FASHION FORESIGHT HOW FASHION ILLUSTRATES THE WORLDrsquoS

MOST PRESSING MEGA TRENDS

Any person business or brand looking to understand ndash and lead ndash cultural shifts can turn to the fashion industry as a bellwether Fashion not only shapes culture it acts as a mirror to society reflecting important cultural shifts that may otherwise be imperceptible

The fashion industry caters to early adopters and seeks inspiration from the edges where trends and cultural shifts start It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (ie MegaTrends)

For these reasons the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order

In this report wersquoll take a look at MegaTrends impacting life and society illustrate how they are manifesting within the fashion industry and translate what it means for all brands

After yoursquove read this the length of a hemline will take on entirely new meaning and you will never view paisley the same

2

LEGEND CATEGORY MacroTrend = Detailed in this report = Not detailed in this report

AGEGENERATION Longevity

Declining Birth Rates Multi-Gen Households

New Masculinity Power Woman Blurred ID

GENDERSEXUAL ORIENTATION

Minority Majority Mixed Children Hyperculture

RACEETHNICITY

Income Gap Wage Disparity Liveable Wages

INCOME

Globalization Urbanization Shifting Soils

GEOGRAPHY

FAMILYSOCIAL SIngletons Modern Family Singularity

Moral Imperative Provenance Radical Transparency

IDEOLOGY

Kidult Hack-Life AnalogDigital

LIFESTYLE

Superhuman Personalized Medicine Citizen Doctor

HEALTH

Work Shift Crowd Economy Self-Made

INDUSTRY

SPIRITUALITYRise of the Nones Ancient Wisdom OnenessEmpathy

Warped Perception MashupAppropriation Tangible-Intangible

ART AESTHETICS

Rising Pollution Climate Change Sustainability

ENVIRONMENT

Questioning Capitalism Jobless Growth Entrepreneurship

ECONOMIC

Icon Toppling Declining Freedom Lack of Privacy

POLITICAL

SCIENCE Phase States Living MatterMicrobial Magnetism

Data Divinity Frictionless Smart

TECHNOLOGY

MEGA TREND TABLE OF CONTENTS

New Semantics Snack Media Refreshed Classics

MEDIACOMMUNICATIONS

3

The great thing about fashion is that it always looks forward

Oscar de la Renta

4

Any person business or brand looking to understand ndash and lead ndash cultural shifts can turn to the fashion industry as a bellwether Fashion not only shapes culture it acts as a mirror to society reflecting important cultural shifts that may otherwise be imperceptible

The fashion industry caters to early adopters and seeks inspiration from the edges where trends and cultural shifts start It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (ie MegaTrends)

For these reasons the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order

In this report wersquoll take a look at MegaTrends impacting life and society illustrate how they are manifesting within the fashion industry and translate what it means for all brands

After yoursquove read this the length of a hemline will take on entirely new meaning and you will never view paisley the same

2

LEGEND CATEGORY MacroTrend = Detailed in this report = Not detailed in this report

AGEGENERATION Longevity

Declining Birth Rates Multi-Gen Households

New Masculinity Power Woman Blurred ID

GENDERSEXUAL ORIENTATION

Minority Majority Mixed Children Hyperculture

RACEETHNICITY

Income Gap Wage Disparity Liveable Wages

INCOME

Globalization Urbanization Shifting Soils

GEOGRAPHY

FAMILYSOCIAL SIngletons Modern Family Singularity

Moral Imperative Provenance Radical Transparency

IDEOLOGY

Kidult Hack-Life AnalogDigital

LIFESTYLE

Superhuman Personalized Medicine Citizen Doctor

HEALTH

Work Shift Crowd Economy Self-Made

INDUSTRY

SPIRITUALITYRise of the Nones Ancient Wisdom OnenessEmpathy

Warped Perception MashupAppropriation Tangible-Intangible

ART AESTHETICS

Rising Pollution Climate Change Sustainability

ENVIRONMENT

Questioning Capitalism Jobless Growth Entrepreneurship

ECONOMIC

Icon Toppling Declining Freedom Lack of Privacy

POLITICAL

SCIENCE Phase States Living MatterMicrobial Magnetism

Data Divinity Frictionless Smart

TECHNOLOGY

MEGA TREND TABLE OF CONTENTS

New Semantics Snack Media Refreshed Classics

MEDIACOMMUNICATIONS

3

The great thing about fashion is that it always looks forward

Oscar de la Renta

4

LEGEND CATEGORY MacroTrend = Detailed in this report = Not detailed in this report

AGEGENERATION Longevity

Declining Birth Rates Multi-Gen Households

New Masculinity Power Woman Blurred ID

GENDERSEXUAL ORIENTATION

Minority Majority Mixed Children Hyperculture

RACEETHNICITY

Income Gap Wage Disparity Liveable Wages

INCOME

Globalization Urbanization Shifting Soils

GEOGRAPHY

FAMILYSOCIAL SIngletons Modern Family Singularity

Moral Imperative Provenance Radical Transparency

IDEOLOGY

Kidult Hack-Life AnalogDigital

LIFESTYLE

Superhuman Personalized Medicine Citizen Doctor

HEALTH

Work Shift Crowd Economy Self-Made

INDUSTRY

SPIRITUALITYRise of the Nones Ancient Wisdom OnenessEmpathy

Warped Perception MashupAppropriation Tangible-Intangible

ART AESTHETICS

Rising Pollution Climate Change Sustainability

ENVIRONMENT

Questioning Capitalism Jobless Growth Entrepreneurship

ECONOMIC

Icon Toppling Declining Freedom Lack of Privacy

POLITICAL

SCIENCE Phase States Living MatterMicrobial Magnetism

Data Divinity Frictionless Smart

TECHNOLOGY

MEGA TREND TABLE OF CONTENTS

New Semantics Snack Media Refreshed Classics

MEDIACOMMUNICATIONS

3

The great thing about fashion is that it always looks forward

Oscar de la Renta

4

The great thing about fashion is that it always looks forward

Oscar de la Renta

4

Source Administration on Aging 2015 NYTimes

12 of all people worldwide live in a country where the birth rate is

lower than the 21 babies required to replace both parents

721M older persons in the US by 2030 more than twice

the number in 2000

MEGATREND LONGEVITY

THE AGING POPULATION IS BOOMING AND BIRTH RATES ARE DECLINING

5

Along with the Dolce amp Gabbana FallWinter 2015 fashion pictured here hip edgy fashion brands are bringing back legends as their spokesmodels Joan Didion for Ceacuteline Joni Mitchell for Saint Laurent Neil Young for Supreme and social media darling Baddie Winkle for Dimepiece

MEGATREND LONGEVITY

BEAUTY STANDARDS ARE BEING REDEFINED

6

7

2X The number of fathers who

are home with their kids has doubled since 1989

Source Pew Research

MEGATREND NEW MASCULINITY

GENDER NORMS AND ROLES ARE SHIFTING

7

7

2X The number of fathers who

are home with their kids has doubled since 1989

Source Pew Research

MEGATREND NEW MASCULINITY

GENDER NORMS AND ROLES ARE SHIFTING

7

8Source Business of Fashion The Guardian

40 of hosiery sales in the UK Tights

store comes from men (aka ldquoMantyhoserdquo)

MEGATREND NEW MASCULINITY

NEW GENDER NORMS GIVE MEN PERMISSION TO BREAK FROM EXPECTATIONS

For over five years the growth of the menswear

market has outpaced womenswear

8

9Source She-conomy Bureau of Labor Statistics Forbes

85 of all brands purchased are

made by women

70 of mothers with children under

18 are in the workforce

$18 TRILLION

The projected global income of women by 2018

MEGATREND POWER WOMAN

WOMEN ARE A GLOBAL FORCE

9

10Source Forbes NPD

$323B spent by US consumers on

apparel footwear and accessories in 2014 +$2B from 2013 can be

traced back to ldquoAthleisurerdquo

Increasingly casual workplaces and an economically-driven demand for versatility from Millennials are driving the ldquoAthleisurerdquo lifestyle

WOMENrsquoS FASHION WILL BECOME AS VERSATILE AND ENDURING AS ITS WEARERS

MEGATREND POWER WOMAN

10

Culture must come to be perceived not as an extra as a form of ldquodecorationrdquo but as deeply useful It can answer political and even existential questions

Miuccia Prada

11

12Source Administration on Aging 2015

700000 transgender individuals in the US

50+ gender identities added

by Facebook in 2014

MEGATREND BLURRED ID

TRANSGENDERISM IS GAINING GLOBAL ACCEPTANCE

12

12Source Administration on Aging 2015

700000 transgender individuals in the US

50+ gender identities added

by Facebook in 2014

MEGATREND BLURRED ID

TRANSGENDERISM IS GAINING GLOBAL ACCEPTANCE

12

13

GENDER-NEUTRAL CLOTHING LINES WILL FORCE RETAILERS

TO REIMAGINE STORE PLANS

UK retailer Selfridges amp Co created Agender ldquoa celebration of fashion without definition [designed to] explore and examine shifting gender boundaries through ground-breaking fashion music and design collaborationsrdquo

MEGATREND BLURRED ID

13

14Source US Census Pew

2043 The projected year when the US population will no longer have a

caucasian majority

MEGATREND MINORITY MAJORITY

SHIFTING DEMOGRAPHICS WILL END THE CAUCASIAN MAJORITY

15 of all new marriages in the US

were between spouses of a different race or ethnicity mdash more

than double the share in 1980

14

14Source US Census Pew

2043 The projected year when the US population will no longer have a

caucasian majority

MEGATREND MINORITY MAJORITY

SHIFTING DEMOGRAPHICS WILL END THE CAUCASIAN MAJORITY

15 of all new marriages in the US

were between spouses of a different race or ethnicity mdash more

than double the share in 1980

14

15

The Christian Louboutin New Nudes Collection shoes at Bergdorf Goodman come in five shades with more shades already in the works

MEGATREND MINORITY MAJORITY

DESIGNERS WILL ACKNOWLEDGE THE MANY SHADES OF NUDE

15

16Source Pew Research

85 of people in the UAE were foreign-born ndash the highest of any country

MEGATREND HYPERCULTURE

THE INTERNET AND GLOBAL MIGRATION HAVE MADE ldquoFOREIGNrdquo CULTURES ACCESSIBLE

458M people living in the US were born

in other countries

16

16Source Pew Research

85 of people in the UAE were foreign-born ndash the highest of any country

MEGATREND HYPERCULTURE

THE INTERNET AND GLOBAL MIGRATION HAVE MADE ldquoFOREIGNrdquo CULTURES ACCESSIBLE

458M people living in the US were born

in other countries

16

Fashion often takes inspiration from global cultures Though go too far and you risk being accused of appropriation

MASH-UP FASHION TOWS THE LINE BETWEEN INSPIRATION AND APPROPRIATION

MEGATREND HYPERCULTURE

17

18Source Forbes

331X The average CEO earns 331x times

more ($117M) than the average employee ($35293)

Companies with high wage gaps are thought to be cannibalizing their own consumer base if people that work for the company canrsquot afford to buy the product

THE INCOME GAP IS WIDENING AT AN ALARMING RATE

MEGATREND SQUEALING

18

18Source Forbes

331X The average CEO earns 331x times

more ($117M) than the average employee ($35293)

Companies with high wage gaps are thought to be cannibalizing their own consumer base if people that work for the company canrsquot afford to buy the product

THE INCOME GAP IS WIDENING AT AN ALARMING RATE

MEGATREND SQUEALING

18

19Source Fast Company Tech Times

Retailers like 76lt100 in Pittsburgh PA are creating pricing models that allow women to pay a percentage of the sales price in alignment with salary inequalities

MEGATREND SQUEALING

INCOME DISPARITY WILL CREATE A GLUT OF AFFORDABLE LUXURY ALONGSIDE PRODUCT AND PRICING INNOVATION

19

New design innovation uses technology to create

one pair of shoes with multiple looks creating

economic efficiency

Fashion is not something that exists in dresses only Fashion has to do with ideas the way we live what is happening

Coco Chanel

20

21Source National Geographic Pew Research via Slate

54 of kids in the US are being

raised in nontraditional families including single

parents cohabitating parents stepparents or grandparents

MEGATREND MODERN FAMILY

SOCIETY IS REDEFINING THE FAMILY CONSTRUCT

21

21Source National Geographic Pew Research via Slate

54 of kids in the US are being

raised in nontraditional families including single

parents cohabitating parents stepparents or grandparents

MEGATREND MODERN FAMILY

SOCIETY IS REDEFINING THE FAMILY CONSTRUCT

21

22

Brands like Butchbaby amp Co are creating ldquoalternityrdquo (play on maternity) wear that is gender neutral

MEGATREND MODERN FAMILY

GENDER-NEUTRAL ROLE-AGNOSTIC APPAREL IS ON THE RISE

22

23Source AAFAThe Atlantic

98 of American fashion is produced abroad

111 The increase in active Pinterest

users in 2H2015 which helps fuel the desire for consumption

MEGATREND GLOBALIZATION

GLOBALIZATION HAS CREATED A DEMAND FOR FAST FASHION OFTEN AT A COST

23

23Source AAFAThe Atlantic

98 of American fashion is produced abroad

111 The increase in active Pinterest

users in 2H2015 which helps fuel the desire for consumption

MEGATREND GLOBALIZATION

GLOBALIZATION HAS CREATED A DEMAND FOR FAST FASHION OFTEN AT A COST

23

24

Brands like Fjallraven are creating products from ethically-sourced premium materials that can be traced back to the farms and fields where they originated

MEGATREND GLOBALIZATION

TRANSPARENCY AND SUSTAINABILITY WILL RISE AS BRAND DIFFERENTIATORS

24

Source Census Bureau The Daily Mail

ADULTS ARE PROLONGING CHILDHOOD KIDS ARE GROWING UP FASTER

30 of American Millennials

live with a parent (up from 23 in 2000)

77 of parents blame the web for

their children growing up fast and 70 of children

surf the web unsupervised

25

MEGATREND KIDULT

Source Census Bureau The Daily Mail

ADULTS ARE PROLONGING CHILDHOOD KIDS ARE GROWING UP FASTER

30 of American Millennials

live with a parent (up from 23 in 2000)

77 of parents blame the web for

their children growing up fast and 70 of children

surf the web unsupervised

25

MEGATREND KIDULT

Source Paper Magazine

Brands Like Fendi Moschino and Anya Hindmarch are incorporating playful elements into their designs

26

MEGATREND KIDULT

LABELS ARE APPEALING TO THE CAREFREE INNER-CHILD

ldquoMy goal is to be as close to a five-year-old or a four-year-old or a three-year-old as possiblerdquo

Kanye West Paper Magazine

Science fiction has popularized ldquomechsrdquo to such a degree that there is a growing sense of ldquoprosthetic priderdquo in external enhancements

Exoskeletons will amplify human strength and expand our physical (and mental) capabilities

HUMANS ARE AMPLIFYING THEIR STRENGTH THROUGH EXOSKELETONS

27

MEGATREND SUPERHUMAN

Many fashion designers are partnering with tech companies to create luxury wearables and playing with emerging technologies like 3D printing to experiment with design inside a new medium

Expect your clothing to do more than make you look good embedded technology can read biometrics and provide feedback bringing new emotions sensations and abilities to the wearer

28

FASHION AND TECH WORLDS ARE COLLIDING RESULTING IN DESIGNER WEARABLES AND

TECH-ENHANCED APPAREL

MEGATREND SUPERHUMAN

Source Jeremiah Owyang Crowd Companies

157K Uber rides taken each day

29

MEGATREND CROWD ECONOMY

THE NEW ECONOMY IS COLLABORATIVE AND CHALLENGES EXISTING HIERARCHIES

285K items funded on Indiegogo daily

Many fashion designers are partnering with tech companies to create luxury wearables and playing with emerging technologies like 3D printing to experiment with design inside a new medium

Expect your clothing to do more than make you look good embedded technology can read biometrics and provide feedback bringing new emotions sensations and abilities to the wearer

28

FASHION AND TECH WORLDS ARE COLLIDING RESULTING IN DESIGNER WEARABLES AND

TECH-ENHANCED APPAREL

MEGATREND SUPERHUMAN

Source Jeremiah Owyang Crowd Companies

157K Uber rides taken each day

29

MEGATREND CROWD ECONOMY

THE NEW ECONOMY IS COLLABORATIVE AND CHALLENGES EXISTING HIERARCHIES

285K items funded on Indiegogo daily

Source Jeremiah Owyang Crowd Companies

157K Uber rides taken each day

29

MEGATREND CROWD ECONOMY

THE NEW ECONOMY IS COLLABORATIVE AND CHALLENGES EXISTING HIERARCHIES

285K items funded on Indiegogo daily

RETAIL IS LEVERAGING THE CROWD ECONOMY TO ENHANCE DISTRIBUTION

247K items are sold on Etsy every day giving

burgeoning designers a platform on which to sell their wares

Source Tech Crunch

TechCrunch recently wrote about luxury brands who were looking to partner on-demand couriers and

drivers to offer same-day delivery

30

MEGATREND CROWD ECONOMY

ldquoThisstuff Oh Okay I see You think this has nothing to do with you You go to your closet and you selectI dont knowthat lumpy blue sweater for instance because youre trying to tell the world that you take yourself too seriously to care about what you put on your back But what you dont know is that that sweater is not just blue its not turquoise Its not lapis Its actually cerulean And youre also blithely unaware of the fact that in 2002 Oscar de la Renta did a collection of cerulean gowns And then I think it was Yves Saint Laurent who showed cerulean military jackets And then cerulean quickly showed up in the collections of eight different designers And then it filtered down through the department stores and then trickled on down into some tragic Casual Corner where you no doubt fished it out of some clearance bin However that blue represents millions of dollars and countless jobs and its sort of comical how you think that youve made a choice that exempts you from the fashion industry when in fact youre wearing the sweater that was selected for you by the people in this room from a pile of stuffrdquo

Miranda Priestly The Devil Wears Prada

31

Source Youtube Facebook

28M people on Facebook joined the conversation about the

ice bucket challenge via likes shares and comments

32

MEGATREND ONENESSEMPATHY

THE INTERNET HAS DISSOLVED BORDERS BETWEEN ldquoUSrdquo AND ldquoTHEMrdquo

4M The approximate number of video results for a YouTube

search of ldquoice bucket challengerdquo

Source Youtube Facebook

28M people on Facebook joined the conversation about the

ice bucket challenge via likes shares and comments

32

MEGATREND ONENESSEMPATHY

THE INTERNET HAS DISSOLVED BORDERS BETWEEN ldquoUSrdquo AND ldquoTHEMrdquo

4M The approximate number of video results for a YouTube

search of ldquoice bucket challengerdquo

Fashion is a way to show solidarity from the cause-specific ribbons worn on

lapels at red-carpet events to the ldquoI am Trayvon

Martinrdquo hoodie

75 countries involved in the

FashRev event held each April Consumers will no

longer disassociate what they wear with who made it

33

MEGATREND ONENESSEMPATHY

CONSUMERS USE FASHION AS A TOOL TO TAKE A STAND

Climate Apartheid is the result of a growing wealth disparity created by those who have and donrsquot have climate-controlled accommodations for extreme weather created by global warming

34

MEGATREND CLIMATE CHANGE

GLOBAL WARMING IS CREATING A ldquoCLIMATE APARTHEIDrdquo

Garment makers are proactively investing in alternatives to traditional cotton including a more drought-tolerant variety Other alternative fibers include recycled polyester made from plastic bottles fiber grown from bacteria and self-repairing adhesive that will make garments last longer

Alternative fibers also help reduce emissions giving manufacturing a cleaner carbon footprint ndash something thatrsquos increasingly important to consumers ndash without impacting costs

Source NPR 35

MEGATREND CLIMATE CHANGE

SMART CLOTHING MAKERS ARE INVESTING IN ALTERNATIVE MATERIALS

Climate Apartheid is the result of a growing wealth disparity created by those who have and donrsquot have climate-controlled accommodations for extreme weather created by global warming

34

MEGATREND CLIMATE CHANGE

GLOBAL WARMING IS CREATING A ldquoCLIMATE APARTHEIDrdquo

Garment makers are proactively investing in alternatives to traditional cotton including a more drought-tolerant variety Other alternative fibers include recycled polyester made from plastic bottles fiber grown from bacteria and self-repairing adhesive that will make garments last longer

Alternative fibers also help reduce emissions giving manufacturing a cleaner carbon footprint ndash something thatrsquos increasingly important to consumers ndash without impacting costs

Source NPR 35

MEGATREND CLIMATE CHANGE

SMART CLOTHING MAKERS ARE INVESTING IN ALTERNATIVE MATERIALS

Garment makers are proactively investing in alternatives to traditional cotton including a more drought-tolerant variety Other alternative fibers include recycled polyester made from plastic bottles fiber grown from bacteria and self-repairing adhesive that will make garments last longer

Alternative fibers also help reduce emissions giving manufacturing a cleaner carbon footprint ndash something thatrsquos increasingly important to consumers ndash without impacting costs

Source NPR 35

MEGATREND CLIMATE CHANGE

SMART CLOTHING MAKERS ARE INVESTING IN ALTERNATIVE MATERIALS

Source Gallup

400K business are started in the US

each year however 470k fail

36

MEGATREND ENTREPRENEURSHIP

ENTREPRENEURSHIP IS GLAMORIZED IN CULTURE BUT IS NOT CREATING JOBS

The top countries where entrepreneurship is thriving are Hungary Denmark Finland

New Zealand Sweden Israel and Italy The US is ranked 12th

Brands are going beyond their core products to become talent incubators ndash eg Converse is pushing beyond footwear with the global expansion of its Rubber Tracks recording studio

Source Billboard 37

MEGATREND ENTREPRENEURSHIP

BRANDS ARE BECOMING TALENT INCUBATORS ANGEL INVESTORS AND COMMUNITY DEVELOPERS

There has never been more creative freedom and potential or more opportunity to connect and learn But the pace of change also presents challenges feelings of fear distrust and uncertainty are pervasive

Angela Ahrendts Apples SVP of Retail

38

Source BRG CIO

74 The average number of hours

people spend looking at screens in the US

92 of people in the US worry about their online privacy and 91 say

they would avoid companies that do not protect usersrsquo privacy

39

MEGATREND LACK OF PRIVACY

ALWAYS-ON CULTURE CREATES WORRY AND MISTRUST AROUND PRIVACY

Source BRG CIO

74 The average number of hours

people spend looking at screens in the US

92 of people in the US worry about their online privacy and 91 say

they would avoid companies that do not protect usersrsquo privacy

39

MEGATREND LACK OF PRIVACY

ALWAYS-ON CULTURE CREATES WORRY AND MISTRUST AROUND PRIVACY

Source BetaBrand SaintChic Wired

From anti-flash clothing that obfuscates photography to visors to anti-drone camouflage fashion design technology and trends are emerging to address privacy concerns Brands will need to be transparent about their entire supply chain and what data is collected and shared in order to gain consumer trust

40

MEGATREND LACK OF PRIVACY

FASHION DESIGNS ARE EMERGING TO HELP WEARERS MASK THEIR IDENTITY

Source NutraIngrediants USA Huffington Post

$24B Global sales of probiotics in

2014 were up 144 from 2013

41

MEGATREND LIVING MATTERMICROBIAL

CONSUMERS ARE EMBRACING ANCIENT WISDOM OF MICROBIAL ECOSYSTEMS

77 The average South Korean eats 77lbs of kimchi in a year and the rest of the world is catching on with an increased

interest in the health benefits of fermented foods

Source Wired Fast Company

Material innovations are taking many forms Designer Natsai Audrey Chieza uses bacteria to create inspired designs on silk scarves Freitag creates biodegradable jeans from sustainable linen and Scough uses fabric that filters germs

42

MEGATREND LIVING MATTER MICROBIAL

THE FASHION WORLD IS INNOVATING MATERIALS WITH LIVING MATTER

Physical assistive devices are being replaced by gestures Gestures are thought to be more human and haptic than tapping and swiping Other once-visible interfaces are now disappearing into the background while some physical objects are emerging to enhance the once abstract

43

MEGATREND TANGIBLE-INTANGIBLE

GESTURES ARE REPLACING INTERACTIONS WITH PHYSICAL DEVICES

Source PSFK

With embedded technologies apparel can become a playful and expressive communication tool Some creative uses include gaze-activated fabric that lights up biometric sensors that reveal the wearerrsquos emotions and hangers in the store that offer the advice previously provided by a personal shopper

44

MEGATREND TANGIBLE-INTANGIBLE

GESTURE TECHNOLOGY IS INSPIRING BOTH PRODUCT AND RETAIL INNOVATIONS

Source PSFK

With embedded technologies apparel can become a playful and expressive communication tool Some creative uses include gaze-activated fabric that lights up biometric sensors that reveal the wearerrsquos emotions and hangers in the store that offer the advice previously provided by a personal shopper

44

MEGATREND TANGIBLE-INTANGIBLE

GESTURE TECHNOLOGY IS INSPIRING BOTH PRODUCT AND RETAIL INNOVATIONS

Emojis gifs and image macros are the new language Complex and nuanced people will use these images and icons to creatively express themselves with both literal and implied meanings for the reader to interpret The same visual can simultaneously convey different messages depending on the audience

45

MEGATREND NEW SEMANTICS

VISUAL COMMUNICATIONS ARE REPLACING WORDS

Symbolism is prevalent in streetwear brands like Hood by Air and KTZ

Emoji-infused fashion shows how serious the industry is about humor even dubbing the genre LOL-core

SourceThe Guardian 46

MEGATREND NEW SEMANTICS

FASHION PARTICULARLY STREETWEAR IS DRIVING ADOPTION OF NEW SEMANTICS

Symbolism is prevalent in streetwear brands like Hood by Air and KTZ

Emoji-infused fashion shows how serious the industry is about humor even dubbing the genre LOL-core

SourceThe Guardian 46

MEGATREND NEW SEMANTICS

FASHION PARTICULARLY STREETWEAR IS DRIVING ADOPTION OF NEW SEMANTICS

From Amazonrsquos On-Demand Drone Delivery to smart-home devices that automatically order household items when yoursquore running low services are emerging to make life in general more frictionless

47

MEGATREND FRICTIONLESS

THE RISE OF ON-DEMAND PRODUCTS AND SERVICES CONTINUES TO SHAKE UP INDUSTRIES

Tommy Hilfiger mens jacket Designed by Pvilion a Brooklyn-based innovator of flexible PV solar products ndash this one-of-a-kind piece features a removable solar pack that charges a battery to keep your mobile devices working while on-the-go In direct sunlight the battery charges beyond the capacity of most smartphones 50 of all net proceeds from this jacket support the Fresh Air Fund

48

MEGATREND FRICTIONLESS

TECH-EMBEDDED CLOTHING SAVES WEARERS TIME AND ENERGY

Tommy Hilfiger mens jacket Designed by Pvilion a Brooklyn-based innovator of flexible PV solar products ndash this one-of-a-kind piece features a removable solar pack that charges a battery to keep your mobile devices working while on-the-go In direct sunlight the battery charges beyond the capacity of most smartphones 50 of all net proceeds from this jacket support the Fresh Air Fund

48

MEGATREND FRICTIONLESS

TECH-EMBEDDED CLOTHING SAVES WEARERS TIME AND ENERGY

WHAT DOES THIS MEAN FOR BRANDS OUTSIDE OF FASHION

49

LEARNINGS FOR ALL BRANDS

All brands can learn to identify market changes and trends from cues within the fashion industry because the fashion industry is highly responsive to cultural shifts

Business innovations often start in the fashion industry and make their way into other industries

The fashion industry not only shapes consumer behaviors but holds up a mirror to it

50

CULTURAL CHECKLIST FOR BRANDSSpeak to and reflect a diverse population ndash age race size gender etc Be sensitive to cultural appropriation Design for modularity and multi-purpose Radical transparency can build trust and earn loyalty Appeal to the consumerrsquos carefree inner child Invest in material innovation Open up your brand to invite in outside partners (open brand API) Leverage rather than compete with the collaborative economy Create jobs and develop communities with angel investing and talent incubation Toss the legalese in your privacy policy Design for microbially balanced rather than germ-free Experiment with gesture-controlled experiences Understand where your brand can appropriately enter the visual conversation Make your consumerrsquos life more frictionless

51

WANT TO APPLY MEGATREND INSIGHTS TO YOUR BUSINESSWe will continue to track MegaTrends adding a global perspective from our Scout Network (now in eleven countries) combined with international social listening Stay tuned

Reach out to us if you want to explore how to apply these learnings ndash and future MegaTrend insights ndash to your business We can package MegaTrend insights in a variety of formats such as

Customized ldquoMegaTrendrdquo reports designed for sharing and educating Immersive get-smart-fast-on-MegaTrends workshops MegaTrend insights-to-applied-marketing round table discussions Bi-weekly ldquoMegaTrend Pulsesrdquo ndash sharable newsletters on MegaTrends and marketing opportunities

52

53

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

AGENCY OF RELEVANCE

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

CULTURAL STRATEGY AT THE CORE

CULTURAL INTELLIGENCE

INNOVATION

CONTENT amp DISTRIBUTION

powered by

53

BRAND

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

LEARNINGS FOR ALL BRANDS

All brands can learn to identify market changes and trends from cues within the fashion industry because the fashion industry is highly responsive to cultural shifts

Business innovations often start in the fashion industry and make their way into other industries

The fashion industry not only shapes consumer behaviors but holds up a mirror to it

50

CULTURAL CHECKLIST FOR BRANDSSpeak to and reflect a diverse population ndash age race size gender etc Be sensitive to cultural appropriation Design for modularity and multi-purpose Radical transparency can build trust and earn loyalty Appeal to the consumerrsquos carefree inner child Invest in material innovation Open up your brand to invite in outside partners (open brand API) Leverage rather than compete with the collaborative economy Create jobs and develop communities with angel investing and talent incubation Toss the legalese in your privacy policy Design for microbially balanced rather than germ-free Experiment with gesture-controlled experiences Understand where your brand can appropriately enter the visual conversation Make your consumerrsquos life more frictionless

51

WANT TO APPLY MEGATREND INSIGHTS TO YOUR BUSINESSWe will continue to track MegaTrends adding a global perspective from our Scout Network (now in eleven countries) combined with international social listening Stay tuned

Reach out to us if you want to explore how to apply these learnings ndash and future MegaTrend insights ndash to your business We can package MegaTrend insights in a variety of formats such as

Customized ldquoMegaTrendrdquo reports designed for sharing and educating Immersive get-smart-fast-on-MegaTrends workshops MegaTrend insights-to-applied-marketing round table discussions Bi-weekly ldquoMegaTrend Pulsesrdquo ndash sharable newsletters on MegaTrends and marketing opportunities

52

53

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

AGENCY OF RELEVANCE

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

CULTURAL STRATEGY AT THE CORE

CULTURAL INTELLIGENCE

INNOVATION

CONTENT amp DISTRIBUTION

powered by

53

BRAND

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

CULTURAL CHECKLIST FOR BRANDSSpeak to and reflect a diverse population ndash age race size gender etc Be sensitive to cultural appropriation Design for modularity and multi-purpose Radical transparency can build trust and earn loyalty Appeal to the consumerrsquos carefree inner child Invest in material innovation Open up your brand to invite in outside partners (open brand API) Leverage rather than compete with the collaborative economy Create jobs and develop communities with angel investing and talent incubation Toss the legalese in your privacy policy Design for microbially balanced rather than germ-free Experiment with gesture-controlled experiences Understand where your brand can appropriately enter the visual conversation Make your consumerrsquos life more frictionless

51

WANT TO APPLY MEGATREND INSIGHTS TO YOUR BUSINESSWe will continue to track MegaTrends adding a global perspective from our Scout Network (now in eleven countries) combined with international social listening Stay tuned

Reach out to us if you want to explore how to apply these learnings ndash and future MegaTrend insights ndash to your business We can package MegaTrend insights in a variety of formats such as

Customized ldquoMegaTrendrdquo reports designed for sharing and educating Immersive get-smart-fast-on-MegaTrends workshops MegaTrend insights-to-applied-marketing round table discussions Bi-weekly ldquoMegaTrend Pulsesrdquo ndash sharable newsletters on MegaTrends and marketing opportunities

52

53

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

AGENCY OF RELEVANCE

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

CULTURAL STRATEGY AT THE CORE

CULTURAL INTELLIGENCE

INNOVATION

CONTENT amp DISTRIBUTION

powered by

53

BRAND

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

WANT TO APPLY MEGATREND INSIGHTS TO YOUR BUSINESSWe will continue to track MegaTrends adding a global perspective from our Scout Network (now in eleven countries) combined with international social listening Stay tuned

Reach out to us if you want to explore how to apply these learnings ndash and future MegaTrend insights ndash to your business We can package MegaTrend insights in a variety of formats such as

Customized ldquoMegaTrendrdquo reports designed for sharing and educating Immersive get-smart-fast-on-MegaTrends workshops MegaTrend insights-to-applied-marketing round table discussions Bi-weekly ldquoMegaTrend Pulsesrdquo ndash sharable newsletters on MegaTrends and marketing opportunities

52

53

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

AGENCY OF RELEVANCE

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

CULTURAL STRATEGY AT THE CORE

CULTURAL INTELLIGENCE

INNOVATION

CONTENT amp DISTRIBUTION

powered by

53

BRAND

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

53

SOCIAL AGENCY

PR AGENCY

DIGITAL AGENCY

SEARCH AGENCY

EVENT MARKETING

AGENCY

ADVERTISING AGENCY

AGENCY OF RELEVANCE

- Social amp Cultural Listening - Competitive Intelligence amp War

Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars

- Macro Trend Identification amp Quantification

- Projecting Segments into the Future (Consumers of the Future)

- Product Service amp Packaging Development

- Business Model Design amp Reimagination

- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition

Recommendations

- Pre-Planned (7030) Content Production - Online and Offline

- Real-time Content Production - Real-Time Commerce - Social Media Content (short and

long form) - posts tweets vines videos blogs etc

- Community Management - Influencer Outreach - Channel Optimization amp Fan Base

Development - Analytics amp Measurement - Real-Time Media Amplification

CULTURAL STRATEGY AT THE CORE

CULTURAL INTELLIGENCE

INNOVATION

CONTENT amp DISTRIBUTION

powered by

53

BRAND

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

54

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

55

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

FASHION SNOOPS + SPARKS amp HONEY COLLABORATION 13 13 sparks amp honey (wwwsparksandhoneycom) is a New York--based agency with a mission to open minds and create possibilities for brands in the now next and future Employing a disruptive marketing platform and cultural newsroom model sparks amp honey uses a unique combination of tools algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations sparks amp honey leverages this proprietary cultural intelligence system to deliver services in three areas for brands ndash innovation cultural insights and content Fashion Snoops (wwwfashionsnoopscom) is a leader in fashion trend tracking and forecasting Its team of 50 experts and 100 international contributors covers and reports on the latest in apparel accessories beauty home deacutecor culture and more If something is happening in the world of fashion Fashion Snoops is there In addition to its subscription-based online tracking and creative platform Fashion Snoops partners with clients to help them develop innovative new products ideas and strategies that are culturally relevant and grounded in the clientrsquos brand values Fashion Foresight is a collaboration between sparks amp honey and Fashion Snoops who came together to create a complete view of the state of fashion as a reflection and driver of culture

56

57

CULTURAL STRATEGYWe use 247 cultural intelligence to identify trends and territories attuned to brand DNA bull Cultural Tension and White Space Mapping bull Collaborative Workshops bull Organizational Design bull Tailored Culture Operating Systems

57

SPARKS amp HONEY OFFERINGS

OPEN RESEARCHWe are always on tracking signals and establishing cultural context in a collaborative and agile environment bull Cultural Listening bull Trend Analytics bull Research Entertainment bull Open Research Platforms

CONTENT amp BRAND EXPERIENCEWe create branded content and storytelling experiences that conquer new territories bull Editorial amp Content Strategy bull Social Marketing bull Future-Focused Brand Experiences bull Collaborative Executions with Persons of Interest

INNOVATIONWe partner with people and organizations to promote curiosity and drive innovation leading to new business models next generation products and groundbreaking ideas bull Incubator Design Startup Matchmaking Startup Incubation bull Expert Forums

Sign up on our website to receive updates and future reports wwwsparksandhoneycom

For more information 2128945100

infosparksandhoneycom

sparksandhoney facebookcomsparksandhoney

58

IMAGE SOURCES

59

Page 1 Photo by Michael Mandiberg Yigal Azrouel Fashion Show at Eyebeam Sept 5th 2008Page 2 Photo by Purple Crow Satiny Pooled Fabric September 13 2006Page 5 Photo by Vinoth Chandar The Beauty of Old Age March 5 2013Page 6 Photo courtesy of Dolce amp Gabbana all rights reservedPage 7 Photo by BlueOrange Studio all rights reserevedPage 8 Photo courtesy of Gucci all rights reservedPage 9 Photo by Julian Fong Wonder Woman November 16 2010

Page 10 Photo courtesy of Christian Dior all rights reservedPage 12 Photo by Natasha Kramskaya Rainbow flag sun wind and blue skyPage 13 Photo courtesy of Selfridges all rights reservedPage 14 Photo by Carnaval King 08 Sayulita July 15 2008Page 15 Photo courtesy of Christian Louboutin all rights reservedPage 16 Photo by poolie Dominik S Worldwide September 23 2012Page 17 Photo courtesy of Fashion SnoopsPage 18 Photo by Coco Curranski Front Runners November 18 2011Page 19 Photo courtesy of Sandro all rights reservedPage 21 Photo by Mike Slichenmyer One Happy Family June 30 2007Page 22 Photo courtesy of Butchbaby amp Co all rights reservedPage 23 Photo by Solidarity CenterSifat Sharmin Amita Rana Plaza rally April 24 2014Page 24 Photo courtesy of Fjallraven all rights reservedPage 25 Photo by Todd Huffman Settlers of Catan Party Crew September 1 2007Page 26 Photo courtesy of Fashion SnoopsPage 27 Photo by Ekso Bionics Bionic Exoskeleton September 27 2011Page 28 Photo by Maurizio Pesce XYZprinting inBloom Dress 3D Printed Outfit January 7 2015Page 29 Courtesy of Jeremiah OwyangPage 30 Photo by Kamyar Adl Express Delivery April 5 2007Page 32 Photo by Angelin Song Ice bucket challenge lol June 1 2015Page 33 Photo courtesy of Fashion Revolution all rights reservedPage 34 Photo by Tim J Keegan Lake Hume at 4 - 6531 February 2 2007Page 35 Photo by Gloria Cabada-Leman Cotton October 18 2011Page 36 Photo by eren sea+prairie fresh August 20 2010Page 37 Photo by fr4dd studio0035 November 4 2013Page 39 Photo by jseliger2 cell phone zombies-1215 April 18 2014Page 40 Photo by Leland Francisco mask September 22 2011Page 41 Photo by Jeremy Keith Kimchee April 15 2008Page 42 Photo by Freitag all rights reservedPage 43 Photo by Intel Free Press Hand Gesture Controls on an Ultrabook September 13 2012Page 44 Photo courtesy of Sangli Li Sangli Li - Expressive Wearable 2015 all rights reservedPage 45 Photo by The All-Nite Images A (Snowy) Day In New York December 14 2013Page 46 Photo courtesy of Fashion SnoopsPage 47 Photo by Don McCullough Drone and Moon April 22 2013Page 48 Photo courtesy of Tommy HilfigerPvilion all rights reserved