carolinna espinosa
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For Bloomingdale'sTRANSCRIPT
CAROLINNA ESPINOSA at
OUR STORY
Carolinna Espinosa is a sensible
luxury lifestyle brand built with
sophisticated craftsmanship of the
finest European materials. Inspired
by the cosmopolitan woman-on-the-
go; who does it all from family to
career, the brand offers women a
perfect selection of styles for every
occasion. Each collection captures
the essence of current trends while
retaining the core values of a great
shoe: comfort, versatility and
quality.
www.carolinnaespinosa.com
THE INSPIRATION
Inspired by a style trendsetter from
Spain, the brand is named after a
woman that truly captures the essence
of elegance, poise, and effortless
glamour. A style icon among her peers,
Espinosa had a presence that was
never unnoticed as she entered a room.
It is this essence that is captured in
each shoe that is produced by the
brand today – refinement with a hint
of that special “je ne sais quoi.”
PARENT COMPANY PROFILE
JVB INTERNATIONAL INC.
A fashion house that engages in the
design, manufacturing, and wholesale of women’s fashion
footwear to the U.S. and international markets.
Headquartered in New York, NY, and design studio in
Padova, Italy, the company sources the finest European
materials and offers on-trend luxury footwear for women.
Carolinna Espinosa, the main brand under the parent
company, is distributed in its own retail locations and
department stores in 6 countries. The design team prides
itself on the brand’s ability to stay current in fashion,
while retaining a modest price ensuring each product acts
as a sensible luxury purchase for the consumer.
THE TEAM
Company President and CEO, Alan Luchette, spearheads the JVB
Group. A veteran of the footwear industry and former Chief
Operating Officer of the Nine West Group, Alan Luchette, recognized
the opportunity to fill a void in the market for quality footwear that
was fashion-forward, affordable and most importantly, comfortable.
When it comes to style, Luchette believes that shoes have never been
more important in a woman’s wardrobe, and that the perfect shoe
should always be a guilt-free pleasure. “Our product allows a
woman to feel special, without ever feeling guilty about her
purchase.”
The Carolinna Espinosa design studio is located in Padova, Italy, a
world-renowned luxury footwear design region, where Creative
Directors Gianni Velasche and Charles Amar bring to life their vivid
visions of perfection in footwear. Both are veterans of the footwear
industry with over 50 years combined experience in the craft.
Velasche comes from a luxury shoe design background having
designed for industry leading brands like Sergio Rossi, Yves St.
Laurent and Louis Vuitton, while Amar’s expertise comes in the trend
finding and developing field of footwear, having served as Creative
Director for global footwear conglomerates like Nine West, Steve
Madden and Charles David. Together, the design duo brings a perfect
fusion of timeless elegance with modern flair to each collection.
“the design duo brings a
perfect fusion of timeless
elegance with modern
flair to each collection ”
CONSUMER PROFILE
AGE 25-55 years old
LIFESTYLE active, working, social,
aware and connected
PERSONALITY trendsetting and
unique
TASTE looks for modern and
sophisticated details with a twist; of european taste
BRAND DNA
Confident Uptown Girl with a hint of Downtown Edge
Carolinna Espinosa offers a selection of styles for every occasion, crafted of the highest quality
materials, and at a modest price point. Our dedication to creating an affordable luxury product and real
shoes for real women carries through in everything we do. We create shoes that are not only pretty to
look at, but also exceptionally comfortable for everyday life, thanks to our signature memory foam
cushioning built into the sole of each shoe. It’s because we firmly believe that beauty doesn’t have to be
painful.
CATEGORIES
DRESS EVENING CAREER CASUAL FLATS
• CE’s signature memory foam • Finest Italian Leathers
Each style is constructed with…
• Love
SHOE FEATURES
BRAND POSITION
note Need to research bloomies floor and see where we fall bran brand void
Carolinna Espinosa offers sophisticated
footwear, crafted of the highest quality
materials, at a modest price point. Our
dedication to creating an affordable luxury
product and real shoes for real women
carries through in everything we do. We
create shoes that are not only pretty to look
at, but also exceptionally comfortable for
everyday life, thanks to our signature
memory foam cushioning built into the sole
of each shoe, because we firmly believe that
beauty doesn’t have to be painful.
Carolinna Espinosa shoes are created to
serve as the perfect companions for the
cosmopolitan woman-on-the-go, who can
do it all effortlessly and in heels.
PRICE POSITIONING Bridge Market
LUXURY AT A MODEST PRICE POINT
SHOES $225 to $295
BOOTIES $325 to $425
BOOTS $395 to $595
FIT FOR BLOOMINGDALE’S
The Bloomingdale’s Loyalist member comes to the department store for QUALITY at a VALUE repeatedly. That’s what makes Carolinna Espinosa a perfect addition.
CAROLINNA ESPINOSA BRINGS TO THE TABLE
· THE LATEST IN TRENDS, WORLDWIDE · COMFORT
· LUXE QUALITY AT A VALUE
Bloomingdales customer is looking for something new, different and noteworthy that she can tell her friends she discovered. We bring that “je ne sais quoi” excitement to each collection and we have the flexibility to be different and do EXCLUSIVES for. .
CAROLINNA IN THE PRESS IN THE PRESS #inmycarolinnas
CELEBRITY SIGHTINGS #inmycarolinnas
BLOGGERS #inmycarolinnas
www.carolinnaespinosa.com
ALAN LUCHETTE · CEO/PRESIDENT CHARLES AMAR · DESIGNER GIANNI VELASCHE · DESIGNER CONTACT ANGELA PATTERSON FOR MORE INFORMATION EMAIL: [email protected]
JVB INTERNATIONAL INC. 530 Seventh Avenue
Suite 1007
New York, NY 10018
(212) 764 - 6441
www.carolinnaespinosa.com
@carolinnaespinosa
#inmycarolinnas
CAROLINNA ESPINOSA