carat media newsletter-814
Post on 16-Jul-2016
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DESCRIPTION
愛美是人的天性,隨著非侵入性美容技術的發展,降低一般消費者接觸的門檻,加上明星藝人公開分享醫美療程的效應,讓愛美女性趨之若鶩,令醫美成為台灣熱門產業之一。根據國際美容整形外科學會(ISAPS)調查顯示,台灣每1,000人約有8人動刀,但仍有更多躍躍欲試的醫美潛在消費者,蘊含更大的醫美商機。本篇專題將透過電通安吉斯集團──消費者溝通研究(Consumer Connection Study, CCS)資料庫,分析歸納醫美潛在消費者的特性及媒體接觸行為,提供醫美品牌的產品發展或廣告行銷策略之參考。TRANSCRIPT
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CARAT MEDIA WEEKLY NEWSLETTER
No. 814
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Media Report
Media Report
http://bit.ly/1kF8tY0
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2014
2013(cosmetic
medicine)
/(2014/09/29)(2015/04/21)http://cc0.wfublog.com/
ISAPS1,000
8
(Consumer Connection Study, CCS)
-
17,000
/2013No.806_2015
2015
1 1,985.2 9.7%
2 1,866.7 9.1%
3 1,841.4 9.0%
4 1,758.9 8.6%
5 1,359.9 6.6%
2015TOP5
2013
56.7
17,000
5,000
5,000~10,000
20,000
-
/ 2013Google
2013(81%)
/
-(Consumer Connection Study, CCS)
25-34 35-44 45-54
-
25-34
iIndexi100/2015CCSGoogle
(70.44%,i119) (58.84%,i139) (67.36%,i115) (40.8%,i134)
(81.6%,i111) (89.57%,i104) (83.05%,i108) / (86.67%,i110)
/ (83.68%,i111) (58.93,i130) / (60.56%,i121)
(70.17%,i107) (60.65%,i112)
/ (35%,i150) (25.93%,i134) (23.12%,i181) (52.86%,i101)
Attitudes
Hobbies
-
25-34/
(42.52%,i142)
(91.39%,i114)
(57.66%,i135)
(63.55%,i130)
(60.29%,i137)
(78.97%,i121)(59.47%,i125)
(60.74%,i126)
(93.74%,i114)/(81.14%,i111)(85.22%,i132)
(37.99%,i152)
(45.69%,i121)
(70.9%,i129)
(60.2%,i117)(49.14%,i105)
(46.51%,i118)
(35.99%,i106)(20.4%,i121)
(30.73%,i144)
(41.98%,i108)R&B(19.58%,i156)
(37.08%,i136)
(61.92%,i124)
/(44.51%,i109)(41.07%,i102)
/(29.37%,i113)(32.28%,i101)
(21.85%,i133)
iIndexi100/2015CCSGoogle
-
35-44
(68.64%,i123) (51.02%,i106) (71.38%,i133)
(81.47%,i111) (55.5%,i137) (51.93%,i123)
(50.92%,i154) (73.01%,i151)
(66.7%,i112) (75.4%,i104)
(73.12%,i106)/
(42.67%,i158) (43.48%,i142) (63.34%,i122)
Attitudes
Hobbies
iIndexi100/2015CCSGoogle
-
35-44
(78.92%,i111)
/(80.75%,i110)
(54.07%,i111)(33.81%,i129)
(87.78%,i108)
(51.83%,i108)
(67.72%,i106)(60.79%,i106)
(51.73%,i111)(67.82%,i119)
(44.50%,i112)
(66.19%,i110)/(57.43%,i111)
(54.07%,i116)
(58.78%,i108)
(64.26%,i122)
(41.55%,i134)
(46.54%,i124)
(14.77%,i157)(42.87%,i110)
(33.71%,i110)(32.18%,i103)
/(49.39%,i117)/(59.47%,i117)
/(43.08%,i146)
QR code(42.57%,i125)
(41.96%,i132)
iIndexi100/2015CCSGoogle
-
45-54
(71.58%,i134) (74.15%,i114) (66.67%,i144)
(84.83%,i133) (78.42%,i130) (90.81%,i113)
(55.77,i141) (65.38%,i123) (91.45%,i130)
(21.79%,i155) (22.44%,i136) /(38.68%,i128) /(61.11%,i144)
(43.11%,i102) (61.11%,i102) (38.25%,i122)
Hobbies
Attitudes
iIndexi100/2015CCSGoogle
-
45-54
(94.87%,i110)(87.18%,i99)
(72.01%,i102)
(12.39%,i157)
(73.93%,i121)
(27.99%,i231)
(55.56%,i125)(74.15%,i124)(19.44%,i179)
(47.86%,i73)
(45.09%,i78)(43.59%,i88)
(15.17%,i100)
/(55.98%,i122)/(39.53%,i117)
(45.73%,i102)
(42.31%,i163)
(20.09%,i145)(30.77%,i164)/(24.57%,i187)
(33.55%,i111) (60.04%,i127)
(31.84%,i164)(51.07%,i126)(56.41%,i111)
(47.86%,i134)
(42.52%,i178)/(41.45%,i153)(32.05%,i149)
iIndexi100/2015CCSGoogle
-
CCS
45-54(i215)(i154)
(i148)35-44(i139)(i119)25-34
0
50
100
150
200
250
.
10.
20.
30.
40.
50.
60.
70.
80.
90.
Vert% 25-34Vert% 35-44Vert% 45-54Vert%
25-34Index 35-44Index 45-54Index
Vert%
Index
iIndexi100/2015CCSGoogle
-
CCS
25-34CP
35-44
45-54
2~3
/http://bit.ly/1LPFqKk
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(02) 2717-5238 ext.9286