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Chinese firm in Europe Group members:Trinh Thi Xuan HongPham Ngoc Minh TuVu Quang DucLecturer:Ms. Nhu An NguyenThe case of BENELLIIntroductionQJIAN JIANG groupIn China Founded in 1985The largest motorcycle production and sales company

BENELLIIn Italy Founded in 1911 The oldest of all European motorcycle factories

2005The rationale of the acquisitionThe JQ corporation Massive financial capitals to invest A high production capacity An international distribution network. Low degree of innovation Poor quality standards

The BENELLI Long tradition and strong expertise in this industry International Italian brand Managerial systems New Chinese governancePlanningChallenging targets in the medium - long rangeManagement controlLooking for trustHuman resource managementAvoiding direct conflictsChanging in Benellis managerial systemsFocus on challenging targets in the medium-long rangeThe adoption of an incremental strategy

PlanningManagement Control It influences:

Object of control (performance, procedures,)

Orientation towards short or medium-long term control

The way management control is implemented within the firm (informal manner or structured way)Human Resource ManagementConflict resolution (managers - subordinates, workers in same level)Benefits and incentives to managers and workforce.Lesson learnedChinese company should not ignore the cultural gapThe Chinese investor did not really undergo a process of learning and adaptation to the local dimension expected performances were not achieved