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Canadian Public Relations Society The State of Public Relations in Canada CPRS Manitoba January 18, 2006

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Canadian Public Relations Society

The State of Public Relations in Canada

CPRS ManitobaJanuary 18, 2006

Canadian Public Relations Society

State of Public Relations

Four key themes: How has the way we practice public

relations changed? Why is ethically practiced public

relations so important to maintaining public trust in institutions?

What are the new trends affecting our industry?

How does public relations facilitate democracy?

Canadian Public Relations Society

State of Public Relations

How has the way we practice public relations changed? Today’s societies are complex Almost all private, public or social

organizations use public relations strategies

Concept of generic principles and specific applications

Four broad sets of implications

Canadian Public Relations Society

State of Public Relations

Why is ethically practiced public relations so important to maintaining public trust in institutions? Universal protocol of ethics for the

profession Sixth annual Edelman Trust Barometer

found credibility of business, media and government is at its lowest point

Truth is one fundamental value we should carry with us every day

Canadian Public Relations Society

State of Public Relations

What are the new trends affecting our industry? Corporate social responsibility (CSR) Ongoing changes in traditional media

Canadian Public Relations Society

State of Public Relations

How does public relations facilitate democracy? Use of freedom of speech to foster

changes to society is at the core of Canadian democratic values

Role of public relations in the era of e-democracy will be even greater

Canadian Public Relations Society

State of Public Relations

Summary Need to develop and strengthen business

skills Go beyond traditional skills to include

negotiating, conflict and dispute resolution Need to understand trends affecting

industry Embrace new technologies Practice with high-ethical standards, be

purveyors of truth and work to rebuild trust

Canadian Public Relations Society

Thank youMerci

Colleen Killingsworth, APRCPRS National President

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