www.simplify360.com

Stage 3

HaveYourSay

Team Name: Prabandhan

Name of first member: Anurag KhandelwalCollege Name: SOB, Galgotias University

Name of second member: Govind RaiCollege Name: SOB, Galgotias University

There are 3 things which we'll have to

consider

Making an online buzz

Connection of offline and online Touching the emotional chord

We have sewed each slide in such way that by the end the whole picture would be completely clear. However, one slide alone at times might not produce the whole meaning.

How to touch the emotional chordThe character of Cobby is something which we can call parent figure among target

audience( at least kind of). Keeping our audience in mind we can connect them emotionally in 2 ways-

In the case of kids, we should create an image in which Cobby is guy who you should follow. He makes you realize why you should be on time, why you should brush your teeth everyday, who makes you learn new things, who makes you do studies( or maybe not), etc.

Another image that can be formed in minds of Adults is of a helping hand. A person who you can look upon to learn how to manage things, how can you come out of even the most intricate problems, and how a young cute assistant would make everything look so easy, of course in her style.

How to create buzz onlineWe should understand that majority of population over internet belongs to “Generation X”. And so it

is really important for us to find them at right place. So to chase them down, we must follow the following path-

Please have a look at next slide to have a clear picture of everything

“Approach Cobby for any problem you have. He will be solving it along with the resources he possess”

Let us make Cobby a Professional figure by making it present on Linked In. Some of the Creative Hypothetical cases in his CV which he solved in adventurous way can too be included. Now, to input their problems users can either message him on Facebook, or can Drop a mail or can directly call him. The call will be addressed by a computer generated voice which will record the message.

All the solved problems will be communicated in 2 ways-• The solution will be Communicated by the same method of communication.• The solution will be made available on Facebook page of Cobby but not in a traditional way. The case will be

described as a story which will be created by our team but Plot and Character will be same as described by the person. The name will only be changed if in case problem is too personal.

How to reach out

As it is very clear that Dreamy Brush Pvt. Ltd is a small company so it is not a easy deal for them to go for any Paid method of Advertising such as Google Adwords. So the best and most influential way for them is to use “Facebook E-group” marketing technique which is both tested and economical and above all effective. We will link our FB Group post to our FB page which will do the work of retention and telling our visitors what are we all about. Nevertheless ,contend our of our page and the concept we follow will do the rest.

And here comes the role of You Tube. Videos on You Tube are very likely to be trusted and shared over various devices. We can here work in two way process. Firstly, our Facebook page will be initially used to Promote our You Tube video. Once we get a kick start, we are very sure that after a certain period of time our Video will start promoting our FB page.

Instagram is continuously becoming a popular platform both on Desktop and Smartphone. Moreover it is highly cost effective

Performing one or the other activity on Instagram continuously would certainly give us an extra advantage in our whole marketing effort

This is the place where the whole concept of “Trending” started

So to be a trend we must trend on here

However there exist no direct way to market ourselves directly on Twitter. And the one that exist is not in our budget

But yes, we would love to see implementation of Present marketing strategy used by Simplify360 to be applied in this campaign too.

We can make our visitors engaged on Twitter through various activities on other social Platforms .

In India , Kids start getting exposure to Internet as early as at the age of 10 or 12.Even I started using Internet at the age of 11, which was 8

years back from now

Launching an online gaming application on free to use platforms and promoting them on our social-networking pages will certainly give us a targeted way to

communicate right message to our future focus segment.

It is really difficult to carry out such a task with low budgetAnd especially for small companies it is a really a challenging task to do it. But we do have a way out for this. There are 2 methods used which might fetch us good results over here.

Gorilla Marketing

This is one of the most preferred and expected strategy by any SME. Here we can use this concept in following way.

As the company is located in Mumbai , this form of marketing can only be done in Mumbai.

On road shows, random shows at Metro Station and Railway Station can be done to make people aware about the whole stuff.

Shows can also be done in Shopping Malls to create awareness in both the targeted Segments.

The image shown next to this point is the best example of what we can do with gorilla marketing.

In background, there are some of the classical example how we can go about working with Gorilla Marketing .

But we cannot ignore that such a level of promotion can only be done on local level if done by any small

company. So, in this case it is really essential for Dreamy Brush to put whatever they can in

promotion efforts done in Mumbai because this is a potential source of creating buzz.

College and School AmbassadorshipPresently many up coming business who are looking for a head start in

their fields use College Ambassadorship programs . To set a benchmark model for us, we can go about using model used by “Hitchup” mobile application recently. With some interesting and twisting activities pre-finalized by us for college students can make a real buzz among them with their own resources.

To begin with, assistance of local colleges such as S.P. Jain, K.J Somaiya , NMIMS , etc can be used to give a premium look to the whole campaign

When it comes to school ambassadorship , we cannot deny to admit that this is a unique and new form of spreading the word. But we can see a lot of potential in it. All we need to do is to go for E-Mail marketing. We can make Principal of schools make their students participate in this campaign. We’ll make job look more challenging by empowering their students to use their own methods of promotion so that we don’t apply our brains too much(of course we won’t be telling this to anyone). Some other efforts can also be used to make it look much bigger and better.

Some ways to do promotions with Ambassadorship programs

So to sum up everything, this is all what we can say

College Effort

Gorilla Marketing

Offline Buz

z

You Tube

Linked IN

FBOthers

GameInstagramTwitter

BINGO

Thanks A

Lot