carson mckee social media benefits
TRANSCRIPT
How to Benefit from Social Media
Presented by:
Carson McKee, Direct Contact
www.directcontact.ca
Why You Should Care About What I Say
►The web is becoming more social
►Web 3.0 and the semantic web
► Social network use has already eclipsed e-mail use
► Social media is not new, but there is no path
►Mobile will outpace desktop internet use by 2015
Consider…
► Number of minutes spent online from a global audience was dominated by Yahoo! and MSN in 2006
► Today, Facebook is the website that gets by far the most attention, minute for minute
► Facebook is the single largest repository for user-generated content such as pics, videos, links and comments
Why social media?
►Why market anywhere?
► It’s where your customers are
► Interaction and dialogue
►Real time campaigns
My Agenda
►ROI and monetization
► Selling in the social space
► Inventory and activation
►Marketing in the social space
►Trends and forecasts
My Focus
► YouTube = obvious/possible conflict
► MySpace = decline
► Flickr = redundant
ROI and Monetization
► If social media is free, what’s the “I” stand for?
ROT
►Return on Time
►How much time/resources to dedicate?
► Engagement is great, but…
How Can We Make $$$?
► Social media inventory
Facebook custom tabs
Profile pic
Promotion integration
Twitter background
► eCommerce tie in
Review: Facebook Pages
►Vancouver Canucks
►Gap
►Bud Light
Promotion Integration
►Drive back to your website
►What’s in it for your market?
►Consistent appearance
►Contests and rules with Facebook
►Real time/duration
► Platform crossover
►Brand synergy
Best Practices
► Separate brand from fans on Facebook
►Keep messaging/look consistent
►Work towards defined goals
►Dealing with negative feedback
Statuses
Uploads (pics)
Other examples…
Best Practices
►Contesting on Facebook
Challenges and advantages
Required min. $10K ad spend
►Twitter is excellent for contesting
►Twitter may be a better fit than Facebook
►Twitter as a listening tool
Twitter listening demo
Recent Facebook Changes
► Facebook F8
► Fans turns into “Likes”
► Like buttons
►Open Graph
►Dynamic profiles
► Like button demo
What’s Next for Twitter?
►Twitter Business Center
Brand verification
Accept DMs from non-followers
►Huge for customer service
Currently in beta/invite only
► Essential in the business world
► Strong profiles create a corporate presence
► Leverage/manage groups
►Build out “Company” section
Blogging
►Dynamic vs. static website
►Give them a reason to return
►Give some info for free
Charge for more…
► Interactive and collaborative
►Blog demo…
Using a RSS Reader
► Saves you time
►More efficient
►Collects info for you to share
►Content generation vs. Content sharing
Some Social Media Resources
►Mashable.com
►AltitudeBranding.com
►ChrisBrogan.com
►DirectContact.ca
Summary
►The web is becoming more social
►Mobile use is increasing
►Differentiation is key
► Participate in the conversation around brand
►Content creation and content sharing
Thank You!
Carson McKee, Direct Contact
604.763.3944
www.directcontact.ca