case study: rebtel & sprout social
DESCRIPTION
This case study looks at Rebtel, a leading Stockholm-based app company that incorporated social media as a integral part of their customer engagement strategy. Read their success story!TRANSCRIPT
Rebtel, a leading Stockholm-based app company, incorporated social media as an
integral part of their customer engagement strategy. At the onset, the company formed a
dedicated team to manage, monitor and engage in social conversations. As the program
took o�, the team realized they needed a tool to organize, quantify and amplify their
e�orts. Rebtel tapped Sprout to carry on the conversation and regularly pull reports to
highlight big wins.
CASE STUDY
Rebtel Relies on Sprout Analytics to Track Performance, Merchandize Results
sproutsocial.com 1.866.878.3231 [email protected]
Quick Facts
HeadquartersStockholm, Sweden
sproutsocial.com 1.866.878.3231 [email protected]
Users Worldwide
23M+
International Call Destinations
196
Social Media Team Members
3
To build on their strong strategy and the dedicated human
muscle behind social, Rebtel focused their team and e�orts
around a few key social business objectives:
• Track conversations: Design a brand story that not only promotes Rebtel
products and services, but encourages repeat conversations.
• Access data: Monitor real-time social performance data that can provide
insight into the online behaviors of current and potential customers.
• Merchandize success: Present colleagues and leadership with integrated
results that build credibility for their entire social strategy.
A Data-Driven Approach to Social
Rebtel’s social team relies heavily on Sprout’s reporting and
analytics features to understand positive performance and
increase e�orts where needed. In order to consistently
merchandise results to colleagues and company leadership, the
team regularly:
Through a data-driven approach to social media engagement,
Rebtel increased cohesion among all brand social initiatives and
continues to build the case for a more social business.
• Tracks daily social engagement across active networks and profiles
• Guides strategic discussion on investments and channel performance
• Compares side-by-side Twitter analytics against Rebtel and competitors
• Collects key metrics across all social channels via Google Analytics
• Utilizes Sprout’s free, unlimited reporting to regularly export data
• Downloads PDF files of easy-to-understand, presentation-ready reports
Learn how Sprout can help centralize your social e�orts and
increase your brand engagement at sproutsocial.com