case study: beauty imagery
TRANSCRIPT
Case Study: Beauty Imagery
FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand.
February 2015
SCALABLE, AUTHENTIC IMAGERY
Challenge: Creating authentic imagery that came from real consumers was traditionally difficult and infeasible at scale. Solution: FlashStock activated its network, delivering genuine moments of children interacting naturally with their parents. Result: J&J Baby is able to create richer content and have seen a 22x increase in social engagement on their Facebook page.
1
FAMILY BEAUTY
FAMILY BEAUTY
FAMILY BEAUTY
FAMILY BEAUTY
THEMED IMAGERY
Challenge: To produce imagery that met very specific thematic criteria while preserving Neutrogena’s unique brand identity. Solution: FlashStock’s visual identity calibration ensures that its network always shoots photos that are authentic and on-brand. Result: Affordable photography that resonates with Neutrogena’s core values for everyday use across their social media portfolio.
2
SUBTLE GLAMOUR
SUBTLE GLAMOUR
SUBTLE GLAMOUR
SUBTLE GLAMOUR
Challenge: Dove wanted to translate their strong ideals of human beauty to basic interior design principles. Solution: FlashStock segmented its network and assigned this project to those most specialized in interior photography. Result: Personalized imagery that resonates with Dove’s brand image, from which they were able to build out a library of evergreen content.
3 INTERIOR IMAGERY
SIMPLE CHARM
SIMPLE CHARM
SIMPLE CHARM
SIMPLE CHARM
FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand.
Jeremy Vo Director of Sales [email protected]
Mindy Loverin Director of Client Partnerships [email protected]
Grant Munro CEO [email protected]
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