OVULATION STRIPS – U ‘PILL’PAID TRIALS USING DIGITAL Group-16

Ankit AhujaAnkit KawadVishal

MEDIA

CHANNEL MIX

& AUDIENCE

25%

30%10%5%

20%

10%

Budget Breakup

SEMSocialDisplayE-MailMobileVideo

Aware

Aware(Hesitant)

Unaware

18-35 Men and Women

Objective

• Customer Education• Paid Trials and feedback

SOCIAL▪ #INeedToKnow

▪ Facebook App

▪ Blogging▪ Online PR

▪ Twitter Promoted Tweet

▪ FB Ads

▪ Indians>Males & Females >Event Wedding > 18-35 >

▪ Youtube Promoted Videos

• CTR

• No Of People who saw the ad

• Daily Budget cap

• Engagements• Comments• Shares• Likes• Tagging

• RetentionCustomer Education

Sales

Sales & Feedback

SEM

Ovulation Strips

Fertile Period

i-Sure

How to get pregnant

• CTR• No Of

Searches

• Retention

Best Days to Make a Baby

How to Conceive

Why am I not getting pregnant

Signs of Ovulation

1• Customer

Education

2 • Sales

MOBILEMobile App

Tutorial Videos

Calendars

FAQs

Myths

Push Notifications for Calendar Alerts

Ask an Expert

Order from Phone

Feedback

CPD

CPI

CPS

Feedback

Expert Enquiries

DISPLAY

Femina

Cosmopolitan

Rediff

Indiatimes

GQMen

MensXp.com

• CTR• No Of

Impressions

E-MAIL

A I D A

• Myths & FAQs• Tips & Tricks• Drive App Downloads• Concept of the Product• Creating buzz for

registration

• Ltd Period Trial Offer• Video links• Call to connect to an

Expert• Call for Purchase• Remarketing

• CTO• Unsubscribe

• Bounce

• Modern Hospitals• Matrimonial Sites• Femina & Cosmo Registered Users

THANK YOU