Caribbean Market ResearchLet our Caribbean experience help your business.

Company History

Caribbean Market Research, Ltd. has been in business since 1970.

Over the past 48 years, the company has been providing market research services in a number of Caribbean regions, to a wide cross-section of local and international businesses.

Caribbean Territories Serviced

GUYANA

C.M.R. currently offers market research services in the 20

highlighted Caribbean Regions

Caribbean Territories Serviced

International Associates we have worked with:

• ACNielsen – New York• DATOS – Venezuela• Prodatos – Costa Rica and Central America• Assoc. for Caribbean Transformation A.C.T• Lazslo & Associates – Washington• Lurijos Management Consultants• Luntz Research Company – Virginia• The Futures Group, Inc. – Washington, DC• Gaither International – Puerto Rico• JHM Communications – New York• CID Gallup – Costa Rica• Lazarus & Associates – U.S.A• Market Beat Consultants – Ontario, Canada• IMD Consultancy – Curacao & Aruba• Clarice Herzog Associates - Brazil• Ipsos Dominicana• Horwath Consulting – Dominican Republic• Louis Harris & Associates – Martinique and Guadeloupe• Roig Investigacion Accion S.A• Blammo Worldwide - Canada• Mercaplan • SCL Group – UK• TNS/TSSNG• KANTAR

Software Utilized

At Caribbean Market Research Ltd. we utilize a number of data entry and statistical packages.

These include:1. SURVEY

2. SPSS

3. SNAP

4. SORITEC

5. We can also create data files if needed in any format specified, for easy transfer to your company's software package. All that we require is the data formatting specifications.

Qualitative Research

Types of Qualitative Research conducted : Focus groups & Depth Interviews

1. Extended Sessions - Brand Essence

2. Evaluation of Advertising Materials - Story Board, Animatics, & Finished

Advertisements

3. Consumer Product Tests - e.g. Taste Tests

4. Package Testing

5. Consumer Habits

6. Internal Employee Research

7. Naive Listening/In Home observation

8. Sensitive issues

9. Image studies

Qualitative Research

CMR utilizes a series of projective, role playing and other techniques to assist in the positioning of products and services.

Qualitative Research Sectors

Consumer Products Environmental Issues Tourism Travel Public Opinion - Political Sensitive Issues - AIDS/Family Planning/Adult Diapers Government - Public Opinion/Ministry of Health Telecommunications Financial Services Insurance Services Gaming Petroleum and Energy Alcoholic Beverages

Quantitative Research

Customized Surveys:

Habits and Attitudes Studies

Market Segmentation Analysis

Product Testing

Advertising Recall and Evaluation of Creative Materials

Concept Tests

Corporate Image Studies

Customer Satisfaction Surveys

Trade Research

Public Opinion/Political polls

Quantitative Research

Caribbean Market Research Limited is a member of ESOMAR and follows the ESOMAR Standards and Code of Ethics (which have been jointly drafted by ESOMAR and the International Chamber of Commerce), and endorsed by the major professional bodies around the world.

Econometric Studies

The estimation and forecasting of demand through the use of standard econometric techniques. e.g.

1. Single equation model to estimate demand for Rum The model estimated price and income elasticities as well as cross elasticities relative to beer.

2. Estimating the demand for housing units in Trinidad & Tobago This was an input into the estimates of demand for windows & doors.

3. Price and income elasticity estimates for The Telecommunication Service of Trinidad and Tobago (TSTT) re Residential, Single Line Business and Corporate Business Lines.

4. The industry profile for a major commercial bank.Energy IndustryDistributive TradesInsurance

Mystery Shopper exercises

Commercial Banks

Pharmaceutical Companies

Utility Companies

Clients CMR has conducted research for include, but not limited to:

C.M.R. Clients

C.M.R. Clients

C.M.R. Clients

C.M.R. Clients

C.M.R. Clients

C.M.R. Clients

Contact Information

• Main OfficeCaribbean Market Trinidad & Tobago Limited 21A Marli St, Port of SpainTrinidad and Tobago.Telephone : 1-868-622-6545 or 1-868-628-7159

• Associate International Office Caribbean Market Research USA Limited

1333 McDermott Drive, Suite 150, Allen, Texas 75013 United States of America. Telephone : 1-469-534-4860

• Email: research@caribbeanmarketresearch.com• Website: caribbeanmarketresearch.com