Families, Food and FitnessNETC- 2010

Community of PracticeJane Clary, PhD, RN, MS, CHESAshley Fondren, MSMississippi State University, Food Science, Nutrition, and Health Promotion

Social Networks: Twitter

In 1 year, registered Twitter accounts increased by more than 1,500% and their team increased by 500% (140 employees).

Spread information quickly with the retweet button.

Easy to activate on your mobile phone. “Twitter is more than triumph of

technology...triumph of humanity” Biz Stone, Co-founder of Twitter.

Social Networks: TwitterWhy We love it! Definitely helps bring people to the Families

Food and Fitness CoP Provides excellent sources of nutrition,

physical fitness, and activity information Provides a platform for all of us working

together to help prevent childhood obesity Provides twitter feeds that fit into the six

behaviors in real time to everyone Supports behavior change

Social Networks: Facebook

Over 400 million estimated active ‘users’ 35 million users update their status daily 5 billion pieces of content shared weekly 60 million status updates daily 3 billion photos posted monthly Average user is connected to 60 pages,

groups, and events People that use their mobile devices are

twice as active as non-mobile users

Stats from: Facebook Public Statistics May 2010

Families Food and Fitness Strategy … Why social media works for FFF What Social Media users want (Twitter versus

Facebook) Our “PLAN”

Direct young families with children to the FFF site, for their information on nutrition and physical activity

Direct other organizations and foundations to the FFF site Provide social support through Twitter & Facebook to help

our followers make better nutrition & health choices

Families Food and Fitness Strategies… Some of our Twitter

Followers: @obamafoodorama @Newsweek @Parenting @Family.DotCom @Baylor Health @Liz Szabo, USA Today @American_Heart @RWJF_PubHelath @micheleborba (Parenting

expert and Today show contributor)

@ alivincent (the biggest loser)

@USDA_NIFA @SparkPeople @RealAge

Listed 16 times People following the FFF

CoP Twitters We are selected by other

list owners…and many have an extensive list, so we reach far more than our followers to FFFCoP

Expand your Reach …

Ashley P. Fondren, MSExtension AssociateMississippi State UniversityHerzer, Room 261ABox 9805Mississippi State, MS 39762-9805662-325-6747 (office)662-285-7560 (mobile)anp44@fsnhp.msstate.edu Families, Food and FitnessCommunity of Practicehttp://extension.org Follow On Twitterhttp://twitter.com/FFFCoPLike On Facebook

http://bit.ly/94G6cF

Many ways to access Twitter

TweetDeck

Hootsuite

Mobile Apps (Twitter for Blackberry,Ubertwitter, etc.)

Twitteriffic for IPad

In the News…

Spread the word Researchers

Twitter Facebook

Events Photos Connect with professionals

Webinar Information

Does Social Media Make a Difference? Google Analytics Bit.ly summaries TweetReach Facebook Insights Other benefits not quite so easy to measure FFFCoP Survey

Google Analytics – Twitter

Referring Site Report From April 18, 2010 – May 18, 2010,

twitter.com sent 23 visits via 15 landing pages Pages/Visit – 2.39 (up 22% from site average) Average Time on Site – 1:44 (up 18% from

site average) From October 1, 2009 – May 19, 2010,

twitter.com sent 144 visits via 24 landing pages

Google Analytics – Twitter

Google Analytics – Facebook

From April 18, 2010 to May 18, 2010, facebook.com sent 61 visits via 20 landing pages

Pages/visit – 2.16 (up 11% from site average) Average time on site – 1:32 (up 5% from site

average) From October 1, 2009 to May 19, 2010,

facebook.com sent 391 visits via 65 landing pages

Google Analytics – Facebook

Bit.ly Summaries

From April 2010 to May 2010, there were 322 clicks on our bit.ly links

Since tracking bit.ly links in December 2009, there have been 2000+ clicks on our bit.ly links

Use bit.ly links in facebook, Twitter, and in newsletters

Bit.ly Summaries

Tweetreach

Measures only the latest 50 tweets; if you want to measure more you have to pay ($20.00 for a full report of 1500 tweets from the last 7 days).

Tweetreach for @fffcop – Reached 11,062 people via 22 tweets

Tweetreach for #netc2010 – Reached 3,570 people via 50 tweets

Tweetreach

Facebook Insights

82% Female & 17% Male 30% age 25 – 34

Doesn’t Interaction Matter?

Twitter followers share wt. loss strategies Health Magazine editors share health & nutrition

tips, chefs share healthy recipes Top universities with a health & nutrition emphasis

provide webinars on Saturday mornings & spread the word. Agencies, foundations, and now the Whitehouse (Let’s Move) are addressing the obesity epidemic

Families, Food & Fitness provides support 24/7 …We are all trying to solve the obesity epidemic and awareness to the issue helps.

How are you using Social Media? Newsletter leads Reinforce face-to-face learning Provide social support Expand audiences Announce programs/events Re-stating facts or state the truth if false info

is out there; a lot of quacks in health and nutrition…eXtension a trusted, unbiased source

Questions & Comments

Ashley Fondren, MS anp44@FSNHP.MSSTATE.EDU @fffCoP

Dr. Jane Clary jclary@FSNHP.MSSTATE.EDU @try2dobetter