case studies
TRANSCRIPT
CASESTUDIES
Sable LocklearChallenge● Sable wanted to build her Instagram
account to promote her personal brand and to work with brands and companies.
Solution● We created an influencer strategy for
Instagram the helped Sable with content and strategic planning of her Instagram account @sablejeanette
Results● After two weeks of strategy implementation,
Sable account grew from 600 followers to 1000+. She also started working with the brand RSP.
INDIOChallenge● As a new retail store that offers beautiful
handmade goods and fun workshops, INDIO needed to portray this image and gain engagement and awareness online.
Solution● We created a strategy specifically for
Instagram that included content starters and a guide to create and build beautiful, thoughtful posts and photos.
Results● Within 6 weeks of plan implementation by
INDIO we saw…○ 46% increase in followers○ Average of 37% increase in
engagement
Challenge● As a American Made Finalist, Humdinger Juice
needed to drive followers to the American Made website to vote daily during the duration of the competition.
Solution● We created a strategy and produced photos for the
campaign to drive votes and brand awareness through organic social posts on Facebook, Twitter, and Instagram, as well as paid posts ($240 overall budget) on Facebook.
Results● Gained 14,000+ votes on the American Made
Website.● Consistently remained on the "Trending" page on the
American Made site.● Increased followers across social channels
Humdinger Juice
Challenge● As a print focused book publisher, Baen
needed to utilize the social space and engage with their fans digitally. They need to not only push the short stories they do publish on their website, but drive awareness to the events that they attend and book releases, signings, etc.
Solution● We created a social media strategy to use
long term as well as a strategy for event promotion. We trained the team on suggested social channels, relevant social tools, and provided a easy to follow guide for posting.
Results● Baen continues to see increase in followers
and social engagement every week since our strategy was implemented.
Baen Books
