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casting and communicating vision

Creating Buy-in for the Next Big Thing

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?vision

pave a long road of inspiration…before information

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what is your next big thing?

• Building project?• Multi-site?• ABF to small

groups?• New service time?• New service style?• New ministry?• Others?

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what we tend to do

• Rousing “vision sunday” sermon

• Announce initiatives

• Charge to get on board

• And we’re surprised when it doesn’t work?

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culprits of ineffective roll-out

________

“Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.”

-Evan McBroom

________Time

Familiarity

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what’s required?

• Select a communication leader – a planner

• Slow down - map out a communication plan

• An intentional build-up of inspiration and information

• Result = people so “get” the vision – they see it too and are ready to help make it happen

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start with a vision metaphor

• clear rallying visual• cuts through clutter• bigger than a “series”• uniquely captures the essence of

your vision

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develop a plan

• Relational – vision is about people

• Real – stories of real life change• Robust – pull out all the stops

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good shepherd lutheran church

Naperville, Illinois

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Building Expansion & Enhancements

TCI & Strategic Planning

Communication Plan

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leaders’ concern

“The last time we did a building project the needs

were obvious to everyone in the church. This time the need is not as apparent.

We’re concerned people won’t ‘get it’ and won’t get behind

the project.”

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good shepherd vision

To reach and transform spiritually distracted families in our local

community so they come to know and love God.

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vision metaphor

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phases of communication

• cast vision – 5 months• strategic objectives – 3 months• generosity – 3 months

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communication plan

week by weekmessage by message

tactic by tactic

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leaders’ talking points

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leaders’ NOT talking points

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week by week

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lessons

• slow _____________________________• remember _________________________• give people time to _______, ______ to,

and ________ the vision• plan in ________ and stay at it over

time• choose a communication ________ to

develop your ______

down & create a planwhere your people are

discover adjustembrace

phasesleader

plan

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web: fishhook.usblog: evanmcbroom.comtwitter: evanmcbroomemail: evan@fishhook.us

questions?