ace netc 2011 delivering disaster education
DESCRIPTION
TRANSCRIPT
w w w. E D E N . l s u . e d u
Delivering Disaster Education
Becky KochNorth Dakota State UniversityRick AtterberryUniversity of Illinois at Urbana-ChampaignSteve CainPurdue UniversityVirginia MorganAlabama Cooperative Extension System
w w w. E D E N . l s u . e d u
Right Answers.Right Now.
IntroductionVirginia Morgan
Extension Specialist Alabama Cooperative Extension System
EDEN Chair
w w w. E D E N . l s u . e d u
When Disaster Strikes
w w w. E D E N . l s u . e d u
Face-to-Face Contact
w w w. E D E N . l s u . e d u
Mobile Communication
w w w. E D E N . l s u . e d u
Right Answers.Right Now.
Disaster MediaBecky Koch
Ag Communication DirectorNorth Dakota State University
w w w. E D E N . l s u . e d u
Traditional Media
• Newspapers• Television• Radio
w w w. E D E N . l s u . e d u
Web
• Create and publicize a simple URL• Tell people how to search, not just URL• Update home page regularly, make it look
new• Feature a variety of tools on the Web:
videos, feeds, interaction options
w w w. E D E N . l s u . e d u
w w w. E D E N . l s u . e d u
YouTube
• Short how-to videos• Feature on Web and Facebook
– How to Build a Sandbag Dike Video
w w w. E D E N . l s u . e d u
w w w. E D E N . l s u . e d u
Social Media
• Twitter: publicize to get followers, use common hashtags
• Facebook: Use existing accounts, submit content as comments on others’ posts
• Smartphone apps: Possibly get involved in development
w w w. E D E N . l s u . e d u
w w w. E D E N . l s u . e d u
Summary
• Repurpose content in multiple media• Cross market information• Repeat often
w w w. E D E N . l s u . e d u
Building RelationshipsRick Atterberry
Marketing/Communication SpecialistUniversity of Illinois at Urbana-Champaign
w w w. E D E N . l s u . e d u
• They also work for county• Usually understaffed
Reach Out to Local Emergency Manager
w w w. E D E N . l s u . e d u
Local EMA Needs
• Communications assistance• Animal/ag annex to local plan• Membership on local emergency board• Mitigation planning• Reaching underserved audiences• Facilities• Education
w w w. E D E N . l s u . e d u
Communications Assistance
• Often not trained as crisis communicators
• As communications professionals we may be able to help
• Small EMA staffs mean help may be needed
w w w. E D E N . l s u . e d u
Animal/Ag Annex to Local Plan
• Local emergency manager required to complete planning
• May not have the contacts or expertise to complete ag-related parts of plan
• Animal annex can be a special problem
w w w. E D E N . l s u . e d u
Membership on Local Emergency Board
• Extension directors usually on USDA State Emergency Boards
• The LEB is different, but similar • Often in need of qualified members
w w w. E D E N . l s u . e d u
Mitigation Planning
• Define mitigation• FEMA money available• County plans must be in place• A good place for CED team involvement
w w w. E D E N . l s u . e d u
Reaching Underserved Audiences
• Often difficult for local EMA• Extension has experience in this area• Consider non-conventional means• Build on trust in Extension programming
w w w. E D E N . l s u . e d u
QUETION: Should a homeowner expect
higher waste disposal costs
because of contaminated flood
materials?QUESTION: Is my
food safe?
• Extension offices usually have good connectivity
• Meeting rooms• Parking
Facilities
w w w. E D E N . l s u . e d u
Education/Programming
• Food safety• Power equipment/generator safety• Landscape restoration• Assistance with animals
w w w. E D E N . l s u . e d u
Collaborating with OthersLet it evolve!
Steve CainDisaster Communication Specialist
Purdue University
w w w. E D E N . l s u . e d u
Collaborating
• Collaborating Partners– Emergency Management
• FEMA• State• Local
– Volunteer Organizations• National • State• Local
– Ag Specific
w w w. E D E N . l s u . e d u
Collaborating
• Ask yourself:– Why? – Am I ready? – How?
w w w. E D E N . l s u . e d u
Collaborating
• Preparing yourself– If you have communicated crisis or disaster
information you are one step closer to a PIO. – But there’s lots of free trainings
• ICS • EMI • In-State and local training• Experience
– http://tinyurl.com/EMI-ICStrainings
w w w. E D E N . l s u . e d u
Who to Partner With
• FEMA or State Emergency Management• VOADs• State Department of Ag or Animal Health• State Department of Health• Other State Departments
w w w. E D E N . l s u . e d u
My Focus
• Indiana and National VOAD– Indiana VOAD membership since 2005
• Provide Web updating• Vice President 2008-2009• President 2009-2010
– National VOAD Board member since 2010• Created a partnership between National VOAD
EDEN• Learn the system that makes volunteers
response work in the U.S.
w w w. E D E N . l s u . e d u
Worst Floods in Indiana
• Developed 14 long-term recovery committees that helped more than 30,000 survivors.
w w w. E D E N . l s u . e d u
COAD Development
• Indiana now has 12 COADs because of Purdue Extension
• These COADs are excellent, locally-based populations for more education that is either delivered by or facilitated by Extension.
w w w. E D E N . l s u . e d u
Discussion
w w w. E D E N . l s u . e d u
Delivering Disaster Education
• Interdisciplinary• Communicators and technologists• Consistent/persistent messaging
w w w. E D E N . l s u . e d u
Thank You
• Presenters– Virginia Morgan [email protected]– Becky Koch [email protected]– Rick Atterberry [email protected]– Steve Cain [email protected]