www.simplify360.com

Stage 1

The

Preliminary

Round

Team Name: Holmes

Name of first member: Divya Panchal

College Name: T. A. Pai Management Institute

Name of second member: Abhishek Nigam

College Name: T. A. Pai Management Institute

CONTENTSIntroduction

Evolution

Usefulness

Major Players

Controversies

Revolutionary Acts

Future

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IntroductionSocial Media has different meanings for different individuals.

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Evolution

1993 - Inception of World

Wide Web

1997 – 1 million websites

Blogging begins

2002 – Friendster launched

Beginning of a new era

2004 – Facebook launched

2006 – Twitter launched

2007 – Apple introduces

i Tunes

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UsefulnessUsefulness

Facilitates open

communicationGlobalization

Provides opportunity to widen contacts

Showcasing

Creativity

Information Exchange

Professional

Networking

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Major Players

1 billion users540 million

users

500 million

users355 million

users

280 million

users

200 million

users

160 million

users150 million

users

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Controversies

2 girls from Palghar

were arrested for anti

shiv sena posts

McDonald’s twitter

hashtags triggered

uploads of horror stories

Robert Vadra’s

“Mango People” tweet.21 3

Modi’s 50 crore

girlfriend comment

Air India employee

arrests over FB remarks about SC

Donald Trump’s

remark on Obama5 64

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Revolutionary Acts

Save Elephant

Foundation

They increase

awareness about the

plight of endangered Asian elephants and

provide sanctuary for

rescued elephants.

Such foundations exist for several other

endangered species

Twestival

202 cities around the

world gathered to

raise $250,000 and spread awareness on

usage of clean

water.

17000 people benefited from this

act of charity.

ALS Ice Bucket

Challenge

It promotes

awareness of the

disease ALS and encourages

donations for

research.

Many celebrities have participated

actively till date

21 3

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Future Social Media will make big data even bigger

Paradigm shift depending on the latest trends

Mobile and Entertainment will morph

Marketing programs will become more interactive

Content marketing will grow several manifolds