catalyst...catalyst set-up the champion’s challenge t-systems’ digital division is transforming...

© 2018 TM Forum, Detecon International GmbH, Concentra Consulting Limited, The GC Index® | 1

Catalyst:Digital Organization & Culture Transformation


Catalyst Set-up

The Champion’s Challenge

T-Systems’ Digital Division is transforming its digital services for scalability and customer accessibility

Separate Divisions Target Operating Model 2.0 Internet of Things

Phase 1:

From Chaos to a digital Operating Model

Phase 2:

From a digital OM towards an agile IoT factory

Approach

Market Digital Division

TransformationStandardized & Scalable Products


From collecting digital ideas to a digital target operating model to an innovative IoT organization

T-Systems Digital Division Success Story

Separate Divisions Target Operating Model 2.0 Internet of Things

Cross Industries

Connected Mobility

Digital Design & Development

IoT

Digital Design & Delivery

Products & Services

IoT

Product & Portfolio Management

Global Delivery & Operations Io

TM

arke

t D

ev. &

B

usi

ne

ss S

tee

eri

ngSales Verticals

FragmentationProduct-focused Reorganization

Focus on IoT as “lighthouse project”

for sustainable successPhase 2Phase 1

Markets


Digital Transformation Framework

Combining proven best practice and data-led, technology enabled digital organization & culture transformation

Data Layer

Data Layer

Organization ProcessesGovernance

& RolesCapabilities

Operating Model Layer

Data Layer

Dig

ital

Mat

uri

ty A

sse

ssm

en

t

Digital Maturity Model (DMM)

Dig

ital

Mat

uri

ty A

sse

ssm

en

t


Market Environment

Business Models

Products / Services

Customer Journeys

Strategy Layer

Transformational Mindset

Diversity of Individual Contribution Collective Impact

Cultural Layer




Data Layer


& RolesCapabilities

Data Layer

Data Layer

Data Layer

Dig

ital

Mat

uri

ty A

sse

ssm

en

t


Dig

ital

Mat

uri

ty A

sse

ssm

en

t


Market Environment

Business Models

Products / Services

Customer Journeys

Strategy Layer



Cultural Layer





Dig

ital

Mat

uri

ty A

sse

ssm

en

t


Dig

ital

Mat

uri

ty A

sse

ssm

en

t


Data Layer

Market Environment

Business Models

Products / Services

Customer Journeys

Strategy Layer

Data Layer


& RolesCapabilities


Data LayerData Layer



Cultural Layer


Data presents a compelling picture of what organizations need to do to create a culture of transformation

Cultural Layer

Trans-formational

Culture

Outcome

Current Culture

Data

Cultural Layer

IMPLEMEN-

TATION

CULTURES

VALUE

PRAGMATISM

POLISHING

CULTURES

VALUE

PERFECTION

STRATEGIC

CULTURES

VALUE

PLANNING

PLAY MAKING

CULTURES

VALUE

PEOPLE

GAME-

CHANGING

CULTURESVALUE

POSSIBILITIES

TRANSFORMATIONAL MINDSET

FUNDAMENTAL BELIEF THAT EVERYONE’S CONTRIBUTION

IS NEEDED

COLLECTIVE IMPACT

ALIGNED DECISIONS AND ACTIONS THROUGH COMPLEMENTARY

RELATIONSHIPS

DIVERSITY OF INDIVIDUAL

CONTRIBUTION

ALL CONTRIBUTIONS BEING EQUALLY VALUED TO IMPACT

TRANSFORMATIONAL CHANGE


Analyzing the cultural norms within teams and across an organization

Highest Proclivity

GC

IMP

PM

POL

STRAT

Business Unit

(11)Admin (44)Cloud Sales (4)Executive (22)Finance (20)HR (1,180)IoT (224)Products &Services

3

3

3

2

14

10

10

7

3

2

1

1

10

7

2

2

1

5

5

4

4

2

337

333

303

121

86

80

70

52

15

7

Game Changing Cultures

Implementation Cultures

Play Making Cultures

Polishing Cultures

Strategic Cultures

Cultural Layer


Creating a Culture of Transformational Change

PAST CULTURECURRENT CULTURE

Cultural Layer


Business Outcomes

Streamlined product / services portfolio and built scalable digital offerings

Product innovation

Innovative approach on critical capabilities and ways of working

(building on DMM) increased resource efficiency by more than 50%

Efficient use of scarce resources

Structure, agile methods and capability blending helped change the culture.

Collaboration, effectiveness & efficiency = new customer-driven flexibility & agility

Effectiveness via better team work

Transformed Digital Division into Deutsche Telekom’s spearhead for

innovative IoT products and services

IoT hub

“Demanding exercise … realised changes made sense … approach made it straight forward”

“People recognised this made a real difference, it changed the way they worked”

Significant business benefits through culture improvements and data driven organizational change


The Key Drivers of Success

Data

Strategy & Operating

Model

Culture

Steer digital change over

the long term

Understand drivers

Set direction

Rethink business and

operating models

Initiate the right actions

Easy to useVisualization ModelingObjective decisions

Transition management

Focus collective energy,

everyone empowered

Leadership alignment to

change culture

Business functions aligned to outcomes

Common language of

impact

Mobilize the right people, right impact,

right time


The Key Drivers of Success – In More Detail

Data

Strategy & Operating

Model

Culture

▪ Understand: the drivers of digital change

▪ Set: the direction and strategy

▪ Rethink: business and operating models

▪ Initiate: and realize the right actions

▪ Steer: digital change over the long term

▪ Visualization: easy to see and analyse the organization, and to identify hidden opportunities

▪ Modeling: people and work to develop and cost a range of scenarios

▪ Objective: data driven option analysis and decision making

▪ Transition: align the right people to the right roles and ensure adherence to the plan

▪ Easy to use: fast set up, drag and drop, address data quality like never before

▪ Senior Leadership Alignment: to a culture of transformational change

▪ All Business Functions: aligned to all desired business outcomes

▪ Common Language: of individual and collective impact

▪ Mobilization of Transformational Teams: right people, right impact, right time

▪ Focused Collective Energy: everyone empowered to make an impact

catalyst...catalyst set-up the champion’s challenge t-systems’ digital division is transforming...

Documents