. 3 Kansas State will host James Madison in the Manhattan Regional Round. Tip-off is set for 9:00pm (ET) and the game will air on ESPNU. The other three Regional Round openers will take place on Sunday, Nov. 14, highlighted by top-ranked Duke beginning defense of its national championship with a home game against Princeton at 5:00pm (ET) on ESPNU. Earlier in the day, No. 12 Gonzaga will host IUPUI at 4:00pm (ET) in a game that can be seen on KHQ and FSN Northwest. At 2:00pm, Marquette starts the day with a home affair against Bucknell. The four hosts will play one more game before advancing to the Championships Rounds in Kansas City, Mo. On Tuesday, Nov. 16, Duke hosts Miami (Ohio) at 7:30pm on ESPNU and Gonzaga entertains San Diego State, ranked No. 25 by the Associated Press, at 11:00pm (ET) on ESPN2. On Wednesday, Nov. 17, Green Bay is at Marquette in a 9:00pm (ET) tip, and Kansas State closes out Regional Round action on Thursday, Nov. 18 at 8:00pm (ET) against Presbyterian. That game will air on FSN Kansas City. After the Regional Rounds, Duke, Kansas State, Gonzaga, and Marquette will travel to Kansas City and square off in the Championship Rounds of the O’Reilly Auto Parts CBE Classic. Semifinal games will take place on Monday, Nov. 22 with the consolation and championship games being played on Nov. 23 at Sprint Center. Three of those contests will air on ESPN2 with the consolation match slated for ESPNU. O'Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the company operates 3,469 stores in 38 states, including Alaska and Hawaii. Additional information about the company, customer services, and on-line shopping for parts, tools, supplies, equipment, and accessories can be found on the company's website at www.oreillyauto.com. The O'Reilly Auto Parts CBE Classic is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com. The event is named after the College Basketball Experience, the award-winning and highly interactive college hoops fan facility adjacent to Sprint Center, which also features the National Collegiate Basketball Hall of Fame. Opened in October 2007, the College Basketball Experience is the nation's only facility that celebrates, in its entirety, the sport of men's collegiate basketball. The tournament, in partnership with the National Association of Basketball Coaches (NABC), was initially established in 2001 as the Guardians Classic.

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http://www.oreillyauto.com/


http://www.gazellegroup.com/

http://nabc.cstv.com/



The Gazelle Group | 475 Wall Street | Princeton, N.J. 08540 | 609.921.1300 | gazellegroup.com

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http://www.sprint.com/

http://www.nabc.org/




MEDIA ADVISORYCredential Information for O'Reilly Auto Parts CBE Classic FOR IMMEDIATE RELEASE

October 22, 2010


PRINCETON, N.J. - Members of the media wishing to attend the Championship Rounds of the O'Reilly Auto Parts CBE Classic, Nov. 22-23, at Sprint Center may apply for credentials via the event's online credentialing system. Duke, Kansas State, Gonzaga, and Marquette will compete in the Championship Rounds in Kansas City, Mo. To request media credentials to the Championship Rounds please CLICK HERE and complete the appropriate section(s). Requests must be submitted by the media agency's sports editor or news director by Nov. 15 (5:00 p.m. CST). The sports editor or news director must submit the request for all employees who will cover the event. All credentials must be picked up by each individual (no group pick-ups) and each person must present government-issued identification. No credentials will be mailed. Please note that those attending must make their own hotel and parking arrangements. You will receive a separate message detailing the status of your request prior to the event. Completion of the form does not constitute approval. Credentials for the Regional and Subregional Rounds may be requested directly from the host sports information director of each site. Should you have any questions, please contact Ray Cella of the Gazelle Group at 609-921-1300 or via email.

---- REGIONAL ROUNDS ----

Durham Regional Rounds November 14th & 16th

Cameron Indoor Stadium - Durham, N.C. Princeton vs. Duke

Miami (Ohio) vs. Duke

Matt Plizga Duke University

Phone: 919-668-1712 [email protected]

Manhattan Regional Rounds November 12th & 18th

Bramlage Coliseum - Manhattan, Kan. James Madison vs. Kansas State Presbyterian vs. Kansas State

Tom Gilbert

Kansas State University Phone: 785-532-7979

[email protected]

Spokane Regional Rounds November 14th & 16th

McCarthey Athletic Center- Spokane, Wash. IUPUI vs. Gonzaga

San Diego State vs. Gonzaga

Oliver Pierce Gonzaga University


Milwaukee Regional Rounds November 14th & 17th

Bradley Center - Milwaukee, Wis. Bucknell vs. Marquette

Green Bay vs. Marquette

Scott Kuykendall Marquette University Phone: 414-288-4794

[email protected]

---- SUBREGIONAL ROUNDS ----

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https://secure.sportssystems.com/events2/?eventKey=fd73a4f9-1879-4516-b73c-ccb75c56d0da


mailto:[email protected]


Oxford Subregional Rounds November 20-22

Millett Hall - Oxford, Ohio Miami (Ohio), Green Bay, IUPUI,

San Diego State

Angie Renninger Miami University


Harrisonburg Subregional Rounds November 22-24

JMU Convocation Center - Harrisonburg, Va. James Madison, Bucknell, Presbyterian,

Princeton

Kevin Warner James Madison University


O'Reilly Automotive, Inc. is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O'Reilly family, the company operates over 3,469 stores in 38 states, including Alaska and Hawaii. Additional information about the company, customer services, and on-line shopping for parts, tools, supplies, equipment, and accessories can be found on the company's website at www.oreillyauto.com. The O'Reilly Auto Parts CBE Classic is produced by The Gazelle Group of Princeton, N.J. The Gazelle Group is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com. The event is named after the College Basketball Experience, the award-winning and highly interactive college hoops fan facility adjacent to Sprint Center, which also features the National Collegiate Basketball Hall of Fame. Opened in October 2007, the College Basketball Experience is the nation's only facility that celebrates, in its entirety, the sport of men's collegiate basketball. The tournament, in partnership with the National Association of Basketball Coaches (NABC), was initially established in 2001 as the Guardians Classic.


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Seven Top 25 Teams to Participate in Gazelle Group EventsNo. 1 Duke heads the field of the O’Reilly Auto Parts CBE Classic

FOR IMMEDIATE RELEASE

October 22, 2010


PRINCETON, N.J. - Led by top ranked and defending national champion Duke, seven teams in the ESPN/USA Today preseason coaches’ poll will participate in the three early-season Gazelle Group men’s college basketball events. Duke, which won its fourth national championship in April, sits atop the poll, marking the fifth time since 1991-92 that Duke has been the coaches’ preseason favorite. The Blue Devils will be joined in Kansas City in the Championship Rounds of the O’Reilly Auto Parts CBE Classic by No. 3 Kansas State, No. 12 Gonzaga, and Marquette. The No. 3 ranking is the highest ever for K-State, which is coming off an Elite Eight finish in the NCAA Tournament and a 29-8 season record. No. 4 Pittsburgh headlines the field of the 2K Sports Classic benefiting Coaches vs. Cancer. This marks the fourth time in the last seven years and fifth time in history that the Panthers have been ranked in the Top 5 in at least one of the preseason polls. Pitt will participate in the Championship Rounds of the 2K Sports Classic benefiting Coaches vs. Cancer at Madison Square Garden with No. 16 Illinois, No. 25 Texas, and defending ACC regular season champion Maryland. Texas is in the preseason coaches’ poll for the tenth consecutive season. Syracuse, the No. 13 team in the poll, heads the field of the Legends Classic. The Orange won 30 games last year in advancing to the Sweet 16 of the NCAA Tournament. They will be joined in the Legends Classic Championship Rounds in Atlantic City by 2010 NCAA participants Georgia Tech and UTEP, along with Michigan. The Gazelle Group of Princeton, N.J, is a sports marketing firm, specializing in event production/management, client representation, and sponsorship consulting. Gazelle produces numerous nationally recognized events, such as the 2K Sports Classic benefiting Coaches vs. Cancer, the Legends Classic, and the College Basketball Invitational (CBI). For more information on The Gazelle Group, please visit www.gazellegroup.com.

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Wednesday, Dec 1, 2010

Posted on Sun, Nov. 21, 2010

Wildcats prepare for elite competition at CBE in KCBy KELLIS ROBINETT The Kansas City Star

MANHATTAN, Kan. | During his tenure at Kansas State, basketball coach Frank Martin has taken the Wildcats as far away as Puerto Rico and Orlando, Fla., to take on ranked opponents in early-season tournaments.

He found one much closer to home this season.

Third-ranked K-State will take on No. 11 Gonzaga at 8:30 tonight at the Sprint Center in the CBE Classic, and then face either Marquette or defending national champion and top-ranked Duke on Tuesday.

Both games have been on the radar of K-State fans throughout the offseason, and with the game taking place just a two-hour drive from Manhattan, many of them will be on hand to watch.

The Wildcats regularly play in Kansas City — they will return to the Sprint Center later this year for a game against UNLV and the Big 12 tournament — but Martin is thrilled about this trip all the same.

“I think Kansas City is a great — not good — a great college basketball town,” Martin said. “It’s a great sports town, and to have Gonzaga, Duke and Marquette. … When you bring people like that together into an event, that’s big-time basketball.”

K-State last played on a neutral court in front of a national television audience in the NCAA Tournament last March. The Wildcats lost a close game to Butler in Salt Lake City, and today’s game will bring back some memories of that setting.

Gonzaga, like Butler, is one of the most respected teams in the country that doesn’t play in a major conference. The Zags have made a name for themselves by consistently winning West Coast Conference championships and playing games deep into March.

Martin knows Gonzaga coach Mark Few fairly well, and holds his team in high regard.

“He gets those guys to play,” Martin said. “There’s a reason why every year when you look at conference championships, 99 percent of the time that conference belongs to them, which is very impressive. And when you look at the NCAA Tournament, Gonzaga is always right in the middle of it with a very high seed … it’s going to be a big-time challenge for our team.”

K-State is coming off an uninspiring 76-67 victory against Presbyterian last Thursday. After the narrow victory, Martin said the Wildcats lacked leadership and were falling short in several basic areas, such as rebounding and enthusiasm.

When asked about the possible matchups the final game of the CBE Classic could produce, Martin scoffed.

Duke will get its first true test of the season against Marquette in the opening game of the CBE semifinals at 6:30 tonight. The Blue Devils, 3-0, return Kyle Singler and Nolan Smith, who leads the team with 16 points per game, and Marquette, 4-0, is striving for a national ranking.

“I don’t tell our team, ‘Hey, we’ve got a chance to play Duke and they’re No. 1,’” Martin said. “I don’t talk about that stuff. I talk about getting better.”

Listening to his coach made senior guard Jacob Pullen realize something.

“Every game is a big game when you’re the No. 3 team in the country,” Pullen said.

With that in mind, K-State plans on approaching this game with renewed energy — getting to play so close to home is simply a bonus.

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“It will be good basketball against three other good teams out there that are highly ranked,” guard Martavious Irving said. “But we’ve got to prepare for them just like we do every other team on our schedule.”

© 2010 Kansas City Star and wire service sources. All Rights Reserved. http://www.kansascity.com

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Monday, November 22, 2010

Duke could face biggest challenge yet

By Eamonn Brennan ESPN.com

The Duke Blue Devils have a distinct scheduling strategy. If at all possible, they avoid true road nonconference games. This isn't new. Since 2007, Mike Krzyzewski's team has played no more than two true road nonconference games in any season, and that includes the team's mandated visits to Big Ten arenas for the ACC-Big Ten Challenge.

That's neither criticism nor praise -- you could argue for or against this sort of scheduling paradigm -- but whether you like it or not, it makes Duke's road trips all the more intriguing. This season, the Blue Devils have a couple of actual away games -- a Nov. 27 date at Oregon (actually, the game is in Portland, but close enough) and a Dec. 29 date at UNC Greensboro -- but their biggest road test might end up not being a real "road" game at all.

If seeds hold at this week's O'Reilly Auto Parts CBE Classic, Duke would face No. 4 Kansas State at Kansas City's Sprint Center in Tuesday's championship round. Duke fans always travel well, but they would no doubt be drowned out by K-State's feisty fan base, plenty of whom live in KC full time. Remember Butler fans in Indianapolis? Picture something similar, albeit with less on the line. (And about 40,000 fewer butts in the seats, given that the Sprint Center doesn't seat the 70,000 or so we saw at Lucas Oil Stadium in April.) Neutral-site games don't get much more hostile than that, and neutral-site opponents are rarely as skilled as the Wildcats.

It's a dream early-season matchup, but it's far from a guaranteed fixture. Duke and Kansas State will have their own challenges -- in the forms of Marquette and Gonzaga, respectively -- in the semifinal rounds Monday. Here's a quick preview to get you ready for the ensuing fun:

No. 1 Duke vs. Marquette, ESPN2, 7:30 p.m. ET, Sprint Center, Kansas City, Mo.

Players to watch Kyrie Irving, Duke: Replacing Jon Scheyer -- one of the nation's best and most efficient point guards last season -- is no light task, but Irving is already making it look simple.

The highly touted freshman has lived up to every expectation in the Blue Devils' three wins this season. He's wasted no time assimilating into Duke's up-tempo, high-powered offense, and he's wasted no time producing gaudy statistics alongside Duke's veteran duo of Kyle Singler and Nolan Smith. Irving has averaged 14.3 points, 6.7 assists and 4 rebounds (and only one turnover) per game, taking impressive command of the veteran Blue Devils during the team's early-season blitz. Monday night is Irving's formal introduction to a prime-time national audience, and it will be fun to watch him under the bright lights.

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Jimmy Butler, Marquette: No player epitomizes Marquette's flexible style quite like Butler, an inside-outside threat with the ability to score from the perimeter and slash to the rim. Marquette lost its key scoring threat and interior presence with the graduation of Lazar Hayward to the NBA ranks this past offseason, and Butler's ability to replace Hayward's productivity -- especially given Marquette's personnel, which is heavy on tweener types and light on true forwards and centers -- will be key to the Golden Eagles' chances of surviving (and thriving) in the muddled Big East this season. Butler also likely will draw much of the responsibility for guarding Singler, and he has to provide lockdown defense if Marquette expects to stay within striking distance of Coach K's well-oiled squad Monday night.

Mason and Miles Plumlee, Duke: You have to feel for the brothers Plumlee. After all, not only do we group them together and call them the brothers Plumlee -- as though they're not two separate, autonomous humans -- but any time anyone raises the "But what are their weaknesses?" question about Duke, the Plumlee boys are the first names checked off the list. That has to be annoying. Annoying or not, though, it isn't an unfair question: Duke senior forwards Brian Zoubek and Lance Thomas were irreplaceable keys to the Devils' title run last season mostly thanks to their ability (especially Zoubek's) to preserve Duke possessions with offensive rebounds. Whether the Plumlees can replace that skill -- a simple task in theory and an incredibly difficult one in practice -- is the biggest remaining question about the best team in college basketball. Monday night would be a good time to start answering it.

No. 4 Kansas State vs. No. 18 Gonzaga, ESPN2, following first game

Players to watch Curtis Kelly, Kansas State: No college hoops fan needs to be reminded that Jacob Pullen is Kansas State's key player, but it might be worth mentioning Kelly's name again.

After all, he has missed most of the Wildcats' early-season action after being benched in the team's season opener against James Madison thanks to Frank Martin's desire to send Kelly a message about practicing with more energy and a better attitude. Martin backed up his disciplinary overtones by benching Kelly for Kansas State's first major contest, a 73-57 win over Virginia Tech on Tuesday. Thanks to injuries, the Hokies are a little shallow in the frontcourt, and K-State didn't need Kelly to dominate Virginia Tech in the post. Gonzaga, with 7-foot center Robert Sacre and 6-foot-8 forward Elias Harris, won't be quite so easy to solve. Martin hasn't said whether he's decided to play Kelly on Monday night, but the Wildcats will need Kelly to play -- and be effective on the defensive end of the floor -- if they want to match up with Gonzaga's potent size.

Steven Gray, Gonzaga: Gonzaga's first major test of the season came against San Diego State in what was actually the CBE Classic's regional round in Spokane, Wash. Despite the Zags' disappointing loss, there

A prime-time national audience gets a formal introduction to sensational Duke freshman Kyrie Irving on Monday night.



were positive signs, most of them revolving around the brilliant guard play of Gray. (Not to mention that losing to this San Diego State team, even in the Kennel, is hardly something to be ashamed of. These Aztecs are for real.) Gray scored 35 points in the SDSU loss, as good a sign as any that he can take over the game against good teams when he needs to. But Gonzaga needs more than that from its star guard. Gray has to score, sure, but Mark Few also needs him to defend its opponents' best guard, lead his team in Matt Bouldin-esque fashion and maintain some sense of distribution and balance with Sacre and Harris. It's a huge ask -- especially against a team with guards as good as Pullen and freshman Will Spradling -- but it's one Gray seems capable of managing, at least thus far.

Other assorted thoughts • It'll be interesting to see how Gonzaga rebounds in its first game after the San Diego State loss. The Bulldogs play the toughest schedule of any team in the nation this season, and the CBE Classic is no different. Does the team adjust its style? Is it skittish? Out of whack? Uncomfortable? Comfortable? Focused? Resolved? With a nonconference schedule this brutal, there's no time to mull over past disappointments, because better and tougher teams are always around the corner. We'll get a good look at how well Gonzaga can handle those challenges going forward after taking one on the chin last week.

• Welcome to college hoops, Vander. Marquette's freshman Vander Blue hasn't drawn the same plaudits as some of his more highly touted classmates, but he was a big-name recruit in his own right -- the No. 31-ranked player in the 2010 class, to be exact -- and he's already playing big minutes (27.3 per game) for Buzz Williams' team. But Blue hasn't faced anything like the guards he'll see in Duke jerseys Monday night, the combination of playmaking (in fellow freshman Irving), shooting (Seth Curry, Andre Dawkins) and sheer experience (Nolan Smith). That's an overwhelming wealth of talent, but if Blue rises to the level of his opponents Monday night, he'll start earning the sort of diaper-dandy headlines that have thus far been reserved for Irving, Harrison Barnes, Jared Sullinger and few else.

• How fast will Duke play? After Coach K's time with up-tempo guru Mike D'Antoni during the duo's work for USA Basketball, Krzyzewski came back to Duke with a newfound enthusiasm for up-tempo basketball. But given the strengths of last year's team -- the way Scheyer operated in the half court, the plodding interior excellence of Brian Zoubek, et al. -- Coach K slowed things down much to the Dukies' benefit. (According to Ken Pomeroy, the Blue Devils averaged 65.5 adjusted possessions per game in 2009-10, ranking them among the 100 or so slowest teams in Division I basketball.) This season, the Blue Devils have showed signs they want to play faster -- they're averaging 69.8 possessions per game thus far, making them the 61st-fastest team in college hoops. But three games is a small sample size, and those up-tempo efforts have come in three blowout wins, the kind of early-season roll-the-ball-out-and-play games that typically devolve into fast-break fiestas. Given this season's personnel, it behooves the Dukies to play up-tempo. Whether Coach K will maintain the team's early pace against quality opponents is another matter entirely.

Eamonn Brennan covers college basketball for ESPN.com. You can see his work every Monday through Friday in the College Basketball Nation blog.

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Curtis Kelly needs to play -- and play well -- for Kansas State against Gonzaga's front line.



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Posted: Tuesday November 23, 2010 11:08AM ; Updated: Tuesday November 23, 2010 1:46PM

Seth Davis>HOOP THOUGHTS

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KANSAS CITY, Mo. -- We haven't reached Thanksgiving yet, but it's beginning to look a lot like Christmas.

College basketball will get a wonderful pre-holiday gift Tuesday night, when the CBE Classic will conclude with a championship contest pitting No. 1 Duke against No. 4 Kansas State. The teams reached the title game by vanquishing Marquette and Gonzaga, respectively, in Monday night's semifinals. This titanic clash will teach us a lot more about these teams regardless, but more than anything it will provide us with some March-worthy entertainment. Here are the five biggest questions that will determine the outcome:

1. Who will blink first in the tempo war?

This game is going to be fun to watch because both teams really want to get out and run. But here's the rub: Both teams also want to force the other to execute in the half court. So while transition defense will be pivotal, at some point one of these teams is going to have to make a concession and apply the brakes. When you see one coach putting his palms down to tell his guys to slow down, you'll know the other team has the upper hand.

2. Is Kansas State really that good of a three-point shooting team?

The Wildcats came out sizzling Tuesday night against Gonzaga, making nine of their first 11 three-point attempts. They finished shooting 12-for-26, or 46.2 percent. That is way above the 36.4 percent clip they had coming into the game. Did the Wildcats have an "on" night? Or is this the new normal? If it's the latter, the Blue Devils had better get out on those shooters.

3. Is one greater than five?

This isn't math class, it's a basketball game. So while Kansas State can run five power forwards and centers through the post, none will be the best big man in the game.

That "one" will be Duke's 6-foot-10 sophomore Mason Plumlee, who had his best game as a collegian Tuesday night against Marquette, finishing with 25 points, 12 rebounds, five blocks and three assists. Plumlee has the potential to be a one-man wrecking crew, but he will face a lot more defensive pressure on Tuesday night than he did against Marquette. "Their half-court defensive pressure is just stifling," Gonzaga coach Mark Few said of Kansas State. "Even a normal entry pass is not a given."

Because Marquette is a smaller team that plays a four-guard lineup, Duke did not get many minutes from its other big men, junior Miles Plumlee and sophomore Ryan Kelly. Those two will need to be bigger factors against Kansas State.

Incidentally, this question could also have been, Is eight greater than 11? Kansas State played 11 guys for five or more minutes against Gonzaga, but Duke only went eight deep against Marquette. The Blue Devils' core of Mason Plumlee, Kyle Singler, Nolan Smith and Kyrie

Five burning questions heading into No. 1 Duke vs. No. 4 Kansas State

Story Highlights This is going to be fun to watch because both teams really want to get out and run Duke has the best big man (Mason Plumlee), but K-State boasts superior depth How will Duke handle a very hostile crowd at the Sprint Center in Kansas City?

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Irving each played 32 or more minutes. After the game, Mike Krzyzewski brushed aside the suggestion that they might have some tired legs for Tuesday night -- "These guys play all summer; they're fine" -- but K-State guard Jacob Pullen made clear that his team's depth should be an advantage in trying to win on back-to-back nights.

"We think we're the deepest team in the country," Pullen said. "That's what we hang our hat on. We want to get you into your bench, because we know we're comfortable with ours."

4. Who will have the advantage at the foul line?

Both teams tend to take a lot of free throws. The difference is, Duke makes them. Though Krzyzewski expressed surprise that his team missed the front end of a one-and-one three times -- "I'm not sure that's ever going to happen again" -- Duke came into the game with its top five players all shooting better than 80 percent from the foul line. The Blue Devils shoot 75.6 percent as a team. Kansas State, on the other hand, shoots a rancid 50.6 percent. It doesn't take a genius to understand that is a potentially fatal flaw.

Kansas State also commits more fouls than just about any team in the nation. It was whistled for 23 on Monday night, which allowed Gonzaga to shoot 29 free throws (it made 23). The Wildcats will have to show a lot more discipline against Duke. They'll also have to hope the referees allow a lot of contact.

5. How will Duke handle the crowd?

Krzyzewski doesn't schedule many true nonconference road games against top-ranked teams anymore, and while this game is not taking place in Manhattan, believe me it will feel like a road game. The Sprint Center is going to be packed with thousands of purple-festooned fans, and they are going to put a level of game pressure on Duke that it has not felt yet. With all the hype surrounding the nation's No. 1-ranked team, it's easy to forget that the Blue Devils graduated three seniors off the starting quintet that won the NCAA title. Their point guard is a freshman, their sophomore center was a role player last year, and they become less experienced when they have to go to their bench.

Prediction

These teams are evenly matched across the board, so I expect the game will come down to threes and frees. Duke is a better three-point-shooting team and a much better foul-shooting team than Kansas State. I also believe Kansas State is a little too turnover-prone. The Wildcats committed 22 against Gonzaga, and Duke is much more proficient at turning those miscues into buckets. K-State's toughness and the crowd's intensity will keep it close, but in the end, it's about making baskets. And Duke will make just a couple more.

Duke 85, Kansas State 81 Find this article at: http://sportsillustrated.cnn.com/2010/writers/seth_davis/11/23/duke.kansas.state

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Coach K reaches another milestone with No. 1 Duke

KANSAS CITY, Mo. (AP) -Mike Krzyzewski's latest milestone win came with an impressive dismantling of one of the best teams in the country.

Top-ranked Duke's 82-68 victory over No. 4 Kansas State on Tuesday night in the championship game of the O'Reilly Auto Parts CBE Classic was Coach K's 800th win at Duke.

As usual, he deflected the attention from himself to the school that he has worked at since 1981 and the many players who have scored those points and defended all those opponents.

"It means I'm at a great school," said Krzyzewski, who became the fifth coach to win 800 games at one school. "It has afforded me the chance to recruit great kids. I feel really comfortable coaching at a high caliber and you're much better able to form a team with kids with good character. We try to develop the good character they bring us. Duke allows us to recruit nationally and for me being there for 31 years. ... I'm a lucky guy to be there."

He's been lucky enough to win 873 games overall including his stint at West Point, his alma mater where he played under Bob Knight, the all-time wins leader at 902. Krzyzewski's win total is three behind Adolph Rupp for third place on the career list.

This was also another November win for Duke. The Blue Devils have won 27 straight games in the 11th month of the year and under Krzyzewski they are 107-10 in November.

This was the fourth straight year Duke won an in-season tournament and the Blue Devils won the one that comes after the season last April, their fourth national title under Krzyzewski.

"Our guys played great. We beat an outstanding team in a great environment," Krzyzewski said. "Our defense was just really good. I thought we never let up. We won a big-time game."

Freshman guard Kyrie Irving and senior guard Nolan Smith both scored 17 points and combined on an outstanding defensive job on preseason All-America Jacob Pullen.

"They were terrific," Krzyzewski said of his starting backcourt, "but I can say that about every single one of our players tonight. We have to be really good or else we would not beat a really good team. Our guards combined for 34 points and controlled the ball and played good defense, so we had a good chance to win with that production."

Duke (5-0) made sure the sellout crowd of 18,696 - most wearing something purple to support the Wildcats - was never a factor, taking the lead for good 7 1/2 minutes into the game and then going on to lead by 17 points midway through the second half on the way to its 15th straight win.

Five games into his college career, Irving gave quite a performance in a neutral-site game that certainly wasn't.

"I definitely saw a lot of purple shirts in the crowd, so it felt like an away game," Irving said of a game played in the Sprint Center, about two hours from the Kansas State campus. "That's how we approached it. We had to block them out and just play our game."

Irving wouldn't take the credit for holding Pullen, who led Kansas State's run to the Elite Eight last season and made wearing a beard at a college basketball game fashionable, to four points on 1-for-12 shooting, including 1 of 8 from 3-point range.

"First of all it wasn't a single job on my part. It was a team effort," Irving said. "When we were going through our walkthrough we had to really lock in on him. We had an awareness on him the whole entire game. I think we did a great job on the defensive end, which gave us offensive momentum."

Pullen sounded like a senior veteran.

"It's early in the season. The ball wasn't going in on shots I normally take," said Pullen, who entered the game averaging 16.5 points on 46 percent shooting, 41 percent behind the 3-point line. "They have a really good team. I probably won't see a lot of defenses like that all year. I still got a lot of looks that I like, a lot of looks that usually go in."

Kyle Singler and Andre Dawkins both had 11 points for Duke, while Mason Plumlee added 10.

Curtis Kelly led the Wildcats (4-1) with 19 points.

"Our guys battled and fought hard," Kansas State coach Frank Martin said. "We lined up and played a heck of a basketball team today. We are a very young team and we will use this as a great learning experience. ... It did not work out today, but that is what happened and we'll be better next time."

Kansas State finished 27 for 56 from the field (46.8 percent), although the Wildcats made just three of 17 3-point attempts. They finished with 21 turnovers that Duke turned into 25 points.

"You cannot turn it over 21 times and be 11 of 23 from the foul line and have any chance at beating the No. 1 team in the country," Martin said. "Duke does a great job defensively. We are not the only team in the country that they have done that to before."

Duke shot 48.1 percent overall (26 for 54), but the Blue Devils made half of their 12 3-point attempts.

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"We didn't take as many 3s as we usually do," Krzyzewski said. "But our guards did such a great job of driving to score as well as create shots for others."

Duke's next three games are at Oregon on Saturday, home for No. 2 Michigan State on Dec. 1, and versus Butler, the team it beat in last season's national championship game, at the Meadowlands on Dec. 4.

Copyright 2010 by STATS LLC and The Associated Press. Any commercial use or distribution without the express written consent of STATS LLC and The Associated Press is strictly prohibited.

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Projecting the Field: Preseason edition

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