capital hill cashgate scandal: the beauty of fashion
TRANSCRIPT
![Page 1: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/1.jpg)
The beauty
of FashionThe what, why, who, where and when of fashion.
Javed [email protected]
A K2Vista Production
![Page 2: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/2.jpg)
What is fashion?It’s what designers create for a select population which later becomes a trend.
![Page 3: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/3.jpg)
Why People Wear Clothes?
• Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.
![Page 4: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/4.jpg)
Why People Wear Clothes?
Why Clothing?
Physical Needs• Protection
• safety
Psychological Needs
• Identity• Adornment• Cultural
identity
Social Needs
• Affiliation/ fitting in
• standards
![Page 5: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/5.jpg)
Good fashion= Good design
A combination of:• Line• Shape• Color• Texture• Pattern
![Page 6: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/6.jpg)
Cycle of fashion lasted decades
• In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.
![Page 7: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/7.jpg)
Travel changed this
• From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.
![Page 8: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/8.jpg)
Paris: Where fashion began
• Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them.
![Page 9: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/9.jpg)
Haute culture• Started after the French
Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High-fashion, individually designed, original, handmade garments for the elite, $2K-$40K.
![Page 10: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/10.jpg)
A little history1900s-1950s
• US magazine Vogue in 1909 helped spread the word in fashion
• Manufactured fabrics, included nylon and rayon• Looser fitting, functional clothes, especially for
workforce• Long hair, Long hemlines, corsets, hats
![Page 11: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/11.jpg)
1920s and chanel
• Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard.
![Page 12: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/12.jpg)
chanel
• Her influence went beyond clothing into jewelry, handbags, and Chanel No. 5 fragrance.
![Page 13: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/13.jpg)
Women’s liberation• Shorter hair, disbandoned Victorian era
clothes• Shorter skirts• Nylon (cheaper hosiery)• Corsets abandoned• Alternating long hem lines, narrow
shoulders and tightly fitted bodices with long, full, or narrow skirts.
![Page 14: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/14.jpg)
1960’s
• Hippie style – liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets.
![Page 15: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/15.jpg)
60’s continued
• Clothes came in brighter colors• In 1966, Mary Quant came up with the idea
of the miniskirt• Pants become commonplace for women• The mod and hippie subcultures emerged• Twiggy become a fashion icon
![Page 16: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/16.jpg)
1970’s• Influence of disco,
punk, and feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow.
![Page 17: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/17.jpg)
1980’s• Business casual with
the power look and health conscious. High price not linked to high fashion and more use of easy to care synthetic fibers. Rebellious, colorful, and crazy.
![Page 18: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/18.jpg)
1990’s• In US dress-down leads
the way to informality, comfort and athletic look override business attire. Grunge – a style started by youth culture. Messy, uncombed, not too much effort.
![Page 19: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/19.jpg)
2000’s• Free-spirited:
Bohemian Chic and Hipster - mixed different styles from punk, grunge, hippie, hipsters using large sunglasses, flowing skirts, boots and loose jumpers.
![Page 20: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/20.jpg)
Fashion terminology
![Page 21: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/21.jpg)
Designer Label
• A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.
![Page 22: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/22.jpg)
Mass market• Affordable ready-to-wear, off-the rack high
street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and
Fitch, H&M.
![Page 23: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/23.jpg)
4 Fashion capitals
Chic and stylish
Dior ,Chanel, Yves Saint
Laurent
Casual elegance
Valentino, Milan Fair
Unorthodox clothes
Vivienne Westwood
Clean-cut & casual
Calvin Klein, Ralph
Lauren
PARIS
MILAN LONDON
NEW YORK
![Page 24: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/24.jpg)
A fashion year
• Work a year in advance • 2 seasons:
– Spring/Summer (lightweight)– Autumn/Winter (heavier fabrics)
![Page 25: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/25.jpg)
The brand• Every fashion hub and
then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.
![Page 26: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/26.jpg)
Theme for Collection
• Designer selects theme, color, type of fabric, place, history, event.
![Page 27: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/27.jpg)
designing for Collection
• Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.
![Page 28: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/28.jpg)
Fashion show
• Press and buyers get their first look of the collection at the show.
![Page 29: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/29.jpg)
fad
• A fashion with a sudden burst of popularity or novelty that “catches on.”
![Page 30: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/30.jpg)
style
• Your own defining form of dress that may or may not incorporate what is the fashion trend.
![Page 31: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/31.jpg)
classic
• Stays in fashion over time.
![Page 32: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/32.jpg)
design• A specific version
of a style.
![Page 33: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/33.jpg)
trend
• Movement of fashion through market and its endurance in popularity.
![Page 34: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/34.jpg)
Fashion cycle
![Page 35: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/35.jpg)
globalization
• Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.
![Page 36: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/36.jpg)
Fashion repeats itself
![Page 37: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/37.jpg)
Fashion Trend Cycle
![Page 38: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/38.jpg)
Predicting the future• Designers have
to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.
![Page 39: capital hill cashgate scandal: The Beauty Of Fashion](https://reader031.vdocuments.mx/reader031/viewer/2022030310/58f9a5c3760da3da068b48d4/html5/thumbnails/39.jpg)
Please share this with your friends
All images are from public domain and copyright of respective owners
A K2 Vista [email protected] 2012