case study doodleclick

Case Study- Doodleclick.com

Doodleclick.com

Ecommerce is one of the fastest growing industries in the world presently. The

concept behind doodleclick differs from any other ecommerce portals because it provides

an exciting and all important feature called “Personalization”. A customer can purchase a

card based on his liking and gift it for his loved ones after personalizing it by adding photos

and messages in it. And this unique concept is further given a fillip by giving the customer

an option to send a card via Facebook too thereby increasing the potential user base for

this concept by almost 850 million people.

Design of the site:

We have designed the site in such a way that the probability of a returning customer

will be almost 100%. We have concentrated much on the user experience so that the whole

process of buying would be made simple and does not consume a lot of time for the

customer. The design and look of the site have been given utmost importance especially

since we have only 2 seconds to impress a customer and we fare well in that matter

because of our technical team’s finesse. Ordering a greeting card for a loved one including

the personalization options takes a matter of a few seconds to order a card. The buyer

experience is smooth and leaves a strong impression on the buyer.

Features that make it a STAND OUT!

Our clients had requested for a huge trove of selections for greeting cards. Our focus

was to have as many Greeting card collections as possible and make it possible that the

huge volume does not eat up on the speed of the system and its satisfying for us as well as

for our client to see that there are no shortfalls in this context. We have also added the

Shopping Cart feature where the user can add an item which he/she wants to purchase.

Infoquest JLT, Dubai of 4


The user can register in the site either by using the Facebook login credentials or

can register directly on to the site using his personal details. All the information of the

Facebook friends including their Date of Birth is directly incorporated into their Doodle

account and can be used as reminders to send birthday cards via courier or on their

friend’s Facebook wall and this always come in handy after all we are all humans and tend

to forget those all important dates.

The admin page of the website has the option wherein new items could be added on

demand. The stock available with the company can also be tracked on the admin side.

There are a variety of categories in which a customer can personalize a card and

give for their loved ones. A thank you card for inviting over for lunch. In a lighthearted

mood, send a card that will have your friend laughing all over. You would like to tell your

mother that your love for her knows no bounds- well; we are there for you with our special

Mother’s day cards. We have cards for all occasions including religious festivals. Our clients

were especially satisfied when we offered suggestions on various other categories of cards

that could be included and they graciously accepted our suggestions on it and we gleefully

included it. Throughout the time when we were working on this project, we had a pleasant

relationship with our clients.

We have added security options for the purchase of any product. Our customer’s

clients need not worry about their money going into the wrong hands. The payment page is

automatically redirected to the page of Visa/MasterCard during payment. There is also the

option where a customer can pay by SMS facility too when they wish to send a single card

to their friend’s Facebook wall.

A customer after browsing through the list of products can send it to his/her friend

in three ways: Send it via courier, send it to his Facebook wall or send it to his Facebook

wall and to his address through courier. A lot of options that!

We have also integrated Google Analytics into the website that helps our client to

track the number of visitors to the site. It is also used to find the percentage of people who



use the option of sending a card to a friend via courier or send the greeting card directly to

the recipient’s Facebook wall or any other social media which has been made available.

The total sales made, the pending orders, the Facebook users, General Users and all

other critical data which will help a long way for our clients to improve upon the services

provided. It keeps track of everything under the sun that is extremely useful for the

business owners. It helps our client to know which are the most purchased cards and using

all this available data many conclusions can be made regarding the customer’s mindset

while purchasing. For e.g., by using all these data, the business owners can create a page

which lists the top purchased card or create competitions of different kinds increasing the

curiosity level of anybody who comes and visits this website thereby automatically

increasing sales.

We had suggested new ideas in the form of the design of the website, i.e. to make it a

site which even a casual user browsing through the website with no intention to buy

should feel spending a lot of time on the website because of the attractive design and the

functionalities associated with it. We inculcated this message strongly in the minds of our

designing team and they were happy to work towards this dream which was eventually

completed within the stipulated time.

You are dashing to your office for the all important meeting, that’s when you

remember it’s your best friend’s birthday tomorrow and yehaaa, you know what to do!

Click on the doodleclick website and in five minutes, there you are! Click click click and it’s

done! That’s what makes us different! We have been pioneers in the field of web designing

and have designed a range of web designs in various industries with near perfection. We

earn bragging rights for having designed a website in a short span of time notwithstanding

all the complexities included in the creation of our doodleclick website.



Conclusion:

We understood the requirements of our clients after having many brainstorming

sessions of getting their requirements. We wanted to be sure that we did not leave out any

functionality that our clients wanted and we are happy that in the end our produce was

exactly what our client thought of. Our biggest challenge was to create a website that would

consist of loads of image but should not be looking cluttered and we are proud that we did

a good job on this with our clients beaming! One of the highlights of this project is that a

customer can create a flip card and send it directly to their friend’s Facebook wall, their

Twitter page or to their email.

Doodleclick.com will always grow in its stature and reach because of its integration

with Social Networking websites like Facebook, Twitter, etc. It’s a website to look out for

giving its competitors in the same industry a run for their money with its dashing design

and innovative concepts behind its products.


case study doodleclick

Technology