business relationship management: the catalyst...
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SESSION 101 Wednesday, November 1, 10:15am - 11:15am
Track: The Strategist
Business Relationship Management: The Catalyst for Digital Transformation
Peter Lijnse Executive Consultant, Instrumental BRM Consulting [email protected]
Session Description For the business and IT groups to work together to successfully navigate a digital transformation, business relationship management (BRM) should be front and center. BRM stresses the importance of cross-functional relationships; allowing the business and IT to forge a strategic partnership that focuses on valuing the use of technology through the transformation. This session will show you how to get through your own digital transformation while ensuring the entire organization succeeds together.
Speaker Background Peter Lijnse is an experienced business relationship management (BRM) executive coach, helping organizations develop a BRM capability while coaching executives on how to get the most out of their BRM capabilities. Since 2013, he;s been a member of the knowledge management team at BRM Institute, receiving the company’s prestigious Trailblazer Award in 2015 and 2016. Peter has worked in various industries and is a sought-after speaker on BRM.
Business Relationship Management
The Catalyst for Digital Transformation
Peter Lijnse
Leadership Coach
TOPICS
• Business IT Convergence
• Business Relationship Management
• Value Focused Organization
Digital Transformation
Digital transformation is the change associated with the application of digital technology in all
aspects of human society
Language Matters
A Different Language is a Different
Vision of Life
Frederico Fellini
Business IT Convergence
Alignment leads to a false hope!
Language Creates and Removes Barriers
Customers/Clients Business Partners
Services Business Capabilities
The Business
Business Relationship Management
Business Relationship Management stimulates, surfaces and shapes business demand for a provider’s capabilities and ensures that the
potential business value from those capabilities is captured, optimized and recognized
Demand and Supply
Business drivers to technology
RELATIONSHIP MATURITY MODEL
Copyright © BRM Institute 2013. All rights reserved.
Copyright © BRM Institute 2013. All rights reserved.
Every Interaction is Based on Value
There is no VALUE in technology
There is value in the USE of technology
TWO JOURNEYS – ONE DESTINATION!
Adapted from BRM Institute
BRM and Teams
Sources of Value
Copyright ©2017 Instrumental BRM. All rights reserved.
Value Discovery and Creation
Copyright ©2017 Instrumental BRM. All rights reserved.
Value Optimization
Copyright ©2017 Instrumental BRM. All rights reserved.
How to get to a value focused organization
• BRM Team
• Behaviour Change
• Clear understanding of strategy and value of technology
Questions and Answers
