cardio revolution - alternative cardio products

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  • CARDIOREVOLUTION

    the next levelin fitness products

    and trends

    Core Health & Fitness, LLCDustin Grosz, President & C.O.O.

  • Sales of cardio equipment are better than ever

    Cardio equipment sales are beating pre-recession figures

    Cardio equipment sales are beating strength equipment salesSource:

    Fitness Industry Trend ReportFISA 2012

  • TREADMILLSELLIPTICALS/

    CROSS TRAINERS STATIONERY BIKES

    top 19% in salestake over 30% in salesleads all cardio products,

    topping 43% in sales

    The BIG Three

  • CARDIO TRENDS

  • Sales of recumbent bikes have overtaken uprights

    Steppers are declining, but StepMills are coming back

  • Treadmills & Ellipticals significantly outpaced

    other cardio units in sales and popularity among all age groups

    Treadmill Training and Elliptical Training

    rank in the top 5 fitness activities

    among all age groups in 2012

    source: IHRSA

    source: SGMA/ SFIA

  • With treadmills and ellipticals dominating the field,

    manufacturers are looking to combine the best that both have to offer ...

  • and as a resulta NEW CATEGORY

    has emergedin fitness products

    and concepts.

  • ALTERNATIVE MOTION equipment

    the next big thing in cardio

  • cc

    ALTERNATIVE MOTION equipment

    with benefits of the elliptical(giving users a greater range of motion

    with zero impact)

    merges the benefits of the treadmill,(letting users choose

    stride length, pace, and grade)

    ALTERNATIVE MOTION equipment

  • INTEGRATING Alternative Motion

    Equipmentinto your facility

  • with Alternative Motion

    equipment.

    Option A: replace similar equipment

    (treadmills, ellipticals)

  • with Alternative

    Motion equipment.

    Option B: replace equipment of declining popularity

    (stair steppers,

    upright bikes)

  • (we recommend B.)

  • Several manufacturers have entered this category,and its success is growing.

    At Core (Star Trac/ Stair Master), we believe Alternative Motion equipment is here to stay

    and could become the third most popular type of cardio equipment.

  • However,Alternative Motion

    equipmentmost likely

    will notbeat treadmillsor ellipticalsin popularity.

  • BALANCE IS CRITICAL.Alternative Motion is

    an emerging concept,

    and customers may not be

    familiar with it.

    Stocking the floor with too

    much, too sooncould be

    a mistake.

  • STARTSMALL.

    We suggest replacinglesser-used modalitieswith Alternative Motionequipment.

    This gives facility operators

    the chance torefresh their equipment,

    modernize their floor,and offer something

    new and excitingto their clients.

  • Based on client response, facility operators can decide how much space they want to devote to Alternative Motion equipment.

  • WHATS NEXT

    Almost every majorfitness equipment

    manufacturerhas created an

    Alternative Motionproduct.

    Core will be introducingits newly

    redesigned TreadClimber.

  • How big will the Alternative Motion equipment category get?

    How do manufacturers measure design success?

    Questions

    How will motion and design change the cardio landscape?