capturing digital moments for competitive advantage
TRANSCRIPT
24 November 2014
25 November 2014
Vice President Marketing, EMEAR
Capturing Digital Moments for Competitive Advantage Cisco Connect 2014
Jeremy Bevan @jeremybevan
#CiscoConnect
#CCGR14
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
Image – Happily Married
(Science and Marketing)
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
Brand Perception
Previous History
Influence by Others
The Business of
REAL TIME!
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
@DMScott / #mktgvelocity
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
@DMScott / #mktgvelocity
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
THE BUYING PROCESS HAS CHANGED
of customers initiate the first step in the buying cycle
90% of customers want an integrated marketing approach
72% The number of times a customer will “touch” a vendor before making a purchase
11
Sources:
Engagement booster, Content published on 2 or 3 channels had a 24% increase in engagement – Michael Lewis
Consumer driven, 72% of consumers want an integrated marketing approach - E-tailing Group, (June 2011) “4th annual Consumer Insights Survey”
Self-Initiated Starts Online Integrated Journey
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
BEHIND EVERY …
Company Name Search Query Social Interaction Mobile Device
Marketing is B2Me
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
Preferences Location
Analytics History Sharing
Context
THE DIGITAL MOMENT
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
Digital
Moments
Connected
Experience
Better
Business
Outcomes
AT&T
Cisco and/or its affiliates. All rights reserved. Cisco Connect Greece Cisco Public
The Skills Evolution of the Marketeer
Digital
Moments
& Analytics
