catalan institute for cultural industries 2011
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Brochure about Catalan Institute for Cultural Industries. Support policies and information about the sectors.TRANSCRIPT
Catalan Institutefor Cultural
Industries
3461012141618202224252627
Presentation
Trends in Catalan Cultural Production
Cultural Industries, Consumption and Digitalisation
Audiovisual
Performing Arts
Visual Arts
Books
Music
Cultural Companies
International Promotion
Budget 2011
Organisational chart 2011
Publications
Offices and Addresses
Contents
Catalan Institutefor Cultural Industries 2011
Statistics on the cultural industries demonstrate that Catalonia is well-placed in terms of entrepreneurial strength in order to provide a host of cultural spectacles that are tailored to suit market demand.
2010 has unquestionably been a prominent year for the Catalan audiovisual industry. In addition to the success achieved in film, a host of TV movies have attained much acclaim from critics and audiences alike. These productions were often based on texts by Catalan authors, illustrating the extent to which ties between Catalan film and literature have been fruitful. Moreover, Catalonia is the leader in the Spanish animated film sector due to the emergence of projects which show great potential for internationalisation.
The performing arts have once again demonstrated the fact that success stories in programmed Catalan theatre productions can become structural accomplishments thanks to the consolidation of several business projects. In 2010, theatre continued to achieve widespread acclaim among audiences.
The visual arts have shown they possess a huge ability to nurture new cultural platforms, some of which have become leading international referents. Cooperation between gallery associations has given rise to joint ventures intended to draw a much broader public.
The publishing sector has also succeeded in forging a new generation of writers to lend Catalan literature a new lease of life. In addition, companies are engaging in decided efforts to adapt their publications to suit digital formats, moving away from traditional supports, and to create online projects. Nonetheless, despite these positive aspects one should not overlook the major challenges the sector faces on account of digitisation and its impact on the entire value chain.
In the same manner as the film industry, the music sector has come to showcase a generation of Spanish and Catalan musicians who have attained much acclaim from the public. Moreover, the organisation of music markets and festivals that have come to constitute a solid sector in themselves has been significant in providing global music events including concerts, markets, educational activities and research events that have drawn new audiences. This boom in festivals is in contrast with the difficulties that the record industry continues to face, especially in the physical market, due to the impact of digitization and its downside, piracy, although the success of Catalan pop this year has led to an increase in turnover compared to the previous year.
In this context, we are faced with the difficulty of further boosting these good results in coming years as they are marked by the recession, digitisation, changes in the forms and formats in which culture is consumed and the need to put right the flaws brought about by public/private partnership model currently applied in which a determined policy aimed at fostering creation and production has led us to lose sight of the major significance of distribution, exhibition and mediation systems in order to promote new policies that will be decisive when Catalonia’s productions and output reach their market.
These challenges suggest that the future we have often considered as distant is now upon us. It is a future/present that should require us to do our best in engaging in new public/private partnerships with the aim of coming up with initiatives founded on six main areas: joint responsibility in drawing up new policies to address current challenges; financial input in order to revive the entire value chain across all sectors; speedier investment-based funding lines suited to the exploitation periods of the sectors; a panoramic/360º approach to the exploitation of cultural productions and the incorporation of other sectors, such as video games; commitment in order to raise companies’ innovation ability; and support for internationalisation to define new markets and new creation exchange and sharing forums.
The future is now. Behind the positive prospects shown by culture companies there lies a reality that we need to face head on without delay.
Fèlix Riera Prado
Director
The future is now
Presentation
4
TRENDS IN CATALAN CULTURAL PRODUCTION
CINEMA
Catalan-produced films exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011*
A list of the top five cultural products based on audience
Catalan-produced films with original version in Catalan exhibited in Catalonia. Audience and earnings. 2010 and first half of 2011*
Source: ICIC
* Provisional data as at 30/06/2011.
Source: ICIC
*Provisional data as at 30/06/2011.
Pa negre
237,590 1,510,379 €
Pa negre
245,848 1,561,327 €
Bruc
48,696 308,183 €
Los ojos de Júlia
193,955 1,281,471 €
Bicicleta,cullera, poma
46,344 272,703 €
Conocerás al hombre de tus sueños
178,930 1,191,442 €
Herois
36,304 231,674 €
Biutiful
128,144 880,852 €
La llegenda de l’innombrable
23,859 154,631 €
Tres metros sobre el cielo
1,765,024 €265,452
THEATRE
Catalan-produced plays exhibited in Catalonia. Audience and earnings. 2010*Source: ADETCA
* The five plays coincide with the five most successful plays in Catalan.
Pel davant i pel darrera
1,559,318 €
La doble vida d’en John
El mètode Grönholm Un Déu salvatge
611,284 €
Nit de Sant Joan
649,893 €70,558 57,947 1,150,560 € 49,445 1,058,573 € 37,431 31,363
5
Best-selling albums in Catalan. 2010Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock
DIVERSOS ARTISTES El disc de La Marató 2010150,000
MANEL Els millors professors europeus30,000
15,741
10,000
9,340
ELS AMICS DE LES ARTS Bed & Breakfast
MARIA DEL MAR BONET Bellver
ELS PETS Fràgil
Most read Catalan-published books in Catalonia. 2010*Font: Reading and book buying habits in Catalonia by the Publishers Guild of Catalonia
* Sorted according to the Catalan version.
BOOK AUTHOR PUBLISHER
(Catalan version)
PUBLISHER
(Spanish version)
La noia que somiava amb un llumí i un bidó de gasolina
Stieg Larsson Columna Destino
L’església del mar Ildefonso Falcones Rosa del Vents Grijalbo / DeBolsillo
Els homes que no estimaven les dones Stieg Larsson Columna Destino
Els pilars de la Terra Ken Follet Edicions 62 Plaza & Janés /DeBolsillo
La reina al palau dels corrents d’aire Stieg Larsson Columna Destino
BOOKS
Best-selling albums by Catalan artists. 2010Source: 2011 Yearbook of Music and Entertainment in the Catalan Countries by Enderrock
SERGIO DALMA Vía Dalma180,000
DIVERSOS ARTISTES El disc de La Marató 2010150,000
JOAN MANUEL SERRAT Hijo de la luz y de la sombra60,000
ESTOPA Estopa X Anniversarivm60,000
MACACO Puerto Presente60,000
ARTIST Title Copies
MUSIC
Pa negre: Up to 13 Gaudí Awards and 9 Goya Awards, including that of Best Picture, were won by this film, which has been a major success at festivals and in cinemas.
Lucí
a Fa
raig
/ M
assa
d’O
r Pro
ducc
ions
6
CULTURAL INDUSTRIES
GDP OF CULTURAL SECTOR IN SPAIN. 2008 (in millions of euros)
Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture
NUMBER OF CULTURAL COMPANIES IN CATALONIA BY MAIN ACTIVITY. 2009
PEOPLE EMPLOYED IN CULTURAL ACTIVITIES IN CATALONIA. 2008-2010
Source: Cultural Statistics Yearbook 2010 of the Ministry of Culture
Source: Survey of Active Population by IDESCAT
(in millions of euros)
Companies in activities in industry and services
Companies in activities of trade and rental
TOTAL NO. OF CULTURAL COMPANIES IN CATALONIA
20092008 2010
Cultural activities
People employed in cultural activities as % of total employed population of Catalonia
9.37% 8.99% 9.74%
286,
700
305,
600
327,4
00
LIBRARIES, ARCHIVES, MUSEUMS AND OTHER 296
BOOK PUBLISHING, PRESS AND PUBLISHING ACTIVITIES 1,955
FILM, VIDEO, RADIO, TELEVISION AND MUSIC PUBLISHING 2,072
NEWS AGENCIES 10
DESIGN, ARTISTIC CREATION AND LIVE ENTERTAINMENT 5,778
PHOTOGRAPHY 1,979
GRAPHIC ARTS AND REPRODUCTION OF RECORDED MEDIA 3,954
MANUFACTURING OF MUSICAL MEDIA FORMATS, IMAGE, SOUND AND INSTRUMENTS
74
16,118
4,022
20,140
CULTURAL HERITAGE1,232
ARCHIVES AND LIBRARIES622
BOOKS & MEDIA11,9739,157
3,371
3,027
VISUAL ARTSPERFORMING ARTS1,712
AUDIOVISUAL AND MULTIMEDIA
INTERDISCIPLINARY
Total of cultural activities
% of total GDP of Spain 2.9%
31,094
7
LANGUAGE USED AND CONSUMPTION OF CULTURAL PRODUCTS. June 2011 (in %)
CULTURAL CONSUMPTION
CULTURAL CONSUMPTION. June 2011 (% of total population)
Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011)
Source: Barometer of communication and culture of the FUNDACC. 3rd wave (twelve-month period July 2010 to June 2011)
Yesterday
Last period
Last 3 months
Last year
Population consumption
TV 92.1Radio 54.9Internet 49.6Newspapers 44.5
Magazines 67.1
Cinema 34.4Music 9 1 . 1
Video Games 22.6
Books 60.0Exhibitions 31.3
Concerts 29.7
Shows 26.0
EVOLUTION OF CULTURAL CONSUMPTION. 2008-2010 (% of total population)
Source: Barometer of communication and culture of the FUNDACC
Fall Rise Stable
2008 2009 2010
Yesterday TV 91.6 91.4 91.2
Radio 53.6 53.3 53.1
Internet 34.5 42.0 47.4
Newspapers 43.1 42.9 42.1
Last period Magazines 61.7 64.2 65.9
Last 3 months Cinema 35.5 35.1 35.6
Music 87.2 88.4 88.9
Video Games 20.6 21.2 22.7
Last year Books 58.4 58.3 58.7
Exhibitions 30.2 30.3 30.6
Concerts 29.9 30.8 29.8
Shows 25.7 26.1 25.0
27%
25%
52%
66%
7%
14%
2%
70%
47%
42%
35%
89%
57%
84%
5%
39%
10%
13%
5%
41%
16%
CATALAN SPANISH OTHER
BOOKS
CONCERTS
SHOWS
EXHIBITIONS
CINEMA
MUSIC
VIDEO GAMES
8
DIGITALISATION
SPAIN
TURNOVER OF AUDIOVISUAL CONTENT AND SERVICES INDUSTRY IN SPAIN. 2005-2009 (in millions of euros)
DISTRIBUTION OF TURNOVER OF DIGITAL CONTENT IN SPAIN BY SUB-SECTOR. 2009 (in %)
Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI
Source: SGAE
Source: Annual Report on Digital Content in Spain. 2010 by the ONTSI
Publications
AudiovisualFilm and video
Music
Video Games
Online Advertising
Other
2006 2007 2008 2009
0
3,000
6,000
9,000
12,000
15,000
18,000
21,000
24,000
23% 24%27% 31% 45%
15,9
68
18,4
12
19,4
62
17,5
92
703
3,83
2
4,97
1
6,03
3 8,00
4
11.2%
40.8%
2005
16,0
98
29.2%
1.2%
8.0%
8.2%1.4%
TURNOVER OF DIGITAL BOOK MARKET IN SPAIN. 2009-2010 (in millions of euros)% Digital turnover as % of total turnover
Source: Domestic Book Trade in Spain 2009 by the Federation of Publishing Associations of Spain
Total turnover Turnover of digital content Digital turnover as % of total turnover%
2009
51.31.6%
70.52.4%
2010
DISTRIBUTION OF MUSIC DOWNLOADS RECORDED IN SPAIN. 2006-2009 (in thousands of files downloaded over the last three months by individuals from 14-70 years old)
Paid 50,445
Paid 55,731
Paid 128,357
Unpaid 804,555
Unpaid 1,373,269
Unpaid 2,602,643
2006
2007
2008
Paid 310,794
Unpaid 2,736,206
2009
9
EVOLUTION OF TOTAL READERS AND E-BOOK READERS. 2008-2010
2008 2009 2010
Total readers 96.1% 96.6% 96.2%
E-book readers 17.9% 35.8% 40.3%
* Provisional data.
96.2%
58.7%
81.2% 85.2%
32.5%40.3%
4.0%* 5.2%
26.8%
32.5%
Total readers E-book readers
Total readers Books Magazines Newspapers Digital media
READING IN CATALONIA BY TYPE AND E-BOOK READING. 2010
Source: Barometer of communication and culture. 2010 of the FUNDACC
Source: Barometer of communication and culture. 2010 of the FUNDACC
CINEMA SCREENS IN CATALONIA. 2010
Source: ICIC
3D screensDigital screens
Total screens
158 809133
CATALONIA
Source: Barometer of communication and culture of the FUNDACC. 3rd Wave (twelve-month period July 2010 to June 2011)
INTERNET USE IN CATALONIA RELATED TO CULTURAL ACTIVITIES. June 2011 (in %)
Read or download news
Search for info on goods & services
Download music, video etc.
Listen to the radio
Buy / sell services / products
Online gaming
Watch television
46.3%
45.1%
36.8%
18.5%
16.3%
14.1%
13.7%
10
THE ICIC AND THE AUDIOVISUAL SECTOR
The year 2010 marked a record for film production in Cata-lonia. Of the 201 films produced in Spain, 96 were Cata-lan productions or co-productions, that is, 50.5% of all the production in Spain. The market share for Catalan produc-tions went from 5.3% to 8.9%, showing remarkable growth. However, it still remains well behind other film industries such as Sweden, France, Denmark or Italy, all with shares exceeding 20%.
We should make special mention of the success of Cata-lan films, and especially those made in Catalan, in festi-vals and awards during 2011. The success of Pa Negre (Black Bread) at the Goya Awards, where it received nine awards, as well as prizes for La mosquitera (The Mosquito Net) in Kar-lovy Vary and Elisa K, Bicicleta, cullera, poma (Bicycle, Spoon, Apple) and Aita at San Sebastian, among others, made up a bumper crop of our audiovisual output in these prestigious circles. This context has led to the development of projects such as Catalonia Cinema, a season of Catalan films with both prestige and box office success shown in nine cities in Catalonia with the aim of promoting the Catalan cinema brand.
As for screenings, while the attendance of audience at Cat-alan film productions doubled, there continued to be a de-cline in overall cinema attendance figures this year, which went from 22,584,807 to 20,432,597 audience, a drop of 9.5%. This is all occurring in a time of technological chal-lenges, since the transition to digital cinema will mark the future of the sector for years to come.
In the field of television production, a number of projects resulting from the existing agreement between the ICIC and TVC to promote Catalan audiovisual production result-ed in high-quality television productions such as Ermes-senda or Les veus del Pamano, which obtained record audience figures and confirmed a connection between productions made in Catalonia and their natural audience.
As a result, the ICIC will maintain its commitment to Cata-lan productions but will extend its support to other ele-ments in the audiovisual value chain. The two main pil-lars of the policy of the ICIC in 2011 and subsequent years are those of strengthening the distribution sector based in Catalonia and assisting the exhibition sector with techno-logical modernisation.
CATALAN FEATURE LENGTH FILM PRODUCTIONS. 2006-2010
Source: ICIC
80
90
100
Catalan productions and co-productions
2006 2007 2008 2009 2010
Co-productions Catalonia / other autonomous communities
Co-productions Catalonia / other countries
Total production Catalonia
70
60
50
40
30
20
10
0
33
29
17
29
75
20
37
5620
20
20
96
17
74
29
25
74
18
21
72
MAIN INITIATIVES
To improve funding for both the audiovisual and cinema sectors, with the strengthening of the repayable contributions for the activities of distribution and exhibition
Support for exhibitors during the process of digital transition
Framework Agreement for the Promotion of Cinematic and Audiovisual Activity, as established by the Cinema Act
New policies to generate audiences for Catalan cinema: Catalunya Cinema
Promotion of clusters in the audiovisual and other cultural sectors. Animation Cluster of Catalonia
Sitges, International Fantastic Film Festival of Catalonia
Commitment to a new impetus for the internationalisation of the local film industry
MILLION EUROS
BUDGET INITIATIVES 2011
18.8
11
Poster for the 44th edition of the Sitges, International Fantastic Film Festival of Catalonia (from 6th to 16th October 2011), dedicated to artificial intelligence.
Buried is one of the Catalan film productions that was part of the Catalunya Cinema programme, in April 2011.
La mosquitera, by Agustí Vila, won the Best Film award at the Karlovy Vary International Film Festival (Czech Republic).
2010
Ver
sus
Ente
rtai
nmen
t
Luci
a Ca
rret
ero
DISTRIBUTION OF FILMS SCREENED IN CATALONIA BY COUNTRY OF PRODUCTION. 2010Source: ICIC
* Also includes Catalan productions with the rest of Spain.
AUDIENCE
CATALONIA* 1,821,658 9%
REST OF SPAIN 788,977 4%
EUROPEAN UNION 3,631,082 18%
UNITED STATES 14,026,441 69%
REST OF THE WORLD 164,439 1%
TOTAL 20,432,597
AUDIENCE AND EARNINGS IN CATALONIA. 2006-2010Source: ICIC
AUDIENCE
180,000,000
160,000,000
140,000,000
2006 2007 2008
22,540,912
23,927,465
25,456,933
144,606,630143,272,249
140,341,914148,075,024
22,584,807
20,432,597
2009 2010
24,000,000
22,000,000
20,000,000
EARNINGS
141,350,368
AUDIENCE AND EARNINGS FOR CATALAN FILM PRODUCTIONS IN CATALONIA. 2006-2010Source: ICIC
2,000,000
2,500,000
EARNINGS
5,000,000
7,500,000
10,000,000
12,500,000
2006 2007
10,186,639
1,792,535
12,544,571
11,341,72111,923,136
1,196,263
1,821,658
2008 2009 2010
AUDIENCE
1,500,000
1,000,000
2,108,513 1,842,210
7,437,303
12
THE ICIC AND THE PERFORMING ARTS
Among the objectives of the Performing Arts department, the highlight is the consolidation of theatre and circus companies in Catalonia. One of the aims of the ICIC is for theatre and circus companies and producers to have the necessary conditions and resources to continue to exercise the high quality and rigorous leadership that they have maintained for so long.
The instruments made available to support them are grants and the lines of work which have been established, all based on the logic of the industry, so that the aid is focused on production and distribution, basic activities by companies, the performance venues and production com-panies. The ICIC has worked, therefore, on the one hand to provide stability to the artistic structures with the longest history on the performing arts scene of Catalonia and, on the other, to promote the levels of production needed to maintain programming schedules, basically involving the private theatres in Catalonia.
In the area of promotion, of particular importance is the section on fairs and festivals, which includes the Tarrega Street Theatre Fair, La Mostra, Igualada Youth Theatre Fair and the Grec Festival in Barcelona.
As for this year’s new developments, there are subsidies for the filming of plays for television in order to generate new audiences, particularly to provide additional earnings for the actors involved in the filming. It is aimed at com-panies involved in the production and/or presentation of performing arts. The other new development involves re-payable contributions for the distribution and marketing of cultural products throughout Catalonia. The aim is to provide producers and companies with an a priori funding mechanism that allows them to take a certain level of risk (in box office terms) in the theatres and municipal audito-riums of Catalonia.
MAIN INITIATIVES
Three-year collaborative agreements with companies, circus and theatre production companies and theatre management companies making their own productions
Promotion of the production, distribution and promotion of theatrical activity
Special emphasis on family and street theatre and circus
Support for exhibitions, fairs and festivals in the performing arts sector
Support for the improvement of theatre infrastructure
Subsidies for filming plays for television to generate new audiences
Repayable contributions for the distribution and marketing of cultural products throughout Catalonia
THEATRES IN CATALONIA BY OWNERSHIP TYPE. 2009Source: Technical Office of the Ministry of Culture
The opening show of Fira Tarrega 2010, called Muraré, was presented by the company Voala Project.
Jofr
e Ri
ba
MILLION EUROS
BUDGET INITIATIVES 2011
7.2
Private Public General total
Barcelonès Area 29 9 38
Rest of Catalonia 20 83 103
Catalonia total 49 92 141
13
AUDIENCE & SHOWS IN THEATRES IN CATALONIA. 2006-2009 Source: Technical Office of the Ministry of Culture
PERFORMING ARTS AUDIENCE IN THEATRES IN CATALONIA. 2006-2010 Source: Technical Office of the Ministry of Culture
20062007200820092010
2,626,7582,839,3113,142,6283,131,8762,962,295*
SHOWS
PERFORMING ARTS
2,900
3,000
3,100
3,200
2,900,000
3,000,000
3,100,000
3,200,000
2,800,000
2,700,000
2,600,000
2,907 2,907
2,738
2,626,758
2,661
2,839,311
3,142,628 3,131,876
2006 2007 2008 2009
2,800
2,700
2,600
AUDIENCE
SHOWS
MUSIC
1,150
1,250
450,000
550,000
350,000
250,000
150,000859
1,149
860
341,546
863
261,736
249,647
557,081
2006 2007 2008 2009
1,050
950
850
AUDIENCE
The play Huis Clos (No Exit), by Jean-Paul Sartre opened the first season at the Sala Atrium on 26th January 2011.
Cris
tina
Sánc
hez
Poster for Pluja constant, a production by the Grup Focus which was successfully presented at the Villarroel Theatre on 12th November 2010 to 9th January 2011.
PERFORMING ARTS SHOWS IN THEATRES IN CATALONIA BY GENRE. 2009
Source: Technical Office of the Ministry of Culture
Musical theatre
Dance
Magic
Theatre in general
TOTAL
178
415
75
265
133
87133
1,521
2,907
Puppets, shadows, theatre of objects
Circus, clowns and juggling
Opera, operettas and zarzuelas
Other performing arts
* Estimated value
14
THE ICIC AND VISUAL ARTS
The art market is undergoing a process of transformation. Globalisation, the introduction of new artistic languages and changes in the information circuits have led to new forms of production and exhibition. However, the artist-gallery relationship remains a determining factor in entry to the market, and the work of mediation by art galleries, as the first showcase for the various artistic trends and as a cultural driving force, is still an essential connection be-tween the creation or production of the artwork and the consumer. As a result, the work of the ICIC is aimed pri-marily at art galleries, their professional associations and companies that organise activities related to dissemination and promotion within this sector.
In terms of contemporary art exhibitions, we should high-light the existence of the international trade fairs Loop and Swab. The former, specialising in video art, is linked to the moving image festival “Screen from Barcelona” and, with nine editions under its belt, is the undisputed benchmark for audiences and professionals in the sector from around the world. Swab, which held its fourth edition in 2011, is dedicated to the latest trends in contemporary art and above all presents emerging artists who are represented by young galleries.
A new commitment to the sector with an international scope is Talking Galleries, the first edition of an interna-tional conference aimed at professionals in art galleries around the world, to be held in Barcelona in September 2011. Also in this regard, on the initiative of the Galleries Association and since 2008, the industry has been provid-ing the platform Artícula (www.articula.info), the bench-mark showcase for Catalan and international art. The portal provides access to sixty galleries that have a highly dynamic range with frequent turnover of around six hun-dred artists and about two thousand works, and receives an average of 3,600 visits a month.
Other important events in the sector are organised jointly by the four associations of Catalan art galleries: the Asso-ciation of Art Galleries of Catalonia, the Barcelona Art As-sociation, Art Catalonia and the Independent Galleries of Catalonia. On the one hand, the GAC awards, which are presented during the Nit del Galerisme (Gallery Night) are a form of public recognition for those people and organisa-tions who have contributed most to the spread and devel-opment of the art market. On the other, la Tardor de l’Art (Autumn of Arts), which held its third edition in 2011, is a festival that brings galleries together around programmes that are designed to introduce them to a wider audience.
MAIN INITIATIVES
Fostering the dissemination and promotion of visual arts
Support for initiatives in contemporary art fairs
Support for the professionalisation of the sector
Support for infrastructure
Promotion of the first edition of the Talking Galleries international congress of art galleries
0.9BASIC DATA ON THE ART GALLERIES. 2003-2009
Source: Technical Office of the Ministry of Culture
Art GalleriesAverage area (m2)Personnel
Art GalleriesAverage area (m2)Personnel
Art GalleriesAverage area (m2)Personnel
MILLION EUROS
BUDGET INITIATIVES 2011
2003
2006
2009
Lectures-in-love//Cold heart is a visual spectacle designed by Frithwin Wagner-Lippok and Christina Schmutz and presented during LOOP/Screen from Barcelona 2011.
Pila
r Puj
ol
461180.7
202
422191.7
172
503177.2
185
15
ACTIVITIES OF ART GALLERIES. 2003-2009
THE 10 MOST ATTENDED ART FAIRS BY CATALAN ART GALLERIES WITH SUPPORT FROM THE ICIC. 2010
Source: Technical Office of the Ministry of Culture
Source: ICICNumber of
galleries
Number of exhibitionsArtists who were exhibited 4,424
1,9082003
Number of exhibitionsArtists who were exhibited 3,014
1,4482006
Number of exhibitionsArtists who were exhibited 3,834
1,7812009
48 galleries from 13 countries11 from Catalonia
150 artists from around the world
15,000 visitors
International Gallerist Meeting, 225 speakers from 11 countries, 6 panel discussions. A project by www.lafabrica.com
42 galleries participating6 from Catalonia
46 artists2 from Catalonia
4,000 visitors
150 cultural spaces17 Catalan galleries
450 artists 60 international curators
100,000 visitors
ARCO, Madrid
ST-ART, Strasbourg
ART MADRID, Madrid
ARTE SANTANDER, Santander
ART BASEL, Basel
ART BRUSSELS, Brussels
FIAC, París
THE AFFORDABLE ART FAIR, London
THE ARMONY SHOW, New York
PULSE MIAMI, Miami
21
13
7
5
4
3
3
3
3
2
Dol ibèric is the title of this work by Carlos Aires about postwar Spain, presented at the Swab Fair by the ADN Gallery.
Mar
c M
edin
a
16
THE ICIC AND BOOKS
Book publishing is a mature industry in Catalonia, as well as a strong industrial tradition and a valuable cultural as-set. It accounts for 34% of guild-affiliated publishers in Spain and occupies a position of leadership in terms of market share, with half of the total turnover. Regarding publishing in Catalan, the share is around 26%, indicating that it is solid enough, although weaknesses still exist.
Since 2010, however, production data and sales have been showing signs of stagnation and retreat, as is also occur-ring with foreign trade, which, despite the positive trade balance between exports and imports, shows a pronounced decline which can be attributed mainly to the crisis. An im-portant and positive factor, in this respect, is the growing role of the European Union as the main receiver and issuer of books in Catalonia.
While book publishing accounts for most of the exports of cultural goods from Catalonia and the Catalan publishing industry is the main exporter of books in Spain, turnover is around 18%.
The introduction of new information and communication technologies, and the increasingly important role of busi-ness and technology platforms, not only involves profound changes in the processes of production, distribution, sale and consumption of books, but also a change of business model for the sector. This is currently the greatest chal-lenge in the world of book publishing.
The activity of the ICIC in this sector is principally to ad-vise the sector on digital transformation, while also aim-ing to strengthen the book market, especially in Catalan and Aranese, with instruments aimed at financing. These objectives are accompanied by actions aimed at placing an emphasis on marketing, prescription (especially in the bookshop system with the seal of quality), the visibility of books (with a special focus on the catalogue and books in Catalan) and an increase in the consumption of books. In this sense, the ICIC supports the structural initiatives pro-moted by corporate entities in the sector as well as thir-teen trade fairs, thus contributing to the deseasonalising of the sector and the placement of books on the cultural agenda of the country, as well as directly with the public.
MAIN INITIATIVES
Promotion of production, especially in Catalan and Occitan
Support for the dissemination and promotion of books, especially in Catalan and Occitan
Support for the incorporation of ICTs and new business models
Plan to promote reading
Implementation of seal of quality in bookstores
3.0NUMBER OF PUBLISHERS
2005
2006
2007
2008
2009
% CHANGE2005-2009
EMPLOYMENT CREATED
CATALOGUE TITLES
% IN CATALAN
260278296306301
15.8 -18.1 28.2 -6.0
6,3936,5416,6066,3365,233
136,556152,091161,034166,437175,110
34.834.534.133.932.7
BASIC DATA ON CATALAN PUBLISHERS. 2005-2009Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
Covers of books by writers who are reviving Catalan literature
MILLION EUROS
BUDGET INITIATIVES 2011
17
CATALONIA
MADRID
BASQUE COUNTRY
VALENCIAN COMMUNITY
ANDALUSIA
GALICIACASTILLA & LEÓN
49.6
42.92.1
1.2
1.71.11.3
DISTRIBUTION OF PUBLISHING MARKET IN SPAIN. 2010 (in % of turnover)
Source: Domestic Book Trade in Spain 2010. Advance Copy of Results by the Federation of Publishing Associations of Spain
TURNOVER OF CATALAN PUBLISHERS IN THE DOMESTIC MARKET (Catalonia and the rest of Spain) (in millions of euros)Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
2005
IN CATALAN IN SPANISH AND OTHER LANGUAGES
1569.31 1603.22 1662.57 1623.841588.40
235.
6213
33.6
9
1357
.63
1409
.42
1368
.28
1338
.60
249.
80
255.
56
253.
15
245.
59
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2006 2007 2008 2009
TITLES PUBLISHED IN CATALONIA. 2005-2009
Source: Report on Domestic Trade in Catalonia in 2009 by the Publishers Guild of Catalonia
35,000
30,000
25,000
20,000
15,000
10,000
5,000
2005
TITLES PUBLISHED IN CATALAN TITLES PUBLISHED IN SPANISH AND OTHER LANGUAGES
8,57
722
,133
22,2
498,
882
8,54
4
8,50
7
8,54
824
,880
24,2
34
22,5
53
30,710 31,131 31,09732,741
33,428
2006 2007 2008 2009
0
29th edition of the International Comic Fair in Barcelona (from 14th to 17th April 2011).
Sant
i Rom
ero
/ FIC
OMIC
18
THE ICIC AND THE MUSIC INDUSTRY
Consumer culture is not in crisis and the habit of creating, producing, promoting and especially listening to music is even less so.
It is true that some business models relating to music are in the middle of a process of change and that it is necessary to have a rapid and decisive adaptation to the new ways in which the music industry will need to operate.
This phenomenon explains our unashamed commitment to setting up events for sharing reflections, thought and knowledge in order to help the music industry to adapt its business and production model to the new situation and to move towards the places where the trends are heading in our globalised world.
The success of Catalan pop-rock - of Manel, Els Amics de les Arts, Mishima, Antònia Font and many others - should not overshadow the productive creative period being under-gone by many other groups and music genres which, with-out having the dazzling emergence of those acts, are also flourishing in this difficult time for the global economy.
Music is being consumed more than ever and, as a result, culture is being consumed. It is important to establish the appropriate mechanisms so this culture of consumption is again channelled towards the professionals in the indus-try, so it can keep enriching the value chain that goes from the creator to the end consumer, via promoters, distribu-tors and managers.
At ICIC we have decided to display our support for live music. This support involves providing resources to those festivals and concert seasons or programmes that help in offering live showcases for all this creative ferment. The festivals are all selling out and ticket sales for regular pro-grammes and seasons are offering promising figures, al-though this sector is also being affected by the economic crisis.
As a result it is important to also remain committed to training: the training of new professionals in the broadest sense of the term and the training of new audiences.
MAIN INITIATIVES
Promotion of PrimaveraPro, SonarPro and the Vic Live Music Market as meetings for discussion, reflection, thought and knowledge.
Support for live music by supporting festivals and concert series.
Maintenance of support for the Cases de Música (or Music Houses, a new initiative for musicians) or music workshops as tools for training new professionals and new audiences
Prioritisation of repayable grants and support for digitalisation for publishing companies
Regulation of the orchestral map of Catalonia
New aid package of repayable contributions for tours in the Catalonia region
New frameworkrelating to the actions promoted by private initiatives aimed at promoting and consolidating the music industry
7.8MILLION EUROS
BUDGET INITIATIVES 2011
The Sónar festival in 2011 hosted a spectacular performance by Daito Manabe, a Japanese artist and programmer who was able to converting music into electrical discharges that could move facial muscles.
Juan
Sal
a
TURNOVER FROM LIVE MUSIC IN THE CATALAN INDUSTRY. 2008-2010
Source: 2011 Music Yearbook by the Enderrock Group. Based on data collected by the ARC (Professional Association of Representatives, Promoters and Managers of Catalonia) in 2008 and 2010.
2008 2010 % VARIATION 2008-2010
Industry turnover 110,140,852 76,900,343 -30.2%
Number of concerts or shows 14,759 15,220 3.1%
Estimated Audience 12,993,092 10,345,100 -20.4%
Full-time employees 493 410 -16.8%
19
DISTRIBUTION OF SPANISH RECORD PRODUCTION BY COMPANY ORIGIN. 2010 (in % of turnover)
Source: Promusicae
90.95.4
3.7
MAJORS
CATALAN MUSIC INDUSTRY
OTHER COMPANIES IN THE REST OF SPAIN
Performance by The Flaming Lips, in May 2011, at the Primavera Sound Festival.
Dani
Can
tó
PopArb is an independent pop music festival which is “Made in Catalonia”, having been held for six years in the village of Arbúcies. The photo shows the group Delafé which performed in the 2010 edition.
Juan
chi P
egor
aro
DISTRIBUTION OF TURNOVER OF SPANISH DIGITAL MUSIC MARKET. 2010 (RRP in millions of euros)Source: Promusicae
INTERNET DOWNLOADS
30%
17%28%
24%
SUBSCRIPTIONS
STREAM
DOWNLOADS VIA MOBILE OPERATOR
11.7
6.5
11.0
9.4
100%TOTAL 38.7
EXPORTS BY SPANISH RECORD INDUSTRY. 2006-2010 (in millions of euros)Source: Promusicae
Sales in physical formatSales to foreign digital operators Licenses
TURNOVER OF THE RECORDED MUSIC MARKETS IN CATALONIA AND SPAIN BY FORMAT. 2009-2010 (RRP in millions of euros)Source: Promusicae
Total exports
11.562006 2.05
1.547.97
10.702007 3.38
2.105.22
11.822008 2.53
3.435.86
11.692009 1.98
4.595.12
12.032010 0.77
7.343.92
2009 2010 %
CATALAN MARKET 14.9 15.5 + 4.2%
Physical market 13.4 13.9 + 4.3%
Digital market 1.5 1.6 +3.8%
2009 2010 %
SPANISH MARKET 211.0 166.5 - 21.1%
Physical market 178.7 127.8 - 28.5%
Digital market 32.3 38.7 +19.8%
20
THE ICIC AND CULTURAL COMPANIES
One of the main objectives of the ICIC is to encourage the development of the cultural industries and contribute to the maturity of the sectors by applying new tools and support services.
One of the main instruments for supporting cultural com-panies is that of repayable contributions, which consist of a financial contribution to specific projects that have favourable expectations in the market. The repayable con-tribution is based on the principle of joint responsibility shared between the public and private sectors and, conse-quently, the expectation of a return on the funding based on the results of the project. During the year 2011 it is ex-pected that two new lines of repayable contributions will be presented: one which is specific to aid for the distribu-tion of audiovisual works and another for the distribution and marketing of cultural products throughout Catalonia.
Another financial instrument, launched in 2009, involves loans with preferential terms for the financing of invest-ments in both capital goods and technology, as well as in processes of business concentration, acquisitions of intan-gible assets or research and innovation activities.
As for services, in 2006 the Business Development Service (SDE) was created within the ICIC with the aim of provi-ding support to cultural companies during the process of their consolidation as companies and contributing to im-proving their competitiveness, which provides favourable conditions for innovation in management.
The Business Development Service (SDE) has two main axes of action:– Management training: through the organisation of semi-nars, workshops, lectures and day conferences focusing on specific topics of interest to cultural companies.– Consulting: through a specific line of funding to carry out consultancy services to businesses and cultural orga-nizations.
This year, the Department of Business Development is bro-adening its competencies and incorporating institutional relations. The main objective is to centralise and organise the institutional relations between the ICIC and the agen-cies and public and private institutions from different regi-ons of Spain in order to create bridges of cooperation and promote joint working lines.
MAIN INITIATIVES
Financial support: repayable contributions• performing arts sector• visual arts sector• audiovisual sector (distribution)• book publishing sector• music industry• press• periodic publications
Online loans to promote investment
Cultural Credit
Culture Consultancy through the Business Development Service (SDE)
In/Formation (SDE)
Institutional Relations
Promotion of the videogame trade fair Gamelab in Barcelona
MILLION EUROS
BUDGET INITIATIVES 2011
20.1
IN/FORMATION DEPARTMENTS AT SDE. 2010
MARKETING AND COMMUNICATION
Speakers: 36Attendees: 539Meetings: 17
LEGAL AND TAX
Speakers: 22Attendees: 452Meetings: 7
BUSINESS MANAGEMENT
Speakers: 27Attendees: 469Meetings: 10
INTERNATIONAL
Speakers: 40Attendees: 293Meetings: 5
NEW TECHNOLOGIES
Speakers: 30Attendees: 755Meetings: 12
Source: ICIC
SUMMARY OF INFO & TRAINING ACTIVITIES BY THE SDE. 2008-2010Source: ICIC 2008 2009 2010
MEETINGS/ACTIVITIES 21 36 51
SPEAKERS 86 55 155
ATTENDEES 1,405 1,411 2,508
INFO & TRAINING ACTIVITIES BY THE SDE. DISTRIBUTION BY INDUSTRY. 2010Source: ICIC
CULTURAL SECTOR
AUDIOVISUALPERFORMING ARTSVISUAL ARTSBOOKSMUSICMULTISECTORIAL
TOTAL
SESSIONS
27125
34
51
%
41424
1067
100
%
51323
2056
100
ATTENDEES
1343345884
4991,399
2,508
21
CULTURAL LOANS GRANTED BY ICIC. 2010Source: ICIC
In April 2011 the workshop “Creativity for Innovation” was held at the Institute of Catalan Studies.
The ICIC provided support to the largest videogame trade fair in Spain, Gamelab, held in Barcelona in 2011.
SECTOR
AUDIOVISUAL
PERFORMING ARTS
BOOKS
MEDIA
TOTAL
PROJECTS AMOUNT (euros)
91
54
19 100 100
47.45.3
26.321.1
50.617.827.04.7
4,257,751.521,500,000.002,269,500.00
392,415.00
8,419,666.52
NUMBER OF CULTURAL CONSULTANCY PROJECTS WITH THE SUPPORT OF ICIC. 2010Source: ICIC
BASIC SPECIFIC TOTALS %
CULTURAL MANAGEMENT 5 2
17%
MUSIC 3 3
14%
VISUAL ARTS 1
2%
MEDIA 1
2%
MULTIDISCIPLINARY 1
7%2
PERFORMING ARTS 1 4
12%
BOOKS3 5
19%
7 426%AUDIOVISUAL
REPAYABLE CONTRIBUTIONS GRANTED BY ICIC. 2010Source: ICIC
Audiovisual
51.26%1,716,677 €
Performing Arts
18.56%
621,672 €
99,028 €Visual Arts
2.96%
832,282 €Books
24.85%
Music
2.37%
79,385 €
6
3
1
16
11
3,349,044 €ProjectsTOTAL 37
AmountTOTAL
22
THE ICIC AND INTERNATIONAL PROMOTION
The cultural industries occupied the sixth position in Cata-lonia’s trade balance in 2010, with 30% more exports than imports. While the book publishing sector continues to occupy the top position in foreign trade, artistic creation activities and shows have had a positive growth in the last three years in terms of the balance of trade.
The markets with which there is the most trade are the countries in the European Union, for the obvious reasons of proximity and development, although in Latin Ameri-ca and the rest of the world there has been an increased presence for Catalonia’s cultural industries in recent years.
However, the marketing of Catalan cultural production presents difficulties, especially regarding productions in Catalan, so it is important to support cultural companies in their processes of dissemination, promotion and inter-nationalisation.
The ICIC, through the International Promotion Depart-ment and its offices abroad (Berlin, Brussels, London, Mi-lan and Paris), aims to promote the international produc-tion and promotion of professional ventures, promoting the export of Catalan cultural production, and involving benchmark agents in the international deployment of companies.
From 2011, the International Promotion Department now incorporates the audiovisual sector within its lines of ac-tion through the platforms of Catalan Films & TV, Media Antena Catalunya and Barcelona-Catalunya Film Commis-sion, in order to achieve maximum efficiency in its actions and projects which have an international dimension, eit-her directly or through their association with other pro-jects.
MAIN INITIATIVES
Transversal internationalisation actions with various cultural sectors within the framework of the ICIC 360º project
Actions to open up new strategic markets in emerging countries like Brazil
Advice and consulting on issues of internationalisation
Grants for cultural companies to attend trade fairs, festivals and markets
Grants for projects to internationalise Catalan companies
Promotion of the Catalan! Arts brand and the Catalan! Books, Catalan! Circus, Catalan! Dance, Catalan! Music and Catalan! Theatre sub-brands, as well as that of Catalan Films & TV
TOTAL VALUE OF CATALONIA AND SPAIN’S INTERNATIONAL IMPORTS & EXPORTS. CULTURAL INDUSTRIES SECTOR. 2008-2010 (in millions of euros)
Source: ICEX
CATALONIA AND SPAIN’S INTERNATIONAL TRADE BALANCE. CULTURAL INDUSTRIES SECTOR*. 2008-2010 (in millions of euros)Source: ICEX
0.2
0.1
0
-0.1
-0.2
-0.3
-0.4
-0.5
2008 2009 2010
CATALONIA SPAIN
140.
40
-465
.42
-179
.70
-301
.14
114.
20
111.4
2
* According to ICEX, the cultural industries sector includes: photographic material, editorial products, graphic arts products, music, artworks, collector’s pieces, antiques and the audiovisual sector. That is, trade in the cultural industries with the exception of live shows.
2008 2009 2010
CATALONIA
Value of Exports 602.12 483.37 483.04
Value of Imports 461.73 369.17 371.61
SPAIN
Value of Exports 1,218.30 1,121.96 981.43
Value of Imports 1,683.72 1,301.65 1,282.57 MILLION EUROS
BUDGET INITIATIVES 2011
3.0
23
Catalan! Arts stand at the Mercartes trade fair in Sevilla 2010.
The UK festival Liverpool Sound City presented the group Mishima as part of the Catalan Music Pop-Rock UK Tour 2011.
Mis
him
a
4
5
6
7
7
8
8
11
11
10
13
16
19
23
28
65
59
14
8
1
2
2
3
3
3
2
1
1
1
NUMBER OF COMPANIES WHICH HAVE ATTENDED CULTURAL TRADE FAIRS, FESTIVALS AND INTERNATIONAL MARKETS WITH THE SUPPORT OF ICIC. 2010
EUROPE
REST OF THE WORLD
PERFORMING ARTSVISUAL ARTSBOOKSMUSIC
THE 10 INTERNATIONAL CULTURAL TRADE FAIRS MOST VISITED BY CATALAN COMPANIES. 2010
Fair Country Sector Number of companies
Frankfurt Book Fair, Frankfurt Germany Books 63
Bologna Children’s Book Fair, Bologna Italy Books 27
Arco, Madrid Spain Visual Arts 21
Guadalajara International Book Fair 09, Guadalajara Mexico Books 16
BookExpo America, New York USA Books 13
Midem, Cannes France Music 12
International Dance Festival, Düsseldorf Germany Performing Arts 10
Escenium, Bilbao Spain Performing Arts 8
Madrid Foto, Madrid Spain Visual Arts 8
Womex, Copenhaguen Denmark Music 8
16
1
11
1
1
1
1
1
1
1
1
1
1
12
2
2
2
2
2
2
4
4
4
6
1629
Source: ICIC
24
STRATEGIC OBJECTIVES OF ICIC
123
54
To contribute to business development, through improvement of the efficiency of the ICIC
To improve funding and investment and public-private collaboration
To improve the internationalisation of cultural enterprises
To develop the ICIC 360º project
To promote a change in the business model and value chain of the cultural industry
BUDGET 2011
80.49.2
11.2
EXPENDITURE BUDGET 2011 AMOUNT (in euros) %
STRUCTURE EXPENSES 6,065,525.47 9.4%
EXPENSES BY ACTIVITY 6,619,935.10 10.2%
DIRECT SECTOR GRANTS 51,986,731.76 80.4%
TOTAL BUDGET 2011 64,672,192.33 100.0%
DIRECT SECTORGRANTS
%
%
%
STRUCTURE EXPENSES
EXPENSES BY ACTIVITY
25
FILMOTECA DE CATALUNYA Esteve Riambau Möller
MUSICAlbert Bardolet Mayola
BOOKSMarià Marín Torner
VISUAL ARTSMarta Gustà Martorell
PERFORMING ARTSAntoni Bartomeus Fonts
INTERNATIONAL PROMOTIONMarisol López Vicente
AUDIOVISUALMontserrat Bou Sala
BUSINESS DEVELOPMENTEdgar Garcia Casellas
DEPARTMENTS TRANSVERSAL DEPARTMENTS
Department of CultureFerran Mascarell Canalda
ICIC ExecutiveFèlix Riera Prado
Management / Department of ResourcesNatàlia Garriga Ibañez
Secretariat GeneralXavier Solà Cabanas
ICIC ORGANISATIONAL CHART 2011
PUBLICATIONS
ICICPalau MarcRambla de Santa Mònica, 808002 BarcelonaT. 93 316 27 [email protected]/cultura/icic
SDE(Business Development Service)Palau MarcRambla de Santa Mònica, 808002 BarcelonaT. 93 316 27 [email protected]
Catalan! ArtsPalau MarcRambla de Santa Mònica, 808002 BarcelonaT. 93 316 27 [email protected]
MEDIA Antena CatalunyaCarrer del Mestre Nicolau, 2308021 BarcelonaT. 93 552 91 50 / 93 552 49 [email protected]
www.antenamediacat.eu
Catalan Films & TVCarrer del Mestre Nicolau, 2308021 BarcelonaT. 93 552 91 50 / 93 552 49 [email protected]
Barcelona-Catalunya Film CommissionCarrer del Mestre Nicolau, 2308021 BarcelonaT. 93 552 91 50 / 93 552 49 [email protected]
Filmoteca de CatalunyaCarrer del Portal de SantaMadrona, 6-808002 BarcelonaT. 93 316 27 [email protected]/cultura/filmoteca
ICIC offices abroad
Berlin OfficeCharlottenstr. 18D-10117 BerlinT. +49 30 551 95 [email protected]
Brussels Office227, Rue de la Loi / WetstraatB-1040 Bruxelles/ BrusselT. +32 2 230 72 [email protected]
London Office107-111, Fleet StreetUK-London EC4A 2ABT. +44 207 936 [email protected]
Milan OfficeVia Montebello, 27I-20121 MilanoT. +39 02 29 00 46 [email protected]
Paris Office3, rue la Boétie - esc. AF-75008 ParisT. +33 1 43 25 04 [email protected]
OFFICES AND ADDRESSES www.gencat.cat/cultura/icic
Diss
eny:
DG
Estu
dio
ICICPalau MarcRambla de Santa Mònica, 808002 BarcelonaT. 93 316 27 [email protected]/cultura/icic