carsharing – contribution to a modern urban mobility and

Carsharing – contribution to a modern urban mobility and sustainability effects for a greener and cleaner city Munich, November 2nd, 2016

TU-Automotive Europe 2016 | November 2 2

As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations.

Tokyo 37m 39m (+5%)

Los Angeles 13m 16m (+23%)

Mexico City 20m 25m (+25%)

New York City 20m 24m (+20%)

Sao Paolo 20m 23m (+15%)

Buenos Aires 14m 16m (+14%)

Rio de Janeiro 12m 14m (+17%)

Beijing 16m 23m (+44%)

Shanghai 20m 28m (+40%)

London 8m 9m (+14%)

Manila 12m 16m (+33%)

New Delhi 23m 33m (+43%)

Moscow 11m 13m (+18%)

2011 2025 (%-Change)


Global megatrends…. …require new mobility solutions.

Urbanization & Globalization

Connectivity

Laws & Regulations

Convenience

Post-Materialism

Individualization

Demographic Change

Location based

services

Integrated intermodal solutions

Simple mobility

transport applications

E-mobility

Flexible individual mobility

solutions

Intelligent parking

solutions

Carsharing

Urban mobility is changing...


These trends provide breeding ground for new concepts.

Location based

services

Integrated Intermodal solutions

Simple mobility

transport applications

E-mobility

Flexible individual mobility

solutions

Intelligent parking

solutions

Carsharing

Carsharing members in Europe

Source: Frost & Sullivan, 2014

15.000.000

1.500.000700.000480.000

+900%

2014 2011

+114%

2008 2020

+46%


• MILAN, IT • Launch in 10/2016

• 480 vehicles

• 30.000+ customers

• BRUSSELS, BE • Launch in 07/2016

• 300 vehicles

• 6,500+ customers

• COPENHAGEN, DK

• Launch in 09/2015

• 400 vehicles


• DÜSSELDORF, DE

• Launch in 01/2012

• 260 vehicles


• BERLIN, DE • Launch in 09/2011

• 1,200 vehicles


• COLOGNE, DE • Launch in 10/2012

• 360 vehicles


• HAMBURG, DE • Launch in 11/2013

• 580 vehicles


• VIENNA, AT • Launch in 10/2014

• 500 vehicles


• LONDON, UK • Launch in 12/2014

• 310 vehicles


• STOCKHOLM, SE • Launch in 10/2015

• 300 vehicles


• MUNICH, DE • Launch in 06/2011

• 700 vehicles


1 2 3

4 5 6

7 8 9

10 11

In terms of market coverage, DriveNow is available in eleven European cities so far.


20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000 95,000 115,000 135,000 155,000 185,000

Market Share 2016

450.000

40%

2012

255.000

12%

2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 2015

757.000

57%

2013

63%

2014

Station-Based Carsharing Customers Germany Free-Floating Carsharing Customers (incl. DriveNow)

Source: Bundesverband CarSharing (2016)

Market Entry DriveNow

39%

27%

34%

1.040.000

1.260.000

2016

66%

Performance figures prove the success of our concept. We have increased our market leadership in Germany.


MINI Cooper/Cooper D

BMW 1 Series BMW X1 BMW Active Tourer

MINI Clubman

BMW 2 Series Convertible

MINI Cooper Convertible

BMW i3 (EV)

We give our customers plenty of choice. They have access to a broad and diversified fleet of latest BMW and MINI vehicles.


Today our cities are occupied by parking vehicles to a large extend. This dead space reduces life quality in urban areas.

Situation Today: A city built around cars


Our aim: Jointly create a better and more sustainable mobility mix and ultimately a more livable city.

Our Vision: A city built around people


We achieve varied positive effects with carsharing in order to create a more livable city.

How to move on: 1. Reduce the amount of cars

Situation Today

Our Vision


Results of all studies published 2015 & 2016

Study Number of privately owned vehicles abolished due to each single carsharing vehicle

3.6 7.8

Freefloating: Optimistic Scenario

Freefloating: ConservativeScenario

5.9

7 11

6.3

EVA-CS study

WiMobil study

Own study

Berkeley study

Vienna study

Several independent studies all prove substitution effects of free-floating carsharing.

2.8 7.1



2. Reduce emissions by increasing

the share of electric cars


Situation Today

Our Vision


Vehicles

Customers

200,000 customers took their first trip in an EV with

DriveNow

20% of our fleet is electric

6+ Million kilometers were already driven

electric at DriveNow

The hightest amount of rentings per EV

per day are 17 times

In Copenhagen, 85% of all

chargings are done by our customers

The utilization of our electric vehicles is almost as high as of our combustion vehicles!

6,000+ customers have driven at least 10 times with the EV

We create appreciation for electromobility in the urban society!

To intensify the sustainable effects, we have added EV to our fleets since 3 years. Thus we carry E-mobility into the urban society.


The show stopper for EV´s so far: The status quo of electric charging infrastructure still differs a lot from city to city.

Hamburg 580 70 113 0,19

Munich 700 85 17 0,02

Dusseldorf 220 25 31 0,14

London 300 50 12 0,04

Vienna 450 20 41 0,09

Copenhagen 400 400 320 0,80

Berlin 1.200 140 251 0,21

Cologne 400 20 24 0,06

Fleet size

Thereof electric

Charging stations* to use

Charging stations* per fleet car

* 1 charging station mostly comprises of 2 charging points



2. Reduce emissions by increasing

the share of electric cars

3. Increase vehicle utilisation and encourage multimodal mobility behaviour


Situation Today

Our Vision


In average, our cars are up to five times better utilized than private cars. Prospectively, this can even be increased by autonomous driving.

Shared DriveNow Vehicles

Privately Owned Vehicles

< 1 hour

3-5 hours

Average vehicle utilisation

> 6 hours

Today Potential

Major driver for further utilisation will be autonomous cars.

DriveNow cars occupy 10-20% less parking space than privately owned cars.



Sources: Customer Survey (2014) / Market data (both figures exemplary for the City of Duesseldorf, Germany)

Private Car

56%

Bike/ Walk 23%

21%

Public Transport

- Modal Split of non-DriveNow customers - - Modal Split of DriveNow customers -

35%

Private Car 31%

Bike/ Walk

Public Transport

10%

DriveNow 24%

DriveNow has encouraged flexible intermodal mobility and eventually, has boosted bike usage, walking and public transportation.


A large number of high-emission vehicles has been substituted …

… through brand new, low-emission or zero-emission vehicle …

… which are 3-5 times better utilized than privately owned vehicles.


Privately Owned Vehicles

60 min

Up to 300 min.

Sources: Customer research (n = 2.888) / Actual market data (both from 2015)

Summary and future outlook.

Targeted incentives to use carsharing (e.g. implementation of carsharing law in Germany)

Achievements today

Further potential

1. 2. 3.

Rapid expansion of charging networks to further increase the share of electric cars

Implementation of autonomous cars to further reduce parking times.

19

Sebastian Hofelich Managing Director DriveNow GmbH & Co. KG Seidlstraße 26 80335 Munich

carsharing – contribution to a modern urban mobility and

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