Captive Media Opportunities for Venues

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Post on 12-Nov-2014



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Introduction to Captive Media concept for customer engagement


<ul><li> 1. 1 Investment Case CAPTIVE MEDIA A unique proposition for top UK bars </li> <li> 2. 3 Male consumers, 18-30, love it Customers were asked whether they thought Captive Medias system was . . . 0 20 40 60 80 Enjoyable Newsworthy Hygienic Intuitive Agree Disagree % of total responses One of the best ideas Ive heard of, absolutely genius That is awesome! That is like a mans dream Funny, innovative, clever idea Genius! Alan Sugar would be impressed Fun, pleasurable, fulfilling! Took a photo and showed my mates! Source: survey of 50 respondents, conducted between July to October 2011 2 </li> <li> 3. 4 Retaining Customers On Site: 1 Q: Would you consider staying longer to play the game? Yes 44% No 20% Maybe 36% Loyalty / Repeat Business: 2 Q: Would you consider returning to the venue to play the game? Yes 39% No 22% Maybe 39% Would definitely buy another round just to play 1 Source: 45 respondents from surveys conducted between July and October 2011 2 Source: 44 respondents from surveys conducted between July and October 2011 6 87% tell their friends about it they are more likely to stay longer, and to come back One of the best ideas Ive heard of, absolutely genius </li> <li> 4. 5 And its a great place for promotions of in-house offers &amp; events Tigers Sales Share at Venue Weekly Tiger unit sales as % of total weekly bottled beer unit sales 25% 4.21 % 9.74 % 12 10 8 6 4 2 0 2011 2012 Source: Venues EPOS data Tiger Beer ran a promotion on-screen in Jan/Feb 2012 They used a number of different creative executions Tigers share of bottled beer sales at the venue more than doubled Average weekly sales nearly tripled compared to the same period last year Sales even topped the peak Christmas period Note. This is one of a number of test promotions conducted by Captive Media. For full details of this and other trials see To view actual footage of this particular promotion click here </li> <li> 5. 6 So it creates value for venue owners Drives sales via word-of-mouth Drives sales via dwell time Improves perceptions of washroom Drives sales of promoted items </li> <li> 6. 7 Here is the technology retrofiitable, robust, programmable &amp; patented Contactless sensing technology. Nothing in the bowl Vandal proof. Toughened glass and acrylic-capped ABS Waterproof. IP65 rated and CE marked Connected. Allowing instant upload of new content Plays any media any time. Flash games, video on HD screen Patented in the UK. UK Patent no. GB2459869 Retrofitable. Fits above almost any bowl or trough </li> <li> 7. 8 But the product is not a screen its the customer reaction CAPTIVE INTERACTIVE MINUTE </li> <li> 8. 9 With lots of creative options and new games every month Captive Interactive Minute Simple Branded games Engagement Quiz Games: Gamification Discovery Data Capture Social Media Voting Games: Creation Games: Vouchering : </li> <li> 9. 10 Myth busting here are a few reactions it doesnt cause Hygiene? It encourages guys to aim Vandalism? Laughter is disarming Queues? Would you stand behind someone when another space is free?! Guys wont hang around in loos! Poor taste? Kids and grandads enjoy it too </li> <li> 10. 11 Only one kind of splash! See coverage at or click below The best of British ingenuity </li> <li> 11. 12 Screens are installed in 30 London venues and funding is now available for up to 100 UK-wide See London Pack </li> <li> 12. 13 Super central - on a lovely pedestrian street. A terraced outdoors and a Multi-coloured dancefloor. Just south of Tower Bridge. Traditional Adnams Pub with lots of tourists drawn to the attractions nearby Traditional English pub, with cool stylish touches throughout. Another traditional English pub, oozing authenticity. Media-rich crowd due to its location just off Charlotte Street A hip and quirky bar, at the heart of influential Hoxton scene. DJ/dance basement. Super high-end, glamorous, nested set of night clubs in coolest Mayfair Beautiful waterfront venue overlooking river near St Pauls. Amazing views. Large, busy bar by Liverpool Street. Cool vibe, hip dcor, and fashionable clientele. Soho flagship venue of the popular sushi chain, metres from Oxford Street. Large venue right on Leicester Square, with pedestrian street terrace outside, and downstairs nightclub Typical Venues </li> <li> 13. The product has also been sold into 12 countries . at an average price of 2,000 Captive Media installed locations and partner agreements Feb 2014 14 Canada Vancouver Alberta Toronto USA New York, Times Square Atlanta, Georgia Dallas, Texas Orlando, Florida Orange, California Virginia Beach, Virginia Chicago, Orland Park, Superior, Wisconsin Dewey Beach, Delaware Philadelphia, Baseball Stadium Lincoln, Nebraska Spain Barcelona Puerto Banus United Kingdom London City West End Shoreditch Canary Wharf Glasgow Cambridge Winchester Bognor Regis Isle of Man Russia Moscow France Paris Denmark Copenhagen The Netherlands Amsterdam Austria Vienna Italy Naples Australia Reseller Agreement Sweden &amp; Norway Reseller Agreement </li> <li> 14. 15 Offer to Selected Venues For venues which are : High footfall In major UK cities Attractive to 18-30 year olds We will supply, install &amp; maintain screens at no expense Including games, background feeds of videos, live headlines &amp; sports news Screens run on our 3G network &amp; can be rebooted remotely just clean the glass! We will even replace screens, if necessary We can accommodate 10 new venues per month A video ad slot is dedicated for your internal promotions Optional &amp; the only thing we charge for: 25/month Charges lower for bigger venue networks There is a minimum term of 6 months </li> <li> 15. 16 Captive Media Ltd Surprising. Shocking. Amazing. 16 </li> </ul>